Digimarc and Wipak Partner to Enhance Sustainability and Profitability for Retailers and Global Brands
Digimarc and Wipak have announced a strategic partnership to enhance sustainability and profitability in the food, medical device, and pharmaceutical industries. By integrating Digimarc's digital watermarking technology with Wipak's printed film technology, the companies aim to reduce plastic pollution and advance towards net-zero goals. This collaboration offers eco-friendly packaging solutions made from responsibly sourced materials, designed for recycling and reuse. Digimarc Recycle improves the quality and quantity of recycled plastics, meeting regulatory demands and boosting data insights for businesses. The partnership leverages digital watermarks to enhance product lifecycle management, supply chain inspections, and customer interactions, providing significant ROI and sustainability benefits.
- Strategic partnership enhances sustainability and profitability for industries.
- Eco-friendly packaging solutions designed for recycling and reuse.
- Digimarc Recycle improves the quality and quantity of recycled plastics.
- Digital watermarks add value throughout the product lifecycle.
- Partnership provides new sources of business data and insights.
- Addresses regulatory requirements for packaging waste management.
- Potential for significant ROI with innovative technology.
- No disclosed financial data or immediate revenue impact.
- Potential high initial costs for adopting new technologies.
- Dependency on market acceptance of digital watermarking solutions.
Innovative Packaging Solutions and Revolutionary Digital Watermarking Technology Come Together to Power Sustainability Initiatives for the Food and Pharmaceutical Industries
Digimarc and Wipak have partnered to help retailers and global brands embrace an eco-friendly strategy to product packaging. By combining Digimarc digital watermarks and Wipak’s printed film technology, the companies help food, medical device, and pharmaceutical companies achieve sustainability and profitability goals through innovative packaging designed to advance the fight against plastic pollution and speed the path to net zero. (Graphic: Business Wire)
“Eco-friendly packaging goes beyond being environmentally conscious. It is packaging that remains functional to minimize the environmental impact,” said Karri Koskela, Wipak's Chief Executive Officer. “Through our partnership with Digimarc, our customers not only receive packaging made from responsibly sourced materials, but they also receive packaging designed for recycling and reuse, contributing to our goal of a circular economy. Digimarc Recycle represents a revolution in the sortation and recycling of plastic waste, allowing companies to progress against ever-increasing stakeholder demands for action on sustainability while addressing regulatory requirements such as the Packaging and Packaging Waste Regulation (PPWR) in Europe.”
Digimarc Recycle works by linking covert digital watermarks (used to deterministically identify plastic packaging to any desired level of granularity) applied to plastic packaging with an extensible cloud-based repository of product attributes, including packaging composition, food or non-food grade plastic, product variant, brand, SKU, and more. By integrating Digimarc digital watermarks into Wipak printed films, this revolutionary technology overcomes the limitations of current optical sorting technologies, significantly improving the quality and quantity of recycled materials while revealing invaluable and never-before-seen post-purchase product journey data.
“Fighting plastic pollution requires global collaboration. We are excited to link arms with industry leaders like Wipak to bring powerful solutions to market,” said Digimarc President and Chief Executive Officer Riley McCormack. “Digital watermarking is a proven and high-ROI solution to the plastic pollution crisis, and it is available today. If we want producers to buy recyclate instead of continuing to use virgin plastic, we must improve the quality and quantity of plastic output at recycling facilities and offer a real opportunity for closed-loop recycling. Together with Wipak, we address this need – helping global brands and manufacturers get into action with the sustainable packaging and innovative technology required to effect environmental change, increase profitability, and unlock an immensely valuable source of new data.”
Sustainability and Profitability
Just as the Universal Product Code (UPC) or European Article Number (EAN) revolutionized retail operations while generating invaluable novel purchase data, Digimarc Recycle will revolutionize plastic recycling while generating invaluable novel consumption data and sustainability metrics. Beyond automating the identification of packaging collection and sortation at material recovery facilities (MRFs) and plastic recycling facilities (PRFs), Digimarc digital watermarks also add value throughout the product lifecycle to enhance profitability and inform smarter outcomes. Once applied, digital watermarks support product authentication, manufacturing and supply chain inspection, dual-factor customer loyalty programs, next-generation retail checkout, and other enterprise applications, providing accretive value.
“Digimarc uniquely identifies and authenticates physical goods and digital assets, often where other means of authentication and identification don’t work well or don’t work at all. This previously unavailable interactivity not only immediately increases profitability, but it also unlocks new sources of enterprise data,” said McCormack. “And in the era of artificial intelligence driven insights, the company with the most data wins.”
As a founding member of Digimarc’s Center of Expertise (CoE) program, Wipak receives unparalleled access to expertise and tools to incorporate Digimarc's groundbreaking technology into digital identification and authentication solutions across industries. As a premier-level member, the company can also offer customers the option to deploy digital watermarks now and activate them later. Unlike other data carriers, which can’t be turned off once deployed, Digimarc digital watermarks allow companies to anticipate future needs while taking advantage of packaging refreshes, regional rollouts, marketing campaigns, and other initiatives.
To learn more about the Digimarc + Wipak solution, contact us at sales@digimarc.com.
About Wipak
Wipak is a leading provider of flexible packaging solutions for global markets, with a compelling reputation for innovation, quality, and sustainability in flexible packaging solutions for Food products and Medical Instruments and Devices. Wipak’s strength is in linking expertise in research and development with the group’s production and sales capabilities around the globe. Wipak operates eleven facilities and a network of sales offices in
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking technologies. For nearly 30 years, Digimarc innovations and intellectual property in digital watermarking have been deployed at a massive scale for the identification and the authentication of physical and digital items. A notable example is our partnership with a consortium of the world’s central banks to deter counterfeiting of global currency. Digimarc is also instrumental in supporting global industry standards efforts spanning both the physical and digital worlds. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. Learn more at Digimarc.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240625030100/en/
Susan Baldwin
Digimarc Corporation
509-939-1137
PR@digimarc.com
Anneka Kumli
Grove Partners
720-422-5258
anneka@thegrovepartners.com
Josefina Pönkkä
Wipak
+358 401472972
josefina.ponkka@wipak.com
Source: Digimarc Corporation
FAQ
What is the focus of the partnership between Digimarc and Wipak?
How does Digimarc Recycle benefit the recycling process?
What industries will benefit from the Digimarc and Wipak partnership?
What is the role of digital watermarks in this partnership?
How does this partnership address environmental regulations?
