KRISPY KREME® is ‘Land of the Sweet and the Home of the Glaze’ this Fourth of July with New Star Spangled Sweetness Collection

Rhea-AI Summary

Krispy Kreme introduces the Star Spangled Sweetness Collection for the Fourth of July, offering a selection of new and returning patriotic doughnuts. Starting June 21, fans can purchase these -time treats at participating shops and select retailers. The collection includes three doughnuts: the Firework Cookies & Kreme Filled Doughnut, the Cotton Candy Sparkler Doughnut, and the Freedom Flag Doughnut. On July 4th, customers wearing red, white, and blue can receive a free Original Glazed Doughnut. The promotion aims to sweeten summer gatherings and parades, as highlighted by Global Chief Brand Officer Dave Skena.

Positive

• Introduction of -time patriotic doughnuts starting June 21.
• Free Original Glazed Doughnut for customers wearing red, white, and blue on July 4th.
• Available at select retailers and Krispy Kreme shops, enhancing brand visibility.
• Potential increase in sales due to seasonal promotion and themed products.

Negative

• None.

Red, white & blue doughnuts parade into shops beginning June 21; fans receive a free Original Glazed® Doughnut for wearing red, white & blue on July 4

CHARLOTTE, N.C.--(BUSINESS WIRE)-- The sweetest Fourth of July parade of doughnuts is marching into Krispy Kreme® shops: a sparkling celebration of new and returning fan-favorite flavors for festive summer gatherings.

Red, white & blue doughnuts parade into Krispy Kreme shops beginning June 21; fans receive a free Original Glazed® Doughnut for wearing red, white & blue on July 4 (Photo: Business Wire)

Beginning June 21 for a limited time at participating shops, Krispy Kreme's Star Spangled Sweetness Collection features three patriotic doughnuts in a custom red, white and blue box, including:

• NEW Firework Cookies & Kreme™ Filled Doughnut – an unglazed doughnut filled with Cookies & Kreme™, hand-dipped in red icing and decorated with a blue icing swirl and rocket candy piece.
• NEW Cotton Candy Sparkler Doughnut – an Original Glazed® doughnut hand-dipped in blue icing and cotton candy sugar and decorated with white and red buttercreme dollops.
• Freedom Flag Doughnut – an Original Glazed® doughnut hand-dipped in white icing and decorated with patriotic red icing stripes and blue and gold sprinkles.

“From backyard barbeques with family, friends and neighbors to lined sidewalks at neighborhood parades, our Star Spangled Sweetness doughnuts make celebrating our Independence Day sweeter than ever,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme.

In addition to dozens available at Krispy Kreme shops, fans can enjoy Star Spangled Sweetness doughnuts in a specialty 6-count box delivered fresh daily to select retailers. Visit www.krispykreme.com/locate/location-search#grocery to find a shop or grocery store location near you.

To sweeten parades and other celebrations, on July 4 guests who wear red, white and blue to participating Krispy Kreme shops can enjoy a FREE Original Glazed doughnut.

Show how you're loving Krispy Kreme’s Star Spangled Sweetness collection by using #KrispyKreme and tagging @krispykreme on social. Learn more about the limited time offer by visiting https://www.krispykreme.com/promos/july4th.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240621183860/en/

Liv Weller

Liv.Weller@fleishman.com

Source: Krispy Kreme

FAQ

When does the Krispy Kreme Star Spangled Sweetness Collection become available?

The collection becomes available starting June 21 at participating shops.

What doughnuts are included in the Krispy Kreme Star Spangled Sweetness Collection?

The collection includes the Firework Cookies & Kreme Filled Doughnut, Cotton Candy Sparkler Doughnut, and Freedom Flag Doughnut.

How can customers receive a free Original Glazed Doughnut from Krispy Kreme on July 4th?

Customers wearing red, white, and blue can receive a free Original Glazed Doughnut on July 4th.

Where can the Star Spangled Sweetness doughnuts be purchased?

They can be purchased at participating Krispy Kreme shops and select retailers.

What is the stock symbol for Krispy Kreme?

The stock symbol for Krispy Kreme is DNUT.