KRISPY KREME’S® Doughnut Detour Deal Sweetens Memorial Day Holiday

Rhea-AI Summary

Krispy Kreme is offering a special deal for Memorial Day weekend, providing a dozen Original Glazed® Doughnuts for $3.84 with the purchase of any dozen at regular price. This promotion runs from May 24-27 and aims to delight the record 38.4 million Americans expected to travel by car during the holiday. The deal is available at participating shops with a limit of two dozen per customer in-store and one dozen online. Use promocode ROADTRIP for online orders. Share your experience with #KrispyKreme and @krispykreme.

Positive

• Special offer of a dozen Original Glazed® Doughnuts for $3.84 with purchase of full-priced dozen.
• Promotion timing aligns with Memorial Day weekend travel, targeting 38.4 million potential customers.
• Available both in-store and online, increasing access and convenience for customers.
• Promotion encourages brand engagement via social media with #KrispyKreme.

Negative

• to two dozen per customer in-store and one dozen online, potentially limiting larger purchases.
• Promotion is time-bound to four days, reducing long-term impact on sales.
• Requires purchase of a full-priced dozen, which may deter cost-sensitive customers.

$3.84 Original Glazed® dozen available along the way and where many stay as record 38.4 million people expected to hit the road over long weekend

CHARLOTTE, N.C.--(BUSINESS WIRE)-- With a record 38.4 million Americans expected to hit the road over the Memorial Day weekend, Krispy Kreme® is sweetening both journey and destination by offering a dozen Original Glazed® Doughnuts for just $3.84 with the purchase of any dozen at regular price, Friday through Monday, May 24-27.

$3.84 Original Glazed® dozen available along the way and where many stay as record 38.4 million people expected to hit the road over long weekend (Photo: Business Wire)

AAA projects 38.4 million people will travel by car at least 50 miles over Memorial Day weekend, the highest number for the holiday since AAA began tracking in 2000.

“38.4 million people may be on the road this holiday weekend. We’ve got a great deal for every one of them that will make those road trip memories happier and more delicious,” said Dave Skena, Krispy Kreme Global Chief Brand Officer.

Krispy Kreme’s Memorial Day weekend doughnut detour deal is available at participating shops with a limit of two dozen per customer in-shop and a limit of one when ordering online for pickup or delivery via Krispy Kreme’s app and website, using promocode ROADTRIP.

Share how you’re enjoying Memorial Day weekend with Krispy Kreme by using #KrispyKreme and tagging @krispykreme. For more information about this promotion, please visit www.krispykreme.com/offers/memorialday.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240521930842/en/

Liv Weller

Liv.Weller@fleishman.com

Source: Krispy Kreme

FAQ

What is Krispy Kreme's Memorial Day promotion?

Krispy Kreme is offering a dozen Original Glazed® Doughnuts for $3.84 with the purchase of any dozen at regular price from May 24-27.

How much will a dozen Original Glazed® Doughnuts cost during the promotion?

A dozen Original Glazed® Doughnuts will cost $3.84 with the purchase of a full-priced dozen.

When is Krispy Kreme's Memorial Day promotion valid?

The promotion is valid from Friday, May 24 through Monday, May 27.

How many doughnuts can I buy with the Krispy Kreme Memorial Day deal?

Customers can buy up to two dozen doughnuts in-shop and one dozen online during the promotion.

Is Krispy Kreme's Memorial Day promotion available online?

Yes, the promotion is available online for pickup or delivery using promocode ROADTRIP.

What is the promocode for Krispy Kreme's Memorial Day deal?

The promocode for the deal is ROADTRIP.