Dollar General Puts ‘Food First’ Through Investment in Private Brands
- Dollar General is expanding its private label brand, Clover Valley, which could lead to increased sales and market share.
- The addition of over 100 new items for 2023 provides customers with more options and variety.
- The affordable price points of Clover Valley products may attract price-sensitive consumers.
- The stylish new packaging designs could enhance the appeal and visibility of the products.
- The 100% satisfaction guarantee may increase customer trust and loyalty towards the brand.
- None.
Expansion of DG’s Private Brand Clover Valley Provides More Affordable, Innovative Options, Satisfaction Guarantee to Customers
Introduced in 2009, Clover Valley has expanded to include approximately 600 items. Examples of the latest additions include Rising Crust Three Meat Pizza; Premium Shells & Cheese CupsCrab Cakes; Chicken Dipping Sauce; Parmesan Garlic and Mild Buffalo Wing Sauces; Cookies ‘n Crème Trail Mixes; Dill Pickle or Ranch Sunflower Seeds; Chili & Lime Rolled Corn Tortilla Chips; General Tso’s Chicken Bites with Rice; Peanut Butter Spread with Honey and
“We have made significant enhancements to our private brands in 2023, and we know how important these value offerings are for our customers,” said Emily Taylor, executive vice president and chief merchandising officer at Dollar General. “We believe these products will further differentiate Dollar General in the marketplace as we look to provide our customers with tremendous value on quality products.”
Introduced in 2009, Clover Valley has expanded to include approximately 600 items. Examples of the latest additions include Lobster Bites; Crab Cakes; Chicken Dipping Sauce; Siracha Chili Sauce; Parmesan Garlic, Mild Buffalo and Medium Wing Sauces; Cookies ‘n Crème and Turtle Sundae Trail Mixes; BBQ, Dill Pickle or Ranch Sunflower Seeds; Spicy Nacho Cheese or Chili & Lime Rolled Corn Tortilla Chips; Mandarin Orange or General Tso’s Chicken Bites with Rice; Black Bean & Corn Salsa; Berry Blast or Tropical Fruit Flavor Snacks; Peanut Butter & Jelly Wafer Sticks & Dip; Peanut Butter Spread with Honey and
“When Dollar General pioneered the ‘dollar store’ format in 1955, few food products were offered. With continual growth and changes to the Company’s business model, our product selection has evolved,” said Jackie Li, senior vice president of private brands and global sourcing. “Customers shared that they believe in the quality and equity of Clover Valley and were receptive to more innovative products. We have put ‘Food First’ this year because we see a need and to fulfill the desire for even more options.”
Dollar General’s ‘Food First’ initiative is a broader strategy to provide customers with healthier options including more food products and fresh food. While not a grocer, approximately
Recently, consumables accounted for approximately
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About Dollar General Corporation
Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of May 5, 2023, the company’s 19,294 Dollar General, DG Market, DGX and pOpshelf stores across
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Source: Dollar General Corporation
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