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10 Years Later: Back on the Field With the MLK High School Football Team

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DICK'S Sporting Goods revisits MLK High School in Philadelphia 10 years after the release of their documentary "We Could Be King." The film chronicled the merger of Germantown and Martin Luther King High Schools' football teams due to a budget crisis in 2013. Ed Dunn, a former math teacher and assistant coach, volunteered to lead the merged team to a championship victory.

A decade later, The DICK'S Sporting Goods Foundation returned to MLK High School to meet with Dunn and current head coach Malik Jones. Both coaches emphasize the importance of football in keeping kids off the streets and teaching valuable life lessons. The Foundation surprised the team with new gear from Nike and Hyperice, as well as a $100,000 Sports Matter Grant to celebrate the 10th anniversary of the Sports Matter Program.

DICK'S Sporting Goods torna alla Martin Luther King High School di Philadelphia 10 anni dopo l'uscita del loro documentario "We Could Be King." Il film ha raccontato la fusione delle squadre di football delle scuole Germantown e Martin Luther King a causa di una crisi di bilancio nel 2013. Ed Dunn, un ex insegnante di matematica e allenatore assistente, si è offerto volontario per guidare la squadra unita verso una vittoria in campionato.

Dieci anni dopo, la DICK'S Sporting Goods Foundation è tornata alla Martin Luther King High School per incontrare Dunn e l'attuale allenatore principale Malik Jones. Entrambi gli allenatori sottolineano l'importanza del football nel tenere i ragazzi lontani dalla strada e nell'insegnare lezioni di vita preziose. La Fondazione ha sorpreso la squadra con nuovi equipaggiamenti di Nike e Hyperice, oltre a una grants di $100,000 per il Sports Matter Program per celebrare il decimo anniversario del programma Sports Matter.

DICK'S Sporting Goods regresa a la escuela secundaria Martin Luther King en Filadelfia 10 años después del lanzamiento de su documental "We Could Be King." La película documentó la fusión de los equipos de fútbol americano de las escuelas Germantown y Martin Luther King debido a una crisis presupuestaria en 2013. Ed Dunn, un ex profesor de matemáticas y entrenador asistente, se ofreció como voluntario para liderar el equipo fusionado hacia una victoria en el campeonato.

Una década después, la DICK'S Sporting Goods Foundation volvió a la Martin Luther King High School para reunirse con Dunn y el actual entrenador principal Malik Jones. Ambos entrenadores enfatizan la importancia del fútbol en mantener a los niños alejados de las calles y en enseñar lecciones valiosas de vida. La Fundación sorprendió al equipo con nuevo equipo de Nike y Hyperice, así como con una subvención de $100,000 para el programa Sports Matter para celebrar el décimo aniversario del programa Sports Matter.

DICK'S Sporting Goods는 필라델피아의 MLK 고등학교를 10년 전 다큐멘터리 "We Could Be King."의 출시 이후 다시 방문했습니다. 이 영화는 2013년 예산 위기로 인해 Germantown과 Martin Luther King 고등학교의 미식축구 팀 통합을 기록했습니다. Ed Dunn은 전 수학 교사이자 보조 코치로서 통합팀을 챔피언십 승리로 이끌기 위해 자원했습니다.

10년 후, DICK'S Sporting Goods Foundation은 MLK 고등학교를 재방문하여 Dunn과 현재의 주 감독 Malik Jones를 만났습니다. 두 코치는 축구가 아이들을 거리에서 멀리하고 귀중한 인생 교훈을 가르치는 것의 중요성을 강조합니다. 재단은 팀에 Nike 및 Hyperice의 새로운 장비$100,000 스포츠 매터 기금을 제공하여 스포츠 매터 프로그램의 10주년을 축하했습니다.

DICK'S Sporting Goods revient à l'école secondaire Martin Luther King à Philadelphie 10 ans après la sortie de leur documentaire "We Could Be King." Le film a chroniqué la fusion des équipes de football américain des écoles Germantown et Martin Luther King en raison d'une crise budgétaire en 2013. Ed Dunn, un ancien professeur de mathématiques et entraîneur adjoint, s'est porté volontaire pour diriger l'équipe fusionnée vers une victoire au championnat.

Dix ans plus tard, la DICK'S Sporting Goods Foundation est retournée à la Martin Luther King High School pour rencontrer Dunn et l'entraîneur principal actuel Malik Jones. Les deux entraîneurs soulignent l'importance du football pour maintenir les enfants loin des rues et leur enseigner des leçons de vie précieuses. La Fondation a surpris l'équipe avec de nouveaux équipements de Nike et Hyperice, ainsi qu'une bourse de $100,000 pour le programme Sports Matter afin de célébrer le 10e anniversaire du programme Sports Matter.

DICK'S Sporting Goods besucht die MLK High School in Philadelphia 10 Jahre nach der Veröffentlichung ihres Dokumentarfilms "We Could Be King." Der Film dokumentierte die Fusion der Football-Teams von Germantown und Martin Luther King High School aufgrund einer Haushaltskrise im Jahr 2013. Ed Dunn, ein ehemaliger Mathematiklehrer und Assistenztrainer, meldete sich freiwillig, um das fusionierte Team zu einem Meisterschaftssieg zu führen.

Ein Jahrzehnt später kehrte die DICK'S Sporting Goods Foundation zur MLK High School zurück, um Dunn und den aktuellen Haupttrainer Malik Jones zu treffen. Beide Trainer betonen die Bedeutung von Football, um Kinder von der Straße fernzuhalten und wertvolle Lebenslektionen zu vermitteln. Die Stiftung überraschte das Team mit neuem Equipment von Nike und Hyperice sowie einem $100,000 Sports Matter Grant, um den 10. Jahrestag des Sports Matter Programms zu feiern.

Positive
  • DICK'S Sporting Goods Foundation provided a $100,000 Sports Matter Grant to MLK High School
  • The Foundation donated new gear from Nike and Hyperice to the football team
  • Continued support for youth sports programs in underserved communities
Negative
  • None.

NORTHAMPTON, MA / ACCESSWIRE / October 7, 2024 / DICK'S Sporting Goods

Film poster for "We Could Be King."

Originally published on DICK'S Sporting Goods Sideline Report

They were fierce Philadelphia-area rivals on and off the football field for over 40 years. Then ahead of the 2013-2014 school year, Germantown and Martin Luther King High Schools were forced to merge as the result of a budget crisis plaguing the Philadelphia School District.

The budget crisis left dozens of schools closed, including Germantown, the fate of sports programs in the entire district uncertain and 4,000 staff members laid off. Ed Dunn, a math teacher and assistant football coach at Germantown, was one of those staff members.

As told in "We Could Be King", a 2014 documentary by DICK'S Sporting Goods and Tribeca Films, Dunn volunteered to be head coach of the MLK Cougars. He inspired the players to come together and lift each other up in football and in life. What began as a rocky start to the season ended with the team defying the odds and winning the Philadelphia Public League Class AAA Championship.

Following the documentary's release, The DICK'S Sporting Goods Foundation presented the Philadelphia School District with a $250,000 Sports Matter Grant to keep sports programs in the district funded.

10 years later, The DICK'S Foundation returned to MLK High School to catch up with Dunn, who went on to coach the MLK Cougars from 2013-2018, and current head coach Malik Jones. Both still use the power of sport to change lives.

"Football is the only way they can get off of the streets," Jones said. "We need to keep this program alive so that these kids have a fighting chance."

The players aren't just coached in football. They learn valuable life lessons too.

"We maintain not only physical health, but mental health," Dunn said. "We're teaching them how to decompress and how to unpack their emotions."

Ahead of the 2024 season, The DICK'S Sporting Goods Foundation had two surprises for the MLK Cougars.

One Dunn and Jones knew about - a locker room full of new gear for the players from Nike and Hyperice.

The second was a surprise for all - a $100,000 Sports Matter Grant commitment to celebrate the 10th Anniversary of the Sports Matter Program - bringing both Dunn and Jones to tears.

"Here's to another 10 years," Dunn said.

To learn more about The DICK'S Sporting Goods Foundation, visit www.sportsmatter.org.

You can stream "We Could Be King" on Amazon Prime, Apple TV, Peacock, PLEX, Pluto TV and Tubi.

Written by Hilary Totin

View additional multimedia and more ESG storytelling from DICK'S Sporting Goods on 3blmedia.com.

Contact Info:
Spokesperson: DICK'S Sporting Goods
Website: https://www.3blmedia.com/profiles/dicks-sporting-goods
Email: info@3blmedia.com

SOURCE: DICK'S Sporting Goods



View the original press release on accesswire.com

FAQ

What documentary did DICK'S Sporting Goods (DKS) produce about MLK High School?

DICK'S Sporting Goods produced 'We Could Be King,' a 2014 documentary about the merger of Germantown and Martin Luther King High Schools' football teams due to a budget crisis in Philadelphia.

How much did DICK'S Sporting Goods Foundation (DKS) grant MLK High School in 2024?

The DICK'S Sporting Goods Foundation granted MLK High School a $100,000 Sports Matter Grant in 2024 to celebrate the 10th anniversary of the Sports Matter Program.

What additional support did DICK'S Sporting Goods (DKS) provide to MLK High School's football team?

DICK'S Sporting Goods provided MLK High School's football team with new gear from Nike and Hyperice, in addition to the $100,000 Sports Matter Grant.

Who are the key coaches mentioned in DICK'S Sporting Goods' (DKS) follow-up visit to MLK High School?

The key coaches mentioned are Ed Dunn, who coached the MLK Cougars from 2013-2018, and Malik Jones, the current head coach of the team.

Dick's Sporting Goods, Inc.

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