Domino's® Launches Homemade Film Festival Contest

Rhea-AI Summary

Domino's Pizza (NYSE: DPZ) has launched the Homemade Film Festival, inviting customers to submit home movies celebrating their love for the brand. The contest runs until August 21, 2020, with a chance to win free pizza for a year, valued at $1,560 in eGift cards. The second and third prizes are $500 and $200 eGift cards, respectively. Voting on submissions occurs between September 7-11, and winners will be announced on September 18. This initiative aims to engage customers during extended home stays amid the pandemic.

Positive

• Engages customers creatively during lockdown, fostering brand loyalty.
• First prize of $1,560 offers substantial incentive for participation.
• Encourages social media interaction through video submissions and voting.

Negative

• None.

ANN ARBOR, Mich., July 27, 2020 /PRNewswire/ -- Love Domino's? Want free pizza for a year? Going stir-crazy at home? Fear not – Domino's Pizza, Inc. (NYSE: DPZ) has the perfect solution for a fun-filled day. Customers can now compete in Domino's Homemade Film Festival contest by submitting a home movie that showcases their love of Domino's for the chance to win free pizza for a year.

"Millions of Americans are spending more time than ever at home and looking for activities to entertain their families," said Kate Trumbull, Domino's vice president of advertising. "What better way to have a fun day than to make a home movie and possibly win free pizza for a year because of it? Domino's might even use some of the submissions in a future TV commercial!"

Domino's Homemade Film Festival is accepting videos through Aug. 21 at www.DominosFilmFest.com. Customers can visit this site to vote for their favorite home movie between Sept. 7-11. On Sept. 18, Domino's will announce the grand prize winner who will receive free pizza for a year in the form of $1,560 in Domino's eGift cards. The second-place winner will receive a $500 Domino's eGift card, while third place will receive a $200 eGift card.

Domino's Homemade Film Festival was inspired by the brand's latest lo-fi TV spot, which was filmed with an iPhone.

For a complete list of requirements and to read about some inspirational filming ideas, such as showcasing how you eagerly wait for your Domino's delivery, visit www.DominosFilmFest.com.

NO PURCHASE NECESSARY. Submission Period ends 8/21/20 at 3:00 pm ET. Open to legal residents of the 50 U.S./D.C., who are at least 18 years of age at time of entry. Minor Entrants should obtain parent/guardian permission to participate. See Official Rules for full details. https://rules.creativezing.com/DominosFilmFest.

About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the largest pizza company in the world based on retail sales, with a significant business in both delivery and carryout pizza. It ranks among the world's top public restaurant brands with a global enterprise of more than 17,100 stores in over 90 markets. Domino's had global retail sales of over $14.3 billion in 2019, with over $7.0 billion in the U.S. and nearly $7.3 billion internationally. In the second quarter of 2020, Domino's had global retail sales of over $3.4 billion, with over $1.9 billion in the U.S. and over $1.5 billion internationally. Its system is comprised of independent franchise owners who accounted for 98% of Domino's stores as of the end of the second quarter of 2020. Emphasis on technology innovation helped Domino's achieve more than half of all global retail sales in 2019 from digital channels, primarily online ordering and mobile applications. In the U.S., Domino's generates over 65% of sales via digital channels and has developed several innovative ordering platforms, including those developed for Google Home, Facebook Messenger, Apple Watch, Amazon Echo and Twitter – as well as Domino's Hotspots^®, an ordering platform featuring over 200,000 unique, non-traditional delivery locations. In June 2019, through an announced partnership with Nuro, Domino's furthered its exploration and testing of autonomous pizza delivery. In late 2019, Domino's opened the Domino's Innovation Garage adjacent to its headquarters in Ann Arbor, Michigan to fuel continued technology and operational innovation – while also launching its GPS technology, allowing customers to follow the progress of the delivery driver from store to doorstep. In mid-2020, Domino's launched a brand-new way to order contactless carryout nationwide via Domino's Carside Delivery^™, which customers can choose when placing a prepaid online order.

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SOURCE Domino's Pizza, Inc.

FAQ

What is Domino's Homemade Film Festival?

It's a contest where customers submit home movies showcasing their love for Domino's for a chance to win free pizza for a year.

When does the submission for Domino's Homemade Film Festival end?

The submission period ends on August 21, 2020, at 3:00 pm ET.

What are the prizes for the Domino's Homemade Film Festival?

The grand prize is free pizza for a year valued at $1,560, with second and third prizes of $500 and $200 eGift cards, respectively.

When will the winners of the Homemade Film Festival be announced?

Winners will be announced on September 18, 2020.

How can customers vote for their favorite films in the contest?

Voting will take place from September 7-11, 2020, on the contest website.