Viant Reinforces Privacy-compliant, Secure IDs for Marketers and Publishers With Snowflake

Rhea-AI Summary

Viant Technology Inc. (NASDAQ: DSP) has partnered with Snowflake to enhance data clean rooms, enabling secure data matching and interoperability for their Household ID. This collaboration aims to provide marketers and publishers with efficient data sharing solutions while ensuring compliance with privacy regulations. Through Snowflake’s capabilities, Viant’s customers can connect with a broad range of clients and data under a shared ID, facilitating more effective brand engagements across the open web. Both companies are committed to building a secure advertising ecosystem.

Positive

• Partnership with Snowflake enhances data clean rooms for secure data matching.
• Collaboration aims to provide better data sharing solutions for marketers and publishers.
• Viant's Household ID integration facilitates broader customer connections.

Negative

• None.

IRVINE, Calif.--(BUSINESS WIRE)-- Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it is leveraging Snowflake, the Data Cloud company, to support data clean rooms in order to bolster secure data matching, transparency and interoperability for Viant’s Household ID across partners supporting the open web.

“In keeping with Viant’s business strategy to deliver best-in-class solutions for marketers, publishers, retail media networks, and others, our combined efforts with Snowflake will provide our customers with more secure, efficient and streamlined data sharing,” said Tom Wolfe, SVP Business Development, Viant. “Brand engagements across the new open web require deeper connection of partners across the ecosystem, and we look forward to helping brands and media owners achieve more privacy-compliant, secure IDs to optimize campaigns.”

Thousands of organizations employ the Snowflake Media Data Cloud to seamlessly explore, share, and unlock the true value of their data across the ecosystem while maintaining governance and privacy. Through this partnership, customers using Viant’s platform can connect to the vast roster of clients and data points within Snowflake on a shared ID, including Viant’s patented Household ID.

“Snowflake’s best in class collaboration capabilities break down silos and improve both governance and the ability to activate data,” said Bill Stratton, Global Industry GTM Lead, Media, Entertainment and Advertising, Snowflake. “Connecting privacy-compliant identifiers across the ecosystem is a boon for the industry. We are pleased to work with Viant, a leader in advertising software who is actively investing in the foundation to support an interoperable and secure advertising ecosystem.”

Viant and Snowflake customers can access this new offering today by contacting their account manager or visiting viantinc.com.

About Viant
Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221025005020/en/

Media:

Sondra Magness

press@viantinc.com

Source: Viant Technology Inc.

FAQ

What did Viant Technology announce on October 25, 2022?

Viant Technology announced a partnership with Snowflake to enhance data clean rooms for secure data matching.

How will the partnership with Snowflake benefit Viant's customers?

The partnership will provide Viant's customers with more secure and efficient data sharing solutions.

What is the significance of the Household ID in Viant's offerings?

Viant's Household ID enables clients to connect with a wide range of data points for personalized advertising.

What does Viant Technology focus on in its business strategy?

Viant focuses on delivering best-in-class advertising solutions for marketers, publishers, and retail media networks.

What are the key features of Viant's platform?

Viant's platform allows marketers to plan, execute, and measure omnichannel advertising campaigns.