KRISPY KREME® is Making Hearts Flutter this Valentine’s Day with All-New Hearts in Bloom Collection

Rhea-AI Summary

Krispy Kreme (DNUT) has launched its new Hearts in Bloom Collection for Valentine's Day, featuring four heart-shaped doughnuts presented in a special flower bouquet box. The collection includes: You Make My Daisy Doughnut (white Kreme™ filled, strawberry iced), Love You Bunches Doughnut (Chocolate Kreme™ filled, red iced), Blooming Heart Doughnut (Cookies & Kreme™ filled, purple iced), and You Are My Sunshine Doughnut (caramel Kreme™ filled, chocolate iced).

The collection is available through Valentine's Day at participating locations, offering purchase options in-shop, for pickup, or delivery via the company's app and website. The doughnuts can be bought individually, by the dozen, or in 6-pack boxes at select retailers.

Positive

• Launch of seasonal product line targeting Valentine's Day sales
• Multiple distribution channels: in-store, delivery, and retail partnerships
• Product differentiation through unique packaging and presentation

Negative

• None.

Four heart-shaped doughnuts in special flower bouquet box are perfect for sharing love with those special in your life

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Flowers? Sweets? Or both? This Valentine’s Day, Krispy Kreme® has the answer for this traditional Valentine’s gifting dilemma!

Four heart-shaped doughnuts in special flower bouquet box are perfect for sharing love with those special in your life! (Photo: Business Wire)

Doughnuts are in full and flavorful bloom at Krispy Kreme for Valentine’s Day. Krispy Kreme’s all-new Hearts in Bloom Collection is an exquisite arrangement of four heart-shaped doughnuts in a customized flower bouquet box.

Available today through Valentine’s Day at participating Krispy Kreme shops, the Hearts in Bloom Collection is a treat for taste buds and a feast for the eyes, inspired by nature’s most beautiful blooms. Hearts will flutter for the:

• You Make My Daisy Doughnut: an unglazed heart doughnut filled with white Kreme™, dipped in strawberry flavored icing, drizzled with yellow icing and topped with a daisy candy piece.
• Love You Bunches Doughnut: an unglazed heart doughnut filled with Chocolate Kreme™, dipped in red icing, drizzled with green stems and topped pink and red confectionery curls.
• Blooming Heart Doughnut: an unglazed heart doughnut filled with Cookies & Kreme™ filling, dipped in purple icing and sprinkled with hearts in bloom sprinkles.
• You Are My Sunshine Doughnut: an unglazed heart doughnut filled with caramel flavored Kreme™, dipped in chocolate icing, drizzled with a green stem and topped with a sunflower candy piece.

“Our Hearts in Bloom Collection is perfect for sharing love and appreciation for anyone special in your life this Valentine’s Day. They might like flowers, but they’ll love our beautiful and delicious flower doughnuts. They are perfect for sweethearts, family, friends and co-workers,” said Dave Skena, Krispy Kreme Chief Growth Officer.

Krispy Kreme’s Hearts in Bloom Collection is available in-shop and for pickup or delivery via Krispy Kreme’s app and website, individually and by the dozen.

Guests can also enjoy the Hearts in Bloom Collection in a Krispy Kreme 6-pack box delivered fresh daily to select retailers. Visit krispykreme.com/locate/location-search#grocery to find a shop or retailer near you.

To learn more about Krispy Kreme’s new Hearts in Bloom Collection, visit www.krispykreme.com/promos/valentinesday.

Share how you’re spreading love this Valentine’s Day with Krispy Kreme’s new Hearts in Bloom Collection by using #KrispyKreme and tagging @krispykreme on social media.

About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business with more than 15,500 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at www.krispykreme.com and follow us on social: X, Instagram and Facebook.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250127579298/en/

Liv Rockett

Liv.Rockett@fleishman.com

Source: Krispy Kreme

FAQ

When will Krispy Kreme's (DNUT) Hearts in Bloom Collection be available?

The Hearts in Bloom Collection is available from January through Valentine's Day at participating Krispy Kreme locations.

What are the four doughnut varieties in DNUT's Valentine's Day collection?

The collection includes You Make My Daisy Doughnut, Love You Bunches Doughnut, Blooming Heart Doughnut, and You Are My Sunshine Doughnut, each with unique fillings and decorations.

How can customers purchase DNUT's Hearts in Bloom Collection?

Customers can purchase the collection in-shop, through pickup or delivery via Krispy Kreme's app and website, or as 6-pack boxes at select retail locations.

What are the packaging options for DNUT's Valentine's Day doughnuts?

The doughnuts are available individually, by the dozen, or in 6-pack boxes, with a special flower bouquet box option.