Seasoned Healthcare Marketing Executives Susan Johnson and Stephen O’Dea Join dentsu health

Rhea-AI Summary

Dentsu Health has appointed Susan Johnson as SVP, Integrated Client Director, and Stephen O’Dea as VP, Global Health Media. These appointments are part of a broader recruitment effort since the agency's launch last year. Johnson previously held a senior role at Outcome Health and has a strong background in healthcare marketing, driving significant growth in past roles. Her focus on client engagement aims to enhance service delivery. Dentsu Health continues to evolve its approach to healthcare marketing by integrating expertise in data, technology, and emotional insights.

Positive

• Susan Johnson's extensive experience in healthcare marketing positions Dentsu Health for growth.
• Stephen O'Dea's appointment further strengthens the leadership team.
• The recruitment of industry veterans signals commitment to client engagement.

Negative

• None.

Reinforcing the Client and Human-Centric Approach to Healthcare Marketing

NEW YORK--(BUSINESS WIRE)-- Dentsu Health today announced the appointment of healthcare marketing industry veteran Susan Johnson, as SVP, Integrated Client Director, and Stephen O’Dea, as VP, Global Health Media. Susan and Stephen’s appointments followed a series of high-profile recruitments at dentsu health since its launch last year.

In this role, Susan will be leading the end-to-end service delivery and development for dentsu health’s integrated clients globally. Before joining dentsu health, Susan served as SVP, Customer Engagement at Outcome Health where her team fostered the relationships with the largest health systems utilizing the Point of Care platform. Prior to her time at Outcome Health, she held various roles at Publicis Health including SVP, Worldwide Accounts, functioning as a Global Client Partner for one of the largest health clients at Publicis. She started at Publicis working on the Contract Sales Organization side and was integral in the growth of Touchpoint Solutions in Publicis, helping to grow the company from $38m in 2007 to over $250 million when she moved into the Global Partner role. Susan began her career in the pharmaceutical industry, spending over 13 years at Wyeth (Pfizer) in various roles. She spent time in CRM, data and analytics, fleet services, Payor Marketing and Account Management. Susan takes pride in the fact that each step of her career has brought her closer to the patient, building solutions that directly impact patients’ lives, from the waiting room to the treatment room and to their homes.

“Susan has vast experience in working with the sales team internally and clients externally. Her intense client-focus stems from having sat at the other side of the table,” said Matt McNally, global president of dentsu health.

Read the full release here.

About dentsu health

Dentsu health is transforming the healthcare agency services model through a global teaming platform of 2,000+ experts. Across our global agency brands, specialist agencies and open ecosystem of external partners, we specialize in health, wellness and pharmaceutical marketing.

Dentsu health unites leadership in data and technology with a deep understanding of the emotional territory of healthcare. We equip brands to connect with the right audience at the right moment, but always with ideas that speak to the heart.

https://dentsuhealth.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20220401005440/en/

Jennifer Ferguson, Chief Communications Officer, dentsu Americas

1-917-797-6038

Jennifer.Ferguson@dentsu.com

Source: dentsu health

FAQ

What recent leadership changes occurred at Dentsu Health?

Dentsu Health appointed Susan Johnson as SVP, Integrated Client Director, and Stephen O'Dea as VP, Global Health Media.

Who is Susan Johnson in relation to Dentsu Health?

Susan Johnson is the newly appointed SVP, Integrated Client Director at Dentsu Health, with a background in healthcare marketing.

What is the significance of Stephen O'Dea's appointment at Dentsu Health?

Stephen O'Dea's appointment as VP, Global Health Media enhances Dentsu Health's leadership and media strategy.

How does Dentsu Health plan to improve its healthcare marketing services?

Dentsu Health plans to improve services by focusing on client engagement and integrating data and technology in its marketing strategies.