Picadeli Partners with Digimarc to Curb Retail Shrink and Combat Food Fraud in Fresh and Prepared Foods Market
Picadeli and Digimarc (NASDAQ: DMRC) have announced a strategic partnership to combat retail shrink and food fraud in fresh foods. The collaboration integrates Digimarc's digital watermarking technology into Picadeli's packaging to enhance self-checkout security. This addresses the significant challenge of PLU fraud, as retail shrink rates for businesses using self-checkout are more than double the industry average at nearly 4%. The technology enables automated product verification and ensures pricing accuracy without compromising packaging design or operational efficiency.
Picadeli e Digimarc (NASDAQ: DMRC) hanno annunciato una partnership strategica per combattere il furto al dettaglio e la frode alimentare nei prodotti freschi. La collaborazione integra la tecnologia di filigrana digitale di Digimarc negli imballaggi di Picadeli per migliorare la sicurezza nei pagamenti self-checkout. Questo affronta la significativa sfida della frode PLU, poiché i tassi di furto al dettaglio per le aziende che utilizzano il self-checkout sono più del doppio della media del settore, quasi 4%. La tecnologia consente la verifica automatizzata dei prodotti e garantisce l'accuratezza dei prezzi senza compromettere il design dell'imballaggio o l'efficienza operativa.
Picadeli y Digimarc (NASDAQ: DMRC) han anunciado una asociación estratégica para combatir la merma en el retail y el fraude alimentario en productos frescos. La colaboración integra la tecnología de marcas de agua digital de Digimarc en el empaque de Picadeli para mejorar la seguridad en las cajas de autoservicio. Esto aborda el importante desafío del fraude PLU, ya que las tasas de merma en el retail para las empresas que utilizan autoservicio son más del doble de la media de la industria, alcanzando casi el 4%. La tecnología permite la verificación automatizada de productos y garantiza la precisión de precios sin comprometer el diseño del empaque ni la eficiencia operativa.
피카델리와 디지마크 (NASDAQ: DMRC)는 신선 식품에서 소매 손실 및 식품 사기를 방지하기 위한 전략적 파트너십을 발표했습니다. 이 협력은 디지마크의 디지털 워터마크 기술를 피카델리의 포장에 통합하여 셀프 체크아웃 보안을 강화합니다. 이는 PLU 사기의 심각한 문제를 해결하며, 셀프 체크아웃을 사용하는 업체의 소매 손실 비율은 업계 평균의 두 배가 넘는 거의 4%에 달합니다. 이 기술은 자동화된 제품 검증을 가능하게 하며 포장 디자인이나 운영 효율성을 저해하지 않으면서 가격의 정확도를 보장합니다.
Picadeli et Digimarc (NASDAQ: DMRC) ont annoncé un partenariat stratégique pour lutter contre le vol à la vente et la fraude alimentaire dans les produits frais. La collaboration intègre la technologie de filigrane numérique de Digimarc dans les emballages de Picadeli pour améliorer la sécurité des caisses en libre-service. Cela répond au défi significatif de la fraude PLU, car les taux de perte au détail pour les entreprises utilisant des caisses en libre-service sont plus du double de la moyenne du secteur, atteignant près de 4%. La technologie permet une vérification automatisée des produits et assure l'exactitude des prix sans compromettre le design de l'emballage ou l'efficacité opérationnelle.
Picadeli und Digimarc (NASDAQ: DMRC) haben eine strategische Partnerschaft angekündigt, um Diebstahl im Einzelhandel und Lebensmittelbetrug bei frischen Lebensmitteln zu bekämpfen. Die Zusammenarbeit integriert die digitale Wasserzeichen-Technologie von Digimarc in die Verpackungen von Picadeli, um die Sicherheit an Selbstbedienungskassen zu erhöhen. Dies adressiert die erhebliche Herausforderung des PLU-Betrugs, da die Verlustquoten im Einzelhandel für Unternehmen, die Selbstbedienung nutzen, mit fast 4% mehr als doppelt so hoch sind wie der Branchendurchschnitt. Die Technologie ermöglicht eine automatisierte Produktverifizierung und gewährleistet Preisgenauigkeit, ohne das Verpackungsdesign oder die Betriebseffizienz zu gefährden.
- Partnership addresses significant market problem with retail shrink rates reaching 4%
- Technology solution provides tamper-resistant security for self-checkout systems
- Integration maintains operational efficiency while improving security
- None.
Insights
This strategic partnership represents a significant advancement in retail loss prevention technology. The integration of Digimarc's digital watermarking into Picadeli's packaging addresses a critical pain point in the self-checkout space, where shrinkage rates are reaching
The solution's key innovation lies in its ability to automatically verify products and pricing at self-checkout, particularly for variable-weight items that are traditionally vulnerable to PLU fraud. By embedding invisible watermarks throughout packaging that can't be easily tampered with, this technology provides a more robust security measure compared to conventional barcodes.
For retailers, this partnership could significantly impact bottom-line performance in the fresh foods category, which has historically been challenging to protect from theft and fraud. The system's ability to trigger automatic overrides for mismatched codes while maintaining operational efficiency makes it a scalable solution for both large and small retailers.
This partnership positions DMRC strategically in the growing fresh and prepared foods market, which has seen increased demand for self-service options. The collaboration with Picadeli, particularly as they expand their AI-powered Salad Bar concept across the U.S., provides Digimarc with significant growth potential in the retail sector.
The timing is particularly relevant as retailers are actively seeking solutions to combat rising shrinkage rates in their self-checkout operations. With major retailers reporting increased losses from theft and fraud, this technology addresses a pressing market need. The solution's ability to maintain a frictionless customer experience while improving security could drive strong adoption among retailers looking to balance convenience with loss prevention.
Advanced Digital Watermarking Enhances Self-Checkout Security and Reduces Loss
Picadeli and Digimarc have joined forces to curb the increasing problem of retail shrink and food fraud in the fresh and prepared foods market. This partnership integrates Digimarc’s advanced digital watermarks into Picadeli’s branded packaging, enabling retailers to implement secure, automated product verification and ensure pricing accuracy at self-checkout. (Photo: Business Wire)
Retailers, both large and small, are facing rising challenges with price look-up (PLU) fraud at self-checkout, particularly in areas like produce, deli counters, and salad bars. A recent study reveals that retail shrink rates for businesses using self-checkout lanes are more than double the industry average, reaching nearly
“As Picadeli scales fresh meals via its AI-powered Salad Bar across the
Digimarc digital watermarks seamlessly integrate with weight-based and variable product codes, triggering automatic system overrides when entered codes don’t align with the digital watermark’s data. These invisible digital watermarks are embedded throughout the packaging, providing protection that is resistant to tampering and ensuring product information remains intact during self-checkout. Unlike traditional barcodes that can be manipulated or obscured, Digimarc’s technology maintains checkout accuracy without compromising packaging design or operational efficiency.
“As self-service and fresh food options continue to grow, so do the complexities in maintaining security and operational efficiency,” said Riley McCormack, President and CEO of Digimarc. “We’re excited to join forces with Picadeli to deliver innovative solutions that directly address these pain points. Together, we are not only reducing retail shrink but also enhancing the overall self-checkout experience for both retailers and consumers. We are committed to providing industry-leading retail solutions to enhance the retail experience – increasing efficiency, preventing loss, and combatting fraud.”
Learn more about solutions to fight PLU fraud at self-checkout.
About Picadeli
Picadeli is an AI Salads Bar pioneer, driven by the belief that fast food should be food that’s good for you. The idea is simple: through self-served meals, democratize healthy food and prove that fast food can be affordable, fresh, and tasty. The high-tech salad bars can be found in more than 2,000 stores around
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking technologies. For nearly 30 years, Digimarc innovations and intellectual property in digital watermarking have been deployed at a massive scale for the identification and the authentication of physical and digital items. A notable example is our partnership with a consortium of the world’s central banks to deter counterfeiting of global currency. Digimarc is also instrumental in supporting global industry standards efforts spanning both the physical and digital worlds. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. Learn more at Digimarc.com.
1 CBS News
View source version on businesswire.com: https://www.businesswire.com/news/home/20241203357995/en/
Media Contacts:
Susan Baldwin
Digimarc Corporation
509-939-1137
PR@digimarc.com
Olivia McCormick
Stanton Communications
215-287-6337
omccormick@stantoncomm.com
Source: Digimarc
FAQ
What is the purpose of Picadeli's partnership with Digimarc (DMRC)?
How does Digimarc's (DMRC) digital watermarking technology prevent PLU fraud?
What is the current retail shrink rate for businesses using self-checkout according to Picadeli and Digimarc (DMRC)?
