KRISPY KREME® Adds NEW Doughnut Dots to Menu, Celebrates with Dollar Doughnut Dots Days

Rhea-AI Summary

Krispy Kreme introduces Doughnut Dots, a new assortment of bite-sized doughnuts, available in four flavors: Powdered, Sprinkled, Cinnamon, and Cookie Crumb. These treats join the Original Glazed Doughnut Dots and can be purchased in a 10-count cup or a 24-count box. To celebrate, Krispy Kreme is offering a 10-count cup for just $1 from June 10-16 with the purchase of any dozen doughnuts. The Doughnut Dots are available for in-shop purchase, pickup, or delivery via the Krispy Kreme app and website.

Positive

• Introduction of a new product (Doughnut Dots) which could attract new customers and increase sales.
• Promotional offer ($1 for a 10-count cup) to drive foot traffic and online orders from June 10-16.
• Availability in multiple formats (10-count cup or 24-count box) providing flexible purchasing options.
• Daily freshness and multiple flavor options enhance the appeal and potential repeat sales.
• Availability via app and website, encouraging digital engagement and convenience.

Negative

• Potential short-term revenue impact due to the promotional offer pricing ($1 for 10-count cup).
• Operational challenges and increased production costs associated with introducing new product lines.
• Dependence on the success of -time promotional events to drive initial sales.

Perfect for poppin’, fans can enjoy a 10-count cup for just $1, June 10-16

CHARLOTTE, N.C.--(BUSINESS WIRE)-- New treats are "poppin' up" at Krispy Kreme®! Meet Doughnut Dots – a new assortment of tiny, tasty takes on your favorite Krispy Kreme doughnuts that are small in size, huge in fun and flavor, and perfect for poppin'!

Perfect for poppin’, fans can enjoy a 10-count Doughnut Dots cup for just $1, June 10-16 (Photo: Business Wire)

All-new assorted Doughnut Dots with four new flavors join Krispy Kreme’s Original Glazed® Doughnut Dots as a permanent addition to the menu at participating Krispy Kreme shops:

• Powdered – an Original Glazed® doughnut hole tossed in sweet, powdered topping.
• Sprinkled – an Original Glazed® doughnut hole with rainbow nonpareils.
• Cinnamon – an Original Glazed® doughnut hole tossed in cinnamon topping.
• Cookie Crumb – an Original Glazed® doughnut hole tossed in a cookie crumb topping and sprinkled with sweet, powdered topping.

Krispy Kreme’s new Assorted Doughnut Dots, including the Original Glazed® Doughnut Dots, come in a 10‑count cup or 24-count box and are available in-shop and for pickup or delivery every day via Krispy Kreme’s app and website.

“Krispy Kreme fans can now double down on delicious when picking up their regular dozen by enjoying our new lineup of Doughnut Dots,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme. “They’re bite-sized, fun, and made fresh daily. They’re perfect for sharing or you can pop 'em yourself when you’re on the go!”

Krispy Kreme and its fans will celebrate the arrival with Dollar Doughnut Dot Days, June 10 through 16, guests receiving a 10-count cup of assorted Doughnut Dots or Original Glazed Doughnut Dots for just $1 with the purchase of any dozen doughnuts.

Share how you’re enjoying Krispy Kreme’s Doughnut Dots by using #KrispyKreme and tagging @krispykreme.

About Krispy Kreme

Headquartered in Charlotte, N.C., USA, Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240610618386/en/

Liv Weller

Liv.Weller@fleishman.com

Source: Krispy Kreme

FAQ

What are Krispy Kreme Doughnut Dots?

Doughnut Dots are bite-sized versions of Krispy Kreme doughnuts, available in four new flavors along with the Original Glazed.

When can I get Doughnut Dots for $1?

From June 10-16, you can get a 10-count cup of Doughnut Dots for $1 with the purchase of any dozen doughnuts.

How many flavors of Doughnut Dots are available?

There are five flavors of Doughnut Dots: Powdered, Sprinkled, Cinnamon, Cookie Crumb, and Original Glazed.

Where can I buy Krispy Kreme Doughnut Dots?

Doughnut Dots can be purchased in-shop, for pickup, or for delivery via Krispy Kreme’s app and website.

What sizes are available for Doughnut Dots?

Doughnut Dots are available in a 10-count cup and a 24-count box.