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Data Storage Corporation’s Flagship Solutions Group Partners With Professional Fighters League to Deliver Unmatched MMA Fan Experience With SmartCage Innovations for 2022 Season

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Data Storage Corporation (Nasdaq: DTST) has extended its partnership with the Professional Fighters League (PFL) and Flagship Solutions Group for the 2022 season. The collaboration aims to utilize cloud-based products and AI to enhance fan engagement in MMA. PFL will leverage IBM's cloud and Watson technologies to improve its SmartCage technology and Fighter Performance Rating, providing data-driven insights for fans and athletes. PFL, the No. 2 MMA company globally, broadcasts to over 160 countries, featuring a unique sports-season format with significant prize incentives.

Positive
  • Extended partnership with PFL and Flagship Solutions for 2022 season.
  • Utilization of IBM's cloud and Watson technologies to enhance viewer engagement.
  • PFL's innovative data-driven approach could attract more fans and sponsors.
Negative
  • None.

Extended partnership to further develop PFL SmartCage and Fighter Performance Rating technology

Working alongside Flagship, PFL is the MMA leader in maximizing a data-centric approach
for fight fans, partners and the league's world-class competitors

PFL MMA Regular Season continued May 6 to more than 160 countries

MELVILLE, N.Y., May 10, 2022 (GLOBE NEWSWIRE) -- Data Storage Corporation (Nasdaq: DTST) (“DSC” and the “Company”), a provider of diverse business continuity solutions for disaster-recovery, cloud infrastructure, cyber-security and data analytics solutions, today announced that the Professional Fighters League (PFL), the fastest growing and most innovative sports league, has partnered with Flagship Solutions Group, a Data Storage Corporation company, for the 2022 season to utilize cloud-based products and artificial intelligence to reshape the way fans engage with the sport of MMA. Under the agreement, the league will leverage IBM's cloud and Watson technologies to further develop PFL's industry leading SmartCage technology and Fighter Performance Rating to maximize the value of its data-centric approach for fight fans, the world-class roster of athletes and its portfolio of blue-chip partners.

Working alongside Flagship, PFL has elevated the standard for measuring fighter performances. The insights gathered from SmartCage technology and Cagenomics data will be enhanced with IBM Watson machine learning to showcase what is taking place inside the cage and deliver accurate matchup outcome predictions for MMA fans around the world.

"The Professional Fighters League is pioneering the future of MMA with proprietary technology that enables showcasing the sport like never before, and we're thrilled to expand our partnership with Flagship Solutions Group and IBM for the 2022 season," said PFL CEO Peter Murray. "Integration of fighter data and fight analytics within our live broadcast and streaming events has created an immersive next-gen experience for MMA fans."

"Flagship is honored to support PFL's tremendous growth and success with technology solutions powered by Flagship's cloud capabilities under our "We Run IT, You Use IT" campaign," said Mark Wyllie, CEO, Flagship Solutions Group.

The Regular Season has kicked off in thrilling fashion and the third event occurred Friday, May 6 and featured the world's greatest MMA fighter and two-time PFL World Champion Kayla Harrison who made her 2022 debut, along with the league's Women's Lightweight and Welterweight divisions.

PFL is the first and only MMA league with a true sports-season format where elite fighters from around the world compete in a regular season, playoffs and championship. The four competitors in each division who earn the most points in the regular season advance to the win-or-go-home playoffs, followed by the biggest night in MMA – the PFL World Championship – with each winner going home with the $1 million prize.

Professional Fighters League is the No. 2 MMA company globally and features an elite talent roster with 25 percent of its fighters independently ranked in the top-25 of the world, including 2021 PFL champions Kayla Harrison and Ray Cooper III. PFL has live event coverage in 160 countries on leading distribution platforms and delivers a unique, innovative product to the more than 600 million MMA fans globally.

About Professional Fighters League

Professional Fighters League (PFL) is the fastest growing and most innovative sports league. PFL is the #2 MMA company worldwide and the only with the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship.

PFL is primetime in the U.S on ESPN and ESPN+ and broadcast and streamed worldwide to 160 countries, with partners including Channel 4, DirecTV, RMC Sport, Eurosport, Sky Sports, and more. The PFL roster is world-class, with 25% of PFL fighters independently ranked in the top 25 in the world. The PFL proprietary SmartCage data and analytics platform powers real-time betting and provides next-gen viewing experience.

PFL has over two-dozen blue-chip brand sponsors such as Anheuser-Busch, IBM, GEICO, DraftKings, Bose, Socios.com, Air Force Reserve, US Marine Corps, and more. PFL is backed by major investors including Ares Capital, Luxor Capital, Elysian Park Ventures, Swan Ventures, Knighthead, Legends, and several NBA, MLB, and NHL team owners.

MMA is the growth sport of this decade, with 600 million fans worldwide, the youngest audience demo of any sport, and true global revenue streams.

PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)

About Flagship Solutions Group

Flagship Solutions Group leverages IBM platforms and software to provide managed services and cloud solutions worldwide. This includes data center strategic planning and hybrid cloud implementations based on a wide range of assessments that look at virtualization, server consolidation, security, and infrastructure-focused integration. In addition, Flagship provides Cyber Security and Data Analytics as a service to major companies across various industries.

About Data Storage Corporation

Data Storage Corporation is a leader delivering critically required information technology solutions to a niche multi-billion-dollar marketplace – providing cloud infrastructure services, disaster recovery, cyber security, and data analytics. The company has invested millions of dollars in hardware and technical assets located in Tier 3 data centers throughout the USA and Canada – employing a highly skilled team, supporting, and providing our solutions to a variety of industries. Our vision is to continue our organic growth strategy while consolidating a fragmented industry through synergetic partnerships and acquisitions.

Across the Data Storage Corporation companies, clients benefit from our fully managed services, which include the layering of software, hardware, and cloud solutions on enterprise infrastructure to ensure business continuity, data availability, data insights, cyber security, and disaster recovery. For more information, please visit http://www.DataStorageCorp.com.

Contact:
Crescendo Communications, LLC
212-671-1020
DTST@crescendo-ir.com

SOURCE: Data Storage Corporation


FAQ

What is the partnership between Data Storage Corporation and PFL about?

Data Storage Corporation has partnered with PFL to enhance fan engagement using cloud-based products and AI technologies.

How does the SmartCage technology impact MMA fans?

The SmartCage technology provides data-driven insights and accurate matchup predictions, enriching the viewing experience for MMA fans.

What technologies are being used to enhance the PFL experience?

PFL is utilizing IBM's cloud services and Watson's machine learning capabilities to develop advanced analytics and performance ratings.

In which countries is PFL broadcasted?

PFL broadcasts to over 160 countries worldwide, reaching a diverse global audience.

What is the significance of the PFL's sports-season format?

PFL's sports-season format allows for regular competition, playoffs, and championships, offering a structured and engaging experience for fighters and fans.

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