Dolby Revs Up In-Car Entertainment Innovations at CES 2025
Dolby Laboratories showcased its automotive innovations at CES 2025, highlighting significant expansion in Dolby Atmos adoption and introducing Dolby Vision for cars. The company has doubled its auto manufacturer partnerships to over 20 companies, including major brands like Cadillac, Mercedes-Benz, and Volvo Cars.
The 2025 Cadillac OPTIQ will feature Dolby Atmos as standard with a 19-speaker AKG audio system. Pioneer demonstrated the first aftermarket Dolby Atmos solution using a 4-channel speaker system. The company also announced that 93% of Billboard's 2024 Top 100 Artists have released music in Dolby Atmos.
In a significant development, Dolby unveiled the world's first car supporting both Dolby Vision and Dolby Atmos in Li Auto's Li MEGA. Additionally, Samsung Display formed a strategic partnership with Dolby to integrate Dolby Vision into their OLED displays for automotive applications.
Dolby Laboratories ha presentato le sue innovazioni nel settore automobilistico al CES 2025, evidenziando un'importante espansione nell'adozione di Dolby Atmos e introducendo Dolby Vision per le automobili. L'azienda ha raddoppiato le sue collaborazioni con i produttori di auto, superando le 20 aziende, tra cui marchi importanti come Cadillac, Mercedes-Benz e Volvo Cars.
La Cadillac OPTIQ 2025 presenterà Dolby Atmos come standard con un sistema audio AKG a 19 altoparlanti. Pioneer ha dimostrato la prima soluzione aftermarket Dolby Atmos utilizzando un sistema audio a 4 canali. L'azienda ha anche annunciato che il 93% degli artisti nella Billboard's 2024 Top 100 ha rilasciato musica in Dolby Atmos.
In uno sviluppo significativo, Dolby ha svelato la prima automobile al mondo a supportare sia Dolby Vision che Dolby Atmos, la Li MEGA di Li Auto. Inoltre, Samsung Display ha stretto una partnership strategica con Dolby per integrare Dolby Vision nei loro display OLED per applicazioni automobilistiche.
Dolby Laboratories presentó sus innovaciones automotrices en el CES 2025, destacando una significativa expansión en la adopción de Dolby Atmos e introduciendo Dolby Vision para automóviles. La compañía ha duplicado sus asociaciones con fabricantes de automóviles a más de 20 empresas, incluyendo marcas importantes como Cadillac, Mercedes-Benz y Volvo Cars.
El Cadillac OPTIQ 2025 contará con Dolby Atmos como estándar, con un sistema de audio AKG de 19 altavoces. Pioneer demostró la primera solución de Dolby Atmos para el mercado de accesorios utilizando un sistema de altavoces de 4 canales. La compañía también anunció que el 93% de los artistas del Billboard 2024 Top 100 ha lanzado música en Dolby Atmos.
En un desarrollo significativo, Dolby presentó el primer automóvil del mundo que soporta tanto Dolby Vision como Dolby Atmos en el Li MEGA de Li Auto. Además, Samsung Display formó una asociación estratégica con Dolby para integrar Dolby Vision en sus pantallas OLED para aplicaciones automotrices.
돌비 연구소는 CES 2025에서 자동차 혁신을 선보이며 돌비 애트모스의 채택이 크게 확대되었고 자동차용 돌비 비전이 도입되었음을 강조했습니다. 이 회사는 Cadillac, Mercedes-Benz, Volvo Cars와 같은 주요 브랜드를 포함하여 자동차 제조업체와의 파트너십을 20개 이상으로 두 배로 늘렸습니다.
2025 Cadillac OPTIQ는 19개의 스피커가 포함된 AKG 오디오 시스템과 함께 표준으로 Dolby Atmos를 특징으로 할 것입니다. Pioneer는 4채널 스피커 시스템을 사용하여 최초의 애프터마켓 Dolby Atmos 솔루션을 시연했습니다. 이 회사는 또한 Billboard의 2024 Top 100 아티스트의 93%가 Dolby Atmos에서 음악을 발표했다는 사실을 발표했습니다.
중요한 발전으로, 돌비는 Li Auto의 Li MEGA에서 Dolby Vision과 Dolby Atmos를 모두 지원하는 세계 최초의 자동차를 공개했습니다. 또한 삼성 디스플레이는 자동차 애플리케이션을 위한 OLED 디스플레이에 Dolby Vision을 통합하기 위해 Dolby와 전략적 파트너십을 체결했습니다.
Dolby Laboratories a présenté ses innovations automobiles au CES 2025, mettant en avant une expansion significative de l'adoption de Dolby Atmos et l'introduction de Dolby Vision pour les voitures. L'entreprise a doublé ses partenariats avec les fabricants automobiles à plus de 20 entreprises, incluant des marques majeures comme Cadillac, Mercedes-Benz et Volvo Cars.
La Cadillac OPTIQ 2025 sera équipée de Dolby Atmos de série avec un système audio AKG à 19 haut-parleurs. Pioneer a démontré la première solution Dolby Atmos après vente utilisant un système de haut-parleurs à 4 canaux. L'entreprise a également annoncé que 93% des artistes du Billboard 2024 Top 100 ont publié de la musique en Dolby Atmos.
Dans un développement significatif, Dolby a dévoilé la première voiture au monde prenant en charge à la fois Dolby Vision et Dolby Atmos, la Li MEGA de Li Auto. De plus, Samsung Display a formé un partenariat stratégique avec Dolby pour intégrer Dolby Vision dans leurs écrans OLED pour les applications automobiles.
Dolby Laboratories präsentierte seine Automobilinnovationen auf der CES 2025 und hob die bedeutende Ausweitung der Nutzung von Dolby Atmos hervor, während Dolby Vision für Autos eingeführt wurde. Das Unternehmen hat seine Partnerschaften mit Automobilherstellern auf über 20 Unternehmen verdoppelt, darunter bedeutende Marken wie Cadillac, Mercedes-Benz und Volvo Cars.
Der Cadillac OPTIQ 2025 wird Dolby Atmos als Standard mit einem 19-Lautsprecher-AKG-Audiosystem bieten. Pioneer demonstrierte die erste Aftermarket-Dolby-Atmos-Lösung mit einem 4-Kanal-Lautsprechersystem. Das Unternehmen gab außerdem bekannt, dass 93% der Billboard 2024 Top 100 Künstler Musik in Dolby Atmos veröffentlicht haben.
In einer bedeutenden Entwicklung stellte Dolby das weltweit erste Auto vor, das sowohl Dolby Vision als auch Dolby Atmos im Li Auto's Li MEGA unterstützt. Darüber hinaus hat Samsung Display eine strategische Partnerschaft mit Dolby geschlossen, um Dolby Vision in ihre OLED-Displays für Automobilanwendungen zu integrieren.
- Doubled automotive partnerships to 20+ manufacturers
- 93% of Billboard's Top 100 Artists now available in Dolby Atmos
- Strategic partnership with Samsung Display for OLED automotive displays
- Expansion into aftermarket solutions through Pioneer
- None.
Insights
The expansion of Dolby's automotive presence represents a strategic pivot into a high-growth market segment. The doubling of auto manufacturer partnerships from 10 to 20+ companies, including premium brands like Mercedes-Benz and emerging EV players, signals strong market penetration. The collaboration with semiconductor companies ADI, MediaTek, NXP and Texas Instruments creates a robust supply chain ecosystem that will accelerate adoption.
The aftermarket potential through Pioneer opens up a significant secondary revenue stream, while the Samsung Display partnership for Dolby Vision creates opportunities in the premium vehicle segment. With 93% of Billboard's Top 100 artists releasing Dolby Atmos content, the content ecosystem is maturing rapidly, driving consumer demand.
However, this automotive push faces challenges from competing standards and the cyclical nature of auto sales. The true revenue impact will depend on per-vehicle licensing fees and market penetration rates across different price segments.
The technical integration of Dolby Vision alongside Dolby Atmos in vehicles marks a significant technological milestone. The Li MEGA's implementation demonstrates the feasibility of bringing cinema-grade HDR to automotive displays, while the standardization of Dolby Atmos across 4-channel speaker systems shows scalability across different vehicle segments.
The partnership with Samsung Display for pre-tuned OLED implementations streamlines the integration process, potentially accelerating market adoption. The support from major automotive chip manufacturers ensures processing capability across different price points. The expansion beyond premium audio into visual experiences positions Dolby to capture more value per vehicle.
In simpler terms, Dolby is turning cars into high-end entertainment spaces, similar to home theaters, but with specialized technology that works in the unique environment of a vehicle. This could be particularly valuable for autonomous vehicles where entertainment becomes more central to the passenger experience.
Dolby will spotlight its latest innovations in automotive, including an exclusive first look at the latest vehicles to support Dolby Atmos and the world's first car to support Dolby Vision along with Dolby Atmos
"Dolby innovations are at the heart of our most cherished entertainment, enriching how we enjoy our favorite movies, music, and more on all our favorite devices. And there is no better place to unlock this highest form of entertainment than your car," said John Couling, Senior Vice President of Entertainment, Dolby Laboratories. "We are thrilled with the progress we've made over the past year in bringing Dolby Atmos to even more vehicles. At CES, we are showcasing this exciting momentum as well as previewing the next frontier of immersive in-car entertainment that Dolby Vision enables."
Dolby Expands Dolby Atmos to Even More Cars
Dolby's growth in automotive continues to accelerate after making its first CES debut in 2023. In the last year alone, Dolby has more than doubled the number of auto manufacturers supporting Dolby Atmos from ten to 20+ companies, which includes industry leaders like Cadillac, Li Auto, Mercedes-Benz, Polestar, Rivian, and Volvo Cars. This also includes new collaborations announced just this week at CES, including Sony Honda Mobility, which shared it would bring support for Dolby Atmos to its highly anticipated EV, AFEELA.
This year, Dolby is leveraging CES to demonstrate this growing momentum through a showcase of the latest vehicles to hit the road with Dolby Atmos. Guests at Dolby House, the hub of Dolby CES activities, will have the opportunity to be among the first to experience Dolby Atmos in the all-new 2025 Cadillac OPTIQ's 19-speaker AKG audio system. Offered as a standard feature for customers, OPTIQ will be the first in the brand's lineup to offer Dolby Atmos.
Dolby is also working closely with automotive SoC and DSP suppliers like Analog Devices, Inc. (ADI), MediaTek, NXP® Semiconductors, and others to help fuel the deployment of Dolby Atmos into even more cars. This also now includes Texas Instruments, which announced at CES that it would support Dolby Atmos in its new family of chips for auto makers.
In addition, Dolby is working with its partners to showcase how Dolby Atmos can reach even more vehicles, including aftermarket car audio products. At CES, Pioneer exhibited the first public demonstration showcasing how Dolby Atmos could be used in an aftermarket solution using a 4-channel speaker system.
Fueling excitement around Dolby Atmos within industry circles and consumers alike is a robust and growing pipeline of content available to enjoy in Dolby Atmos.
Dolby Brings Dolby Vision to Cars
CES 2025 also marks another first for Dolby in automotive: the CES debut of Dolby Vision for cars. Powered by the same industry-leading HDR (high dynamic range) experience elevating the visuals behind today's most watched entertainment, Dolby Vision unlocks life-like picture that brings out more colors, true blacks, brighter brights, and incredible detail from your favorite movies, streaming series, games, and live sports content. At its technology exhibit for global partners, Dolby will showcase to guests the next frontier of in-car entertainment with a demo of the world's first vehicle to support Dolby Vision and Dolby Atmos, Li Auto's Li MEGA.
And leading into CES, Samsung Display, a leading manufacturer of display solutions for auto manufacturers, announced that it has formed a strategic partnership with Dolby that will help bring Dolby Vision to more cars around the globe. Through this collaborative effort, Samsung Display's cutting-edge OLED displays will be pre-tuned to deliver Dolby Vision, combining best-in-class imaging experiences into a new streamlined evaluation and implementation process that is now available to automotive manufacturers.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.
Media Contact:
Cairon (Jamie) Armstrong
Dolby Laboratories
Cairon.Armstrong@Dolby.com
Andrea Villarreal
Dolby Laboratories
Andrea.Villarreal@Dolby.com
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SOURCE Dolby Laboratories, Inc.
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