STOCK TITAN

IHOP Celebrates This Holiday Season as the Official Breakfast Partner of Xbox, Plus the Launch of its New Fully Loaded French Toast

Rhea-AI Impact
(No impact)
Rhea-AI Sentiment
(Very Positive)
Tags

IHOP has announced its role as the official breakfast partner of Xbox, launching exclusive merchandise and rewards for loyalty members. The partnership introduces new menu items centered around the game Indiana Jones and the Great Circle, featuring the debut of Fully Loaded French Toast in three flavors: The Great Circle of Cinnamon, Secret Cookie Butter, and Berry'd Treasure.

Starting November 18, loyalty members can redeem PanCoins for collectible IHOP + Xbox glasses, game downloads, and gaming accessories. The partnership includes Xbox-themed sweepstakes and a livestream event. Additionally, IHOP is introducing new seasonal items including Junior Adventurer's Cookie Butter French Toast Sticks, Explorer's Caramel Apple Butter Hot Chocolate, Long Lost Cookie Butter Milkshake, and a Holiday French Toast Creations Family Feast.

IHOP ha annunciato il suo ruolo come partner ufficiale per la colazione di Xbox, lanciando merchandise esclusivo e premi per i membri fedeli. Questa collaborazione presenta nuovi articoli del menù ispirati al gioco Indiana Jones and the Great Circle, con il debutto del French Toast Fully Loaded in tre gusti: Il Grande Cerchio di Cannella, Burro di Biscotti Segreto e Tesoro di Bacche.

A partire dal 18 novembre, i membri fedeli possono riscattare PanCoins per occhiali collezionabili IHOP + Xbox, download di giochi e accessori per il gaming. La partnership include concorsi a tema Xbox e un evento in diretta. Inoltre, IHOP introduce nuovi articoli stagionali tra cui Bastoncini di French Toast al Burro di Biscotti del Piccolo Avventuriero, Cioccolata Calda al Burro di Mele Caramelizzate dell'Esploratore, Milkshake al Burro di Biscotti Dimenticati e una Festa Familiare di Creazioni di French Toast Natalizie.

IHOP ha anunciado su papel como el socio oficial del desayuno de Xbox, lanzando mercancía exclusiva y recompensas para los miembros leales. La asociación presenta nuevos artículos en el menú centrados en el juego Indiana Jones and the Great Circle, con el debut de French Toast Fully Loaded en tres sabores: El Gran Círculo de Canela, Mantequilla de Galleta Secreta y Tesoro de Bayas.

A partir del 18 de noviembre, los miembros leales pueden canjear PanCoins por vasos coleccionables de IHOP + Xbox, descargas de juegos y accesorios de juegos. La asociación incluye sorteos temáticos de Xbox y un evento en vivo. Además, IHOP está introduciendo nuevos artículos de temporada, incluidos Palitos de French Toast de Mantequilla de Galleta del Pequeño Aventurero, Chocolate Caliente de Mantequilla de Manzana Caramelizada del Explorador, Milkshake de Mantequilla de Galleta Perdida y un Banquete Familiar de Creaciones de French Toast Navideñas.

IHOPXbox의 공식 아침 식사 파트너로서 특별한 상품과 로열티 회원을 위한 보상을 출시한다고 발표했습니다. 이번 파트너십은 Indiana Jones and the Great Circle 게임을 중심으로 한 새로운 메뉴 항목을 소개하며, 세 가지 맛의 Fully Loaded French Toast(풀 리 로디드 프렌치 토스트)가 처음 등장합니다: 시나몬의 위대한 원, 비밀 쿠키 버터, 그리고 베리드 트레져.

11월 18일 시작으로, 로열티 회원들은 PanCoins를 사용하여 IHOP + Xbox 수집용 유리잔, 게임 다운로드, 게임 액세서리를 교환할 수 있습니다. 파트너십에는 Xbox 테마의 경품 행사와 라이브 스트리밍 이벤트가 포함됩니다. 또한 IHOP는 새로운 시즌 아이템도 소개하고 있습니다. 여기에는 주니어 어드벤처러의 쿠키 버터 프렌치 토스트 스틱스, 탐험가의 카라멜 애플 버터 핫 초콜릿, 오래된 쿠키 버터 밀크셰이크, 그리고 가족을 위한 연휴 프렌치 토스트 창작 축제가 포함됩니다.

IHOP a annoncé son rôle en tant que partenaire officiel du petit-déjeuner de Xbox, lançant des produits dérivés exclusifs et des récompenses pour les membres fidèles. Ce partenariat introduit de nouveaux éléments de menu centrés autour du jeu Indiana Jones and the Great Circle, avec le lancement du French Toast Fully Loaded en trois saveurs : Le Grand Cercle de Cannelle, Beurre de Biscuit Secret et Trésor aux Baies.

À partir du 18 novembre, les membres fidèles peuvent échanger des PanCoins contre des verres collecteurs IHOP + Xbox, des téléchargements de jeux et des accessoires de jeu. Le partenariat inclut des concours thématiques Xbox et un événement en direct. De plus, IHOP introduit de nouveaux articles saisonniers tels que les Bâtonnets de French Toast au Beurre de Biscuit de Jeune Aventurier, le Chocolat Chaud au Beurre de Pomme Caramélisée de l'Explorateur, le Milkshake au Beurre de Biscuit Oublié et un Festin de Créations de French Toast pour les Fêtes en Famille.

IHOP hat seine Rolle als offizieller Frühstückspartner von Xbox bekannt gegeben und führt exklusive Merchandise und Prämien für treue Mitglieder ein. Die Partnerschaft bringt neue Menüelemente, die um das Spiel Indiana Jones and the Great Circle zentriert sind, mit der Premiere des Fully Loaded French Toast in drei Geschmacksrichtungen: Der Große Zimt-Kreis, Geheime Keksbutter und Beerenschatz.

Ab dem 18. November können treue Mitglieder PanCoins gegen Sammlergläser von IHOP + Xbox, Spiel-Downloads und Gaming-Zubehör einlösen. Die Partnerschaft umfasst Xbox-Themen-Gewinnspiele und eine Live-Übertragung. Darüber hinaus führt IHOP neue saisonale Artikel ein, darunter Junior Abenteurer's Keksbutter French Toast Sticks, Entdecker's Karamell-Apfelbutter heiße Schokolade, Längst Vergessene Keksbutter-Milchshake und ein festlicher French Toast Kreationen Familienfest.

Positive
  • None.
Negative
  • None.

The Brand is Offering Exclusive Xbox Merchandise to Loyalty Members Including Gaming Accessories, Game Downloads, Exclusive Game-Themed Glasses, and More

PASADENA, Calif.--(BUSINESS WIRE)-- Today, IHOP® announced it is the official breakfast partner of Xbox, celebrating with exclusive Xbox merchandise, games, and reward offers for loyalty members. The brand will also introduce a new menu centered around the highly anticipated game, Indiana Jones and the Great Circle™, which includes the debut of IHOP’s new Fully Loaded French Toast.

IHOP Celebrates This Holiday Season as the Official Breakfast Partner of Xbox, Plus the Launch of its New Fully Loaded French Toast (Photo: Business Wire)

IHOP Celebrates This Holiday Season as the Official Breakfast Partner of Xbox, Plus the Launch of its New Fully Loaded French Toast (Photo: Business Wire)

As a leader in all things breakfast, IHOP continues to build on its breakfast offerings with the introduction of Fully Loaded French Toast, a new spin on the old favorite, Stuffed French Toast. The new Fully Loaded French Toast includes three indulgent flavors made with sweet creamy mousse sandwiched between Thick ‘N Fluffy French Toast bread. The Indiana Jones-inspired flavors include:

  • The Great Circle of Cinnamon: This treasure trove is layered with rich cinnamon spread and drizzled with a sweet cream cheese icing that will make you feel like you've uncovered an ancient culinary secret.
  • Secret Cookie Butter: Creamy cookie butter and vanilla sauces topped with a dusting of cookie crumbles, reminiscent of long-lost treasures found in faraway lands.
  • “Berry’d” Treasure: Gemstones of juicy glazed blackberries, raspberries, and blueberries and a drizzle of rich cream cheese icing, you can't help but want to take a bite of this "berry'd" treasure!

Additionally, IHOP is introducing new Xbox incentives and rewards to its loyalty members in the International Bank of Pancakes Stack Market, including weekly drops of exclusive Xbox merchandise. Starting Monday, November 18, guests can redeem their PanCoins – the brand’s reward tokens earned from eating at IHOP – for collectible IHOP + Xbox glasses featuring original art by Matt Taylor from Xbox and games including Indiana Jones and the Great Circle™, Halo Infinite, Sea of Thieves, and Microsoft Flight Simulator 2024, alongside a limited-edition IHOP gift card series sporting similar designs from those same titles. Other offerings include digital downloads of these games, exclusive merch, gaming accessories, one month of Game Pass Ultimate (new members only), and much more.

IHOP and Xbox will host a livestream on November 18 at 12:30pm PT on the Xbox Twitch channel to unveil some of the exclusive drops available only to IHOP loyalty members. In addition, IHOP will host Xbox-themed sweepstakes in the Stack Market including custom IHOP-themed Xbox Series X and more, offering even more ways to celebrate the partnership.

“Families across the globe connect and gather with their loved ones during the holiday season. As the brand that owns moments that matter, IHOP aims to elevate those connections over delicious food, like our new Fully Loaded French Toast,” said Jay Johns, President, IHOP. “As the official breakfast partner of Xbox, we’re also giving our guests exclusive access to limited time Xbox merchandise and creating another connection point to serve more joy to fans everywhere.”

The brand is also excited to introduce a new kids menu item, plus two seasonal beverages and a holiday Family Feast option:

  • Junior Adventurer’s Cookie Butter French Toast Sticks: These French toast sticks are ideal for dipping in creamy cookie butter, making them a delightful discovery for any adventurer. Found alongside fresh strawberries and bananas.
  • Explorer’s Caramel Apple Butter Hot Chocolate: Rich hot cocoa infused with the flavors of caramel and apple butter creating a cozy drink that will make you feel like you’re by the campfire after a day of thrilling adventures.
  • Long Lost Cookie Butter Milkshake: This cold & creamy milkshake is the perfect blend of cookie butter, cookie pieces, and rich vanilla ice cream that feels like you've uncovered a forgotten treasure!
  • Holiday French Toast Creations Family Feast: 4 slices of Thick ‘N Fluffy French toast, 4 servings each of scrambled eggs and golden hash browns, choice of 8 hickory-smoked bacon strips or pork sausage links, and 4 seasonal toppings to create your perfect holiday breakfast. Comes with sweet creamy mousse, mixed berry topping, cookie butter sauce, and cookie pieces. Serves 4. Available for IHOP ‘N GO only.

“We’re incredibly excited to partner with IHOP, a brand that brings people together over great food, just as Xbox brings people together through gaming. This collaboration is the perfect way to celebrate our shared love for creating memorable, fun experiences,” said Marcos Waltenberg, GM of Xbox Global Partnerships & Consumer Products. “From themed menus inspired by our iconic games to exclusive collectibles and loyalty rewards, we can’t wait for fans to dive into this unique blend of gaming and dining. Whether you're an Xbox fan or an IHOP regular, there's something for everyone in this exciting partnership."

For more information on IHOP’s Fully Loaded French Toast and Xbox partnership menu, or to find the nearest restaurant, please visit IHOP.com.

ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC

For more than 65 years, IHOP has been a leader, innovator and expert in all things breakfast, lunch and dinner. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular lunch and dinner items, including Ultimate Steakburgers, Hand Crafted Melts, Burritos & Bowls and more. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of June 30, 2024, there are 1,811 IHOP restaurants around the world, including restaurants in all 50 states, two U.S. territories and 13 countries outside the United States. IHOP restaurants are franchised by affiliates of Pasadena, Calif.-based Dine Brands Global, Inc. (NYSE: DIN).

ABOUT INDIANA JONES AND THE GREAT CIRCLE™

Uncover one of history's greatest mysteries in Indiana Jones and the Great Circle™, a first-person, single-player adventure set between the events of Raiders of the Lost Ark™ and Indiana Jones and The Last Crusade™. The year is 1937, sinister forces are scouring the globe for the secret to an ancient power known as the Great Circle, and only one person can stop them - Indiana Jones™. You’ll become the legendary archaeologist in this worldwide, cinematic action-adventure game. Blending cinematic set-pieces, puzzle-solving, and hand-to-hand combat, players will embark on an authentic Indiana Jones experience around the world to try and defeat the sinister forces working against them. Indiana Jones and the Great Circle™ will be available on Xbox Series X|S consoles, PC and Game Pass on December 9 and launches in Spring 2025 on PlayStation 5.

Stay tuned for more details at https://indianajones.bethesda.net/

BR-IHOP

Indiana Jones © & ™ 2024 Lucasfilm Ltd.

IHOP Communications

Media@IHOP.com

Abby Hoffman

DeVries Global on behalf of IHOP

Ahoffman@devriesglobal.com

Source: IHOP

FAQ

What are the new Fully Loaded French Toast flavors at IHOP?

IHOP's new Fully Loaded French Toast comes in three flavors: The Great Circle of Cinnamon with cream cheese icing, Secret Cookie Butter topped with cookie crumbles, and Berry'd Treasure featuring glazed blackberries, raspberries, and blueberries.

When does IHOP's Xbox partnership promotion start?

IHOP's Xbox partnership promotion begins November 18, featuring exclusive merchandise, collectible glasses, and rewards for loyalty members through the International Bank of Pancakes Stack Market.

What Xbox rewards can IHOP loyalty members redeem?

IHOP loyalty members can redeem PanCoins for collectible Xbox glasses, digital game downloads, gaming accessories, one month of Game Pass Ultimate (new members only), and exclusive merchandise.

What new seasonal items is IHOP offering with the Xbox partnership?

IHOP is offering Junior Adventurer's Cookie Butter French Toast Sticks, Explorer's Caramel Apple Butter Hot Chocolate, Long Lost Cookie Butter Milkshake, and a Holiday French Toast Creations Family Feast.

Dine Brands Global, Inc.

NYSE:DIN

DIN Rankings

DIN Latest News

DIN Stock Data

457.85M
14.87M
2.5%
101.2%
11.64%
Restaurants
Retail-eating Places
Link
United States of America
PASADENA