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Dolby and Jin from BTS Celebrate His New Single "I'll Be There" in Dolby Atmos

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Jin from BTS has partnered with Dolby Laboratories (NYSE: DLB) for their 'Love More in Dolby' campaign, celebrating his new single 'I'll Be There' in Dolby Atmos. The single precedes Jin's first solo album 'Happy,' scheduled for release on November 15th in Dolby Atmos. The campaign, directed by Colin Tilley, showcases how Dolby Atmos transforms music listening into an immersive experience.

Jin expressed amazement at how Dolby Atmos technology allows fans to experience the emotions and happiness he aimed to convey through his music. The technology is available on major streaming platforms including Amazon Music, Apple Music, TIDAL, and others, accessible through various devices and brands.

Jin dei BTS ha collaborato con Dolby Laboratories (NYSE: DLB) per la campagna 'Love More in Dolby', celebrando il suo nuovo singolo 'I'll Be There' in Dolby Atmos. Il singolo anticipa il primo album solista di Jin, 'Happy', previsto per il rilascio il 15 novembre in Dolby Atmos. La campagna, diretta da Colin Tilley, mostra come il Dolby Atmos trasformi l'ascolto della musica in un'esperienza immersiva.

Jin ha espresso stupore per come la tecnologia Dolby Atmos permetta ai fan di vivere le emozioni e la felicità che voleva trasmettere attraverso la sua musica. La tecnologia è disponibile sulle principali piattaforme di streaming, tra cui Amazon Music, Apple Music, TIDAL e altre, accessibile tramite vari dispositivi e marche.

Jin de BTS se ha asociado con Dolby Laboratories (NYSE: DLB) para su campaña 'Love More in Dolby', celebrando su nuevo sencillo 'I'll Be There' en Dolby Atmos. El sencillo precede el primer álbum en solitario de Jin, 'Happy', programado para su lanzamiento el 15 de noviembre en Dolby Atmos. La campaña, dirigida por Colin Tilley, muestra cómo Dolby Atmos transforma la experiencia de escuchar música en algo inmersivo.

Jin expresó su asombro por cómo la tecnología Dolby Atmos permite a los fanáticos experimentar las emociones y la felicidad que buscaba transmitir a través de su música. La tecnología está disponible en las principales plataformas de streaming, incluidas Amazon Music, Apple Music, TIDAL y otras, accesible a través de varios dispositivos y marcas.

BTS의 진돌비 연구소 (NYSE: DLB)와 'Love More in Dolby' 캠페인에서 협력하며 그의 새로운 곡 'I'll Be There'를 돌비 애트모스에서 기념하고 있습니다. 이 곡은 진의 첫 솔로 앨범 'Happy'의 발매를 앞두고 있으며, 이 앨범은 11월 15일에 돌비 애트모스로 출시될 예정입니다. 콜린 틸리 감독이 이끄는 이번 캠페인은 돌비 애트모스가 음악 감상을 어떻게 몰입적인 경험으로 변화시키는지를 보여줍니다.

진은 돌비 애트모스 기술이 팬들이 그의 음악을 통해 전달하고자 했던 감정과 행복을 경험할 수 있게 해주는 점에 놀라움을 표했습니다. 이 기술은 Amazon Music, Apple Music, TIDAL 등 주요 스트리밍 플랫폼에서 제공되며, 다양한 장치와 브랜드를 통해 접근할 수 있습니다.

Jin de BTS a collaboré avec Dolby Laboratories (NYSE: DLB) pour leur campagne 'Love More in Dolby', célébrant son nouveau single 'I'll Be There' en Dolby Atmos. Le single précède le premier album solo de Jin, 'Happy', prévu pour le 15 novembre en Dolby Atmos. La campagne, dirigée par Colin Tilley, montre comment le Dolby Atmos transforme l'écoute de la musique en une expérience immersive.

Jin a exprimé son étonnement quant à la façon dont la technologie Dolby Atmos permet aux fans de vivre les émotions et le bonheur qu'il souhaitait transmettre à travers sa musique. Cette technologie est disponible sur les grandes plateformes de streaming, y compris Amazon Music, Apple Music, TIDAL, et d'autres, accessible via divers appareils et marques.

Jin von BTS hat sich mit Dolby Laboratories (NYSE: DLB) für die Kampagne 'Love More in Dolby' zusammengeschlossen, um seine neue Single 'I'll Be There' in Dolby Atmos zu feiern. Die Single steht vor Jins erstem Soloalbum 'Happy', das am 15. November in Dolby Atmos veröffentlicht werden soll. Die Kampagne, die von Colin Tilley geleitet wird, zeigt, wie Dolby Atmos das Musikhören in ein immersives Erlebnis verwandelt.

Jin äußerte sich erstaunt darüber, wie die Dolby Atmos-Technologie es den Fans ermöglicht, die Emotionen und das Glück zu erleben, die er durch seine Musik vermitteln wollte. Die Technologie ist auf großen Streaming-Plattformen wie Amazon Music, Apple Music, TIDAL und anderen verfügbar und kann über verschiedene Geräte und Marken genutzt werden.

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SAN FRANCISCO, Oct. 25, 2024 /PRNewswire/ -- Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is teaming up with Jin of 21st century pop icons BTS in the latest chapter of the "Love More in Dolby" global brand campaign. Jin stars in the commercial to celebrate his new single "I'll Be There," which is now available globally in Dolby Atmos.

Following the single "I'll Be There," Jin's highly anticipated first solo album Happy is set to release in Dolby Atmos worldwide on November 15th.

"When I first heard my new music in Dolby Atmos, I was truly amazed by the incredibly vivid and immersive experience. It felt like you are right inside the music," said Jin. "The theme of this new single and the new album is 'happiness.' I wanted ARMY (BTS' fandom) to fully experience the unique flavors of happiness through each song. Now, with Dolby Atmos, I believe fans around the world will feel the exact emotions that I wanted to share, more deeply."

"Jin has captivated audiences worldwide through his incredible performances and extraordinary ability to convey emotion through his music," said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. "With Dolby Atmos, fans will feel even more connected to Jin as they are drawn into the fun sing-along moments and musical details of 'I'll Be There' and his upcoming album."

Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by putting listeners inside the song, revealing every detail of the music with unparalleled clarity and depth. Whether it's hearing the layers of instruments move all around, catching the subtle breath a singer takes between lyrics, or being enveloped in a wave of melodies, nothing compares to hearing music in Dolby Atmos.

Directed by GRAMMY®-nominated music video director and filmmaker Colin Tilley, the campaign's commercial explores how Dolby Atmos can transform an everyday moment into an extraordinary experience by putting fans right into the heart of the music scenes, where Jin delivers the powerful performances BTS is known for.

The piece is the latest installment of Dolby's "Love More in Dolby" global brand campaign, which celebrates transformative entertainment experiences brought to life by Dolby Vision and Dolby Atmos across music, movies, gaming, and more.

How to Experience Dolby Atmos Music
Consumers around the world can hear and feel the difference of Dolby Atmos Music on popular global and regional streaming services, such as Amazon Music, Apple Music, TIDAL, QQ Music, Melon, and more. Whether you are listening at home, on your mobile device, or in the car, using products from major global brands like Samsung, Mercedes-Benz, and many more, Dolby Atmos unlocks new levels of emotion so that you love music more in Dolby.

About "Love More in Dolby"
Dolby's "Love More" campaign, aims to spread awareness of the art of what's possible in Dolby. The campaign celebrates the full potential of Dolby's latest audio and video innovations, like Dolby Atmos and Dolby Vision, which bring mesmerizing picture and multidimensional sound to your music, movies, shows, games, and sports. The series of short videos will also follow entertainment enthusiasts on a journey of discovery as they experience new depths of emotion and connect deeper to the artists, characters, and stories they love – which is made possible when enjoyed in Dolby.

About Dolby 
Dolby Laboratories, Inc. (NYSE: DLB) is headquartered in San Francisco with offices around the world. From movies and TV shows to apps, music, sports and games, Dolby transforms the science of sight and sound into spectacular experiences for billions of people around the world. We collaborate with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.

About Jin of BTS
Jin (Kim, Seok jin) is a South Korean singer, songwriter and member of 21st century pop icons, BTS. Jin's appealing voice and clear tone amplify the emotions delivered through music. His solo records "Awake," "Epiphany," and "Moon," and Original Soundtracks for Korean TV series including "Yours" ('Jirisan' OST), "Even If I Die, It's You" ('Hwarang: The Poet Warrior Youth' OST) showcase his warm vocal timbre and power of expression. Released in 2021, "SUPER TUNA" set a huge dance challenge trend with its cheerful melody and easy dance moves. Jin participated in the songwriting of his first solo single "The Astronaut" (released in October 2022) alongside Coldplay, flaunting his unique charm as a multi-talented musician. Known as "Worldwide Handsome," Jin struts his unexpected charms through various content and TV shows. On July 14, 2024, Jin participated in the Paris 2024 Olympic Torch Relay as a torchbearer from South Korea. Jin is set to release his first solo album Happy on November 15.

Dolby, Dolby Atmos, Dolby Vision, and the double-D symbol are trademarks or registered trademarks of Dolby Laboratories in the United States and/or other countries. Other trademarks remain the property of their respective owners.

Media Contact:
Cairon (Jamie) Armstrong
Dolby Laboratories
Cairon.Armstrong@Dolby.com

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SOURCE Dolby Laboratories, Inc.

FAQ

When will Jin's first solo album 'Happy' be released in Dolby Atmos (DLB)?

Jin's first solo album 'Happy' will be released worldwide in Dolby Atmos on November 15th.

What streaming platforms offer Jin's new single 'I'll Be There' in Dolby Atmos (DLB)?

The single is available on multiple streaming platforms including Amazon Music, Apple Music, TIDAL, QQ Music, and Melon in Dolby Atmos.

Who directed the Dolby (DLB) commercial featuring Jin?

The commercial was directed by GRAMMY-nominated music video director and filmmaker Colin Tilley.

What is the theme of Jin's new single and album released with Dolby (DLB)?

The theme of Jin's new single 'I'll Be There' and the new album is 'happiness.'

Dolby Laboratories, Inc.

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