Dolphin Subsidiary the Digital Dept. Launches New Division for Affiliate Marketing and Content Creator Services
The Digital Dept., a subsidiary of Dolphin (NASDAQ:DLPN), has launched a new Affiliate Marketing and Content Creator Services division to tap into the $13 billion affiliate marketing industry. The division aims to provide creators with tools and strategies to enhance their earnings through affiliate marketing platforms like LTK, Amazon Influencer Program, Collective Voice, and ShopMy.
Kate Steele, an expert in affiliate marketing, will lead the new division, bringing with her top-performing affiliate clients including Lee Anne Benjamin, Trina Bowman, Aimee Huebner, and Stephanie Slater. The division will offer comprehensive support services, from product sourcing and content optimization to visual asset creation and newsletter curation, helping creators maximize their affiliate revenue streams.
The Digital Dept., una sussidiaria di Dolphin (NASDAQ:DLPN), ha lanciato una nuova divisione dedicata ai servizi di marketing affiliato e ai creatori di contenuti per sfruttare l'industria del marketing affiliato, del valore di $13 miliardi. La divisione ha l'obiettivo di fornire agli autori strumenti e strategie per migliorare le loro entrate attraverso piattaforme di marketing affiliato come LTK, Amazon Influencer Program, Collective Voice e ShopMy.
Kate Steele, un'esperta nel marketing affiliato, guiderà la nuova divisione, portando con sé clienti di successo nel campo degli affiliati, tra cui Lee Anne Benjamin, Trina Bowman, Aimee Huebner e Stephanie Slater. La divisione offrirà servizi di supporto completi, dalla ricerca di prodotti e ottimizzazione dei contenuti, alla creazione di risorse visive e curazione di newsletter, aiutando i creatori a massimizzare i loro flussi di entrate affiliati.
The Digital Dept., una subsidiaria de Dolphin (NASDAQ:DLPN), ha lanzado una nueva división de Servicios de Marketing de Afiliados y Creadores de Contenido para aprovechar la industria del marketing de afiliados, que tiene un valor de $13 mil millones. La división tiene como objetivo proporcionar a los creadores herramientas y estrategias para mejorar sus ingresos a través de plataformas de marketing de afiliados como LTK, Amazon Influencer Program, Collective Voice y ShopMy.
Kate Steele, una experta en marketing de afiliados, liderará la nueva división, trayendo consigo clientes de afiliación de alto rendimiento, incluidos Lee Anne Benjamin, Trina Bowman, Aimee Huebner y Stephanie Slater. La división ofrecerá servicios de apoyo integral, desde la búsqueda de productos y optimización de contenido hasta la creación de activos visuales y la curaduría de boletines, ayudando a los creadores a maximizar sus flujos de ingresos por afiliación.
The Digital Dept.는 Dolphin (NASDAQ:DLPN)의 자회사로, $13억 규모의 제휴 마케팅 산업에 진출하기 위해 새로운 제휴 마케팅 및 콘텐츠 제작자 서비스 부서를 출범했습니다. 이 부서는 LTK, Amazon Influencer Program, Collective Voice, ShopMy와 같은 제휴 마케팅 플랫폼을 통해 제작자들이 수익을 증대할 수 있도록 도구와 전략을 제공하는 것을 목표로 하고 있습니다.
제휴 마케팅 전문인 케이트 스틸(Kate Steele)이 새로운 부서를 이끌며, 리 앤 벤자민(Lee Anne Benjamin), 트리나 보우맨(Trina Bowman), 에이미 후에브너(Aimee Huebner), 스테파니 슬레이터(Stephanie Slater)와 같은 성과가 뛰어난 제휴 고객들을 데리고 올 것입니다. 이 부서는 제품 소싱, 콘텐츠 최적화, 비주얼 자산 생성 및 뉴스레터 큐레이션 등의 종합 지원 서비스를 제공하여 제작자들이 제휴 수익을 극대화할 수 있도록 돕습니다.
The Digital Dept., une filiale de Dolphin (NASDAQ:DLPN), a lancé une nouvelle division dédiée aux services de marketing d'affiliation et de création de contenu afin d'exploiter l'industrie du marketing d'affiliation, qui représente un montant de $13 milliards. La division vise à fournir aux créateurs des outils et des stratégies pour améliorer leurs revenus grâce à des plateformes de marketing d'affiliation telles que LTK, Amazon Influencer Program, Collective Voice et ShopMy.
Kate Steele, experte en marketing d'affiliation, dirigera la nouvelle division en apportant avec elle des clients affiliés à la performance élevée, notamment Lee Anne Benjamin, Trina Bowman, Aimee Huebner et Stephanie Slater. La division proposera des services de soutien complets, allant de la recherche de produits et de l'optimisation des contenus à la création d'actifs visuels et à la curation de newsletters, aidant ainsi les créateurs à maximiser leurs flux de revenus affiliés.
The Digital Dept., eine Tochtergesellschaft von Dolphin (NASDAQ:DLPN), hat eine neue Abteilung für Affiliate-Marketing und Content-Creator-Dienste gegründet, um in die $13 Milliarden Branche des Affiliate-Marketings einzutauchen. Die Abteilung zielt darauf ab, Creators mit Werkzeugen und Strategien zu unterstützen, um ihre Einnahmen über Affiliate-Marketing-Plattformen wie LTK, Amazon Influencer Program, Collective Voice und ShopMy zu steigern.
Kate Steele, eine Expertin für Affiliate-Marketing, wird die neue Abteilung leiten und bringt eine Reihe von leistungsstarken Affiliate-Kunden mit, darunter Lee Anne Benjamin, Trina Bowman, Aimee Huebner und Stephanie Slater. Die Abteilung wird umfassende Unterstützungsdienste anbieten, von der Produktauswahl und Inhaltsoptimierung bis zur Erstellung visueller Ressourcen und der Kuratierung von Newslettern, um den Creators zu helfen, ihre Affiliate-Einnahmequellen zu maximieren.
- Entry into $13 billion affiliate marketing industry expands revenue potential
- Acquisition of established affiliate marketing clients through new division head
- Diversification of service offerings enhancing competitive position
- None.
Insights
The launch of The Digital Dept.'s affiliate marketing division marks a calculated entry into a $13 billion market opportunity that could meaningfully impact Dolphin's revenue trajectory. This strategic expansion addresses several key market dynamics:
1. Market Positioning & Revenue Potential: By focusing on end-to-end affiliate marketing services, The Digital Dept. is targeting a high-growth segment with attractive margins. Affiliate marketing typically generates 15-30% commission rates, creating a compelling revenue-sharing model between platforms, agencies and creators.
2. Competitive Advantage: The appointment of Kate Steele, who brings established relationships with high-performing creators, provides immediate credibility and revenue potential. Her expertise across major platforms (LTK, Amazon Influencer Program) suggests a multi-platform strategy that could reduce platform dependency risk.
3. Business Model Evolution: This move represents a strategic shift from traditional influencer marketing to a more scalable, recurring revenue model. Affiliate marketing revenues tend to be more predictable and sustainable compared to one-off campaign fees.
4. Market Timing: The launch comes as e-commerce continues to evolve, with creators increasingly becoming direct sales channels. The timing allows The Digital Dept. to capture market share as brands shift marketing budgets toward performance-based channels.
For Dolphin investors, this expansion could provide several benefits:
- Diversification of revenue streams
- Higher-margin service offerings
- Recurring revenue potential
- Scalable business model with capital requirements
However, success will depend on execution, particularly in creator acquisition and retention, as well as the ability to demonstrate measurable ROI for clients in an increasingly competitive market.
LOS ANGELES, CA / ACCESS Newswire / January 28, 2025 / The Digital Dept., a leading influencer marketing agency and a subsidiary of Dolphin (NASDAQ:DLPN), announces the launch of its new Affiliate Marketing and Content Creator Services division. Tapping into the booming
"At The Digital Dept., we're always looking to provide creators with smart ways to unlock new revenue streams," said Sarah Boyd, Co-CEO of The Digital Dept. "With the launch of our affiliate marketing division, we're combining strategy, creativity, and cutting-edge tools to make this revenue stream an essential part of every creator's journey. It's an exciting time to be a creator, and we're thrilled to be at the forefront of this space."
The new division will be led by Kate Steele, a trusted expert in affiliate marketing in this rapidly evolving industry. Steele has built a reputation for crafting innovative strategies that maximize affiliate revenue, with a specialization in platforms such as LTK, the Amazon Influencer Program, Collective Voice, and ShopMy. She brings top performing affiliate clients such as Lee Anne Benjamin, Trina Bowman, Aimee Huebner, Stephanie Slater and more. Her deep knowledge of these tools allows her to guide creators and brands in optimizing their affiliate strategies, ensuring every opportunity is seized to drive income.
Affiliate marketing, now a
"Our mission is simple: to help creators make the most out of their affiliate efforts," said Steele. "We're passionate about helping influencers unlock new revenue streams by turning their content into conversions and ensuring they have the tools to succeed in this fast-paced industry."
The launch of the Affiliate Marketing and Content Creator Services division underscores The Digital Dept.'s dedication to empowering creators, helping them build sustainable businesses, and staying ahead of digital marketing trends.
For more information about The Digital Dept. and its Affiliate Marketing and Content Creator Services division, visit www.thedigitaldept.com.
About The Digital Dept.
The Digital Dept. is a leading full-service influencer marketing and talent management agency specializing in brand strategy and creator representation. Managing over 200 creators with a combined social footprint of 340 million, The Digital Dept. excels in delivering impactful partnerships and innovative experiences. Led by Sarah Boyd and Ali Grant, the company operates out of Los Angeles, New York, Nashville, and Miami.
To learn more about The Digital Dept., visit TheDigitalDept.com or follow us on social media @thedigitaldpt.
About Dolphin
Dolphin (NASDAQ:DLPN), founded in 1996 by Bill O'Dowd, has evolved from its origins as an Emmy-nominated television, digital, and feature film content producer to a company with three dynamic divisions: Dolphin Entertainment, Dolphin Marketing, and Dolphin Ventures.
● Dolphin Entertainment: This legacy division, where it all began, has a rich history of producing acclaimed television shows, digital content, and feature films. With high-profile partners like IMAX and notable projects including The Blue Angels, Dolphin Entertainment continues to set the standard in quality storytelling and innovative content creation.
● Dolphin Marketing: Established in 2017, this division has become a powerhouse in public relations, influencer marketing, management, branding strategy, talent booking, and special events. Comprising top-tier companies such as 42West, The Door, Shore Fire Media, Special Projects, The Digital Dept., Elle Communications, and Always Alpha, Dolphin Marketing serves a wide range of industries-from entertainment, music, and sports to hospitality, fashion, and consumer products.
● Dolphin Ventures: This division leverages Dolphin's best-in-class cross-marketing acumen and business development relationships to create, launch, and/or accelerate innovative ideas and promising products, events, and content in our areas of expertise.
Dolphin has launched a shareholder rewards program. Shareholders can now go here
to connect any of their brokerage accounts and claim their perks and VIP experiences.
Contact Information
James Carbonara
Partner, Hayden IR
james@haydenir.com
646-755-7412
SOURCE: Dolphin
View the original press release on ACCESS Newswire
FAQ
What is the size of the affiliate marketing industry that DLPN is entering through The Digital Dept.?
Who will lead The Digital Dept.'s new Affiliate Marketing division for DLPN?
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What services will The Digital Dept.'s new DLPN division offer to creators?
