OLD PARR SCOTCH WHISKY AND BRAZILIAN FÚTBOL LEGEND ROBERTO CARLOS ARE OFFERING FANS A CHANCE TO WIN A TRIP TO MIAMI FOR THE BIGGEST FÚTBOL EVENT OF THE SUMMER

Rhea-AI Summary

Old Parr Scotch Whisky, in collaboration with Brazilian fútbol legend Roberto Carlos, has launched the 'Goalden Moments' contest ahead of a major South American fútbol event. Fans in the U.S. are encouraged to share their fútbol traditions via photos and videos for a chance to win a trip to Miami for an exclusive finals weekend celebration in July. The contest runs until June 21, 2024, inviting fans 25+ to participate.

Five additional winners will receive a $1,000 gift card for hosting their own watch parties. Old Parr will also host local watch parties in Houston, Miami, Chicago, and NYC, featuring cocktails, giveaways, and more. The brand aims to honor the rich cultural heritage and passion for fútbol among Latinos in the U.S. through these activities.

Positive

• Old Parr's collaboration with a high-profile figure like Roberto Carlos can attract significant attention and engagement.
• The contest and events are likely to boost brand visibility and customer engagement across key markets in the U.S.
• Offering a grand prize trip and additional gift cards can enhance participation and consumer interest.
• Local watch parties and curated cocktails can drive sales and promote brand loyalty among fútbol fans.

Negative

• The campaign's success heavily relies on consumer participation, which is uncertain.
• High marketing and event costs may affect short-term financial performance.
• Targeting a niche market like Latinos in the U.S. may limit the broader appeal and customer base.

Ahead of the most anticipated fútbol tournament of the year, the scotch whisky brand is celebrating the 'Goalden Moments' of the sport, pouring hometown pride both on and off the pitch across the U.S. with the ultimate finals weekend celebration.

NEW YORK, May 14, 2024 /PRNewswire/ -- Old Parr Scotch Whisky is getting ready to celebrate one of the biggest South American fútbol events of the year by raising a glass to Latinos across the U.S. pouring the spirit of their home country with pride. In partnership with retired legend, Roberto Carlos, whose fútbol legacy spans a World Cup win, four La Liga titles and three Champions League medals, the brand is encouraging fans to root for their home team no matter where they're tuning in from this summer.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9259951-old-parr-whisky-roberto-carlos-team-up-futbol-soccer-summer-contest-miami/ 

"I'm thrilled to partner with Old Parr Scotch Whisky to celebrate the fans that are pouring the spirit of their home countries when watching o jogo bonito and cheering on their team," says Roberto Carlos. "Coming from Brazil, 'o País do Futebol,' and moving to Spain, I've always carried my traditions with me and I'm excited to share them with fans in Miami."

Kicking off with a national 'Goalden Moments' contest, Old Parr is inviting fútbol enthusiasts living in the U.S. to share how fans bring their hometown spirit alive, maintain traditions and celebrate when watching fútbol through photo and video submissions. Now through June 21, 2024, fans 25+ can enter HERE for the chance to fly two friends (21+) from the U.S. or select countries in Latin America * to Miami, Florida, for an unforgettable experience co-hosted by Roberto Carlos during a highly anticipated finals match weekend.†

Five additional lucky winners will be treated to a $1,000 gift card so they can create their own Goalden Moments at home and host the ultimate fútbol watch party with friends and family. 

With a rich history and popularity in Latin America, Old Parr has been loved and enjoyed by Latinos for generations, elevating countless moments to golden status and bringing people together over their shared customs, traditions, and cocktails. Similarly, fútbol unites people from all over the world as they share in their pride for the sport and countries the teams represent. That's why Old Parr continues to champion the golden moments of the sport and those who love it through authentic partnerships and unique experiences that connect fans closer to their team and country. 

"Old Parr is a Scottish Whisky with a Latin Soul that toasts to the rich culture and heritage of the countries across Latin America," says Meghan Redler, Old Parr Brand Manager. "We want to celebrate our consumers' passion for fútbol by inspiring them to share more Goalden Moments with their friends and family during one of the most exciting fútbol occasions of the year."

Beyond the contest, Old Parr will be bringing even more Goalden Moments to fans to get them in on the action both on and off the field, like:

• Finals Weekend Miami Takeover: In July, Old Parr and Roberto Carlos will invite select fans to kick off the finals match with an exclusive event featuring Old Parr cocktails, music, curated food, interactive games and more.
• Local Goalden Watch Parties: The brand will host local watch parties in select cities - Houston, Miami, Chicago and NYC - where consumers will be invited to experience giveaways, cocktails and special surprises at select bars and restaurants.
• Goalden Recipes: For inspiration on hosting the ultimate watch party at home, look to our curated cocktails, such as the Old Parr Golden or the Old Parr Picoso, to bring the Goalden Moments to your guests wherever you celebrate.

Whether you're hosting the designated fútbol watch party, crafting cocktails or ordering a glass of whisky at your favorite post-game bar, there's an Old Parr offering and cocktail for everyone. Order your bottle today at TheBar.com.

Stay up to date with the latest news, whisky cocktails and exciting social content by following the conversation at @OldParrUS on Facebook, and @OldParr_US on Instagram. For additional information on Old Parr Whisky, please visit www.oldparrscotch.com

*Latin America includes Brazil, Mexico, Colombia, Argentina and Peru. For complete list of countries, see Exhibit A of Rules at spiritspromos.com/portfolio/old-parr-contest. Valid passport required for travel to U.S.; additional restrictions apply.

†NO PURCHASE NECESSARY. Content of entry must be original and cannot violate 3^rd party rights; entrant assigns rights in content to Sponsor.  Grand Prize trip must be taken to attend soccer match on 7/14. ALCOHOL NOT PART OF ANY PRIZE. See Rules at spiritspromos.com/portfolio/old-parr-contest for details including judging criteria. Sponsor: Diageo Americas, Inc., New York, NY.  Please Drink Responsibly. OLD PARR Blended Scotch Whisky. 40% Alc/Vol. Imported by Diageo, New York, NY.

About Old Parr Blended Scotch Whisky
OLD PARR Blended Scotch Whisky encourages you to celebrate the Golden Moments in life with others, whether you're enjoying it on the rocks by the grill or mixing in a cocktail during a fútbol celebration. OLD PARR is the culmination of the finest flavors Scotland has to offer from the smooth, mellow Old Parr 12 to the complex, full-flavored and yet smooth. While it's celebrated around the globe, Old Parr is widely loved by Latin Americans, which drives the success of the spirit across the U.S. Old Parr has more than 150 years of long history, representing James and Samuel Greenlees commitment to creating the finest blended Scotch Whiskies. For more information, visit OLDPARRScotch.com or connect with us on Instagram: http://www.instagram.com/oldparr_us.

About Diageo North America 
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on X and Instagram for news and information about Diageo North America: @Diageo_NA.

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SOURCE Old Parr Scotch Whisky

FAQ

What is the Old Parr Scotch Whisky 'Goalden Moments' contest?

The 'Goalden Moments' contest invites U.S. fútbol fans to share their traditions for a chance to win a trip to Miami for a finals weekend celebration with Roberto Carlos.

How can fans enter the Old Parr 'Goalden Moments' contest?

Fans can enter the contest by submitting photos or videos showcasing their fútbol traditions through the provided link until June 21, 2024.

What is the grand prize in the Old Parr 'Goalden Moments' contest?

The grand prize includes a trip for two to Miami for a finals weekend celebration with Roberto Carlos.

What other prizes are available in the Old Parr 'Goalden Moments' contest?

Five additional winners will receive a $1,000 gift card to host their own fútbol watch party.

Which cities will host the Old Parr local watch parties?

Local watch parties will be hosted in Houston, Miami, Chicago, and NYC.