Dolphin Subsidiary the Door Announces Major Roster of Chef and Lifestyle Talent for 2025 Showcasing Its Prowess for Culinary Launches and Brand Expansion
The Door, a subsidiary of Dolphin (NASDAQ:DLPN), announces an expanded roster of chef and lifestyle talent for 2025. The company, recognized as Observer's 2025 Agency of The Year, specializes in culinary and lifestyle PR and integrated marketing.
Under President Tara Melega's leadership, The Door welcomes notable clients including: Donatella Arpaia, operator of NOMA Beach in Miami; Mark Filippelli with his plant-based cookbook launch; Danny Freeman (@DannyLovesPasta) with 1M+ social media followers; Alfredo Garcia (@Freddsters) with 800K followers; Mary Giuliani of MGCE; James Beard Award winner Alba Huerta; TIME 100 honoree Asma Khan; baking expert Sally McKenney; and Emmy-nominated Molly Yeh.
The agency will focus on brand expansion, cookbook launches, and strategic partnerships for these culinary personalities throughout 2025, with several book releases scheduled including 'This Cookbook is a Huge Missed-Steak!', 'Italian-ish', 'Let's Make It!', 'Monsoon', 'Sally's Baking 101', and 'Sweet Farm'.
The Door, una sussidiaria di Dolphin (NASDAQ:DLPN), annuncia un roster ampliato di chef e talenti nel lifestyle per il 2025. L'azienda, riconosciuta come l'Agenzia dell'Anno 2025 da Observer, è specializzata in PR culinaria e lifestyle e marketing integrato.
Sotto la leadership della Presidente Tara Melega, The Door accoglie clienti di spicco tra cui: Donatella Arpaia, operatrice di NOMA Beach a Miami; Mark Filippelli con il lancio del suo libro di cucina a base vegetale; Danny Freeman (@DannyLovesPasta) con oltre 1 milione di follower sui social media; Alfredo Garcia (@Freddsters) con 800K follower; Mary Giuliani di MGCE; la vincitrice del James Beard Award Alba Huerta; l'onorata TIME 100 Asma Khan; l'esperta di pasticceria Sally McKenney; e la nominata agli Emmy Molly Yeh.
L'agenzia si concentrerà sull'espansione del marchio, il lancio di libri di cucina e partnership strategiche per queste personalità culinarie nel 2025, con diverse pubblicazioni programmate tra cui 'This Cookbook is a Huge Missed-Steak!', 'Italian-ish', 'Let's Make It!', 'Monsoon', 'Sally's Baking 101' e 'Sweet Farm'.
The Door, una subsidiaria de Dolphin (NASDAQ:DLPN), anuncia una lista ampliada de chefs y talentos en estilo de vida para 2025. La empresa, reconocida como la Agencia del Año 2025 por Observer, se especializa en relaciones públicas culinarias y de estilo de vida, así como en marketing integrado.
Bajo el liderazgo de la presidenta Tara Melega, The Door da la bienvenida a clientes notables como: Donatella Arpaia, operadora de NOMA Beach en Miami; Mark Filippelli con el lanzamiento de su libro de cocina a base de plantas; Danny Freeman (@DannyLovesPasta) con más de 1 millón de seguidores en redes sociales; Alfredo Garcia (@Freddsters) con 800K seguidores; Mary Giuliani de MGCE; la ganadora del premio James Beard Alba Huerta; la homenajeada TIME 100 Asma Khan; la experta en repostería Sally McKenney; y la nominada al Emmy Molly Yeh.
La agencia se centrará en la expansión de la marca, lanzamientos de libros de cocina y asociaciones estratégicas para estas personalidades culinarias a lo largo de 2025, con varias publicaciones programadas, incluyendo 'This Cookbook is a Huge Missed-Steak!', 'Italian-ish', 'Let's Make It!', 'Monsoon', 'Sally's Baking 101' y 'Sweet Farm'.
The Door는 Dolphin (NASDAQ:DLPN)의 자회사로서 2025년을 위한 셰프 및 라이프스타일 인재의 확대된 명단을 발표합니다. 이 회사는 Observer의 2025년 올해의 에이전시로 인정받았으며, 요리 및 라이프스타일 PR과 통합 마케팅을 전문으로 합니다.
대통령 Tara Melega의 지도 아래, The Door는 다음과 같은 주목할 만한 고객을 환영합니다: 마이애미의 NOMA Beach 운영자 Donatella Arpaia; 식물 기반 요리책 출간을 앞둔 Mark Filippelli; 100만 이상의 소셜 미디어 팔로워를 가진 Danny Freeman (@DannyLovesPasta); 80만 팔로워를 가진 Alfredo Garcia (@Freddsters); MGCE의 Mary Giuliani; 제임스 비어드 상 수상자 Alba Huerta; TIME 100에 선정된 Asma Khan; 제빵 전문가 Sally McKenney; 그리고 에미상 후보인 Molly Yeh.
이 에이전시는 2025년 동안 이러한 요리 인물들의 브랜드 확장, 요리책 출간 및 전략적 파트너십에 집중할 예정이며, 'This Cookbook is a Huge Missed-Steak!', 'Italian-ish', 'Let's Make It!', 'Monsoon', 'Sally's Baking 101', 'Sweet Farm' 등 여러 책이 출간될 예정입니다.
The Door, une filiale de Dolphin (NASDAQ:DLPN), annonce une liste élargie de chefs et de talents lifestyle pour 2025. L'entreprise, reconnue comme l'Agence de l'Année 2025 par Observer, se spécialise dans les relations publiques culinaires et de style de vie ainsi que dans le marketing intégré.
Sous la direction de la présidente Tara Melega, The Door accueille des clients notables tels que : Donatella Arpaia, opératrice de NOMA Beach à Miami ; Mark Filippelli avec le lancement de son livre de cuisine à base de plantes ; Danny Freeman (@DannyLovesPasta) avec plus de 1 million de followers sur les réseaux sociaux ; Alfredo Garcia (@Freddsters) avec 800K followers ; Mary Giuliani de MGCE ; la lauréate du James Beard Award Alba Huerta ; la lauréate du TIME 100 Asma Khan ; l'experte en pâtisserie Sally McKenney ; et la nominée aux Emmy Molly Yeh.
L'agence se concentrera sur l'expansion de la marque, les lancements de livres de cuisine et les partenariats stratégiques pour ces personnalités culinaires tout au long de 2025, avec plusieurs publications prévues, y compris 'This Cookbook is a Huge Missed-Steak!', 'Italian-ish', 'Let's Make It!', 'Monsoon', 'Sally's Baking 101' et 'Sweet Farm'.
The Door, eine Tochtergesellschaft von Dolphin (NASDAQ:DLPN), kündigt ein erweitertes Portfolio an Küchenchefs und Lifestyle-Talenten für 2025 an. Das Unternehmen, das als Agentur des Jahres 2025 von Observer ausgezeichnet wurde, ist auf kulinarische und Lifestyle-PR sowie integriertes Marketing spezialisiert.
Unter der Leitung von Präsidentin Tara Melega begrüßt The Door namhafte Kunden wie: Donatella Arpaia, Betreiberin von NOMA Beach in Miami; Mark Filippelli mit der Veröffentlichung seines pflanzenbasierten Kochbuchs; Danny Freeman (@DannyLovesPasta) mit über 1 Million Followern in sozialen Medien; Alfredo Garcia (@Freddsters) mit 800K Followern; Mary Giuliani von MGCE; die James Beard Award Gewinnerin Alba Huerta; TIME 100 Preisträgerin Asma Khan; Backexpertin Sally McKenney; und die Emmy-nominierte Molly Yeh.
Die Agentur wird sich im Jahr 2025 auf die Markenexpansion, die Veröffentlichung von Kochbüchern und strategische Partnerschaften für diese kulinarischen Persönlichkeiten konzentrieren, mit mehreren geplanten Buchveröffentlichungen, darunter 'This Cookbook is a Huge Missed-Steak!', 'Italian-ish', 'Let's Make It!', 'Monsoon', 'Sally's Baking 101' und 'Sweet Farm'.
- Expansion of client roster with high-profile culinary personalities
- Multiple revenue streams from cookbook launches and brand partnerships
- Strong social media presence through influencer clients (1M+ followers)
- Award-winning talent portfolio including James Beard and Emmy nominees
- None.
Insights
Dolphin Entertainment's subsidiary The Door is expanding its culinary and lifestyle talent roster for 2025, signaling growth in what management describes as a "rapidly growing, lucrative division." While this announcement lacks specific financial projections, it represents a strategic expansion of The Door's revenue-generating capabilities within Dolphin's entertainment marketing ecosystem.
The roster expansion features nine high-profile culinary personalities including celebrity chef Donatella Arpaia, James Beard Award winner Alba Huerta, and Food Network star Molly Yeh. Most notably, six of these clients have upcoming cookbook launches in 2025, creating immediate revenue opportunities through PR campaigns, media tours, and launch events.
For investors evaluating DLPN (market cap:
- Revenue Diversification: The Door's expansion into talent management and cookbook PR provides recurring revenue streams beyond traditional project-based PR work, potentially improving revenue predictability for this subsidiary.
- Cross-Subsidiary Synergies: Dolphin's integrated marketing approach allows for cross-promotion between its various entertainment subsidiaries, creating opportunities to leverage these culinary personalities across multiple platforms.
- Margin Potential: Talent representation typically offers higher margins than project-based PR work, potentially improving The Door's profitability profile within Dolphin's portfolio.
The timing aligns with growing consumer interest in culinary content across multiple platforms. The cookbook market has shown resilience with U.S. cookbook sales exceeding
However, investors should note this announcement lacks quantifiable financial metrics and represents incremental growth rather than transformational change for Dolphin. Given DLPN's small market capitalization, even modest revenue growth from this expanded roster could positively impact overall performance, but the company faces ongoing challenges scaling its marketing subsidiaries in a competitive landscape.
This talent roster expansion demonstrates The Door's continued operational execution but should be viewed as one component of Dolphin's broader growth strategy rather than a catalyst for immediate stock appreciation.
NEW YORK, NY / ACCESS Newswire / February 25, 2025 / The Door, a subsidiary of Observer's 2025 Agency of The Year Dolphin (NASDAQ:DLPN) and a leader in culinary and lifestyle PR and integrated marketing, is expanding its line up of chef and lifestyle talent for 2025. Known for representing and marketing some of the most prominent hospitality entities, culinary icons, and food and beverage consumer brands-this latest group of clients further solidifies The Door's expertise in guiding chefs and lifestyle figures through successful brand expansions such as cookbooks, restaurants and strategic partnerships.
The Door's President Tara Melega who has been leading the charge on cultivating and growing the lifestyle personality and cookbook practice, comments, "Since The Door started, we've always believed in the power of culinary and lifestyle talent to not only inspire but also drive significant impact. Watching this year's diverse roster come together has been a deeply rewarding experience. I'm thrilled to see this personal passion translate into a rapidly growing, lucrative division, and I look forward to the continued success we'll create alongside these exceptional talents. We're just getting started!"
The Door proudly welcomes the following clients:
Donatella Arpaia - One of The Door's first clients, celebrity chef, restaurateur, and television personality, Donatella Arpaia returns to agency for representation. Donatella opened her first restaurant at 25 and currently operates the popular Italian destination, NOMA Beach, in Coral Gables, Miami. The Door is building a strategy for her continued growth and presence in the culinary and lifestyle space.
Mark Filippelli - This Cookbook is a Huge Missed-Steak! (April 2025)
Australian hospitality powerhouse Mark Filippelli, known for Matcha Mylkbar and Sydney's Mark + Vinny's, brings his passion for plant-based eating and sustainability to his latest project. This Cookbook is a Huge Missed-Steak! is a part-cookbook, part-autobiography featuring unique plant-based recipes and witty storytelling. The Door is leading the U.S. launch strategy for the book, focusing on Los Angeles, while elevating Mark's voice as a thought leader in healthy living.
Danny Freeman - Italian-ish (August 26, 2025)
Author and pasta expert Danny Freeman has built a devoted following of over 1 million on TikTok and Instagram through his @DannyLovesPasta accounts, where he shares innovative pasta-making techniques, colorful creations, and engaging content. As a key driver to the success of his first book, Danny Loves Pasta, The Door was hired again to create and execute the strategy for his second book, Italian-ish.
Alfredo Garcia - Let's Make It! (April 22, 2025)
Alfredo Garcia, also known as @Freddsters on Instagram (with nearly 800K followers), is a Mexican American content creator and author who blends his heritage and American upbringing in cooking. A first-generation Mexican American from the Rio Grande Valley of Texas and raised in Chicago, Alfredo was previously a private chef for MLB players. Inspired by the strong women in his family, he specializes in chilaquiles, tacos, and salsas. His debut cookbook, Let's Make It!, will feature his signature recipes and personal stories.
Mary Giuliani - Brand Expansion
Renowned lifestyle expert, caterer to the stars, three-time author, and founder of Mary Giuliani Catering & Events, Mary is a leader in high-end, creative catering and event planning. The Door is tasked with rebranding MGCE, showcasing Mary's expertise, and advancing her as a key figure in the event space and beyond.
Alba Huerta - Brand Development
The Door will create financial and promotional opportunities for celebrated mixologist, author, and entrepreneur Alba Huerta who is best known for her Houston-based bar, Julep, which won the 2022 James Beard Award for Outstanding Bar Program. Julep was also ranked 46th on the inaugural 50 Best Bars North America list. Alba has been featured as one of Entrepreneur's 100 Most Influential Women in 2023 and is a member of the Williams Sonoma Chefs' Collective. Her book, Julep, won a 2019 IACP award.
Asma Khan - Monsoon (March 11, 2025)
The Door is handling the media launch of MONSOON, the new cookbook from internationally renowned chef and award-winning author Asma Khan. In MONSOON, Chef Khan offers a masterclass in building flavor through the intuitive principles of Indian cooking. Founder of the beloved Darjeeling Express, she was the first British chef featured on Netflix's Chef's Table (Emmy-nominated) and was named to the TIME 100 list of 2024's most influential people.
Sally McKenney - Sally's Baking 101 (September 2, 2025)
Sally McKenney is the blogger, baker, and founder of Sally's Baking Recipes, a widely trusted destination for home bakers seeking well-tested recipes and expert guidance. She has previously published Sally's Baking Addiction, Sally's Candy Addiction, and Sally's Cookie Addiction. The Door will launch her latest book, Sally's Baking 101, which provides a comprehensive guide for bakers at all skill levels.
Molly Yeh - Sweet Farm (March 4, 2025)
Longtime client, Emmy Award - and James Beard Foundation Award-nominated star of Food Network's series Girl Meets Farm and New York Times bestselling author of Home Is Where The Eggs Are and Molly On The Range is back with the launch of Sweet Farm on March 4th. With more than 100 recipes for sweet treats and other delights from her kitchen on a sugar beet farm, home bakers around the country will love Molly's peek into her life - muddy boots, sticky fingers, and all!
About The Door
Founded in 2008 by industry veterans Lois Najarian O'Neill and Charlie Dougiello, The Door which was acquired by Dolphin in 2018, is an integrated marketing and PR agency constructed as "an idea house," with a focus on building important, viable brands through diverse initiatives. Headquartered in New York and Los Angeles, The Door represents a wide range of clients-including food and beverage, personalities, hospitality brands, events, consumer products, technology offerings, and entertainment/media entities. For more information, visit thedooronline.com or follow on Instagram at @thedooronline.
About Dolphin:
Dolphin (NASDAQ:DLPN), founded in 1996 by Bill O'Dowd, has evolved from its origins as an Emmy-nominated television, digital, and feature film content producer to a company with three dynamic divisions: Dolphin Entertainment, Dolphin Marketing, and Dolphin Ventures.
Dolphin Entertainment: This legacy division, where it all began, has a rich history of producing acclaimed television shows, digital content, and feature films. With high-profile partners like IMAX and notable projects including The Blue Angels, Dolphin Entertainment continues to set the standard in quality storytelling and innovative content creation.
Dolphin Marketing: Established in 2017 and just named Observer 2025 Agency of the Year, this division has become a powerhouse in public relations, influencer marketing, management, branding strategy, talent booking, and special events. Comprising top-tier companies such as 42West, The Door, Shore Fire Media, Special Projects, The Digital Dept., Elle Communications, and Always Alpha, Dolphin Marketing serves a wide range of industries-from entertainment, music, and sports to hospitality, fashion, and consumer products.
Dolphin Ventures: This division leverages Dolphin's best-in-class cross-marketing acumen and business development relationships to create, launch, and accelerate innovative ideas and promising products, events, and content in its areas of expertise.
Dolphin has also launched "The Pod", a new shareholder loyalty program in partnership with TiiCKER, the world's first and largest shareholder engagement platform. "The Pod" features high-value tiered perks for Dolphin's verified investors, including gift cards and discount codes for brands like Häagen-Dazs, Francis Ford Coppola Wines, Carbone Fine Food, Saysh, and Foster Supply Hospitality. Investors may also receive special access to concerts, movie screenings, and celebrity meet-and-greet opportunities throughout the year.
Dolphin Entertainment shareholders can now visit TiiCKER.com/DLPN to connect their brokerage accounts and claim their perks and VIP experiences.
Contact Information
James Carbonara
Hayden IR
james@haydenir.com
646-755-7412
SOURCE: Dolphin Entertainment
View the original press release on ACCESS Newswire
FAQ
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