42WEST, a Subsidiary of Dolphin, Drives Global Reveal of 30 Ninjas' Asteroid – Backed by Google's Android XR and CAA
Dolphin (NASDAQ:DLPN)'s subsidiary 42West is leading global publicity for Asteroid, an innovative immersive sci-fi thriller produced by 30 Ninjas in collaboration with Google's Android XR and CAA. The film, directed by Doug Liman, premiered at the 82nd Venice International Film Festival's Immersive competition.
The film stars Hailee Steinfeld, Rhenzy Feliz, DK Metcalf, Freida Pinto, Leon Mandel, and Ron Perlman. Set in the near future, it follows five strangers pursuing a diamond and gold asteroid, featuring multiple narrative perspectives and utilizing Google's Android XR platform. Notably, the film incorporates a post-credits AI interaction feature powered by Google's Gemini model, allowing viewers to engage with Metcalf's character.
Dolphin (NASDAQ:DLPN) è controllata sussidiaria 42West che guida la pubblicità globale per Asteroid, un innovativo thriller fantascientifico immersivo prodotto da 30 Ninjas in collaborazione con Android XR di Google e CAA. Il film, diretto da Doug Liman, ha debuttato nella sezione Immersive della 82ª Mostra Internazionale d'Arte Cinematografica di Venezia.
Il film vede nel cast Hailee Steinfeld, Rhenzy Feliz, DK Metcalf, Freida Pinto, Leon Mandel e Ron Perlman. Ambientato nel prossimo futuro, segue cinque sconosciuti che inseguono un asteroide di diamanti e oro, con multiple prospettive narrative e l'uso della piattaforma Android XR di Google. Particolarmente, il film integra una funzione di interazione IA post-crediti alimentata dal modello Gemini di Google, che permette agli spettatori di interagire con il personaggio interpretato da Metcalf.
Dolphin (NASDAQ:DLPN) (la subsidiaria) 42West lidera la publicidad global de Asteroid, un innovador thriller de ciencia ficción inmersivo producido por 30 Ninjas en colaboración con Android XR de Google y CAA. La película, dirigida por Doug Liman, se estrenó en la sección Immersive del 82.º Festival Internacional de Cine de Venecia.
La película está protagonizada por Hailee Steinfeld, Rhenzy Feliz, DK Metcalf, Freida Pinto, Leon Mandel y Ron Perlman. Ambientada en un futuro cercano, sigue a cinco desconocidos que persiguen un asteroide de diamantes y oro, con múltiples perspectivas narrativas y utilizando la plataforma Android XR de Google. Notablemente, la película incorpora una función de interacción IA poscréditos impulsada por el modelo Gemini de Google, que permite a los espectadores interactuar con el personaje de Metcalf.
Dolphin (NASDAQ:DLPN)의 자회사인 42West가 Asteroid의 글로벌 홍보를 주도하고 있으며, 이는 30 Ninjas가 Google의 Android XR 및 CAA와 협력해 제작한 혁신적인 몰입형 공상과학 스릴러입니다. 이 영화는 Doug Liman이 감독했고, 베네치아 국제영화제 82회의 Immersive 경쟁 부문에서 초연되었습니다.
영화의 출연진으로 Hailee Steinfeld, Rhenzy Feliz, DK Metcalf, Freida Pinto, Leon Mandel, Ron Perlman이 참여합니다. 가까운 미래를 배경으로 다이아몬드와 금으로 이뤄진 소행성을 추격하는 다섯 명의 낯선 이들의 이야기를 다루며, 다중 내러티브 관점과 Google의 Android XR 플랫폼을 활용합니다. 특히 이 영화는 Google의 Gemini 모델로 구동되는 포스트 크레딧 AI 상호작용 기능을 포함하고 있어 관객이 메트캐프의 캐릭터와 교감할 수 있습니다.
La filiale 42West de Dolphin (NASDAQ:DLPN) assure la promotion mondiale de Asteroid, un thriller SF immersif et innovant produit par 30 Ninjas en collaboration avec Android XR de Google et CAA. Le film, réalisé par Doug Liman, a été présenté dans la compétition Immersive du 82e Festival international du film de Venise.
Le film met en vedette Hailee Steinfeld, Rhenzy Feliz, DK Metcalf, Freida Pinto, Leon Mandel et Ron Perlman. Se déroulant dans un futur proche, il suit cinq inconnus qui poursuivent un astéroïde de diamants et d'or, avec plusieurs points de vue narratifs et en utilisant la plateforme Android XR de Google. Notamment, le film intègre une fonctionnalité d'interaction IA en post-crédits alimentée par le modèle Gemini de Google, permettant au public d'interagir avec le personnage de Metcalf.
Dolphin (NASDAQ:DLPN) hat die Tochtergesellschaft 42West an der globalen Öffentlichkeitsarbeit für Asteroid beauftragt, einen innovativen immersiven Sci-Fi-Thriller, produziert von 30 Ninjas in Zusammenarbeit mit dem Google Android XR und CAA. Der Film, von Doug Liman Regie geführt, feierte seine Premiere im Immersive-Wettbewerb des 82. Venice International Film Festival.
Der Film präsentiert Hailee Steinfeld, Rhenzy Feliz, DK Metcalf, Freida Pinto, Leon Mandel und Ron Perlman. In einer nahen Zukunft folgt er fünf Fremden, die einen Diamant- und Goldasteroid jagen, mit mehreren Erzählperspektiven und der Nutzung der Google Android XR-Plattform. Bemerkenswert ist eine Post-Credits-KI-Interaktionsfunktion, betrieben von Googles Gemini-Modell, die es den Zuschauern ermöglicht, mit Metcalfs Charakter zu interagieren.
تقوم شركة 42West، التابعة لـ Dolphin (NASDAQ:DLPN)، بقيادة الدعاية العالمية لـ Asteroid، وهو فيلم إثارة خيالي مستقبلي نابض بالابتكار من إنتاج 30 Ninjas بالتعاون مع Android XR من Google و CAA. الفيلم، الذي أخرجه دوغ ليمان، عُرض لأول مرة في مسابقة Immersive في المهرجان السينمائي الدولي لفينيسيا الدورة 82.
يؤدي أدوار البطولة في الفيلم هايي ستينفيلد، رينهزي فيليز، DK Metcalf، فريدّا Pinto، ليون ماندل ورون بيرلمان. تدور أحداثه في المستقبل القريب، ويتتبع خمسة غرباء يطاردون في asteroid من diamonds والذهب، مع وجود وجهات نظر سردية متعددة واستخدام منصة Android XR من Google. من الجدير بالذكر أن الفيلم يتضمن ميزة تفاعل AI بعد الاعتمادات مدعومة بنموذج Gemini من Google، تتيح للمشاهدين التفاعل مع شخصية Metcalf.
Dolphin (NASDAQ:DLPN) 的子公司 42West 负责为 Asteroid 提供全球公关，这是一部由 30 Ninjas 制作、与 Google 的 Android XR 和 CAA 合作的创新性沉浸式科幻惊悚片。该片由 Doug Liman 执导，在第 82 届威尼斯国际电影节 的沉浸式竞赛单元中首映。
该片主演为 Hailee Steinfeld、Rhenzy Feliz、DK Metcalf、Freida Pinto、Leon Mandel 和 Ron Perlman。故事发生在不久的将来，讲述五名陌生人追逐一颗钻石与黄金的小行星的故事，采用多重叙事视角， utilizing Google 的 Android XR 平台。值得注意的是，影片包含一个由 Google Gemini 模型驱动的后置片尾 AI 互动功能，允许观众与 Metcalf 的角色互动。
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Insights
42West's high-profile collaboration with Google on an innovative XR film strengthens Dolphin's position in emerging entertainment technologies.
This press release highlights a strategic positioning move for Dolphin's subsidiary 42West, which is handling global publicity for "Asteroid," an immersive sci-fi thriller developed for Google's upcoming Android XR platform. The collaboration represents significant industry alignment, connecting 42West with technology giant Google, production company 30 Ninjas, and major talent agency CAA.
The film's premiere at the Venice International Film Festival's Immersive competition provides 42West with high-visibility exposure in the emerging spatial entertainment market. This positions the company at the intersection of traditional entertainment publicity and cutting-edge immersive technology—potentially expanding their service offerings and client base.
Particularly noteworthy is the project's integration of Google's Gemini AI model, enabling post-credit interactive experiences with characters. This suggests 42West is gaining valuable experience with next-generation entertainment formats that blend film, XR technology, and artificial intelligence—three rapidly converging fields.
The caliber of talent involved—director Doug Liman (known for major studio productions) and actors including Hailee Steinfeld and Ron Perlman—indicates this isn't merely an experimental project but a significant commercial endeavor. For 42West, managing publicity for content that bridges traditional filmmaking with emerging technology platforms demonstrates adaptability in an industry undergoing technological transformation.
While the press release doesn't provide specific financial details about 42West's contract or revenue expectations, the project's high profile and innovative nature suggest it could enhance the subsidiary's industry positioning and attract similar forward-looking clients in the entertainment-technology crossover space.
Directed by Doug Liman, the Film Premiered in the Venice Immersive Competition at the 82nd Venice International Film Festival
LOS ANGELES, CALIFORNIA / ACCESS Newswire / September 23, 2025 / Dolphin (NASDAQ:DLPN) announced today that its subsidiary 42West led global publicity for Asteroid, the groundbreaking immersive sci-fi thriller from client 30 Ninjas, produced in partnership with Google's Android XR and represented by CAA. Directed by Doug Liman (The Bourne Identity, Edge of Tomorrow), Asteroid premiered in the Venice Immersive competition at the 82nd Venice International Film Festival, ahead of its worldwide release later this year on Google's Android XR platform.
Inspired by cinematic classics like The Treasure of the Sierra Madre and Rashomon, Asteroid uses immersive technology to place viewers directly inside the action, capturing every tense moment from multiple, often contradictory perspectives. Produced by Juliana Tatlock, Jed Weintrob, and Martin Schulman, Asteroid stars Hailee Steinfeld (Spider-Man: Across the Spider-Verse, Sinners), Rhenzy Feliz (The Penguin), DK Metcalf (Pittsburgh Steelers wide receiver), Freida Pinto (Slumdog Millionaire), Leon Mandel (The Americans), and Ron Perlman (Hellboy).
Asteroid is an immersive spatial film set in the not-so-distant future, where a group of strangers take the risk of a lifetime to reach an asteroid made entirely of diamonds and gold-passing just 200,000 miles from Earth. Cramped into a Soyuz capsule never meant to carry five, the crew's shared ambition quickly turns to greed, distrust, and conflicting realities.
The film was developed natively for Android XR, Google's new immersive platform launching this fall. Expanding the boundaries of storytelling, Asteroid incorporates a post-credits, AI-powered interaction layer powered by Gemini, Google's advanced AI model. Viewers can engage directly with a virtual version of Metcalf's character, continuing the story in real time.
As part of the prestigious Venice Immersive competition, Asteroid premiered among a curated selection of the world's most innovative immersive experiences. Venice Immersive is dedicated to XR storytelling, mixed reality, virtual environments, and interactive installations, and has emerged as the gold standard for immersive media on the global stage.
ABOUT 42WEST:
42West, a subsidiary of Dolphin, is one of the entertainment industry's leading full-service public-relations firms. With offices in New York and Los Angeles, 42West has five divisions: Talent, Strategic Communications, Entertainment Marketing, Fandoms & Franchises, the award-winning firm's gaming, consumer products and publishing practice, and the recently acquired social impact agency - Elle Communications. The agency has developed and executed marketing and publicity strategies for hundreds of movies and television shows as well as countless actors, filmmakers, recording artists, personalities and authors. In addition, 42West provides strategic counsel to a wide variety of high-profile individuals and corporate clients-ranging from movie and pop stars to major studios, charitable organizations, and media conglomerates-looking to raise, reposition, or rehabilitate their public profiles.
ABOUT DOLPHIN:
Dolphin is a prominent independent entertainment marketing and production company. Through its subsidiaries, 42West, The Door, and Shore Fire Media, the company offers expert strategic marketing and publicity services to top brands in the film, television, music, gaming, and hospitality industries. All three PR firms have consistently ranked among the top 50 PR firms in the United States. The Digital Dept. complements these efforts with social media and influencer marketing services. Dolphin's subsidiary, Special Projects, provides talent booking services and event production for high-end clients in the media, entertainment, and fashion industries. Dolphin's legacy content production business, founded by Emmy-nominated CEO Bill O'Dowd, has produced multiple feature films and award-winning digital series. Dolphin has also entered into a multi-year agreement with IMAX to co-produce feature documentaries, with "The Blue Angels" marking the first project of this collaboration. To learn more, visit: https://www.dolphinentertainment.com.
This press release contains 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act. These forward-looking statements may address, among other things, Dolphin Entertainment Inc.'s offering of common stock as well as expected financial and operational results and the related assumptions underlying its expected results. These forward-looking statements are distinguished by the use of words such as "will," "would," "anticipate," "expect," "believe," "designed," "plan," or "intend," the negative of these terms, and similar references to future periods. These views involve risks and uncertainties that are difficult to predict and, accordingly, Dolphin Entertainment's actual results may differ materially from the results discussed in its forward-looking statements. Dolphin Entertainment's forward-looking statements contained herein speak only as of the date of this press release. Factors or events Dolphin Entertainment cannot predict, including those described in the risk factors contained in its filings with the Securities and Exchange Commission, may cause its actual results to differ from those expressed in forward-looking statements. Although Dolphin Entertainment believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be achieved, and Dolphin Entertainment undertakes no obligation to update publicly any forward-looking statements as a result of new information, future events, or otherwise, except as required by applicable law.
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CONTACT:
James Carbonara
HAYDEN IR
(646)-755-7412
james@haydenir.com
SOURCE: Dolphin Entertainment
View the original press release on ACCESS Newswire
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