DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety and Suitability Measurement
DoubleVerify (NYSE: DV) announced an expanded integration with Snap to provide brand safety and suitability measurement. The integration allows global advertisers to independently authenticate campaign quality and protect brand reputation on Snap's platform. DV's AI-driven classification technology, powered by Universal Content Intelligence™, analyzes various content types including video, image, audio, speech, text, and links.
The solution will offer brand reputation insights, comprehensive coverage across display and video ad placements, and trusted third-party authentication. Advertisers can access measurement data through DV Pinnacle®. The integration, expanding on DV's 2019 viewability and invalid traffic measurement launch on Snap, will be available to advertisers in the coming months.
DoubleVerify (NYSE: DV) ha annunciato un'integrazione ampliata con Snap per fornire misurazioni della sicurezza e idoneità del marchio. Questa integrazione consente agli inserzionisti globali di autenticare in modo indipendente la qualità delle campagne e proteggere la reputazione del marchio sulla piattaforma di Snap. La tecnologia di classificazione basata sull'IA di DV, supportata da Universal Content Intelligence™, analizza vari tipi di contenuto tra cui video, immagini, audio, discorsi, testi e link.
La soluzione offrirà approfondimenti sulla reputazione del marchio, una copertura completa su spazi pubblicitari display e video, e autenticazione di terze parti fidate. Gli inserzionisti possono accedere ai dati di misurazione tramite DV Pinnacle®. L'integrazione, che amplia il lancio delle misurazioni di visibilità e traffico non valido di DV nel 2019 su Snap, sarà disponibile per gli inserzionisti nei prossimi mesi.
DoubleVerify (NYSE: DV) anunció una integración ampliada con Snap para proporcionar mediciones de seguridad y adecuación de marca. La integración permite a los anunciantes globales autenticar de manera independiente la calidad de las campañas y proteger la reputación de la marca en la plataforma de Snap. La tecnología de clasificación impulsada por IA de DV, respaldada por Universal Content Intelligence™, analiza varios tipos de contenido, incluyendo video, imagen, audio, discurso, texto y enlaces.
La solución ofrecerá información sobre la reputación de la marca, cobertura integral en ubicaciones de anuncios display y video, y autenticación de terceros confiables. Los anunciantes pueden acceder a datos de medición a través de DV Pinnacle®. La integración, que amplía el lanzamiento de mediciones de visibilidad y tráfico inválido de DV en 2019 en Snap, estará disponible para los anunciantes en los próximos meses.
더블베리파이(DV)(NYSE: DV)는 스냅과의 통합을 확대하여 브랜드 안전 및 적합성 측정을 제공한다고 발표했습니다. 이 통합은 전 세계 광고주들이 캠페인 품질을 독립적으로 인증하고 스냅 플랫폼에서 브랜드 평판을 보호할 수 있게 합니다. DV의 AI 기반 분류 기술인 Universal Content Intelligence™는 비디오, 이미지, 오디오, 음성, 텍스트 및 링크를 포함한 다양한 콘텐츠 유형을 분석합니다.
이 솔루션은 브랜드 평판 통찰력, 디스플레이 및 비디오 광고 게재 위치에 대한 포괄적인 커버리지, 그리고 신뢰할 수 있는 제3자 인증을 제공합니다. 광고주들은 DV 피나클(DV Pinnacle®)을 통해 측정 데이터를 접근할 수 있습니다. 이 통합은 2019년 스냅에서의 유효성 및 잘못된 트래픽 측정의 출시를 확대하는 것이며, 앞으로 몇 달 안에 광고주들에게 제공될 예정입니다.
DoubleVerify (NYSE: DV) a annoncé une intégration élargie avec Snap pour fournir des mesures de sécurité et d'adéquation de marque. Cette intégration permet aux annonceurs mondiaux d'authentifier indépendamment la qualité des campagnes et de protéger la réputation de la marque sur la plateforme de Snap. La technologie de classification pilotée par l'IA de DV, alimentée par Universal Content Intelligence™, analyse divers types de contenu, y compris vidéos, images, audio, discours, textes et liens.
La solution offrira des informations sur la réputation de la marque, une couverture complète sur les emplacements de publicités display et vidéo, ainsi qu'une authentification fiable par des tiers. Les annonceurs peuvent accéder aux données de mesure via DV Pinnacle®. L'intégration, qui s'appuie sur le lancement de mesures de visibilité et de trafic invalide de DV en 2019 sur Snap, sera disponible pour les annonceurs dans les mois à venir.
DoubleVerify (NYSE: DV) hat eine erweiterte Integration mit Snap angekündigt, um Markensicherheit und Eignungsmessung bereitzustellen. Diese Integration ermöglicht es globalen Werbetreibenden, die Kampagnenqualität unabhängig zu authentifizieren und den Ruf der Marke auf der Snap-Plattform zu schützen. Die KI-gesteuerte Klassifizierungstechnologie von DV, die durch Universal Content Intelligence™ unterstützt wird, analysiert verschiedene Inhaltstypen, darunter Video, Bild, Audio, Sprache, Text und Links.
Die Lösung bietet Einblicke in den Ruf der Marke, umfassende Abdeckung über Display- und Videoanzeigen sowie eine vertrauenswürdige Authentifizierung von Dritten. Werbetreibende können über DV Pinnacle® auf Messdaten zugreifen. Die Integration, die auf dem Start der Messungen für Sichtbarkeit und ungültigen Verkehr von DV im Jahr 2019 auf Snap aufbaut, wird in den kommenden Monaten für Werbetreibende verfügbar sein.
- Expansion of services to include brand safety measurement on Snap platform
- Enhanced advertiser control and transparency over ad placements
- Comprehensive coverage across multiple content types and ad formats
- Integration with existing DV Pinnacle® analytics platform
- Implementation still in progress, not immediately available
Insights
The expanded integration between DoubleVerify and Snap represents a significant development in digital advertising quality assurance. By implementing AI-powered brand safety and suitability measurement on Snap's platform, DV addresses a important gap in the social media advertising ecosystem. The integration allows advertisers to verify content alignment and protect brand equity in user-generated environments, which traditionally pose higher risks. This should drive increased advertiser confidence and potentially higher ad spending on Snap's platform.
The technology's comprehensive coverage across display and video placements, combined with the Universal Content Intelligence engine's multi-modal analysis capabilities (video, image, audio, text), positions DV to capture a larger share of the growing social media measurement market. This partnership enhancement could drive meaningful revenue growth for DV while strengthening its competitive position against other ad verification providers.
Global advertisers benefit from DV’s industry-leading, AI-powered classification technology to protect brand equity and gain transparency into Snap inventory
“We're thrilled to bring DV’s brand safety and suitability measurement to Snap, ensuring campaigns meet rigorous media quality standards while maximizing advertiser performance,” said Mark Zagorski, CEO at DoubleVerify. “DV’s mission is to help brands maximize digital investments and drive superior business outcomes. To support this objective, DV offers industry-leading measurement coverage wherever priority audiences consume media online – and especially in fast-growing, user-generated content environments like Snap.”
DV’s advanced AI-driven classification technology allows advertisers to align their brand promotion with appropriate and suitable content – maximizing transparency, effectiveness, and confidence in their digital investments.
With this release, Snap advertisers will gain:
- Brand Reputation Insights: DV’s brand safety and suitability measurement shows whether digital advertising is aligned with non-objectionable and suitable content, helping to safeguard corporate reputation and preserve brand equity across the Snap platform.
- Comprehensive Coverage: DV offers holistic media quality measurement across display and video ad placements on Snap.
- Trusted Measurement: Brands can rely on industry-leading, independent, third-party authentication of their Snap campaigns.
DV’s brand safety and suitability solution is powered by DV Universal Content IntelligenceTM, the company’s industry-leading classification engine. Utilizing advanced artificial intelligence (AI) technology, DV analyzes all key content types — including video, image, audio, speech, text, and link elements — to provide advertisers with accurate classifications and ensure comprehensive coverage and protection at scale.
“Our expanded partnership with DoubleVerify gives advertisers the tools they need to ensure that Snap content upholds brand integrity,” said Darshan Kantak, SVP, Revenue Product at Snap. “Snap is committed to fostering a positive and safe online environment, and we prioritize brand safety with transparent content policies. This release demonstrates our dedication to helping brands invest safely on our platform.”
DV and Snap are currently implementing the technical integration and anticipate the solution will be available to all advertisers over the coming months. Brands can access their measurement data and insights through DV PinnacleⓇ, the company’s unified service and analytics reporting platform, to monitor and optimize the performance of their Snap ads campaigns.
In September 2019, DV announced the launch of viewability and invalid traffic measurement on Snap. This upcoming release lets advertisers leverage DV’s brand safety and suitability measurement globally across all supported languages.
For more information about DoubleVerify, visit http://www.doubleverify.com.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241105936747/en/
Media:
Chris Harihar
chris@crenshawcomm.com
Source: DoubleVerify
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