Dentsu Canada Accelerates Healthcare Offering With Recent Global Consolidation

Rhea-AI Summary

Dentsu Canada has announced the merger of Antibody, a leading communications agency, with dentsu health following significant growth in the healthcare sector. The merger aims to enhance dentsu's health offerings, leveraging capabilities from strategy to analytics. Launched in April 2021, dentsu health is designed to adapt to the rapidly changing landscape of healthcare, emphasizing the need for modern marketing approaches. Global President Matt McNally stated that Antibody's strong legacy combined with digital prowess will strengthen their position in the health and wellness industry.

Positive

• Merger of Antibody and dentsu health enhances healthcare offerings.
• Dentsu health leverages a team of 2,000+ experts in health and wellness marketing.
• The merger is a strategic response to the evolving healthcare landscape.

Negative

• None.

Antibody to merge into dentsu health following rapid growth for the global solution

TORONTO--(BUSINESS WIRE)-- Dentsu Canada announced today the merger of Antibody, Canada’s premier full-service communications agency, with dentsu health. The merger follows on the heels of rapid growth for the global healthcare solution.

Formed in April 2021 to leverage dentsu’s transformed business model and reinforce its offering to health brands and industries, this solution combines health capabilities from across dentsu including strategy, creative, media, customer experience, analytics, technology and fulfillment.

Matt McNally, Global President said: “We are tremendously excited to launch dentsu health officially into the Canadian market. Our health is the most important asset we have as human beings. It’s something that connects us all. And, the velocity of change in health is unlike any other time in our history - we are seeing technological advancements and a revolution in how we experience care every day and, as a result, the remit of established healthcare brands is evolving, and new players focused on lifestyle and wellness are emerging in the space. This new landscape requires a modern approach. Antibody has a strong legacy of having a deep medical and science bench, layering on our strong digital, social and influencer capabilities will continue to make us an unstoppable force for good within the health and wellness sector.”

Read full press release here

About dentsu international

Part of dentsu, dentsu international is made up of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM and creative, dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated specialists. www.dentsu.com

About dentsu health

Dentsu health is an integrated solution that is transforming the healthcare agency services model through a global teaming platform of 2,000+ experts, specializing in health, wellness and pharmaceutical marketing.

Dentsu health unites leadership across our global agency brands in data and technology with a deep understanding of the emotional territory of healthcare, equips brands to connect with the right audience at the right moment, but always with ideas that speak to the heart. https://dentsuhealth.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20220428005749/en/

Press Contact: Kate Dobrucki, VP Communications, dentsu international | 416-347-3059 | kate.dobrucki@dentsu.com

Source: dentsu health

FAQ

What does the merger between Antibody and dentsu health signify for DNTUY?

The merger represents a strategic enhancement of dentsu's healthcare offerings, which could strengthen market presence.

When was dentsu health officially launched in Canada?

Dentsu health was officially launched in April 2021.

How many experts are involved in dentsu health?

Dentsu health comprises over 2,000 experts specializing in health, wellness, and pharmaceutical marketing.

What industry trends prompted the merger of Antibody into dentsu health?

The merger is a response to the rapid technological advancements and evolving healthcare landscape.