Desktop Health Launches ScanUp™ Digital Dentistry Adoption Subscription Program to Modernize Dental Practice Efficiency and Patient Care
- Launch of ScanUp program by Desktop Health to simplify adoption of digital technologies in dentistry.
- Program includes iTero Element Flex scanner and support for digital dentistry ecosystem.
- Total contract value of dentists signed up for ScanUp program surpasses $32 million.
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Insights
The introduction of ScanUp by Desktop Health represents a strategic move in the dental industry, aiming to lower the barrier of entry for digital dentistry. The program's subscription-based model aligns with current business trends towards 'as-a-service' offerings, which are designed to provide predictable revenue streams and enhance customer retention. With a contract value exceeding $32 million, this initiative could signal a significant revenue driver for Desktop Metal, Inc.
The inclusion of prominent Dental Support Organizations (DSOs) such as Western Dental and Smile Brands suggests an endorsement of the program's utility and potential for widespread industry adoption. The move to include certified pre-owned equipment in the subscription is a cost-effective strategy that could appeal to a broad segment of the market, particularly smaller practices seeking to modernize without incurring prohibitive upfront costs.
Desktop Metal, Inc.'s launch of ScanUp is a noteworthy development for investors to monitor. The $32 million in contract value not only reflects the initial success of the program but also serves as an indicator of its potential impact on the company's financials. The recurring revenue model inherent to subscriptions could contribute to stable, long-term income for Desktop Metal, which may be reflected in future earnings reports and could positively influence the stock's performance.
However, investors should also consider the costs associated with deploying such a program, including the expenses of refurbishing pre-owned scanners, providing ongoing support and managing partnerships with dental labs. The program's success will hinge on its ability to scale and maintain quality service as adoption grows.
The ScanUp program's ecosystem approach, encompassing equipment, education, training and support, is indicative of a holistic strategy in healthcare technology adoption. By targeting both digital and analog case support, Desktop Health is catering to a transitional market, recognizing that not all practices are ready to fully convert to digital workflows. The program's emphasis on education and training is important for ensuring that the technology is effectively integrated into practices, which could lead to improved patient outcomes and practice efficiencies.
For the broader healthcare sector, such models could become benchmarks for technology adoption, potentially influencing how other medical specialties approach the integration of innovative technologies. The success of ScanUp could inspire similar programs across different healthcare verticals, ultimately shaping the future of medical technology adoption.
- ScanUp launches with hundreds of dentist members nationwide using the program, including practices at several major DSOs
- Dentists who subscribe to ScanUp pay for the 36-month program with their routine dental lab expenses through work sent to member dental labs
- Members receive an iTero Element™ Flex certified pre-owned (CPO) intraoral scanner with access to a complete digital dentistry ecosystem with education, training, and support
- ScanUp member dental labs are experienced, full-service labs capable of supporting digital cases as well as analog cases
- ScanUp is more than an intraoral subscription program – it’s a complete ecosystem to help dentists adopt digital dentistry with ease
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The total contract value of dentists signed up for the ScanUp program now exceeds
$32 million
The ScanUp program has been in development through a beta rollout since November 2022 and already has hundreds of members, including several DSOs such as Western Dental and Smile Brands. Now, the program is being rolled out to the general dental marketplace. Members of the program receive an iTero Element Flex certified pre-owned (CPO) scanner from Desktop Health as part of a subscription program for lab services.
“ScanUp solves a real challenge for dentists struggling to adopt digital dentistry with a streamlined, easy-to-access solution,” said Lou Azzara, president of Desktop Health and Desktop Labs. “We are proud to launch the ScanUp program to support the digital dentistry journey of general practitioner and family dentists for improved practice efficiencies and enhanced patient experiences.”
“The iTero™ scanner can be an indispensable tool for efficiently transforming practices from analog to digital, helping doctors drive practice efficiencies, deliver exceptional patient outcomes and provide their patients with outstanding experiences,” said Matt Miller, vice president and general manager US, Align Technology. “We’re excited about the opportunity for Desktop Health to bring the benefits of the iTero Element Flex scanner to Desktop Lab's GP dentists across the U.S.”
ScanUp is a Simple and Complete Solution
ScanUp solves several challenges faced by clinicians looking to adopt digital dentistry.
About half of the dentists in
Dentists can participate in the ScanUp ecosystem at any stage in their digital journey with an affordable subscription program that is paid for with routine lab services. The Desktop Health subscription provides an Align iTero Element™ Flex CPO intraoral scanner, which serves as the gateway to digital dentistry. In addition, the subscription includes certified training and education which doctors and practices can complete at their own pace.
Digital and analog lab services and support are also provided by ScanUp member labs, which are owned by or affiliated with Desktop Health. Member labs already serve more than 12,000 dentists nationwide through well-known community labs such as Dental Arts Laboratory in
All ScanUp member labs are full-service digital + analog labs that are capable of 3D printing products such as Flexcera™ restorations and SmileGuard™ bite splints, along with other digital products. Flexcera and SmileGuard are materials developed and sold by Desktop Health, and they are qualified for 3D printing on Einstein family 3D printers, as well as Carbon 3D systems.
When dentists using intraoral scanners are ready to level up their digital dentistry practice, they can adopt 3D printing with Desktop Health Einstein™ printers, with digital design file support from ScanUp member labs. Or, they can design their own printable files with CAD/CAM design software through Align’s exocad™ ChairsideCAD platform.
Dental practices can join the ScanUp ecosystem at any stage of their journey, regardless of scanner model. ScanUp supports the entire journey with education, training and support.
To learn more, visit www.scanup.org.
About Desktop Metal
Desktop Metal (NYSE:DM) is driving Additive Manufacturing 2.0, a new era of on-demand, digital mass production of industrial, medical, and consumer products. Our innovative 3D printers, materials, and software deliver the speed, cost, and part quality required for this transformation. We’re the original inventors and world leaders of the 3D printing methods we believe will empower this shift, binder jetting and digital light processing. Today, our systems print metal, polymer, sand and other ceramics, as well as foam and recycled wood. Manufacturers use our technology worldwide to save time and money, reduce waste, increase flexibility, and produce designs that solve the world’s toughest problems and enable once-impossible innovations. Learn more about Desktop Metal and our #TeamDM brands at www.desktopmetal.com.
Forward-looking Statements
This press release contains certain forward-looking statements within the meaning of the federal securities laws, including statements about Desktop Metal’s strategic integration and cost savings initiatives, expected restructuring charges, anticipated cost savings, long-term growth, market share, liquidity and profitability, are forward-looking statements. Forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this document, including but not limited to, the risks and uncertainties set forth in Desktop Metal, Inc.'s filings with the
1 The Journal of the American Dental Association, Volume 152, Issue 8, 2021, Pages 669-670.e2, ISSN 0002-8177, https://doi.org/10.1016/j.adaj.2021.05.018.
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Source: Desktop Health
FAQ
What is the name of the program launched by Desktop Health for dentists?
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