DoubleVerify Holdings, Inc. - DV STOCK NEWS

DoubleVerify Holdings, Inc. (NYSE: DV) announced a secondary offering of 12,500,000 shares of common stock by Providence VII U.S. Holdings L.P. and Providence Butternut Co-Investment L.P. The shares will be sold at prevailing market prices, with underwriters having a 30-day option to purchase an additional 1,875,000 shares. Notably, DoubleVerify will not receive any proceeds from this offering. J.P. Morgan and Barclays Capital are acting as underwriters. The registration statement for these securities was filed with the U.S. Securities and Exchange Commission on September 30, 2022.

DoubleVerify (DV) reported record financial results for Q4 and full-year 2022, with total revenue hitting $452.4 million, a 36% year-over-year increase. Net income reached $43.3 million, and adjusted EBITDA was $141.6 million, reflecting a 31% margin. Q4 revenue was $133.6 million, up 27%, with activation revenue soaring by 40% to $75.5 million. The company also measured 5.5 trillion media transactions and achieved a net cash flow of $94.9 million. For 2023, DV anticipates revenue between $550 million and $564 million, a 23% increase at midpoint.

DoubleVerify (NYSE: DV) has launched Authentic Direct, a solution aimed at enhancing direct advertising campaign automation. This innovative tool enables digital publishers to align with advertisers' brand suitability settings, reducing impression waste and improving operational efficiency. In a test with The Arena Group, the implementation of Authentic Direct resulted in a 92% reduction in overall block rates, with brand suitability blocks falling by 97% within the first 12 hours. The solution streamlines campaign management, strengthens client relationships, and maximizes revenue for direct-sold deals, making it a significant advancement in digital advertising.

DoubleVerify (NYSE: DV) has launched the first scalable solution to verify advertisement viewability on Connected TV (CTV), addressing a significant challenge for advertisers. This new offering enables the measurement of DV Authentic Ad™, which is crucial for determining if ads are viewed in a suitable environment. The 2022 findings revealed that 1 in 4 CTV ads continued playing even when the TV was off, leading to over $1 billion in wasted ad spend. The solution improves campaign optimization and budget efficiency while maintaining DV's independent measurement capabilities.

DoubleVerify (DV) announced that it will release its fourth quarter and full year 2022 financial results after market close on March 1, 2023. A conference call will follow at 4:30 p.m. ET to discuss these results alongside recent developments and business outlook. As a leading software platform in digital media measurement, DV aims to enhance the digital advertising ecosystem's quality and effectiveness for Fortune 500 advertisers globally.

DoubleVerify (NYSE: DV) has uncovered a significant ad impression fraud scheme known as BeatSting, targeting digital audio advertising and estimated to have cost advertisers approximately $20 million since its identification in 2019. BeatSting can lead to losses of up to $1 million monthly for unprotected advertisers. This scheme is part of a broader pattern of server-side ad insertion (SSAI) fraud, initially affecting connected TV inventory. Mark Zagorski, CEO of DoubleVerify, notes that this fraud is shifting focus into the growing digital audio sector, complicating existing ad safety standards.

On January 25, 2023, DoubleVerify Holdings (NYSE: DV) announced its addition to the S&P SmallCap 600 index, effective January 31, 2023. This change will see Meridian Bioscience (NASDAQ: VIVO) removed from the index, as it is currently being acquired by SD Biosensor. The acquisition is pending final conditions, suggesting a strategic shift in the market landscape. The index change highlights DoubleVerify's growth and significance within the Information Technology sector, while Meridian's removal signifies a substantial transition for the company involved.

DoubleVerify (NYSE: DV) has expanded its partnership with Twitter to implement in-feed brand safety and suitability measurement for U.S. advertising campaigns. The new capability allows advertisers to assess the quality of ads adjacent to Tweets, enhancing campaign performance. CEO Mark Zagorski noted the importance of aligning brand safety solutions with user-generated content. This collaboration leverages DV's proprietary Semantic Science technology. Initially focused on Twitter’s Home Timeline, the solution will later extend to other placements. The partnership is a significant advancement in the media measurement industry.

DoubleVerify (NYSE: DV) announced a partnership with the Association of National Advertisers' Educational Foundation and SeeHer. This initiative, called SeeHer Education, aims to combat gender bias in advertising through a certificate program combining Marketing and Gender Studies.

The program will launch in September 2023 and focus on educating future marketing leaders about fair portrayals of women. It includes professional credentials and networking opportunities, enhancing DV's commitment to gender equity.

DV's CEO, Mark Zagorski, emphasized the importance of nurturing talent to strengthen the digital advertising ecosystem.