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Patrick Kirk, the former Vice President of Bar and Beverage for Applebee's, has joined Fuzzy's Taco Shop as Chief Marketing Officer. With over 23 years of experience in the restaurant industry, Kirk will lead marketing, culinary, and beverage innovation for the fast-casual-plus restaurant brand. His expertise in creating strategic marketing campaigns and building brand partnerships is expected to bring new creative thinking to Fuzzy's Taco Shop.
Patrick Kirk, ex Vicepresidente del Settore Bar e Bevande di Applebee's, è entrato a far parte di Fuzzy's Taco Shop come Direttore Marketing. Con oltre 23 anni di esperienza nel settore della ristorazione, Kirk guiderà le iniziative di marketing, culinarie e di innovazione delle bevande per il marchio di ristorazione fast-casual-plus. La sua competenza nella creazione di campagne di marketing strategiche e nello sviluppo di partnership di marca è attesa per apportare un nuovo pensiero creativo a Fuzzy's Taco Shop.
Patrick Kirk, el ex Vicepresidente de Bar y Bebidas de Applebee's, se ha unido a Fuzzy's Taco Shop como Director de Marketing. Con más de 23 años de experiencia en la industria de la restauración, Kirk liderará el marketing, la innovación culinaria y de bebidas para la marca de restaurante fast-casual-plus. Su experiencia en la creación de campañas de marketing estratégicas y en la construcción de asociaciones de marca se espera que traiga un nuevo pensamiento creativo a Fuzzy's Taco Shop.
패트릭 커크, 이전 애플비스의 바 및 음료 부사장은 퍼지스 타코 숍의 최고 마케팅 책임자로 합류하였습니다. 레스토랑 업계에서 23년 이상의 경험을 가진 커크는 패스트 캐주얼 플러스 레스토랑 브랜드를 위한 마케팅, 요리 및 음료 혁신을 이끌게 됩니다. 전략적 마케팅 캠페인을 창출하고 브랜드 파트너십을 구축하는 데에 능숙한 그의 전문 지식이 퍼지스 타코 숍에 새로운 창의적 사고를 가져올 것으로 기대됩니다.
Patrick Kirk, ancien Vice-Président du département Bar et Boissons chez Applebee's, a rejoint Fuzzy's Taco Shop en tant que Directeur Marketing. Avec plus de 23 ans d'expérience dans l'industrie de la restauration, Kirk dirigera le marketing, l'innovation culinaire et des boissons pour la marque de restaurant fast-casual-plus. Son expertise dans la création de campagnes de marketing stratégiques et l'établissement de partenariats de marque devrait apporter une nouvelle réflexion créative à Fuzzy's Taco Shop.
Patrick Kirk, der ehemalige Vizepräsident für Bar und Getränke bei Applebee's, ist nun als Chief Marketing Officer bei Fuzzy's Taco Shop tätig. Mit über 23 Jahren Erfahrung in der Gastronomiebranche wird Kirk das Marketing, die kulinarische Innovation und Getränkeentwicklung für die Fast-Casual-Plus-Restaurantmarke leiten. Seine Expertise in der Schaffung strategischer Marketingkampagnen und dem Aufbau von Markenpartnerschaften wird erwartet, um neues kreatives Denken bei Fuzzy's Taco Shop einzuführen.
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Applebee’s veteran to lead marketing, culinary, and beverage innovation for the growing fast-casual-plus restaurant brand
DALLAS--(BUSINESS WIRE)--
Fuzzy’s Taco Shop®, the fast-casual-plus restaurant serving Mexican favorites with a splash of Baja, today announced that Patrick Kirk – previously Vice President of Bar and Beverage for Applebee's Neighborhood Grill + Bar® – has joined the brand’s Leadership Team as Chief Marketing Officer. In his new role, Kirk will continue to define the Fuzzy’s Taco Shop experience as he develops and delivers strategic direction across all aspects of marketing including advertising, digital marketing, and culinary and beverage innovation.
Patrick Kirk, Chief Marketing Officer, Fuzzy's Taco Shop. (Photo: Business Wire)
“Over the past eight years, Patrick has disrupted the casual dining industry through stand out marketing campaigns at Applebee’s,” says Paul Damico, President of Fuzzy’s Taco Shop. “His ability to create strategic platforms and forge strong brand and franchisee partnerships with a focus on creating buzzworthy and fun guest experiences is undeniable. I look forward to the new expertise and creative thinking he’ll bring to our talented team.”
With more than 23 years of experience in the restaurant industry, Kirk was responsible for creating industry-leading beverage programs and building trusted relationships at national brands, including Applebee’s, Tony Roma’s, and Buffalo Wild Wings. In his previous role, Kirk led the vision and strategy for Applebee’s bar and beverage experience across restaurants nationwide, growing his marketing department into a substantial revenue driver for the business.
“I love Fuzzy’s badass attitude and strong values,” says Patrick Kirk, Chief Marketing Officer of Fuzzy’s Taco Shop. “After Dine Brands acquired Fuzzy’s in 2022, I’ve had the chance to get to know the team and have been impressed by the way the brand brings its Baja vibe to life and connects with guests. I can’t wait to dive in further with the team to unlock the brand’s marketing potential.”
Kirk currently is a member of Millennium Advisory Board, a collection of industry leaders helping shape the future of on-premise beverage. He has also served on other industry councils including the VIBE Conference and the Bar & Nightclub Expo. He earned his Bachelor of Science degree and graduated with honors from the University of Illinois.
For more information about Fuzzy’s Taco Shop or for a full list of locations, please visit www.FuzzysTacoShop.com.
About Fuzzy’s Taco Shop
Founded in 2003 in Fort Worth, Texas, Fuzzy’s Taco Shop® is a fast-casual-plus restaurant serving Mexican favorites with a splash of Baja. The laid-back atmosphere pairs perfectly with signature Baja-style tacos, famous chips and queso, and icy-cold beverages always served at a chill price. As of December 31, 2023, 44 franchise groups operated 131 Fuzzy's restaurants in 18 states within the United States and we had one company-owned restaurant in Texas, totaling 132 restaurants. Fuzzy’s Taco Shop restaurants are franchised by affiliates of Pasadena, Calif.-based Dine Brands Global, Inc. (NYSE: DIN). For franchising information, visit www.MyFuzzys.com.
About Dine Brands Global, Inc.
Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries and franchisees, supports and operates restaurants under the Applebee's Neighborhood Grill + Bar®, IHOP®, and Fuzzy’s Taco Shop® brands. As of December 31, 2023, these three brands consisted of over 3,500 restaurants across 18 international markets. Dine Brands is one of the largest full-service restaurant companies in the world and in 2022 expanded into the Fast Casual segment. For more information on Dine Brands, visit the Company’s website located at www.dinebrands.com
