Direct Digital Holdings Launches AI Council to Bridge the AI Gap for Small and Medium-size Business Advertisers
Direct Digital Holdings (DRCT) has announced the formation of its AI Council, a new initiative designed to help small and medium-sized businesses (SMBs) leverage artificial intelligence in digital advertising. The council aims to bridge the gap between large corporations and smaller enterprises in AI adoption.
The initiative will provide support through several key areas: education and workshops, strategy development, technology implementation, and performance monitoring. The company will offer free eBooks and practical guides, including frameworks for employee generative AI usage policy and best practices.
The AI Council, featuring internal experts like CTO Anu Pillai and VP of Delivery Solutions Christy Nolan, will collaborate with technologists, academic leaders, and industry innovators to develop AI-driven marketing tools and training programs specifically tailored for SMBs. The goal is to democratize access to AI tools and strategies, enabling smaller businesses to compete effectively in the digital marketplace.
Direct Digital Holdings (DRCT) ha annunciato la creazione del suo Consiglio AI, una nuova iniziativa progettata per aiutare le piccole e medie imprese (PMI) a sfruttare l'intelligenza artificiale nella pubblicità digitale. Il consiglio mira a colmare il divario tra le grandi corporazioni e le imprese più piccole nell'adozione dell'IA.
L'iniziativa fornirà supporto attraverso diverse aree chiave: educazione e workshop, sviluppo di strategie, implementazione tecnologica e monitoraggio delle prestazioni. L'azienda offrirà gratuitamente eBook e guide pratiche, comprese delle cornici per le politiche di utilizzo dell'IA generativa da parte dei dipendenti e le migliori pratiche.
Il Consiglio AI, con esperti interni come il CTO Anu Pillai e il VP delle Soluzioni di Consegna Christy Nolan, collaborerà con tecnologi, leader accademici e innovatori del settore per sviluppare strumenti di marketing basati sull'IA e programmi di formazione specificamente adattati per le PMI. L'obiettivo è democratizzare l'accesso agli strumenti e alle strategie IA, consentendo alle piccole imprese di competere efficacemente nel mercato digitale.
Direct Digital Holdings (DRCT) ha anunciado la formación de su Consejo de IA, una nueva iniciativa diseñada para ayudar a las pequeñas y medianas empresas (PYMEs) a aprovechar la inteligencia artificial en la publicidad digital. El consejo tiene como objetivo cerrar la brecha entre las grandes corporaciones y las empresas más pequeñas en la adopción de IA.
La iniciativa proporcionará apoyo a través de varias áreas clave: educación y talleres, desarrollo de estrategias, implementación de tecnología y monitoreo de rendimiento. La empresa ofrecerá eBooks gratuitos y guías prácticas, incluyendo marcos para las políticas de uso de IA generativa por parte de los empleados y las mejores prácticas.
El Consejo de IA, que cuenta con expertos internos como la CTO Anu Pillai y la VP de Soluciones de Entrega Christy Nolan, colaborará con tecnólogos, líderes académicos e innovadores de la industria para desarrollar herramientas de marketing impulsadas por IA y programas de capacitación específicamente adaptados para las PYMEs. El objetivo es democratizar el acceso a herramientas y estrategias de IA, permitiendo a las pequeñas empresas competir de manera efectiva en el mercado digital.
Direct Digital Holdings (DRCT)는 AI 위원회의 결성을 발표했습니다. 이 새로운 이니셔티브는 중소기업(SMBs)이 디지털 광고에서 인공지능을 활용하도록 돕기 위해 고안되었습니다. 위원회는 대기업과 소규모 기업 간의 AI 채택 격차를 줄이는 것을 목표로 하고 있습니다.
이 이니셔티브는 교육 및 워크숍, 전략 개발, 기술 구현 및 성과 모니터링의 여러 주요 영역을 통해 지원을 제공합니다. 회사는 직원의 생성적 AI 사용 정책 및 모범 사례를 위한 프레임워크를 포함한 무료 eBook과 실용적인 가이드를 제공할 것입니다.
AI 위원회는 CTO Anu Pillai 및 VP of Delivery Solutions Christy Nolan과 같은 내부 전문가들이 참여하여 기술자, 학계 리더 및 산업 혁신가와 협력하여 중소기업에 맞춤형 AI 기반 마케팅 도구 및 교육 프로그램을 개발할 것입니다. 목표는 중소기업이 디지털 시장에서 효과적으로 경쟁할 수 있도록 AI 도구 및 전략에 대한 접근을 민주화하는 것입니다.
Direct Digital Holdings (DRCT) a annoncé la création de son Conseil AI, une nouvelle initiative conçue pour aider les petites et moyennes entreprises (PME) à tirer parti de l'intelligence artificielle dans la publicité digitale. Le conseil vise à combler le fossé entre les grandes entreprises et les plus petites dans l'adoption de l'IA.
L'initiative fournira un soutien dans plusieurs domaines clés : éducation et ateliers, développement de stratégies, mise en œuvre technologique et suivi des performances. L'entreprise proposera des eBooks gratuits et des guides pratiques, y compris des cadres pour les politiques d'utilisation de l'IA générative par les employés et les meilleures pratiques.
Le Conseil AI, composé d'experts internes comme la CTO Anu Pillai et la VP des Solutions de Livraison Christy Nolan, collaborera avec des techniciens, des leaders académiques et des innovateurs du secteur pour développer des outils de marketing alimentés par l'IA et des programmes de formation spécifiquement adaptés aux PME. L'objectif est de démocratiser l'accès aux outils et aux stratégies d'IA, permettant aux petites entreprises de rivaliser efficacement sur le marché numérique.
Direct Digital Holdings (DRCT) hat die Gründung seines KI-Rats angekündigt, einer neuen Initiative, die kleinen und mittelständischen Unternehmen (KMU) helfen soll, Künstliche Intelligenz in der digitalen Werbung zu nutzen. Der Rat hat das Ziel, die Kluft zwischen großen Unternehmen und kleineren Betrieben bei der KI-Adoption zu überbrücken.
Die Initiative wird Unterstützung in mehreren Schlüsselbereichen bieten: Bildung und Workshops, Strategieentwicklung, Technologieimplementierung und Leistungsüberwachung. Das Unternehmen wird kostenlose eBooks und praktische Leitfäden anbieten, einschließlich Rahmen für die Nutzungspolitik von generativer KI durch Mitarbeiter und bewährte Methoden.
Der KI-Rat, der interne Experten wie CTO Anu Pillai und VP von Delivery Solutions Christy Nolan umfasst, wird mit Technikern, akademischen Leitern und Brancheneinführern zusammenarbeiten, um KI-gesteuerte Marketinginstrumente und Schulungsprogramme zu entwickeln, die speziell auf KMUs zugeschnitten sind. Ziel ist es, den Zugang zu KI-Tools und -Strategien zu demokratisieren, damit kleinere Unternehmen effektiv im digitalen Markt konkurrieren können.
- Launch of new AI initiative targeting underserved SMB market segment
- Strategic positioning in the growing AI-driven advertising technology sector
- Development of new revenue streams through AI-focused products and services
- None.
The new initiative aims to ensure SMBs and mid-market brands aren't left behind in the digital marketplace
As digital landscapes evolve, the adoption of AI in advertising has become a critical factor for success. Yet, many SMBs and mid-market brands are disadvantaged due to resource limitations and a lack of specialized knowledge. The AI Council at Direct Digital Holdings is designed to change this narrative by providing small and mid-sized businesses with the tools and insights necessary to leverage AI effectively, leveling the playing field with larger competitors.
"Artificial intelligence is transforming digital advertising, but too often, small and mid-sized businesses are left behind," said Anu Pillai, Chief Technology Officer at Direct Digital Holdings and Member of the AI Council. "The AI Council's mission is to bridge this gap. By democratizing access to AI tools and strategies, we empower small and medium-sized businesses to participate and lead in their markets."
The AI Council will focus on supporting small and mid-sized businesses in several key areas:
- Education and Workshops: Offering seminars and resources that explain AI concepts in straightforward terms, making the technology accessible and understandable.
- Strategy Development: Assisting small and mid-sized businesses in developing AI-driven advertising strategies that are tailored to their unique business needs and market conditions.
- Technology Implementation: Providing support in the implementation of AI tools, from automated bidding systems to customer data analysis, ensuring small and mid-sized businesses can harness AI's full potential without the need for in-house experts.
- Performance Monitoring: Guiding businesses in setting up systems to monitor the effectiveness of AI applications, enabling continuous improvement and optimization
- Free Ebooks: We have produced a series of eBooks to help guide SMBs through the process of navigating the complex landscape.
- Practical Guides: Practical guides include a framework for employee generative AI usage policy and best practices for generative AI prompting.
In addition to internal experts, the AI Council will collaborate with technologists, academic leaders, and industry innovators to stay on the cutting edge of AI developments. This collaborative approach ensures that the Council's initiatives are based on the latest research and best practices, making state-of-the-art AI solutions accessible to small and mid-sized business advertisers. "By leveraging both advertising and AI partners, our company will develop innovative products tailored to the unique needs of small businesses. This includes AI-driven marketing tools that help small and mid-sized businesses optimize their dollars as well as strategic initiatives such as AI training programs and workshops to empower small businesses with the knowledge and skills needed to thrive in a competitive market," said Christy Nolan, VP of Delivery Solutions at Direct Digital Holdings and Member of the AI Council.
The AI Council will be an ongoing effort to ensure that all Direct Digital Holdings customers, regardless of size, have the tools and knowledge to succeed in an increasingly AI-driven world.
Please visit the DDH AI Council Resource Center to download the eBooks and practical guides.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company. Direct Digital Holdings' sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within the general market and multicultural media properties. The Company's buy-side platform, Orange 142, delivers significant ROI for middle-market advertisers by providing data-optimized programmatic solutions for businesses in sectors ranging from energy to healthcare to travel to financial services. Direct Digital Holdings' sell- and buy-side solutions generate billions of impressions per month across display, CTV, in-app, and other media channels.
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SOURCE Direct Digital Holdings
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