Treasure Global Launches US$100 Million Digital Asset Treasury Strategy to Power Next-Gen Consumer Intelligence Platform

Rhea-AI Summary

Treasure Global (NASDAQ: TGL) has announced a US$100 million digital asset treasury initiative to strengthen its digital infrastructure and support its upcoming AI-powered consumer intelligence platform launch in Q3 2025. The initiative is funded equally through an existing equity financing agreement and a new institutional commitment. The strategy involves acquiring blockchain assets like Bitcoin, Ethereum, and regulated stablecoins. The company's ZCITY app currently serves over 2.7 million users and has partnered with Mezzofy for digital coupon technology. The upcoming platform will provide real-time, data-verified insights into retail outlet performance and enable merchants to sell digital coupons directly. This positions TGL as a Nasdaq-listed pioneer in Southeast Asia integrating AI, retail analytics, and blockchain technologies.

Positive

• Launch of US$100 million digital asset treasury initiative strengthening digital infrastructure
• Secured US$50 million from new institutional strategic funding partner
• ZCITY app has strong user base with over 2.7 million registered users
• Strategic partnership with Mezzofy for enterprise-grade coupon technology
• Upcoming launch of AI-powered consumer intelligence platform in Q3 2025

Negative

• Funding facility not yet fully drawn, requiring potential additional registration statements
• Strategy execution dependent on capital availability and market conditions
• Exposure to volatile crypto assets (Bitcoin, Ethereum) through treasury strategy

Insights

Fintech Investment Strategist

TGL's $100M digital asset treasury strategy signals major blockchain pivot while launching AI-powered consumer platform, representing significant strategic transformation.

Treasure Global's announcement represents a substantial strategic pivot toward blockchain integration through a $100 million digital asset treasury initiative. The dual-sourced funding ($50M from existing equity financing and $50M from a new institutional partner) enables a structured acquisition of Bitcoin, Ethereum, and regulated stablecoins—positioning TGL as one of Southeast Asia's first Nasdaq-listed companies with an integrated blockchain-AI strategy.

The capital deployment serves multiple strategic objectives beyond mere crypto exposure: it creates infrastructure for future tokenization capabilities, establishes blockchain-based settlement systems, and supports the Q3 2025 launch of their AI-powered consumer intelligence platform. This platform aims to disrupt traditional review ecosystems by offering data-verified insights into actual retail performance metrics rather than subjective user reviews.

With 2.7 million registered ZCITY app users and a partnership with coupon technology provider Mezzofy, TGL is creating a closed-loop ecosystem connecting consumer discovery, validation, and conversion. The strategy positions the company at the intersection of three high-growth sectors: consumer data analytics, digital commerce infrastructure, and blockchain technology.

This represents a fundamental business model evolution from traditional e-commerce toward a data-driven platform play with potential recurring revenue streams through merchant participation and digital coupon sales. The initiative appears designed to transform TGL's capital efficiency while creating new monetization channels beyond their existing operations.

Capital Strategy Designed to Strengthen Digital Infrastructure, Enhance Treasury Efficiency, and Accelerate Rollout of Real-Time Data-Driven Retail Platform

KUALA LUMPUR, Malaysia, June 04, 2025 (GLOBE NEWSWIRE) -- Treasure Global Inc. (NASDAQ: TGL) (“Treasure Global” or the “Company”), a leading e-commerce platform operator, today announced the launch of a US$100 million digital asset treasury initiative as a part of a broader strategy to reinforce its digital infrastructure and support the forthcoming launch of its AI-powered consumer intelligence platform in the third quarter of 2025.

The treasury initiative is backed by two capital sources:

• US$50 million from an existing equity financing agreement.
• US$50 million secured through a new institutional commitment from a strategic funding partner.

The strategy enables Treasure Global to pursue a phased acquisition of select blockchain-native assets, including Bitcoin (BTC), Ethereum (ETH), and regulated stablecoins, subject to capital availability and market conditions. While the funding facility has not yet been fully drawn, the Company may file additional registration statements in due course to support continued drawdowns as needed.

Designed to optimize treasury efficiency and establish a foundation for future tokenization, loyalty programs, and blockchain-based settlement infrastructure, this capital deployment positions Treasure Global as:

• A Nasdaq-listed pioneer in Southeast Asia, integrating AI, retail analytics, and digital asset technologies into a unified consumer platform.
• A company with infrastructure readiness to capitalize on emerging trends in data-driven commerce and blockchain-based financial tools.
• A potential magnet for ETF and institutional capital flows targeting AI-native, blockchain-integrated platforms.
  

Q3 Platform Launch: AI-Powered Real-Time Consumer Review Engine

Central to the strategy is Treasure Global’s forthcoming consumer platform, designed to provide real-time, data-verified insights into retail outlet performance, such as actual sales activity and product demand rankings. This transparent, behavior-based system offers an objective alternative to traditional review platforms like Google Reviews and TripAdvisor.

The platform will also allow merchants to sell digital coupons directly within the same environment, establishing a seamless loop of discovery, validation, and conversion within a single ecosystem.

User and Ecosystem Momentum

Treasure Global’s flagship app, ZCITY, currently serves over 2.7 million registered users and has recently strengthened its digital coupon infrastructure through an exclusive partnership with Mezzofy, a global leader in enterprise-grade coupon technology. Coupled with its US$100 million digital asset treasury program and the imminent rollout of its AI-powered platform, Treasure Global is firmly positioned at the intersection of real-time retail data, platform-level digital commerce, and blockchain infrastructure, creating one of the region’s first public, Web3-ready consumer ecosystems.

Management Commentary

“This treasury strategy is a deliberate step in aligning our capital deployment with infrastructure scalability and platform utility. By integrating blockchain-native assets into our balance sheet and embedding real-time data intelligence into our consumer platform, we are building a high-leverage digital ecosystem designed for recurring revenue, margin expansion, and long-term capital efficiency. This positions Treasure Global to capitalize on emerging intersections across AI, fintech, and tokenized commerce,” said Carlson Thow, Chief Executive Officer of Treasure Global.

About Treasure Global:

Treasure Global is a Malaysia-based technology solutions provider specializing in innovative platforms that drive digital transformation in retail and services. The Company’s flagship product is the ZCITY Super App, which integrates e-payment solutions with customer loyalty rewards to create a seamless online-to-offline user experience. As of March 2025, ZCITY has attracted over 2.7 million registered users, positioning Treasure Global as a key player in Malaysia’s digital economy. Treasure Global continuously leverages cutting-edge technologies, including artificial intelligence and data analytics, to enhance its platform’s capabilities across e-commerce, fintech, and other verticals.

Visit treasureglobal.org for more information.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements reflect the Company’s current expectations, assumptions, and projections about future events and are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Forward-looking statements typically include terminology such as “anticipates,” “believes,” “expects,” “intends,” “may,” “plans,” “projects,” “seeks,” “should,” “will,” or similar expressions.

Factors that could cause actual results to differ materially include, without limitation, the Company’s ability to expand its e-commerce platform and F&B distribution business, customer acceptance of new products and services, changes in economic conditions affecting its operations, the outcome of partnership discussions, the impact of global health crises, supply chain disruptions, competition, and regulatory risks related to data privacy and security. Additional risks include volatility in digital asset markets, potential vulnerabilities in custodial security, and evolving global and domestic regulatory frameworks applicable to blockchain technologies. These risks, along with other factors, are discussed in more detail in the Company’s filings with the U.S. Securities and Exchange Commission.

The forward-looking statements in this press release speak only as of the date hereof. The Company assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

CONTACT

Investor and media contact:
Chin Sook Lee
Chief Financial Officer
Treasure Global Inc.
ir_us@treasureglobal.co

FAQ

What is Treasure Global's (TGL) new US$100 million digital asset treasury initiative?

TGL's digital asset treasury initiative is a strategic plan to acquire blockchain assets like Bitcoin, Ethereum, and stablecoins, funded by US$50M from existing equity financing and US$50M from a new institutional partner, aimed at strengthening digital infrastructure and supporting their AI-powered platform launch.

When will Treasure Global launch its AI-powered consumer intelligence platform?

Treasure Global plans to launch its AI-powered consumer intelligence platform in the third quarter of 2025.

How many users does Treasure Global's ZCITY app have?

Treasure Global's ZCITY app currently serves over 2.7 million registered users.

What is the purpose of TGL's new consumer platform?

The platform will provide real-time, data-verified insights into retail outlet performance, including actual sales activity and product demand rankings, while allowing merchants to sell digital coupons directly within the ecosystem.

Who is funding Treasure Global's digital asset treasury initiative?

The initiative is funded through two sources: US$50 million from an existing equity financing agreement and US$50 million from a new institutional strategic funding partner.