Direct Digital Holdings Introduces A New Framework to Help Businesses Manage AI Adoption in the Workplace
Direct Digital Holdings (NASDAQ: DRCT) has released a new framework to help organizations establish employee generative AI usage policies. The framework, developed by the company's AI Council, addresses the growing need for clear guidelines as only 44% of companies currently have formal AI governance policies.
The 'Framework for Employee Generative AI Usage Policy' guide focuses on key areas including ethical AI use, risk assessment, data privacy protection, and human oversight in decision-making. It also establishes procedures for evaluating and auditing AI tools to maintain security.
According to Anu Pillai, Chief Technology Officer at Direct Digital Holdings, the rapid adoption of AI in workplaces necessitates structured guidelines to mitigate risks while maximizing benefits. Christy Nolan, VP of Delivery Solutions, emphasizes that proactive AI governance is important for maintaining competitiveness and stakeholder trust.
The framework serves as a foundational resource for business leaders, IT teams, and compliance officers, helping organizations create policies aligned with their industry requirements and company objectives while remaining adaptable to AI evolution.
Direct Digital Holdings (NASDAQ: DRCT) ha rilasciato un nuovo framework per aiutare le organizzazioni a stabilire politiche sull'uso dell'AI generativa da parte dei dipendenti. Il framework, sviluppato dal Consiglio AI dell'azienda, affronta la crescente necessità di linee guida chiare, dato che solo il 44% delle aziende attualmente dispone di politiche di governance dell'AI formali.
La guida 'Framework for Employee Generative AI Usage Policy' si concentra su aree chiave, inclusi l'uso etico dell'AI, la valutazione dei rischi, la protezione della privacy dei dati e la supervisione umana nel processo decisionale. Stabilisce anche procedure per la valutazione e la revisione degli strumenti AI per mantenere la sicurezza.
Secondo Anu Pillai, Chief Technology Officer di Direct Digital Holdings, l'adozione rapida dell'AI nei luoghi di lavoro richiede linee guida strutturate per mitigare i rischi massimizzando i benefici. Christy Nolan, VP delle Soluzioni di Consegna, sottolinea che una governance proattiva dell'AI è importante per mantenere la competitività e la fiducia degli stakeholder.
Il framework serve come risorsa fondamentale per i leader aziendali, i team IT e gli officer della compliance, aiutando le organizzazioni a creare politiche in linea con i requisiti del settore e gli obiettivi aziendali, rimanendo adattabili all'evoluzione dell'AI.
Direct Digital Holdings (NASDAQ: DRCT) ha lanzado un nuevo marco para ayudar a las organizaciones a establecer políticas de uso de AI generativa por parte de los empleados. El marco, desarrollado por el Consejo de AI de la empresa, aborda la creciente necesidad de directrices claras, ya que solo el 44% de las empresas actualmente cuenta con políticas formales de gobernanza de AI.
La guía 'Framework for Employee Generative AI Usage Policy' se centra en áreas clave como el uso ético de la AI, la evaluación de riesgos, la protección de la privacidad de datos y la supervisión humana en la toma de decisiones. También establece procedimientos para evaluar y auditar herramientas de AI para mantener la seguridad.
Según Anu Pillai, Chief Technology Officer de Direct Digital Holdings, la rápida adopción de AI en los lugares de trabajo requiere directrices estructuradas para mitigar riesgos mientras se maximizan los beneficios. Christy Nolan, VP de Soluciones de Entrega, enfatiza que la gobernanza proactiva de AI es importante para mantener la competitividad y la confianza de los interesados.
El marco sirve como un recurso fundamental para los líderes empresariales, los equipos de TI y los oficiales de cumplimiento, ayudando a las organizaciones a crear políticas alineadas con los requisitos de la industria y los objetivos de la empresa, mientras se mantienen adaptables a la evolución de la AI.
Direct Digital Holdings (NASDAQ: DRCT)는 조직이 직원의 생성 AI 사용 정책을 수립하는 데 도움을 주기 위해 새로운 프레임워크를 발표했습니다. 이 프레임워크는 회사의 AI 위원회에서 개발하였으며, 현재 공식적인 AI 거버넌스 정책을 가진 기업이 44%에 불과한 상황에서 명확한 가이드라인의 필요성을 다룹니다.
'직원 생성 AI 사용 정책 프레임워크' 가이드는 윤리적 AI 사용, 위험 평가, 데이터 프라이버시 보호 및 의사 결정에서의 인간 감독을 포함한 주요 영역에 중점을 둡니다. 또한 보안을 유지하기 위해 AI 도구를 평가하고 감사하는 절차를 설정합니다.
Anu Pillai Direct Digital Holdings의 최고 기술 책임자는 직장에서 AI의 빠른 채택이 위험을 완화하면서 이점을 극대화하기 위한 구조화된 가이드라인이 필요하다고 강조합니다. Christy Nolan 배달 솔루션 부사장은 경쟁력과 이해관계자의 신뢰를 유지하기 위한 능동적인 AI 거버넌스의 중요성을 강조합니다.
이 프레임워크는 비즈니스 리더, IT 팀 및 컴플라이언스 담당자를 위한 기본 리소스로, 조직이 산업 요구 사항 및 회사 목표에 맞는 정책을 수립하는 데 도움을 주며 AI의 발전에 적응할 수 있도록 합니다.
Direct Digital Holdings (NASDAQ: DRCT) a publié un nouveau cadre pour aider les organisations à établir des politiques d'utilisation de l'IA générative par les employés. Le cadre, développé par le Conseil de l'IA de l'entreprise, répond au besoin croissant de directives claires, car seulement 44 % des entreprises disposent actuellement de politiques de gouvernance de l'IA formelles.
Le guide 'Framework for Employee Generative AI Usage Policy' se concentre sur des domaines clés tels que l'utilisation éthique de l'IA, l'évaluation des risques, la protection de la vie privée des données et la supervision humaine dans la prise de décision. Il établit également des procédures pour évaluer et auditer les outils d'IA afin de maintenir la sécurité.
Selon Anu Pillai, Chief Technology Officer de Direct Digital Holdings, l'adoption rapide de l'IA sur le lieu de travail nécessite des directives structurées pour atténuer les risques tout en maximisant les bénéfices. Christy Nolan, VP des Solutions de Livraison, souligne que la gouvernance proactive de l'IA est importante pour maintenir la compétitivité et la confiance des parties prenantes.
Le cadre sert de ressource fondamentale pour les dirigeants d'entreprise, les équipes informatiques et les agents de conformité, aidant les organisations à créer des politiques alignées sur les exigences de l'industrie et les objectifs de l'entreprise tout en restant adaptables à l'évolution de l'IA.
Direct Digital Holdings (NASDAQ: DRCT) hat ein neues Rahmenwerk veröffentlicht, um Organisationen bei der Festlegung von Richtlinien zur Nutzung von generativer KI durch Mitarbeiter zu unterstützen. Das Rahmenwerk, das vom KI-Rat des Unternehmens entwickelt wurde, befasst sich mit dem wachsenden Bedarf an klaren Richtlinien, da derzeit nur 44 % der Unternehmen über formale KI-Governance-Richtlinien verfügen.
Der Leitfaden 'Framework for Employee Generative AI Usage Policy' konzentriert sich auf Schlüsselbereiche wie ethische KI-Nutzung, Risikobewertung, Datenschutz und menschliche Aufsicht bei Entscheidungen. Es werden auch Verfahren zur Evaluierung und Prüfung von KI-Tools festgelegt, um die Sicherheit zu gewährleisten.
Laut Anu Pillai, Chief Technology Officer von Direct Digital Holdings, erfordert die schnelle Einführung von KI am Arbeitsplatz strukturierte Richtlinien, um Risiken zu mindern und gleichzeitig Vorteile zu maximieren. Christy Nolan, VP für Lieferlösungen, betont, dass eine proaktive KI-Governance wichtig ist, um Wettbewerbsfähigkeit und Vertrauen der Stakeholder aufrechtzuerhalten.
Das Rahmenwerk dient als grundlegende Ressource für Unternehmensleiter, IT-Teams und Compliance-Beauftragte und hilft Organisationen dabei, Richtlinien zu erstellen, die mit den Anforderungen der Branche und den Unternehmenszielen in Einklang stehen, während sie anpassungsfähig an die Entwicklung der KI bleiben.
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New guide helps organizations create clear, responsible AI usage policies to unlock the value of artificial intelligence while mitigating risks
As generative AI tools become more common in daily workflows, employees use them to streamline tasks, increase efficiency, and drive productivity. However, organizations risk data leaks, misinformation, compliance challenges, and reputational damage without well-defined policies. Despite widespread AI adoption, only
Providing a Framework for AI Adoption and Governance
"AI adoption in the workplace is happening faster than many businesses are prepared for," said Anu Pillai, Chief Technology Officer at Direct Digital Holdings. "Employees are already using these tools, but companies are leaving themselves open to significant risks without clear guidelines. Our framework offers business leaders a starting point to create transparent, structured AI policies that allow teams to safely and securely take advantage of the technology's benefits."
The "Framework for Employee Generative AI Usage Policy" guide is designed to help organizations craft policies tailored to their needs, addressing:
- Ethical AI use and transparency
- When AI can be used to add value and when its use poses an unnecessary risk
- Data privacy guidelines to protect sensitive information
- Human review and decision-making as a last line of defense
- Creating cyclic structures for evaluating and auditing AI tools to maintain security
"Businesses can't afford to take a wait-and-see approach on AI governance," said Christy Nolan, VP of Delivery Solutions at Direct Digital Holdings. "By setting clear guidelines now, companies can foster a culture of informed AI adoption, positioning themselves to stay competitive while maintaining trust with customers, partners, and stakeholders."
The framework is a foundational resource for business leaders, IT teams, and compliance officers looking to implement AI usage policies aligning with their industry, regulatory requirements, and company goals. It is designed to help organizations stay agile as AI evolves, providing a roadmap for responsible and sustainable AI integration in the workplace.
To download the "Framework for Employee Generative AI Usage Policy," visit our AI Council resource center.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience-focused digital marketing and advertising solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Energy, Healthcare, Travel & Tourism, and Financial Services, our teams deliver performance strategies that connect brands with their ideal audiences. At Direct Digital Holdings we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is "Digital advertising built for everyone."
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SOURCE Direct Digital Holdings
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