Stuffed to Perfection: Domino's® Finally Launches Parmesan Stuffed Crust!

Rhea-AI Summary

Domino's Pizza (DPZ) has launched its first-ever stuffed crust pizza variant - the Parmesan Stuffed Crust - across U.S. stores. The new product features premium buttery-flavored dough stuffed with 100% real mozzarella cheese, topped with Domino's garlic seasoning and Parmesan.

To promote the launch, Domino's is running a 'Cheat Receipts' sweepstakes worth $250,000 in free Parmesan Stuffed Crust Pizzas until March 23, 2025. Customers who have previously ordered stuffed crust from competitors can participate by uploading their receipts at dominoscheatreceipts.com.

The company has also declared March 3-9 as National Stuffed Crust Week, offering one-topping Parmesan Stuffed Crust Pizzas for $9.99 each through Domino's Carryout Deal.

Positive

• Launch of new premium product line expanding menu offerings
• $250,000 marketing campaign to attract competitors' customers
• Strategic pricing at $9.99 for market penetration

Negative

• Late entry into stuffed crust market segment compared to competitors

Insights

Financial Analyst

Domino's launch of Parmesan Stuffed Crust represents a strategic product expansion aimed at addressing a significant gap in their menu offering. This move directly challenges competitors who have dominated the stuffed crust segment for years, particularly Pizza Hut who pioneered the category.

The $250,000 marketing investment in the "Cheat Receipts" promotion specifically targets competitor customers, showing an aggressive market share acquisition strategy. This calculated investment aims to convert high-value customers who have demonstrated willingness to purchase premium pizza products.

From a margin perspective, the premium ingredients (real mozzarella, Parmesan, buttery-flavored dough) suggest this product will carry favorable economics compared to standard offerings. The $9.99 promotional price point balances accessibility with premium positioning, potentially driving both traffic and check average increases.

This launch addresses what Domino's explicitly identifies as frequent customer demand, indicating potential for immediate adoption and revenue contribution. By filling this product gap, Domino's eliminates a key reason customers might choose competitors, potentially improving customer retention and frequency.

For investors, this represents Domino's continuing commitment to product innovation and competitive positioning in the highly contested pizza delivery space. The timing suggests confidence in their operational capability to execute this more complex product offering without compromising their delivery efficiency advantages.

Buttery-flavored dough is packed with 100% melty mozzarella and sprinkled with Parmesan

Domino's is giving away $250,000 worth of free Parmesan Stuffed Crust Pizza to anyone who has ordered stuffed crust from competitors in the past

ANN ARBOR, Mich., March 3, 2025 /PRNewswire/ -- Make way. There's a new crust in town. Domino's Pizza Inc. (Nasdaq: DPZ) is introducing Parmesan Stuffed Crust – a delicious, cheesy crust that gives customers what they crave – and it's now available in stores across the U.S.

We're excited to announce that our first-ever stuffed crust is finally here and we promise, it is worth the wait.

"One of the most common questions we're asked is, 'When will you launch stuffed crust?'" said Kate Trumbull, Domino's executive vice president – chief marketing officer. "We're excited to announce that our first-ever stuffed crust is finally here and we promise, it is worth the wait. We think the best stuffed crust was saved for last."

Domino's Parmesan Stuffed Crust is made of premium buttery-flavored dough, stuffed with melty cheese made with 100% real mozzarella, and topped with Domino's garlic seasoning and a sprinkle of Parmesan.

"What sets our stuffed crust apart from others? Easy. The proof is in how it tastes," said Trumbull. "Anyone can add cheese to their most popular crust type, but we started with our premium, buttery Handmade Pan dough and topped it with our signature garlic seasoning, which we know customers love. To make the crust even more cheesy and delectable, we finished it with a shake of real Parmesan. We believe our crust is so delicious, in fact, that we're launching Cheat Receipts – a sweepstakes that gives away free Domino's Parmesan Stuffed Crust Pizza to anyone who has ordered stuffed crust elsewhere in the past. We want customers to try it for themselves and put our new crust to the test!"

Domino's Stuffed Crust Cheat Receipts Giveaway
For years, customers have had to go elsewhere to fulfill their stuffed crust cravings. To make it up to them, Domino's is giving away $250,000 worth of free Parmesan Stuffed Crust Pizzas through Cheat Receipts. To enter for a chance to win between now and March 23, 2025, customers should:

• Visit dominoscheatreceipts.com.
• Upload a photo of a receipt showing they ordered stuffed crust elsewhere, prior to March 3, 2025.

Winners who meet the criteria will be entered into a drawing to be randomly selected to receive a code for a free Domino's Parmesan Stuffed Crust Pizza via email. Weekly drawings will take place on March 10, 17 and 24, 2025. For complete official rules, visit dominoscheatreceipts.com.

National Stuffed Crust Week
In honor of Parmesan Stuffed Crust's launch, Domino's is declaring March 3-9 as National Stuffed Crust Week. Why? Because Domino's believes everyone should celebrate by enjoying a Parmesan Stuffed Crust Pizza. Customers can try one-topping Parmesan Stuffed Crust Pizzas for $9.99 each through Domino's Carryout Deal during National Stuffed Crust Week and beyond.

To find the nearest Domino's store and order Parmesan Stuffed Crust, visit dominos.com.

About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world's top public restaurant brands with a global enterprise of more than 21,300 stores in over 90 markets. Domino's had global retail sales of over $19.1 billion in 2024. Its system is comprised of independent franchise owners who accounted for 99% of Domino's stores as of the end of the fourth quarter of 2024. In the U.S., Domino's generated more than 85% of U.S. retail sales in 2024 via digital channels and has developed many innovative ordering platforms.

Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com

 

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SOURCE Domino's Pizza

FAQ

What is the price of Domino's new Parmesan Stuffed Crust Pizza in March 2025?

One-topping Parmesan Stuffed Crust Pizzas are available for $9.99 each through Domino's Carryout Deal during National Stuffed Crust Week and beyond.

How much is Domino's (DPZ) spending on the Stuffed Crust Cheat Receipts promotion?

Domino's is giving away $250,000 worth of free Parmesan Stuffed Crust Pizzas through the Cheat Receipts promotion.

When does Domino's (DPZ) Stuffed Crust Cheat Receipts sweepstakes end?

The sweepstakes runs until March 23, 2025, with weekly drawings on March 10, 17, and 24, 2025.

What ingredients are in Domino's new Parmesan Stuffed Crust Pizza?

It features buttery-flavored dough stuffed with 100% real mozzarella cheese, topped with Domino's garlic seasoning and Parmesan.