DraftKings Set to Launch Online Sportsbook in Home State of Massachusetts on March 10
DraftKings Inc. (Nasdaq: DKNG) is set to launch its online sportsbook in Massachusetts on March 10, 2023, pending regulatory approvals. This will mark the state as the 21st in the U.S. to host DraftKings' betting platform. Eligible customers can bet on various sports, including local teams like the Boston Bruins and New England Patriots. The launch will feature exclusive promotions, same-game parlays, and a 'Bet Local' ad campaign with local sports icons. CEO Jason Robins emphasized the importance of this milestone for DraftKings as it expands its presence in the Massachusetts market.
- Upcoming launch of online sportsbook in Massachusetts expected to increase customer base.
- Ability to bet on local teams enhances engagement with Massachusetts sports fans.
- Exclusive promotions during launch may attract a large number of new customers.
- None.
Plans for Launch in the Commonwealth Include Ceremonial Bet Celebration, Boston Sports Watch Parties and More
BOSTON, March 07, 2023 (GLOBE NEWSWIRE) -- DraftKings Inc. (Nasdaq: DKNG) announced today plans to launch its top-rated online sportsbook in Massachusetts on March 10, 2023, pending licensure and receipt of regulatory approvals. Upon launch, Massachusetts will become the 21st U.S. state in which Boston-based DraftKings offers its online sportsbook.
Beginning March 10, eligible customers in Massachusetts will have the opportunity to place bets on DraftKings Sportsbook across numerous sports and teams – including on hometown teams with which DraftKings has existing relationships like the Boston Bruins, New England Patriots, New England Revolution and Boston Celtics – as well as events such as the upcoming Men’s and Women’s Division I College Basketball tournaments.
DraftKings also will offer Massachusetts customers exciting and exclusive promotions in addition to providing access to a variety of bet types, such as same-game parlays, player props, special odds, boost selections, and more.
“It was just over 10 years ago when we launched DraftKings from a spare bedroom in Watertown, and now, we are proud to have the opportunity to deliver a safe and legal sports betting product to millions of diehard sports fans across Massachusetts,” said Jason Robins, DraftKings’ co-founder, Chief Executive Officer and Chairman. “This launch will mark a major milestone for our company, and we’re proud to become the hometown sportsbook for customers in the Commonwealth.”
To celebrate the online sportsbook going live in Massachusetts, DraftKings will be hosting several activations around Boston leading into and after launch, including Boston sports watch parties, a ceremonial bet celebration with DraftKings CEO and co-founder Jason Robins and special guests, and more.
In an effort to raise additional awareness about the arrival of legal online sports betting in Massachusetts, DraftKings is slated to premiere a “Bet Local” commercial starting March 10, featuring notable hometown sports heroes and celebrities, including David Ortiz, Zdeno Chara, Brian Scalabrine, comedian Lenny Clarke and more.
Eligible customers in Massachusetts can access the latest betting markets and more by downloading the DraftKings Sportsbook app available via iOS and Android here. To become a DraftKings Dynasty Rewards member, visit sportsbook.draftkings.com/dynasty. DraftKings is committed to providing customers with resources to help bet responsibly. Customers can review DraftKings’ Responsible Gaming tools here. For additional problem gambling support or services, Massachusetts customers can call 1-800-327-5050 or visit GameSenseMA.com.
DraftKings is committed to creating inclusive and responsible pathways for people to build, create, imagine, and innovate through the DraftKings S.E.R.V.E.S. program, with a focus on Service, Equity, Responsible Gaming, Vitality, Entrepreneurship, and Sports. Responsible gaming is a key pillar of the DraftKings S.E.R.V.E.S. program, and DraftKings’ collective mission is to protect consumers with groundbreaking technology, employee training, resources for customers, and the support of evidence-based research.
About DraftKings
DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real-money games and betting experiences. DraftKings Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 22 states and in Ontario, Canada. The Company operates iGaming pursuant to regulations in 5 states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in 3 states under its Golden Nugget Online Gaming brand. DraftKings’ daily fantasy sports product is available in 44 states, certain Canadian provinces and the United Kingdom. DraftKings is both an official daily fantasy and sports betting partner of the NFL, NHL, PGA TOUR and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gaming operator of MLB. Launched in 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. In addition, DraftKings owns and operates Vegas Sports Information Network (VSiN), a multi-platform broadcast and content company. DraftKings is committed to being a responsible steward of this new era in real-money gaming with a Company-wide focus on responsible gaming and corporate social responsibility.
Forward-Looking Statements
Certain statements made in this press release are “forward looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” ”would,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings’ control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings’ filings with the Securities and Exchange Commission. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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