KRISPY KREME® Introduces Total Solar Eclipse Doughnut featuring OREO® Cookie and Pieces, Available April 5-8

Rhea-AI Summary

Krispy Kreme announces the time 'Total Solar Eclipse Doughnut' to celebrate the upcoming solar eclipse. The unique doughnut features an Original Glazed base dipped in black chocolate icing, silver sprinkles, OREO pieces, and a whole OREO cookie. Available from April 5 to April 8, in-store, for pickup, or delivery via the Krispy Kreme app and website. Fans can purchase individually or as part of a specialty dozen. This initiative continues Krispy Kreme's tradition of creating innovative sweets to commemorate space-related events.

CHARLOTTE, N.C.--(BUSINESS WIRE)-- You won’t need protective eyewear for this “eclipse” but prepare your tastebuds for an out-of-this-world experience!

Krispy Kreme’s Total Solar Eclipse Doughnut will be available Friday, April 5 through Monday, April 8. (Photo: Business Wire)

To help Americans celebrate Monday’s total solar eclipse, today Krispy Kreme® announced its limited time, all-new “Total Solar Eclipse Doughnut” – an Original Glazed® Doughnut dipped in black chocolate icing, adorned with silver sprinkles, piped with a buttercream made with OREO® pieces, and a whole OREO® cookie in the center.

Krispy Kreme’s Total Solar Eclipse Doughnut will be available Friday, April 5 through Monday, April 8 in-shop and for pickup or delivery via Krispy Kreme’s app and website while supplies last. The doughnut can be purchased individually and as a specialty dozen featuring six Total Solar Eclipse doughnuts and six Original Glazed® doughnuts.

This is the second time Krispy Kreme has treated fans to an all-new doughnut to celebrate a total solar eclipse. For the last total solar eclipse the United States experienced in 2017, the brand “eclipsed” its iconic Original Glazed doughnut in mouth-watering chocolate glaze for the first time ever.

“Eclipses are rare and so is our out-of-this-world Total Solar Eclipse Doughnut. Even if you can’t be in the path of totality you can get in the path of these treats, which you will eat in totality. Stop by and get some for you and some to share so you can flex your science side and great taste at the same time,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme.

The Total Solar Eclipse Doughnut extends Krispy Kreme legacy of treating fans to creative and innovative sweets and deals celebrating space-related events, dating to 1969 when the brand served fresh Original Glazed doughnuts at the launch viewing site of NASA’s Apollo 11 Mission to the moon.

More recently, in 2021 Krispy Kreme created the limited time Mars Doughnut to celebrate NASA’s Perseverance Rover landing on the red planet and the Strawberry Supermoon Doughnut. In 2022 the brand cheered NASA’s Artemis I flight around the moon by creating the Artemis Moon Doughnut and acknowledged astronomers releasing the first-ever image of a supermassive black hole that resembled an Original Glazed Doughnut by giving the doughnut away for free.

Show how you're enjoying Krispy Kreme’s Total Solar Eclipse Doughnuts by using #KrispyKreme and tagging @krispykreme on social. Learn more about the limited time offer by visiting www.krispykreme.com/promos/totaleclipse.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240402854200/en/

Liv Weller

Liv.Weller@fleishman.com

Source: Krispy Kreme

FAQ

What is the name of the -time doughnut announced by Krispy Kreme?

The -time doughnut announced by Krispy Kreme is called the 'Total Solar Eclipse Doughnut'.

What are the key ingredients of Krispy Kreme's Total Solar Eclipse Doughnut?

The Total Solar Eclipse Doughnut features an Original Glazed base dipped in black chocolate icing, silver sprinkles, OREO pieces, and a whole OREO cookie.

When will Krispy Kreme's Total Solar Eclipse Doughnut be available?

Krispy Kreme's Total Solar Eclipse Doughnut will be available from April 5 to April 8.

How can customers purchase Krispy Kreme's Total Solar Eclipse Doughnut?

Customers can purchase the Total Solar Eclipse Doughnut in-store, for pickup, or delivery via the Krispy Kreme app and website.

What is included in the specialty dozen featuring Krispy Kreme's Total Solar Eclipse Doughnut?

The specialty dozen includes six Total Solar Eclipse doughnuts and six Original Glazed doughnuts.