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DoubleVerify Holdings, Inc. (NYSE: DV) is a leader in digital performance solutions, dedicated to enhancing the quality and effectiveness of digital advertising. Headquartered in New York City, DoubleVerify provides innovative solutions that empower media buyers and sellers with transparency and accountability. The company's core offerings include ad viewability, brand safety, fraud protection, accurate impression delivery, and audience quality monitoring across digital ad campaigns.
Established in 2008, DoubleVerify has partnered with hundreds of Fortune 500 companies, helping them maximize the value of their media investments. The company's flagship solution, the DV Authentic Ad, ensures that digital ads are delivered in brand-safe environments, are fully viewable by real individuals, and appear in the intended geographical locations.
DoubleVerify's business model centers around a Measured Transaction Fee, which is charged based on the volume of media transactions verified through its platform. This performance-based revenue model has proven successful, creating significant value for clients and fostering trust in digital media transactions.
Recently, DoubleVerify achieved a pioneering milestone by becoming the first company to earn the TRUSTe Responsible AI Certification. This certification highlights DoubleVerify's commitment to responsible AI practices, aligning with industry standards such as the EU AI Act and the NIST AI Risk Management Framework. This achievement not only sets DoubleVerify apart but also strengthens its position as a trusted partner in the digital advertising ecosystem.
The company is backed by notable investors including JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital, and Genacast Ventures. As DoubleVerify continues to innovate and expand its offerings, it remains focused on fostering a fair and transparent digital ad marketplace.
For more information, visit doubleverify.com.
DoubleVerify (NYSE: DV) has announced that its fraud and viewability measurement solutions are now accessible to all advertisers on Netflix. This collaboration aims to safeguard ad campaigns against fraud and ensure that ads are viewable by real audiences, enhancing advertising effectiveness. CEO Mark Zagorski highlighted the importance of this partnership in delivering quality standards for campaigns on one of the world’s largest streaming platforms. DV’s technology includes fraud protection and comprehensive viewability authentication, providing advertisers with greater confidence in their digital media investments.
DoubleVerify (NYSE: DV) launched the DV Campaign Automator for Google Campaign Manager 360, a solution designed to streamline the campaign trafficking process. This innovative tool automates everything from campaign setup to reporting, reducing manual efforts by up to 85%. Advertisers can now launch campaigns faster, improve operational efficiency, and ensure ads are properly verified and delivered. The partnership with Google enhances the automation of workflow, benefitting brands and agencies globally. This launch reflects DoubleVerify's commitment to optimizing digital advertising.
DoubleVerify (NYSE: DV), a prominent software platform for digital media measurement and analytics, announced participation in two upcoming investor conferences. CEO Mark Zagorski and CFO Nicola Allais will be featured in fireside chats at the JMP Securities Technology Conference on March 7, 2023, at 1:00 p.m. PT, and the KeyBanc Emerging Technology Conference on March 8, 2023, at 10:30 a.m. PT. Both sessions will be broadcast live and available for replay on DoubleVerify’s investor relations website.
The company aims to enhance the safety and effectiveness of digital advertising, serving numerous Fortune 500 companies worldwide.
DoubleVerify Holdings, Inc. (NYSE: DV) announced a secondary offering of 12,500,000 shares of common stock by Providence VII U.S. Holdings L.P. and Providence Butternut Co-Investment L.P. The shares will be sold at prevailing market prices, with underwriters having a 30-day option to purchase an additional 1,875,000 shares. Notably, DoubleVerify will not receive any proceeds from this offering. J.P. Morgan and Barclays Capital are acting as underwriters. The registration statement for these securities was filed with the U.S. Securities and Exchange Commission on September 30, 2022.
DoubleVerify (DV) reported record financial results for Q4 and full-year 2022, with total revenue hitting $452.4 million, a 36% year-over-year increase. Net income reached $43.3 million, and adjusted EBITDA was $141.6 million, reflecting a 31% margin. Q4 revenue was $133.6 million, up 27%, with activation revenue soaring by 40% to $75.5 million. The company also measured 5.5 trillion media transactions and achieved a net cash flow of $94.9 million. For 2023, DV anticipates revenue between $550 million and $564 million, a 23% increase at midpoint.
DoubleVerify (NYSE: DV) has launched Authentic Direct, a solution aimed at enhancing direct advertising campaign automation. This innovative tool enables digital publishers to align with advertisers' brand suitability settings, reducing impression waste and improving operational efficiency. In a test with The Arena Group, the implementation of Authentic Direct resulted in a 92% reduction in overall block rates, with brand suitability blocks falling by 97% within the first 12 hours. The solution streamlines campaign management, strengthens client relationships, and maximizes revenue for direct-sold deals, making it a significant advancement in digital advertising.
DoubleVerify (NYSE: DV) has launched the first scalable solution to verify advertisement viewability on Connected TV (CTV), addressing a significant challenge for advertisers. This new offering enables the measurement of DV Authentic Ad™, which is crucial for determining if ads are viewed in a suitable environment. The 2022 findings revealed that 1 in 4 CTV ads continued playing even when the TV was off, leading to over $1 billion in wasted ad spend. The solution improves campaign optimization and budget efficiency while maintaining DV's independent measurement capabilities.
DoubleVerify (DV) announced that it will release its fourth quarter and full year 2022 financial results after market close on March 1, 2023. A conference call will follow at 4:30 p.m. ET to discuss these results alongside recent developments and business outlook. As a leading software platform in digital media measurement, DV aims to enhance the digital advertising ecosystem's quality and effectiveness for Fortune 500 advertisers globally.
DoubleVerify (NYSE: DV) has uncovered a significant ad impression fraud scheme known as BeatSting, targeting digital audio advertising and estimated to have cost advertisers approximately $20 million since its identification in 2019. BeatSting can lead to losses of up to $1 million monthly for unprotected advertisers. This scheme is part of a broader pattern of server-side ad insertion (SSAI) fraud, initially affecting connected TV inventory. Mark Zagorski, CEO of DoubleVerify, notes that this fraud is shifting focus into the growing digital audio sector, complicating existing ad safety standards.
On January 25, 2023, DoubleVerify Holdings (NYSE: DV) announced its addition to the S&P SmallCap 600 index, effective January 31, 2023. This change will see Meridian Bioscience (NASDAQ: VIVO) removed from the index, as it is currently being acquired by SD Biosensor. The acquisition is pending final conditions, suggesting a strategic shift in the market landscape. The index change highlights DoubleVerify's growth and significance within the Information Technology sector, while Meridian's removal signifies a substantial transition for the company involved.
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