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DoubleVerify Holdings, Inc. (NYSE: DV) is a leader in digital performance solutions, dedicated to enhancing the quality and effectiveness of digital advertising. Headquartered in New York City, DoubleVerify provides innovative solutions that empower media buyers and sellers with transparency and accountability. The company's core offerings include ad viewability, brand safety, fraud protection, accurate impression delivery, and audience quality monitoring across digital ad campaigns.
Established in 2008, DoubleVerify has partnered with hundreds of Fortune 500 companies, helping them maximize the value of their media investments. The company's flagship solution, the DV Authentic Ad, ensures that digital ads are delivered in brand-safe environments, are fully viewable by real individuals, and appear in the intended geographical locations.
DoubleVerify's business model centers around a Measured Transaction Fee, which is charged based on the volume of media transactions verified through its platform. This performance-based revenue model has proven successful, creating significant value for clients and fostering trust in digital media transactions.
Recently, DoubleVerify achieved a pioneering milestone by becoming the first company to earn the TRUSTe Responsible AI Certification. This certification highlights DoubleVerify's commitment to responsible AI practices, aligning with industry standards such as the EU AI Act and the NIST AI Risk Management Framework. This achievement not only sets DoubleVerify apart but also strengthens its position as a trusted partner in the digital advertising ecosystem.
The company is backed by notable investors including JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital, and Genacast Ventures. As DoubleVerify continues to innovate and expand its offerings, it remains focused on fostering a fair and transparent digital ad marketplace.
For more information, visit doubleverify.com.
DoubleVerify (NYSE: DV) has expanded its partnership with Twitter to implement in-feed brand safety and suitability measurement for U.S. advertising campaigns. The new capability allows advertisers to assess the quality of ads adjacent to Tweets, enhancing campaign performance. CEO Mark Zagorski noted the importance of aligning brand safety solutions with user-generated content. This collaboration leverages DV's proprietary Semantic Science technology. Initially focused on Twitter’s Home Timeline, the solution will later extend to other placements. The partnership is a significant advancement in the media measurement industry.
DoubleVerify (NYSE: DV) announced a partnership with the Association of National Advertisers' Educational Foundation and SeeHer. This initiative, called SeeHer Education, aims to combat gender bias in advertising through a certificate program combining Marketing and Gender Studies.
The program will launch in September 2023 and focus on educating future marketing leaders about fair portrayals of women. It includes professional credentials and networking opportunities, enhancing DV's commitment to gender equity.
DV's CEO, Mark Zagorski, emphasized the importance of nurturing talent to strengthen the digital advertising ecosystem.
DoubleVerify (NYSE: DV) will present at the 25th Annual Needham Growth Conference on January 11, 2023, at 11:00 am EST. The presentation will feature CEO Mark Zagorski and CFO Nicola Allais in a fireside chat format available via live webcast and archived on DoubleVerify’s investor relations website. Additionally, management will meet with institutional investors for one-on-one and small group discussions throughout the day. DoubleVerify specializes in digital media measurement and analytics, aiming to enhance the digital advertising ecosystem.
DoubleVerify (DV) has achieved Media Rating Council (MRC) accreditation for its DV Authentic Attention metrics, enhancing its reputation in digital media measurement. This accreditation covers display and video metrics across desktop and mobile platforms. The MRC acknowledged DV's commitment to media quality and performance solutions. The newly accredited components include the Engagement Index and Exposure Index, which assess user interaction and ad presentation intensity. Additionally, DV launched the DV Attention Lab to help optimize advertising campaigns.
DoubleVerify (NYSE: DV), a leader in digital media measurement, announced that CEO Mark Zagorski and CFO Nicola Allais will present at the Barclays Global Technology, Media and Telecommunications Conference on Thursday, December 8th, 2022, at 8:05 am PST (11:05 am EST). The event will be accessible via live webcast and archived on the company's investor relations website. Additionally, management will engage in one-on-one and small group meetings with institutional investors during the day.
DoubleVerify (NYSE: DV) has launched new solutions, DV Authentic Brand Suitability and DV Custom Contextual, on the LinkedIn Audience Network. These tools enhance brand safety and ensure that campaign impressions align with advertisers' needs. The new offerings utilize DV's proprietary Semantic Science technology, which comprises over 200,000 concepts and 11 million rules for accurate content classification. This integration further positions DV as a leader in digital media measurement, aiding brands to enhance their campaign performance among LinkedIn's network of over 875 million users.
DoubleVerify (NYSE: DV) has released its 2022 report titled ‘Four Fundamental Shifts in Advertising and Media’, analyzing insights from over 16,600 global consumers. Key findings reveal that 55% of consumers are consuming more content daily than pre-pandemic, driven by cost-of-living concerns. Additionally, 66% pay more attention to ads that engage them within the first five seconds. The report also highlights the importance of relevant advertising, with 67% of users more likely to engage with ads related to their current content. Brand trust remains crucial, as 61% stated they would avoid brands associated with misinformation.
DoubleVerify Holdings, Inc. (NYSE: DV) announced the pricing of a secondary offering of 10 million shares at $26.40 each, orchestrated by Providence VII U.S. Holdings L.P. and affiliates. The offering is set to close on November 15, 2022, while Goldman Sachs & Co. LLC serves as the underwriter. Notably, DoubleVerify will not receive proceeds from this sale. This follows a registration statement filed with the SEC on September 30, 2022, which is effective.
DoubleVerify Holdings, Inc. (NYSE: DV) announced an underwritten offering of 10 million shares of common stock by Providence entities. The shares will be sold at a fixed price, subject to change, with an option for underwriters to purchase an additional 1.5 million shares. DoubleVerify will not receive any proceeds from this offering, which is underwritten by Goldman Sachs & Co. LLC. The offering is detailed in a prospectus that can be accessed through the SEC’s website. This press release includes forward-looking statements subject to risks and uncertainties.
DoubleVerify (DV) reported Q3 2022 revenue of $112.3 million, up 35% year-over-year, with activation revenue alone increasing 48% to $62.2 million. The company achieved a net income of $10.3 million and an adjusted EBITDA of $34.0 million, reflecting a 30% margin. DV raised its full-year revenue guidance to a range of $450 million to $454 million, indicating a 36% annual growth rate. The strong performance was propelled by growth in programmatic, social, and CTV measurements amidst a challenging macroeconomic advertising landscape.
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