Year Two is for the Crew -- Captain Morgan's Epic Scavenger Hunt, 'Follow the Captain,' Returns with Bigger, Even Better and More Legendary Adventures
Captain Morgan, the Official Spiced Rum Sponsor of the NFL, is launching year two of its 'Follow the Captain' scavenger hunt. This epic adventure offers fans the chance to win legendary prizes throughout the NFL season and beyond. Participants can join by scanning QR codes at various locations, including bars, liquor stores, and stadiums.
The campaign kicks off with a unique 'sailgate' event in NYC on September 26, featuring Super Bowl champion Victor Cruz and a performance by rapper Aminé. Throughout the season, Captain Morgan will offer experiences like VIP stadium tours, meet-and-greets with NFL legends, and prime game seats. The ultimate prize is a trip to Super Bowl LIX in New Orleans.
Captain Morgan is also planning special events around Friendsgiving, a -edition merchandise collaboration, and a significant presence in New Orleans during Super Bowl week. The campaign aims to enhance the gameday experience for fans across various sports, not just NFL.
Captain Morgan, lo sponsor ufficiale del rum speziato dell'NFL, sta lanciando il secondo anno della sua caccia al tesoro 'Follow the Captain'. Questa epica avventura offre ai fan la possibilità di vincere premi leggendari durante la stagione NFL e oltre. I partecipanti possono unirsi all'iniziativa scansionando codici QR in varie location, inclusi bar, negozi di alcolici e stadi.
La campagna prende il via con un evento unico 'sailgate' a New York il 26 settembre, con il campione del Super Bowl Victor Cruz e una performance del rapper Aminé. Durante la stagione, Captain Morgan offrirà esperienze come tour VIP degli stadi, incontri con leggende dell'NFL e posti di primo piano per le partite. Il premio finale è un viaggio per il Super Bowl LIX a New Orleans.
Captain Morgan sta anche pianificando eventi speciali in occasione del Friendsgiving, una collaborazione per una edizione speciale di merchandise, e una presenza significativa a New Orleans durante la settimana del Super Bowl. La campagna mira a migliorare l'esperienza del giorno della partita per i fan in vari sport, non solo nell'NFL.
Captain Morgan, el patrocinador oficial de ron especiado de la NFL, está lanzando el segundo año de su búsqueda del tesoro 'Follow the Captain'. Esta épica aventura ofrece a los aficionados la oportunidad de ganar premios legendarios durante la temporada de la NFL y más allá. Los participantes pueden unirse escaneando códigos QR en varias ubicaciones, incluidas bares, licorerías y estadios.
La campaña comienza con un singular evento 'sailgate' en Nueva York el 26 de septiembre, con el campeón del Super Bowl Victor Cruz y una actuación del rapero Aminé. A lo largo de la temporada, Captain Morgan ofrecerá experiencias como visitas VIP a estadios, encuentros con leyendas de la NFL y asientos privilegiados para los partidos. El premio máximo es un viaje al Super Bowl LIX en Nueva Orleans.
Captain Morgan también planea eventos especiales en torno a Friendsgiving, una colaboración de mercancía de edición limitada, y una presencia significativa en Nueva Orleans durante la semana del Super Bowl. La campaña busca mejorar la experiencia del día del partido para los aficionados en varios deportes, no solo en la NFL.
캡틴 모건, NFL의 공식 스파이스 럼 스폰서가 'Follow the Captain' 보물찾기의 2년차를 시작합니다. 이 서사적인 모험은 팬들에게 NFL 시즌 중 및 그 이후에 전설적인 경품을 выиг리 위한 기회를 제공합니다. 참가자들은 바, 주류 상점, 경기장 등 다양한 장소에서 QR 코드를 스캔하여 참여할 수 있습니다.
캠페인은 9월 26일 뉴욕에서 열리는 독특한 'sailgate' 이벤트로 시작되며, 슈퍼볼 챔피언 빅터 크루즈와 래퍼 Aminé의 공연이 진행됩니다. 시즌 동안 캡틴 모건은 VIP 경기장 투어, NFL 전설들과의 만남, 주요 경기 좌석과 같은 경험을 제공합니다. 궁극적인 상은 뉴올리언스에서 열리는 슈퍼볼 LIX 여행입니다.
캡틴 모건은 또한 Friendsgiving과 관련된 특별 이벤트, 에디션 한정 굿즈 협업, 그리고 슈퍼볼 주간 동안 뉴올리언스에서 강력한 존재감을 나타낼 계획입니다. 이 캠페인은 다양한 스포츠에서 팬들의 경기일 경험을 향상시키는 것을 목표로 하고 있으며, NFL에 국한되지 않습니다.
Captain Morgan, le sponsor officiel du rhum épicé de la NFL, lance la deuxième année de sa chasse au trésor 'Follow the Captain'. Cette aventure épique offre aux fans la possibilité de gagner des prix légendaires tout au long de la saison de la NFL et au-delà. Les participants peuvent se joindre en scannant des codes QR à divers endroits, notamment dans des bars, des magasins d'alcool et des stades.
La campagne débute avec un événement unique 'sailgate' à New York le 26 septembre, mettant en vedette le champion du Super Bowl Victor Cruz et une performance du rappeur Aminé. Tout au long de la saison, Captain Morgan proposera des expériences comme des visites VIP des stades, des rencontres avec des légendes de la NFL et des places privilégiées lors des matchs. Le prix ultime est un voyage au Super Bowl LIX à La Nouvelle-Orléans.
Captain Morgan prévoit également des événements spéciaux autour de Friendsgiving, une collaboration de marchandise en édition limitée et une présence significative à La Nouvelle-Orléans pendant la semaine du Super Bowl. La campagne vise à améliorer l'expérience des jours de match pour les fans dans divers sports, pas seulement dans la NFL.
Captain Morgan, der offizielle Spiced Rum-Sponsor der NFL, startet das zweite Jahr seiner Schatzsuche 'Follow the Captain'. Dieses epische Abenteuer bietet Fans die Chance, legendäre Preise während der NFL-Saison und darüber hinaus zu gewinnen. Teilnehmer können teilnehmen, indem sie QR-Codes an verschiedenen Standorten scannen, darunter Bars, Spirituosenläden und Stadien.
Die Kampagne startet mit einem einzigartigen 'sailgate'-Event in New York City am 26. September, das den Super Bowl-Champion Victor Cruz und eine Aufführung des Rappers Aminé präsentiert. Während der Saison wird Captain Morgan Erlebnisse wie VIP-Stadionführungen, Meet-and-Greets mit NFL-Legenden und erstklassige Sitzplätze bei den Spielen anbieten. Der Hauptpreis ist eine Reise zum Super Bowl LIX in New Orleans.
Captain Morgan plant auch besondere Events rund um Friendsgiving, eine limitierte Merchandise-Kooperation und eine bedeutende Präsenz in New Orleans während der Super Bowl-Woche. Die Kampagne zielt darauf ab, das Spielerlebnis für Fans in verschiedenen Sportarten, nicht nur in der NFL, zu verbessern.
- Expansion of 'Follow the Captain' campaign for the second year, potentially increasing brand engagement
- Partnership with NFL as Official Spiced Rum Sponsor, providing access to a large fan base
- Diverse range of prizes and experiences offered, potentially attracting more participants
- Collaboration with celebrities like Victor Cruz and Aminé, potentially increasing campaign appeal
- Planned presence at Super Bowl LIX, a high-profile marketing opportunity
- No specific financial or sales data provided to assess the campaign's impact on revenue
- Potential costs associated with extensive marketing campaign and high-profile events
- Reliance on QR code technology may limit accessibility for some consumers
All season long, rally the crew for legendary adventures (on land and sea) that only start when you Follow the Captain
In year two, Captain Morgan is going all out and bringing you and the crew along for the legendary ride. Getting onboard is simple - keep an eye out for Captain Morgan icons and QR codes hidden at bars, liquor stores, stadiums, and even on socials. Each code is a gateway to adventure… spot it, scan and head to FollowTheCaptain.com for an interactive expedition to chart your own 'Follow the Captain' journey.
"The momentum continues to grow in our fourth year as the Official Spiced Rum Sponsor of the NFL, we're going even bigger by showing up in all the places that matter the most to fans," said Anne Nosko, VP, Captain Morgan. "With the exciting return of 'Follow The Captain', we're not stopping at gameday — we're tapping into major moments in culture from now to Super Bowl LIX and beyond, with epic partnerships and legendary adventures, and we can't wait for fans to join us on the journey."
As part of its iconic return, 'Follow The Captain' will kick things off with a gameday celebration like no other. On September 26, Captain Morgan is taking fandom and fun to the high seas when it drops anchor in NYC, rallying crews to cruise the Hudson with Super Bowl XLVI champion Victor Cruz. Not your typical tailgate, this action-packed 'sailgate' is the ultimate destination for Big Blue fans. Unbeatable seascape views, expertly crafted Captain Morgan cocktails and onboard challenges to unlock even more surprises… Plus, the highlight of the night? A legendary performance from rap superstar Aminé to chart the course for a season of adventure. Run, don't walk to FollowTheCaptain.com to score a spot on deck for you and your crew.
"With Captain Morgan, legendary adventure is what you get, and I'm pumped to kick off this epic journey by celebrating gameday with my crew in the sickest way possible," said Victor Cruz. "We're going all out. Want in? You know what to do—Follow the Captain and get ready to set sail."
As the season unfolds, Captain Morgan is putting its Captain spin on everything from Friendsgiving (ahem, Crewsgiving), to a can't-miss, limited-edition merch collab that will have the whole crew looking the part. And there's even more goods up for grabs because Captain Morgan is bringing fans closer to the action than ever before. Select winners can score behind the scenes tours of legendary sports stadiums/facilities, VIP meet and greet with a NFL Legend, top-tier field, court, or rink-side seats to see their favorite teams face-off, and a chance to live out their NFL dreams IRL with their very own on-field Combine. But, the ultimate treasure awaits those who Follow the Captain all the way down to NOLA to the biggest stage in sports with a trip to Super Bowl LIX.
And as the season reaches its peak, Captain Morgan is gearing up to make waves in
For Captain Morgan, gameday goes beyond the NFL, which is why fans will catch Captain Morgan showing up at and around football gamedays all weekend long, docking at pregame celebrations and events to bring its signature spiced-up energy to traditional tailgates. Whether you're raising a toast on deck, or dominating cornhole, every stop is a chance to create unforgettable memories… and you never know who will show up to help rally the crew.
More legendary adventures are on the horizon, so be on the lookout for a fleet of ships charting the virtual high seas, dropping hints about where Captain Morgan is dropping anchor next. Stay in the know about all the latest adventures ahead by following Captain Morgan on Instagram (@CaptainMorganUSA) and X (@CaptainMorganUS).
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About Captain Morgan
Captain Morgan is the number one selling spiced rum in the
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Instagram for news and information about Diageo North America: @Diageo_NA.
Media Contacts
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