Colossus SSP and Confiant Drive Unprecedented Safety and Ad Quality with Industry-Leading Partnership
Colossus SSP, a subsidiary of Direct Digital Holdings (DDH), has partnered with Confiant to combat malicious advertising and enhance digital ad security. This collaboration aims to protect publishers, advertisers, and consumers by integrating Confiant's cybersecurity technology with Colossus SSP's platform.
Key outcomes of the partnership include:
- Reduction of security violations from 0.19% to less than 0.002%
- Decrease in ad quality violations from 1.57% to 0.08%
- Overall 95% reduction in security and quality issues
- Ads served through Colossus SSP are now 20x safer than industry norms
The partnership addresses the growing threat of malvertising, which has caused U.S. consumers to lose over $12.5 billion in the past year. Colossus SSP's network of 21,000+ publishers and billions of monthly impressions will benefit from enhanced protection against malicious ads and improved ad quality.
Colossus SSP, una sussidiaria di Direct Digital Holdings (DDH), ha collaborato con Confiant per combattere la pubblicità dannosa e migliorare la sicurezza della pubblicità digitale. Questa collaborazione mira a proteggere editori, inserzionisti e consumatori integrando la tecnologia di cybersicurezza di Confiant con la piattaforma di Colossus SSP.
I principali risultati della partnership includono:
- Riduzione delle violazioni di sicurezza dallo 0,19% a meno dello 0,002%
- Diminuizione delle violazioni della qualità degli annunci dall'1,57% allo 0,08%
- Riduzione complessiva del 95% dei problemi di sicurezza e qualità
- Gli annunci serviti tramite Colossus SSP sono ora 20 volte più sicuri rispetto agli standard del settore
La partnership affronta la crescente minaccia del malvertising, che ha causato ai consumatori statunitensi una perdita di oltre 12,5 miliardi di dollari nell'ultimo anno. La rete di oltre 21.000 editori di Colossus SSP e miliardi di impression mensili beneficerà di una protezione avanzata contro le pubblicità dannose e di una qualità degli annunci migliorata.
Colossus SSP, una subsidiaria de Direct Digital Holdings (DDH), se ha asociado con Confiant para combatir la publicidad maliciosa y mejorar la seguridad en la publicidad digital. Esta colaboración tiene como objetivo proteger a editores, anunciantes y consumidores integrando la tecnología de ciberseguridad de Confiant con la plataforma de Colossus SSP.
Los resultados clave de la asociación incluyen:
- Reducción de violaciones de seguridad del 0.19% a menos del 0.002%
- Disminución de violaciones en la calidad de los anuncios del 1.57% al 0.08%
- Reducción total del 95% en problemas de seguridad y calidad
- Los anuncios servidos a través de Colossus SSP son ahora 20 veces más seguros que las normas de la industria
La asociación aborda la creciente amenaza de malvertising, que ha provocado que los consumidores estadounidenses pierdan más de 12.5 mil millones de dólares en el último año. La red de más de 21,000 editores de Colossus SSP y miles de millones de impresiones mensuales se beneficiará de una protección mejorada contra anuncios maliciosos y de una mejor calidad de anuncios.
Colossus SSP는 Direct Digital Holdings(DDH)의 자회사로서 Confiant와 협력하여 악성 광고를 방지하고 디지털 광고의 보안을 강화합니다. 이 협력은 Colossus SSP의 플랫폼과 Confiant의 사이버 보안 기술을 통합하여 발행자, 광고주, 소비자를 보호하는 것을 목표로 합니다.
파트너십의 주요 결과는 다음과 같습니다:
- 보안 위반율을 0.19%에서 0.002% 미만으로 줄임
- 광고 품질 위반율을 1.57%에서 0.08%로 감소
- 보안 및 품질 문제의 전체 95% 감소
- Colossus SSP를 통해 제공되는 광고는 이제 업계 평균보다 20배 더 안전함
이 파트너십은 미국 소비자에게 지난 1년 동안 125억 달러 이상의 손실을 초래한 악성 광고의 증가하는 위협에 대응합니다. Colossus SSP의 21,000명 이상의 발행자 네트워크와 수십억 건의 월간 노출은 악성 광고로부터의 향상된 보호와 개선된 광고 품질의 혜택을 볼 것입니다.
Colossus SSP, une filiale de Direct Digital Holdings (DDH), s'est associée à Confiant pour lutter contre la publicité malveillante et améliorer la sécurité des publicités numériques. Cette collaboration vise à protéger les éditeurs, les annonceurs et les consommateurs en intégrant la technologie de cybersécurité de Confiant à la plateforme de Colossus SSP.
Les résultats clés de ce partenariat incluent :
- Réduction des violations de sécurité de 0,19 % à moins de 0,002 %
- Diminution des violations de qualité des annonces de 1,57 % à 0,08 %
- Réduction globale de 95 % des problèmes de sécurité et de qualité
- Les annonces servies via Colossus SSP sont désormais 20 fois plus sûres que les normes de l'industrie
Ce partenariat s'attaque à la menace croissante du malvertising, qui a entraîné des pertes de plus de 12,5 milliards de dollars pour les consommateurs américains au cours de la dernière année. Le réseau de plus de 21 000 éditeurs de Colossus SSP et des milliards d'impressions mensuelles bénéficiera d'une protection améliorée contre les publicités malveillantes et d'une meilleure qualité d'annonces.
Colossus SSP, eine Tochtergesellschaft von Direct Digital Holdings (DDH), hat sich mit Confiant zusammengetan, um gegen bösartige Werbung vorzugehen und die Sicherheit digitaler Werbung zu erhöhen. Dieses Zusammenspiel zielt darauf ab, Verleger, Werbetreibende und Verbraucher zu schützen, indem die Cybersicherheitstechnologie von Confiant mit der Plattform von Colossus SSP integriert wird.
Wichtige Ergebnisse der Partnerschaft umfassen:
- Reduzierung der Sicherheitsverletzungen von 0,19% auf weniger als 0,002%
- Verringerung der Verstöße gegen die Anzeigenqualität von 1,57% auf 0,08%
- Gesamte Reduktion der Sicherheits- und Qualitätsprobleme um 95%
- Über Colossus SSP geschaltete Anzeigen sind jetzt 20-mal sicherer als die branchenüblichen Standards
Die Partnerschaft geht auf die wachsende Bedrohung durch Malvertising ein, die dazu geführt hat, dass US-Verbraucher im vergangenen Jahr über 12,5 Milliarden Dollar verloren haben. Das Netzwerk von über 21.000 Verlegern von Colossus SSP und Milliarden von monatlichen Impressionen wird von einem verbesserten Schutz gegen bösartige Anzeigen und einer verbesserten Anzeigengüte profitieren.
- Partnership with Confiant significantly improves ad security and quality for Colossus SSP
- 95% reduction in security and quality violations compared to industry averages
- Ads served through Colossus SSP are now 20x safer than industry norms
- Enhanced protection for Colossus SSP's network of over 21,000 publishers
- Improved brand safety for advertisers using Colossus SSP's platform
- None.
Insights
This partnership between Colossus SSP and Confiant represents a significant step forward in addressing critical security and quality issues in digital advertising. The 95% reduction in security and ad quality violations is particularly impressive, making Colossus SSP's platform 20x safer than industry norms. This level of improvement could attract more high-quality publishers and advertisers to their network, potentially increasing revenue and market share.
For investors, this partnership could translate to improved financial performance for Direct Digital Holdings (DDH). Enhanced security and ad quality often lead to higher CPMs and increased advertiser trust, which could drive revenue growth. Additionally, as a Black-owned public ad tech company, DDH's commitment to ad quality and security may appeal to advertisers focusing on diversity and ethical business practices.
However, investors should monitor how this impacts operational costs and whether the improved security translates to measurable financial gains in upcoming quarters. The partnership's long-term success will depend on maintaining these high standards as the threat landscape evolves.
The collaboration between Colossus SSP and Confiant addresses a critical vulnerability in the digital advertising ecosystem. With malvertising costing U.S. consumers over
The reduction of security violations from
Investors should consider the potential for this enhanced security to open doors to more sensitive or regulated industries, possibly expanding Colossus SSP's addressable market. However, it's important to remain vigilant as cyber threats constantly evolve, requiring ongoing investment in security measures to maintain this advantage.
Partnership Reduces Malicious Ads and Enhances Security, Improving Ad Quality for Publishers and Advertisers Across the Digital Ecosystem
The digital advertising landscape faces ongoing challenges from "malvertising," a serious threat that encompasses various malicious activities from forced redirects to ransomware. Recent industry data highlights the severity of this issue, with 1 in every 79 ad impressions revealing significant security or quality issues, and
"Protecting users from online threats and malvertising is a critical priority. Thanks to our partnership with Confiant, we can offer publishers a safer platform for monetizing their inventory, while ensuring that advertisers reach real people in brand-safe environments," said Lashawnda Goffin, Chief Executive Officer of Colossus SSP.
Colossus SSP's new partnership addresses the industry's security challenges by leveraging Confiant's cutting-edge platform to monitor and block potentially malicious ads, complementing the company's already rigorous quality control measures. This technique targets both security violations involving malicious code and quality violations such as misleading ads that lure users into scams. By enhancing overall security measures, the partnership delivers a safer, more trustworthy experience for users while ensuring advertisers' campaigns are displayed in brand-safe environments.
The partnership between Colossus SSP and Confiant has already demonstrated impressive results. Security violations have been reduced from the industry average of
By providing a more secure environment for both consumers and advertisers, Colossus SSP and Confiant are working to improve user safety, enhance ad quality and implement robust security measures across the digital advertising landscape. This partnership reinforces Colossus SSP's ongoing efforts to create a safer and more trustworthy digital advertising experience for all stakeholders. Advertisers can access Colossus SSP's inventory directly or through leading DSPs, including Yahoo DSP, Microsoft Invest, and Zeta Global.
To read the case study. https://hubs.ly/Q02S3kRn0.
About Colossus SSP
Colossus SSP (Nasdaq: DRCT) owns and operates Colossus SSP, Huddled Masses, and Orange142. The company offers a unified platform that serves various clients across various sectors, managing over 326 billion monthly impressions. Colossus SSP is committed to providing innovative, data-driven advertising solutions prioritizing ROI, DEI, and sustainability.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT), owner of operating companies Colossus SSP, Huddled Masses, and Orange 142, brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company. Direct Digital Holdings' sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within general market and multicultural media properties. The Company's subsidiaries Huddled Masses and Orange 142 deliver significant ROI for middle market advertisers by providing data-optimized programmatic solutions at scale for businesses in sectors that range from energy to healthcare to travel to financial services. Direct Digital Holdings' sell- and buy-side solutions generate billions of impressions per month across display, CTV, in-app and other media channels.
About Confiant
Confiant is the cybersecurity leader in detecting and stopping Malvertising attacks. Having built hundreds of integrations directly into the web's ad tech infrastructure, Confiant has unparalleled visibility to the malware, scams, and fraud serving through ads today. Leveraging our security expertise, we deliver complete control over ads to publishers and ad platforms, also remediating quality issues, privacy violations, and mis-categorized ads. In publishing the industry's leading ad quality benchmark report and mapping the threat actors that use ads-as-an-attack-vector at Matrix.Confiant.com, Confiant is leading the charge in protecting users from criminals hijacking the ad tech supply chain. Trusted by customers like Microsoft, Paramount, and Magnite, we celebrate our 10th anniversary this year.
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SOURCE Direct Digital Holdings
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