KRISPY KREME®, Global Superstar Dolly Parton Partner for All-New ‘Southern Sweets’ Doughnut Collection
Krispy Kreme has launched an all-new 'Dolly Southern Sweets Doughnut Collection' in partnership with Dolly Parton. This -edition collection features four unique doughnuts: Dolly Dazzler, Peachy Keen Cobbler, Banana Puddin’ Pie, and Chocolate Crème Pie.
Fans can enjoy these treats at participating Krispy Kreme shops in a custom Dolly Parton dozens box starting today. On May 18, fans who visit shops 'Dolly’d Up' will receive a free Original Glazed Doughnut. Additionally, select grocery stores will offer a 6-pack featuring three of the new doughnuts.
This collaboration emphasizes sharing joy and southern flavors, bringing together Krispy Kreme and Dolly Parton's love for spreading happiness.
- Unique collaboration with Dolly Parton likely to attract fans and increase store foot traffic.
- -edition doughnut collection can drive short-term sales boost.
- Free Original Glazed Doughnut offer on May 18 expected to increase customer engagement.
- Partnership with a high-profile celebrity enhances brand visibility and market reach.
- Grocery store availability of doughnut 6-pack can widen product distribution and accessibility.
- -time offer means the sales boost may be temporary.
- Possible increased costs associated with celebrity partnership and marketing efforts.
- Risk of disappointing customers if the special edition doughnuts run out of stock.
Four delightful, delicious doughnuts highlight first-ever partnership;
guests who get “Dolly’d Up” May 18 can celebrate with a FREE Original Glazed® Doughnut
Four delightful, delicious doughnuts highlight first-ever partnership with Dolly Parton; guests who get “Dolly’d Up” May 18 can celebrate with a FREE Original Glazed® Doughnut (Photo: Business Wire)
Beginning today for a limited time at participating Krispy Kreme shops, fans can enjoy and share the “Dolly Southern Sweets Doughnut Collection” in a limited-edition custom Dolly Parton dozens box:
- Dolly Dazzler Doughnut – an Original Glazed® Doughnut dipped in strawberry icing, with gold, pink and white glitter sprinkles and a signature chocolate Dolly butterfly piece.
- Peachy Keen Cobbler Doughnut – an unglazed doughnut filled with real peach filling, dipped in brown sugar icing and crunchy cobbler topping.
- Banana Puddin’ Pie – an unglazed doughnut filled with banana pudding made with wafers and banana pudding KREME, dipped in yellow icing, with white icing swirls and a wafer cookie.
- Chocolate Crème Pie – an Original Glazed® doughnut topped with a swirl of chocolate brownie cream and vanilla whipped topping, sprinkled with chocolate cookie crumble.
“Having some of my very favorite southern flavors in one, unique doughnut collection from Krispy Kreme is so special to me,” Parton said. “These doughnuts remind me of home. So, I’m excited for folks to share them with their own family and friends. They’re pretty sweet, if I do say so myself!”
To help celebrate the introduction of the Dolly Southern Sweets Doughnut Collection, Krispy Kreme is inviting everyone to get “Dolly’d Up” and visit shops on Saturday, May 18. Anyone “Dolly’d Up,” – from being totally Dolly decked out to wearing a Dolly Parton wig or their favorite Dolly merch – will receive a free Original Glazed® Doughnut. Fans not Dolly’d Up can receive a free Original Glazed® Doughnut by singing a favorite Dolly song.
“Krispy Kreme and Dolly Parton have a special thing in common – we both love to share joy!” said Dave Skena, Global Chief Brand Officer for Krispy Kreme. “It was a joy – and an honor – to collaborate with Dolly to create her signature doughnut collection. These doughnuts are going to dazzle and delight fans just like Dolly herself.”
Krispy Kreme and Dolly fans can also find a limited time Krispy Kreme 6-pack featuring the Dolly Dazzler Doughnut, Banana Puddin’ Pie and Chocolate Crème Pie Doughnut delivered fresh daily to select grocery stores. Visit www.krispykreme.com/locate/location-search#grocery to find a shop or grocery store location near you.
Show how you're loving Krispy Kreme’s Dolly Southern Sweets Doughnut Collection by using #KrispyKreme and tagging @krispykreme on social. Learn more about the limited time offer by visiting www.krispykreme.com/promos/dolly.
About Krispy Kreme
Headquartered in
About Dolly Parton
Dolly Parton is the most honored and revered multi-hyphenate of all time and was recently inducted into the Rock and Roll Hall of Fame. Her current album “Rockstar” made history by scoring the biggest album debut sales week of her seven-decade career and earning her six #1s on the Billboard charts - Top Rock Albums, Top Rock & Alternative Albums, Top Country Albums, Top Album Sales, Top Current Album Sales, and Independent Albums. The landmark album also claimed the #3 spot on the Billboard 200 chart, her highest position ever. Achieving 27 RIAA-certified gold, platinum, and multi-platinum awards, she has had 26 songs reach #1 on the Billboard country charts, a record for a female artist. Parton is the first artist to have topped Billboard's Adult Contemporary, Christian AC Songs, Hot Country Songs, Christian Airplay, Rock Digital Songs, Country Airplay and Dance/Mix Show Airplay radio charts. Parton became the first country artist honored as Grammy MusiCares Person of the Year given out by NARAS. She has 49 career Top 10 country albums, a record for any artist, and 120 career-charted singles over the past 50+ years. On October 17, 2023, she released her second New York Times Best Seller coffee table book in a trilogy called “Behind The Seams: My Life in Rhinestones.” The first of the series was bestselling coffee table book “Songteller: My Life in Lyrics.”
In 2014, the RIAA recognized her impact on recorded music with a plaque commemorating more than 100 million units sold worldwide. She has amassed eleven Grammy Awards and 52 nominations, including the Lifetime Achievement Award, 10 Country Music Association Awards, including Entertainer of the Year; five Academy of Country Music Awards, also including a nod for Entertainer of the Year; four People's Choice Awards; and three American Music Awards. In 1999, Parton was inducted as a member of the coveted Country Music Hall of Fame.
Dolly has the largest fan base of all measured music artists in the YouGov database at #1 with 198 million. She has the #1 Q Score of all performers, solo and group. Dolly is one of only 25 celebrities in the E-poll database to have an E-score of 100 and has maintained that perfect rating for 8 years. She recently won Best Brand Award, Celebrity, Influencer and Fashion at the 2023 Licensing International Excellence Awards.
To date, Parton has donated over 232 million books to children around the world with her Imagination Library. Her children's book, Coat of Many Colors, was dedicated to the Library of Congress to honor the Imagination Library's 100 millionth book donation. In March of 2022, Parton released the book Run Rose Run which she co-authored with James Patterson which sat at # 1 on the New York Times Best Sellers List for 5 weeks, a record for this decade. She also released an accompanying album of the same name with original songs inspired by the book which reached #1 on three charts simultaneously --- Country, Americana/Folk and Bluegrass Albums. From her “Coat of Many Colors” while working “9 to 5,” no dream is too big and no mountain too high for the country girl who turned the world into her stage.
About IMG
IMG is a global sports, events, and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy, and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240514987299/en/
Liv Weller
Liv.Weller@fleishman.com
Source: Krispy Kreme
FAQ
What is the Krispy Kreme and Dolly Parton collaboration?
When can I get the Dolly Southern Sweets Doughnuts?
What are the names of the new Krispy Kreme doughnuts?
How can I get a free Original Glazed Doughnut from Krispy Kreme?
Where else can I find the Dolly Southern Sweets Doughnut Collection?
