Domino's® is Teaming Up with All-Pro Wide Receiver Stefon Diggs to Give Away $1 Million Worth of Emergency Pizzas

Rhea-AI Summary

Domino's Pizza (NYSE: DPZ) has announced a partnership with All-Pro wide receiver Stefon Diggs to give away $1 million worth of Emergency Pizzas to fantasy football players who had Diggs on their roster. The promotion aims to console fans affected by Diggs' season-ending injury.

To participate, eligible fans must be Domino's Rewards members, visit DominosFromDiggs.com, and upload proof showing Diggs was on their fantasy team. The sweepstakes runs until January 6, 2025, and is open to US residents aged 13 and above.

This initiative is part of Domino's broader Emergency Pizza program, which aims to provide free pizzas during everyday emergencies through brand partnerships.

Positive

• Marketing initiative targeting fantasy football audience, potentially increasing brand engagement
• $1 million promotional campaign with high-profile athlete partnership
• Strategic expansion of Emergency Pizza program through brand partnerships

Negative

• None.

Insights

Marketing Analyst

This $1 million Emergency Pizza campaign represents an innovative marketing strategy leveraging both fantasy sports and celebrity partnerships. The timing is strategic, coinciding with fantasy football playoffs when engagement is highest. While the $1 million investment appears substantial, it's relatively modest considering Domino's market reach and potential viral marketing value.

The campaign cleverly combines multiple engagement drivers: loyalty program sign-ups, social proof through screenshot sharing and the emotional connection to fantasy sports disappointment. This could significantly boost Domino's Rewards membership and create valuable first-party data collection opportunities. The partnership with Stefon Diggs adds authenticity and relatability to the campaign, potentially driving higher engagement rates than traditional promotional efforts.

Market Research Analyst

This promotion strategically targets the lucrative intersection of sports fans and food delivery consumers. With fantasy football engaging over 50 million players annually in North America, this campaign taps into a massive potential customer base. The requirement to join Domino's Rewards program creates a long-term customer acquisition channel beyond the immediate promotion.

The timing during fantasy playoffs maximizes emotional impact when players are most invested. This could drive significant social media buzz and word-of-mouth marketing, potentially generating earned media value exceeding the $1 million investment in free pizzas. The campaign's structure suggests a focus on building customer lifetime value rather than short-term sales.

Fantasy football players who had Diggs on their team have the chance to win a free Emergency Pizza

ANN ARBOR, Mich., Dec. 16, 2024 /PRNewswire/ -- Is a season-ending injury on your fantasy football team ruining your playoff dreams? Domino's (NYSE: DPZ) has an Emergency Pizza for that. In a game-changing partnership, Domino's is teaming up with All-Pro wide receiver Stefon Diggs, who was injured earlier this season, to give away $1 million worth of free Emergency Pizzas to fans who had him on their fantasy football roster. Why? Because when your fantasy team loses its star player, that calls for an Emergency Pizza.

"There's no two ways about it – being out for the season is a tough break," said Diggs. "I know fans are feeling the sting of my injury, so that's why I'm teaming up with Domino's to give away Emergency Pizzas to those who had me in their lineup. It won't help their fantasy team, but receiving a free Emergency Pizza can be a delicious pick-me-up."

How to Enter for the Chance to Win a Free Emergency Pizza
Did you draft Diggs on your fantasy football team? If so, here's how to enter for a chance to win a free Domino's Emergency Pizza:

• If you aren't already a loyalty member, sign up for Domino's Rewards at dominos.com/rewards.
• Visit DominosFromDiggs.com.
• Complete the form and upload a picture/screenshot showing you had Diggs on your fantasy football team.

"Domino's promised we'd bring back Emergency Pizza in more fun and unexpected ways than ever before, so we're here to continue delivering on that promise," said Kate Trumbull, Domino's executive vice president – chief marketing officer. "We're launching this Emergency Pizza partnership because having your fantasy team ruined due to an injury calls for free pizza – $1 million worth of free Emergency Pizzas, to be exact!"

Domino's Emergency Pizzas for fantasy football is the latest announcement in a series of brand partnerships designed to bring free pizzas to life's everyday emergencies. To learn more about Domino's overall Emergency Pizza program, visit dominos.com/emergency-pizza.

NO PURCHASE IS NECESSARY TO ENTER OR WIN. By participating in this Sweepstakes, Entrants agree to be bound by the Official Rules. Ends 1/6/25 at 11:59:59 pm ET. Open to legal US residents physically residing in the 50 US/DC, 13+ years of age at entry (minors must have parental consent), with a Domino's Rewards profile as of the end date. Limit one (1) entry per person. Void where prohibited. See Official Rules for full entry mechanics, eligibility requirements & details: https://dominosemergency.creativezing.com/Rules.

About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout pizza. It ranks among the world's top public restaurant brands with a global enterprise of more than 21,000 stores in over 90 markets. Domino's had global retail sales of over $18.9 billion for the trailing four quarters ended September 8, 2024. Its system is comprised of independent franchise owners who accounted for 99% of Domino's stores as of the end of the third quarter of 2024. In the U.S., Domino's generated more than 85% of U.S. retail sales in 2023 via digital channels and has developed several innovative ordering platforms including seven unique ways to order Domino's.

Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com

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SOURCE Domino's Pizza

FAQ

How much is Domino's (DPZ) spending on the Stefon Diggs Emergency Pizza giveaway?

Domino's is giving away $1 million worth of Emergency Pizzas through this promotion.

When does the DPZ Stefon Diggs Emergency Pizza sweepstakes end?

The sweepstakes ends on January 6, 2025, at 11:59:59 pm ET.

What are the eligibility requirements for Domino's (DPZ) Emergency Pizza giveaway?

Participants must be legal US residents aged 13 or older, have a Domino's Rewards profile, and provide proof of having Stefon Diggs on their fantasy football team.

How can fantasy football players claim their free DPZ Emergency Pizza from the Diggs promotion?

Players must sign up for Domino's Rewards, visit DominosFromDiggs.com, and upload a screenshot showing they had Diggs on their fantasy team.