Digimarc Launches Industry’s Most Advanced Anti-Counterfeit Technology to Safeguard Government Programs, Businesses, and Citizens
Digimarc (NASDAQ: DMRC) has launched its most advanced anti-counterfeit solution, combining secure digital watermarks with mobile authentication technology. The Digital Security Solution aims to protect government programs, businesses, and citizens from counterfeit threats that cost economies over $500 billion annually. The solution provides real-time, field-level authentication through standard mobile phones, without requiring special lighting or capture devices.
The technology integrates into existing designs and workflows, offering cloud-based verification data through the Digimarc Illuminate platform. Building on the company's 30-year experience with central banks, this solution complements traditional security features like UV inks and holograms with a layer of covert digital protection.
Digimarc (NASDAQ: DMRC) ha lanciato la sua soluzione anti-falsificazione più avanzata, che combina watermark digitali sicuri con tecnologia di autenticazione mobile. La Soluzione di Sicurezza Digitale mira a proteggere programmi governativi, aziende e cittadini dalle minacce di contraffazione che costano alle economie oltre 500 miliardi di dollari all'anno. La soluzione fornisce autenticazione in tempo reale a livello di campo attraverso normali telefoni cellulari, senza necessità di illuminazione speciale o dispositivi di cattura.
La tecnologia si integra nei design e nei flussi di lavoro esistenti, offrendo dati di verifica basati su cloud attraverso la piattaforma Digimarc Illuminate. Costruendo sull'esperienza trentennale dell'azienda con le banche centrali, questa soluzione completa le caratteristiche di sicurezza tradizionali come inchiostri UV e ologrammi con uno strato di protezione digitale nascosta.
Digimarc (NASDAQ: DMRC) ha lanzado su solución más avanzada contra la falsificación, que combina marcas de agua digitales seguras con tecnología de autenticación móvil. La Solución de Seguridad Digital tiene como objetivo proteger programas gubernamentales, negocios y ciudadanos de las amenazas de falsificación que cuestan a las economías más de 500 mil millones de dólares anuales. La solución proporciona autenticación en tiempo real a nivel de campo a través de teléfonos móviles estándar, sin requerir iluminación especial o dispositivos de captura.
La tecnología se integra en diseños y flujos de trabajo existentes, ofreciendo datos de verificación en la nube a través de la plataforma Digimarc Illuminate. Aprovechando la experiencia de 30 años de la empresa con bancos centrales, esta solución complementa características de seguridad tradicionales como tintas UV y hologramas con una capa de protección digital encubierta.
Digimarc (NASDAQ: DMRC)는 안전한 디지털 워터마크와 모바일 인증 기술을 결합한 가장 고급의 위조 방지 솔루션을 출시했습니다. 디지털 보안 솔루션은 정부 프로그램, 기업 및 시민들을 연간 5천억 달러 이상의 손실을 초래하는 위조 위협으로부터 보호하는 것을 목표로 합니다. 이 솔루션은 특별한 조명이나 캡처 장치 없이 일반 휴대폰을 통해 실시간 현장 인증을 제공합니다.
이 기술은 기존 디자인 및 워크플로에 통합되어 Digimarc Illuminate 플랫폼을 통해 클라우드 기반의 검증 데이터를 제공합니다. 중앙은행과의 30년 경험을 바탕으로 이 솔루션은 UV 잉크 및 홀로그램과 같은 전통적인 보안 기능을 비밀 디지털 보호 계층으로 보완합니다.
Digimarc (NASDAQ: DMRC) a lancé sa solution anti-contrefaçon la plus avancée, qui combine des filigranes numériques sécurisés avec une technologie d'authentification mobile. La Solution de Sécurité Numérique vise à protéger les programmes gouvernementaux, les entreprises et les citoyens contre les menaces de contrefaçon qui coûtent plus de 500 milliards de dollars aux économies chaque année. La solution fournit une authentification en temps réel sur le terrain via des téléphones mobiles standards, sans nécessiter d'éclairage spécial ou de dispositifs de capture.
La technologie s'intègre dans les conceptions et les flux de travail existants, offrant des données de vérification basées sur le cloud via la plateforme Digimarc Illuminate. S'appuyant sur les 30 ans d'expérience de l'entreprise avec les banques centrales, cette solution complète les caractéristiques de sécurité traditionnelles comme les encres UV et les hologrammes avec une couche de protection numérique discrète.
Digimarc (NASDAQ: DMRC) hat seine fortschrittlichste Anti-Fälschungslösung eingeführt, die sichere digitale Wasserzeichen mit mobiler Authentifizierungstechnologie kombiniert. Die Digitale Sicherheitslösung zielt darauf ab, Regierungsprogramme, Unternehmen und Bürger vor Fälschungsbedrohungen zu schützen, die den Volkswirtschaften jährlich über 500 Milliarden Dollar kosten. Die Lösung bietet in Echtzeit Authentifizierung vor Ort über Standard-Mobiltelefone, ohne dass spezielle Beleuchtung oder Erfassungsgeräte erforderlich sind.
Die Technologie lässt sich in bestehende Designs und Arbeitsabläufe integrieren und bietet cloudbasierte Verifikationsdaten über die Digimarc Illuminate Plattform. Basierend auf 30 Jahren Erfahrung des Unternehmens mit Zentralbanken ergänzen diese Lösung traditionelle Sicherheitsmerkmale wie UV-Farben und Hologramme um eine Schicht verdeckter digitaler Sicherheit.
- Addresses a $500 billion annual counterfeit market opportunity
- Leverages existing 30-year relationship with central banks
- Solution works with standard mobile phones, reducing implementation costs
- Integrates with existing security measures and workflows
- None.
Insights
This launch of advanced anti-counterfeit technology represents a significant market opportunity for Digimarc. The solution combines digital watermarking with AI-powered authentication, targeting a massive
The competitive advantage lies in Digimarc's 30-year track record with central banks and extensive IP portfolio. The cloud-based platform offering real-time authentication and analytics creates recurring revenue potential through subscription services. Key growth drivers include increasing regulatory pressure on counterfeit prevention and rising demand from high-value industries like pharmaceuticals and luxury goods.
The timing of this product launch aligns with growing market demand for sophisticated anti-counterfeit solutions. The addressable market spans multiple high-value sectors including government, pharmaceuticals, automotive and luxury goods. The solution's integration capabilities with existing security features and workflows reduce adoption barriers for potential clients.
The cloud-based platform model suggests strong potential for recurring revenue streams and high margins. Digimarc's established relationships with central banks provide credibility for expansion into new sectors. The mobile-first approach and AI integration demonstrate market-leading innovation that could drive premium pricing and market share gains.
Digimarc Digital Watermarks Combined with AI-Powered Copy Detection Provide Instant Product Authentication for High Value Assets
The global counterfeit crisis is escalating at an alarming rate, with illicit trade costing economies over
“Governments and industries are grappling with an evolving counterfeit threat that undermines security, erodes trust, and drains revenues,” said Tony Rodriguez, Chief Technology Officer at Digimarc. “Digimarc’s new digital security offering is designed to outpace counterfeiters by offering real-time, field-level authentication, supporting the world’s most sensitive and high-value industries. Our solution integrates input from top security agencies to deliver unparalleled protection for physical assets in a rapidly evolving landscape.”
Advanced Security for High-Risk Sectors
Digimarc’s Digital Security Solution represents the next generation of anti-counterfeit technology, integrating cutting-edge software, mobile innovation, and an intelligent cloud services platform. Powered by Digimarc’s advanced digital watermarking technology and AI-powered copy detection tools, the solution seamlessly integrates into existing designs and workflows of physical assets, maintaining security without compromising efficiency. Real-time item-level verification data flows into a centralized system via the cloud-based Digimarc Illuminate platform, providing actionable insights that can help organizations refine and enhance security strategies across global supply chains.
Traditionally, industries have relied on physical security features such as UV inks, microtext, and holograms to protect products and documents. However, as counterfeiters increasingly replicate or tamper with these features, Digimarc digital watermarks offer a new layer of covert digital protection, providing real-time authentication that complements—and often enhances—existing security measures. The solution’s unique ability to authenticate assets and rapidly detect counterfeits onsite using mobile devices—including standard mobile phones, no special lighting or capture device required—empowers government authorities, businesses, and consumers to protect revenue, reduce risk, and boost consumer confidence.
“Governments and high-security solutions providers play a vital role in safeguarding the integrity of the global supply chain,” said Judy Moon, Digimarc’s Vice President of Market Development and Strategic Sales. “Our new Digital Security Solution offering allows us to work hand-in-hand with these critical stakeholders, adding a digital layer to existing measures and delivering advanced anti-counterfeit technology. The solution scales to meet the needs of governments, high-risk industries, and global brands, ushering in a new era of protection against sophisticated global threats.”
Trusted Leader in Digital Security Solutions
For nearly 30 years, Digimarc has been a trusted partner with the world’s central banks in deterring digital counterfeiting of global currency. The company also pioneered advanced digital watermarks in IDs, like driver’s licenses. Digimarc’s new Digital Security Solution stems from decades of collaboration with government entities, security agencies, and law enforcement to address the challenges of safeguarding physical and digital assets in the public and private sectors and across industries worldwide.
To learn more about Digimarc’s Digital Security Solution, please visit digimarc.com.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking technologies. For nearly 30 years, Digimarc innovations and intellectual property in digital watermarking have been deployed at a massive scale for the identification and the authentication of physical and digital items. A notable example is our partnership with a consortium of the world’s central banks to deter counterfeiting of global currency. Digimarc is also instrumental in supporting global industry standards efforts spanning both the physical and digital worlds. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. Learn more at Digimarc.com.
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Media Contacts:
Susan Baldwin
Digimarc Corporation
509-939-1137
PR@digimarc.com
Anneka Kumli
Grove Partners
720-422-5258
anneka@thegrovepartners.com
Source: Digimarc Corporation
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