Driven Brands elevates Danny Rivera to newly created Chief Operating Officer role
Driven Brands Holdings Inc. (NASDAQ: DRVN) has appointed Danny Rivera as Chief Operating Officer, effective February 20, 2023. Rivera, with over two decades of experience, aims to enhance operations and integrate offerings within the company. He takes over from Mo Khalid, who returns as Executive Vice President & Group President, Maintenance, overseeing brands like Take 5 Quick Lube and Meineke. Driven Brands, the largest automotive services company in North America, reported approximately $1.9 billion in annual revenue and operates over 4,700 locations. The restructuring is expected to leverage a customer base of more than 29 million, boosting growth in the Maintenance segment.
- Danny Rivera's appointment as COO is expected to enhance operational integration across brands.
- The company plans to leverage data from over 29 million unique customers to improve financial performance.
- Rivera's leadership has previously expanded Take 5 Oil Change to over 800 locations with plans for more growth.
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"Danny has been a trusted and invaluable partner over the past decade as we built our unique, holistic automotive services platform. As Chief Operating Officer, he will play a critical role in integrating the operations across our offerings and driving our share of wallet strategy to fully unlock the power of our data ecosystem with more than 29 million unique customers," said
"We are also thrilled to welcome Mo back to the Driven family. With his strong background in operations and field leadership, I am confident he will continue to build on the momentum Danny has developed in our growing Maintenance segment," continued
"I am humbled to be appointed to this newly created Chief Operating Officer role. Building on the incredible foundation that our team has created, I am committed to further differentiating our value proposition across our growing platform by more deeply integrating our offerings to meet our customers' car care needs," said Rivera. "It is a privilege to work with our segment teams that are leading these iconic brands and I have never been more excited about the potential to drive more value for our customers and ultimately our shareholders."
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