Dorman Introduces New Solutions Catalog to Help Counter Representatives and Service Professionals Find the Parts They Need Faster

Rhea-AI Summary

Dorman Products, Inc. (NASDAQ:DORM) has launched the New Solutions Catalog, a digital and print resource aimed at enhancing awareness of its latest aftermarket products among auto part counter representatives and repair shop service writers. This catalog showcases hundreds of new products released each month, emphasizing Dorman's leadership in categories like turbocharger accessories and advanced electronics. The catalog is designed to help service professionals better serve customers by offering reliable aftermarket solutions. It is available online for browsing and distribution is underway across North America.

Positive

• Launch of the New Solutions Catalog enhances product awareness among auto part professionals.
• Showcases hundreds of new products monthly, indicating strong product innovation.
• Strengthens Dorman's competitive position in the automotive aftermarket sector.

Negative

• None.

COLMAR, Pa., Aug. 16, 2022 (GLOBE NEWSWIRE) -- Dorman Products, Inc. (NASDAQ:DORM) is announcing the launch of a new digital and print publication, the New Solutions Catalog, which is designed to help auto part counter representatives and repair shop service writers be more aware of Dorman’s latest aftermarket-first products and growing category breadth.

Dorman releases hundreds of new products every month, so it can be difficult for even the most tuned-in aftermarket professionals to keep track of them all. The New Solutions Catalog will help highlight the array of innovation that Dorman’s released over the past year, including expanding leadership positions in replacement part categories like turbocharger accessories, 4WD components, advanced electronics, lighting, suspension, and many more. That way, the next time a customer calls or comes in, stores and shops will already have the right aftermarket solution in mind.

“We think every counterperson and service writer in North America would benefit from spending a few minutes to page through this new publication and learn about all the parts and components they no longer need to source from a dealership,” said Jeff Darby, Dorman’s Senior Vice President of Sales and Marketing. “By having a better understanding of how Dorman is growing the automotive aftermarket, we hope all our valued partners are better able to serve their customers by knowing they have the freedom to choose reliable aftermarket solutions.”

The New Solutions Catalog is now available to browse online, with interactive links and embedded videos throughout. Print copies are being distributed now across North America by Dorman’s field teams and through select channel partners.

Contacts

• Marketing: Steve Gisondi, Vice President of Marketing
  sgisondi@dormanproducts.com

• Investor Relations: David Hession, Senior Vice President and Chief Financial Officer
  dhession@dormanproducts.com

About Dorman Products

Dorman gives repair professionals and vehicle owners greater freedom to fix cars and trucks. For over 100 years, we have been driving new solutions for the automotive aftermarket, releasing tens of thousands of replacement products engineered to save time and money, and increase convenience and reliability.

Founded and headquartered in the United States, we are a pioneering global organization offering an always-evolving catalog of parts, covering both light duty and heavy-duty vehicles, from chassis to body, from underhood to undercar, and from hardware to complex electronics. See our full offering and learn more at DormanProducts.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on current expectations that involve a number of known and unknown risks, uncertainties, and other factors (many of which are outside of our control) which may cause actual events to be materially different from those expressed or implied by such forward-looking statements. For additional information concerning factors that could cause actual results to differ materially from the information contained in this press release, please see Dorman’s prior press releases and filings with the U.S. Securities and Exchange Commission (“SEC”), including Dorman’s most recent annual report on Form 10-K and its subsequent SEC filings. Dorman is under no obligation to (and expressly disclaims any such obligation to) update any of the information in this press release if any forward-looking statement later turns out to be inaccurate whether as a result of new information, future events or otherwise.

FAQ

What is the New Solutions Catalog from Dorman Products?

The New Solutions Catalog is a digital and print publication launched by Dorman Products to help auto part counter representatives and repair shop service writers stay updated on the latest aftermarket products.

How does the New Solutions Catalog benefit Dorman's partners?

It provides detailed information on Dorman's aftermarket products, allowing partners to better serve their customers by offering reliable alternatives to dealership products.

When was the New Solutions Catalog launched?

The New Solutions Catalog was launched on August 16, 2022.

Where can I access the New Solutions Catalog?

The New Solutions Catalog is available online and can be accessed through Dorman's official website.

What products are highlighted in the New Solutions Catalog?

The catalog highlights a variety of innovative products including turbocharger accessories, 4WD components, advanced electronics, and lighting solutions.