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IHOP® Brings Back “Milkshake Monday” Nationwide for a Second Year, Donating $1 From Every Milkshake Sale to Comedy Gives Back®
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IHOP is celebrating National Chocolate Milkshake Day on September 12 by reviving its popular Milkshake Monday event. Guests can enjoy a Buy One Milkshake, Get One Free deal, available from 12:00 p.m. - 8:00 p.m. at participating locations. Additionally, customers will earn double PanCoins on milkshakes through the loyalty program. IHOP will donate $1 from each milkshake sold, up to $50,000, to Comedy Gives Back, supporting comedians in need. This promotion aims to enhance customer experience while contributing to the comedy community.
Positive
Promotion coincides with a national holiday, increasing customer engagement.
Buy One Get One Free milkshake offer appeals to a broader audience.
Donation initiative supports a relevant cause, enhancing brand image.
Negative
None.
On Monday, September 12, Shake Things Up by Celebrating National Chocolate Milkshake Day with an IHOP Milkshake, Niecy Nash, and a Smile
GLENDALE, Calif.--(BUSINESS WIRE)--
Today, IHOP announced that the brand is continuing to spread joy to more guests by bringing back the famed Milkshake Monday holiday, which will take place on Monday, September 12 as a sweet start to everyone’s week. In its second year, Milkshake Monday falls on National Chocolate Milkshake Day, but IHOP welcomes all flavors to be part of the special deal.
IHOP is celebrating National Chocolate Milkshake Day on September 12 (Photo: Business Wire)
Dine-in guests at participating IHOP restaurants across the country can purchase a milkshake between the hours of 12:00 p.m. - 8:00 p.m. and will be eligible to participate in a Buy One Milkshake, Get One Free (BOGO) offer.* IHOP is also offering double the PanCoins on milkshakes through the loyalty rewards program, International Bank of Pancakes.** To further share the news and spread joy, IHOP enlisted the help of brand partner, award-winning Actress and Comedian Niecy Nash. Guests can follow her @NiecyNash1 account to win more PanCoins.
This promotion was originally sparked in May 2021 by one very famous fan’s penchant for milkshakes, following his viral visit to a busy IHOP restaurant in Manhasset, Long Island, NY. The famous fan only left the IHOP because the restaurant’s all-you-can-eat offering did not apply to milkshakes. IHOP accepted the challenge; therefore, Milkshake Monday was born.
“After last year’s viral TikTok gained national attention, IHOP listened to its guests by quickly tapping into the conversation and putting a spotlight on our milkshakes,” said Kieran Donahue, Chief Marketing Officer, IHOP. “On Milkshake Monday, we know guests will leave IHOP with a satisfied sweet tooth, a sense of joy, and a big smile on their faces.”
Continuing the spirit of giving, IHOP will donate $1 from the sale of every milkshake nationwide to Comedy Gives Back, up to $50,000. Comedy Gives Back addresses the needs of the comedy community through crisis relief and access to mental health and chemical dependency treatment.
“Laughter brings us closer together, and we are grateful to partners like IHOP who have created a national holiday bringing joy to milkshake-lovers and comedy fans alike,” said Jodi Lieberman, Comedy Gives Back Co-Founder. “The donations from Milkshake Monday help us keep laughter alive and continue to support the comedy community we’re so honored to be a part of, especially when things get more serious than silly.”
IHOP’s House-Made Milkshakes are made with hand-scooped, premium ice cream, vanilla, real milk, and whipped topping in four mouthwatering flavors: Chocolate, Strawberry made with real fruit, OREO Cookie®, and Vanilla. Additionally, the brand introduces new seasonal milkshake flavors throughout the year, making for more delicious reasons to stop by your local IHOP all year round.
For more information or to find the nearest location, visit IHOP.com.
*For a limited time at participating restaurants. Restrictions apply.
**For a limited time at participating restaurants. Account sign-up required. Offer cannot be transferred or reproduced. Restrictions apply.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For more than 63 years, IHOP has been a leader, innovator and expert in all things breakfast, any time of day. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular lunch and dinner items, including Ultimate Steakburgers. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of March 31, 2022, there are 1,751 IHOP restaurants around the world, including restaurants in all 50 states and the District of Columbia, Puerto Rico and Guam as well as Canada, Ecuador, India, Mexico, Pakistan, Panama and Peru. IHOP restaurants are franchised by affiliates of Glendale, Calif.-based Dine Brands Global, Inc. (NYSE: DIN).
ABOUT COMEDY GIVES BACK
For comedians, being on stage alone is part of the job. Feeling alone offstage is unacceptable. Our mission is devoted to help provide comedians in need with financial crisis relief, mental health and chemical dependency treatment sponsorship and continued community support. Comedy Gives Back is a 501(c)(3) Public Charity based in Venice, CA.www.comedygivesback.com
Milkshake Monday is an event held by IHOP on September 12, coinciding with National Chocolate Milkshake Day, featuring a Buy One Get One Free milkshake offer.
What times are the milkshake offers available at IHOP?
The milkshake offers are available from 12:00 p.m. to 8:00 p.m. at participating IHOP locations.
How much does IHOP donate for each milkshake sold on National Chocolate Milkshake Day?
IHOP donates $1 from each milkshake sold on September 12, up to $50,000, to Comedy Gives Back.
Who is helping IHOP promote Milkshake Monday?
Award-winning actress and comedian Niecy Nash is partnering with IHOP to promote Milkshake Monday.
What flavors of milkshakes does IHOP offer?
IHOP offers several milkshake flavors including Chocolate, Strawberry, OREO Cookie®, and Vanilla, with seasonal flavors introduced throughout the year.
