JOHNNIE WALKER BLENDED SCOTCH WHISKY AND SQUID GAME COME TOGETHER FOR AN EPIC COLLABORATION INVITING FANS TO 'PICK YOUR PLAYER' IN ANTICIPATION FOR SEASON 2 RELEASE ON NETFLIX
Johnnie Walker and Netflix's Squid Game are collaborating for the release of Squid Game Season 2 on December 26, 2024. The partnership introduces a -edition Johnnie Walker Black Label bottle design featuring numbers from 001 to 456, mirroring the show's player count. The iconic Striding Man logo now wears the show's green tracksuit.
The collaboration kicks off with a Times Square takeover at 4:56 p.m., symbolizing the 456 players. Fans can enjoy 'the 456' signature cocktail, created by mixologist Ginn Choe, combining Korean ingredients with Johnnie Walker Black Label.
The partnership includes global marketing activations across the US, Europe, and Asia, featuring outdoor media, social campaigns, events, and retail promotions. The campaign will also run on Netflix's ad-supported plan, offering an integrated experience for fans and whisky enthusiasts alike.
Johnnie Walker e Squid Game di Netflix collaborano per il rilascio della seconda stagione di Squid Game il 26 dicembre 2024. Questa partnership introduce una bottiglia in edizione speciale di Johnnie Walker Black Label con un design che presenta i numeri da 001 a 456, rispecchiando il conteggio dei giocatori dello show. Il famoso logo Striding Man indossa ora la tuta verde dello show.
La collaborazione inizia con un takeover a Times Square alle 16:56, simboleggiando i 456 giocatori. I fan possono gustare il cocktail 'the 456', creato dal mixologist Ginn Choe, che combina ingredienti coreani con Johnnie Walker Black Label.
La partnership include attivazioni di marketing globale negli Stati Uniti, in Europa e in Asia, con media outdoor, campagne social, eventi e promozioni nei negozi. La campagna sarà disponibile anche sul piano supportato da pubblicità di Netflix, offrendo un'esperienza integrata per fan e appassionati di whisky.
Johnnie Walker y Squid Game de Netflix están colaborando para el lanzamiento de la segunda temporada de Squid Game el 26 de diciembre de 2024. La asociación presenta un diseño de botella de edición especial de Johnnie Walker Black Label con números del 001 al 456, reflejando el conteo de jugadores del programa. El icónico logo Striding Man ahora viste el traje deportivo verde del show.
La colaboración comienza con una toma de Times Square a las 4:56 p.m., simbolizando a los 456 jugadores. Los fanáticos pueden disfrutar del cóctel signature 'the 456', creado por la mixóloga Ginn Choe, que combina ingredientes coreanos con Johnnie Walker Black Label.
La asociación incluye activaciones de marketing global en EE. UU., Europa y Asia, con medios al aire libre, campañas en redes sociales, eventos y promociones en tiendas. La campaña también se ejecutará en el plan con publicidad de Netflix, ofreciendo una experiencia integrada para fanáticos y entusiastas del whisky.
존니 워커와 넷플릭스의 오징어 게임이 2024년 12월 26일 오징어 게임 시즌 2의 출시를 위해 협력합니다. 이 파트너십은 001부터 456까지의 숫자가 특징인 존니 워커 블랙 라벨 특수 에디션 병 디자인을 소개하며, 이는 프로그램의 플레이어 수를 반영합니다. 상징적인 스트라이딩 맨 로고는 이제 쇼의 초록색 트레이닝복을 입고 있습니다.
이 협업은 4시 56분에 타임스 스퀘어 점령으로 시작하여 456명의 플레이어를 상징합니다. 팬들은 믹솔로지스트 진 초에 의해 만들어진 'the 456' 시그니처 칵테일을 맛볼 수 있으며, 이는 한국 재료와 존니 워커 블랙 라벨이 결합된 것입니다.
파트너십에는 미국, 유럽, 아시아 전역에서의 글로벌 마케팅 활성화가 포함되어 있으며, 야외 미디어, 소셜 캠페인, 이벤트 및 소매 프로모션이 포함됩니다. 이 캠페인은 넷플릭스의 광고 지원 플랜에서도 진행되어 팬들과 위스키 애호가들에게 통합된 경험을 제공합니다.
Johnnie Walker et Squid Game de Netflix s'associent pour le lancement de la saison 2 de Squid Game le 26 décembre 2024. Ce partenariat introduit un design de bouteille en édition spéciale de Johnnie Walker Black Label avec des numéros de 001 à 456, reflétant le nombre de joueurs de l'émission. Le logo emblématique Striding Man porte maintenant le survêtement vert de l'émission.
La collaboration commence par une prise de contrôle de Times Square à 16h56, symbolisant les 456 joueurs. Les fans peuvent déguster le cocktail signature 'the 456', créé par la mixologue Ginn Choe, qui allie des ingrédients coréens à Johnnie Walker Black Label.
Ce partenariat comprend des activations marketing globales aux États-Unis, en Europe et en Asie, avec des médias extérieurs, des campagnes sur les réseaux sociaux, des événements et des promotions en magasin. La campagne sera également diffusée sur le plan soutenu par des publicités de Netflix, offrant une expérience intégrée pour les fans et les amateurs de whisky.
Johnnie Walker und Squid Game von Netflix arbeiten zusammen für die Veröffentlichung von Squid Game Staffel 2 am 26. Dezember 2024. Die Partnerschaft führt ein Johnnie Walker Black Label Flaschendesign in limitierter Auflage ein, das die Zahlen von 001 bis 456 zeigt und die Spieleranzahl der Show widerspiegelt. Das ikonische Striding Man-Logo trägt jetzt den grünen Trainingsanzug der Show.
Die Zusammenarbeit beginnt mit einer Übernahme von Times Square um 16:56 Uhr, was die 456 Spieler symbolisiert. Fans können den Signature-Cocktail 'the 456' genießen, der von der Mixologin Ginn Choe kreiert wurde und koreanische Zutaten mit Johnnie Walker Black Label kombiniert.
Die Partnerschaft umfasst globale Marketingaktivierungen in den USA, Europa und Asien, mit Außenwerbung, sozialen Kampagnen, Veranstaltungen und Verkaufsförderungen. Die Kampagne wird auch im werbefinanzierten Plan von Netflix laufen und ein integriertes Erlebnis für Fans und Whisky-Liebhaber bieten.
- Partnership with popular Netflix series Squid Game may increase brand visibility and sales
- -edition bottle design could drive collector interest and boost sales
- Global marketing campaign across multiple channels may expand market reach
- Collaboration aligns with cultural trends, potentially attracting younger consumers
- None.
Insights
This collaboration between Johnnie Walker and Netflix's Squid Game is a strategic move to capitalize on the show's popularity and expand brand reach. The -edition bottle design with numbers from 001-456 creates a collectible aspect, potentially driving sales and brand engagement. The timing, coinciding with the holiday season and the show's second season release, is well-planned for maximum impact.
The partnership leverages multiple marketing channels, including a Times Square takeover, outdoor media, social media campaigns and retail activations. This multi-faceted approach could significantly boost brand visibility and consumer engagement. The inclusion of Squid Game-inspired cocktails and experiences adds value beyond the product itself, potentially attracting both whisky enthusiasts and show fans.
However, the impact on Diageo's (DEO) stock may be While innovative marketing can drive short-term sales, the long-term effect on the company's overall performance is likely to be modest. Investors should view this as a positive brand-building initiative rather than a major financial catalyst.
From a financial perspective, this partnership represents a potentially lucrative marketing strategy for Diageo (DEO), but its impact on the company's overall financial performance may be Johnnie Walker is already the world's top-selling Scotch whisky brand and while this collaboration could boost short-term sales, it's unlikely to significantly move the needle for a company of Diageo's size.
The partnership's global reach across the US, Europe and Asia aligns with Diageo's international market presence. However, investors should note that marketing expenses associated with this campaign could offset some of the potential revenue gains. The real value lies in brand reinforcement and potential long-term customer acquisition, particularly among younger consumers who may be fans of the show.
For DEO shareholders, this move demonstrates the company's commitment to innovative marketing and staying culturally relevant. While it's a positive sign, it shouldn't be viewed as a major catalyst for stock movement. Investors should continue to focus on broader industry trends, Diageo's overall sales performance and market share across its diverse portfolio of spirits brands.
Introducing Johnnie Walker Black Label 'Squid Game' featuring limited edition designs with numbers ranging from 001 to 456, 'Squid Game'-inspired cocktails and experiences
Experience the full interactive Multichannel News Release here: https://www2.multivu.com/johnniewalker/en-9292551-johnnie-walker-black-label-squid-game
This exciting collaboration with the worldwide Squid Game phenomenon marks the continuation of a groundbreaking series of partnerships that the team at Johnnie Walker kicked off last month at the 76th Emmy Awards, of which Johnnie Walker was the Official Spirits Partner. The brand will continue to expand its impact across cultural spheres to redefine whisky experiences.
Johnnie Walker is unveiling a limited-edition bottle design of Black Label with numbers ranging from 001-456, the number of players featuring in the series. This limited-edition design leverages an innovative approach by combining both digital and conventional printing technologies to make this collection truly unique. Additional design elements include the brand's highly recognizable 20-degree slanted label featuring a custom fabric pattern varnish to simulate the texture of the show's famous green tracksuit. The iconic Johnnie Walker Striding Man logo now dons the distinctive tracksuit, symbolizing the brand's bold stride into partnering with the Squid Game franchise. Available nationwide for fans and consumers 21+, starting October 1st and while supplies last, these randomized numbered bottles are not only the perfect gift for the holiday season, but a collectible treasure for both adult Squid Game and whisky enthusiasts alike.
At 4:56 p.m., a nod to the number of players and the limited-edition Johnnie Walker Black Label bottle design, the partnership will kick off with a massive Times Square takeover. Together, Netflix and Johnnie Walker will help encourage fans 21+ to get hyped for their collaboration and the series return on December 26, 2024.
"This partnership brings together two global icons, the world's number one Scotch whisky and the worldwide TV phenomenon of Netflix's Squid Game. Our loyal fanbases are going to be thrilled by the element of discovery with our collectable, limited-edition bottle design that allows them to get close to the action," says Josh Dean, Vice President of Johnnie Walker, Diageo North America. "At Johnnie Walker, we're continuing to reimagine how whisky can be enjoyed through unique and creative experiences, partnerships and occasions."
Whether hosting a season one watch party in anticipation of season two, celebrating Halloween with a Squid Game-themed event, or attending Squid Game: The Experience in
"Squid Game fans are highly anticipating the show's return. To give them something really special and unexpected, in collaboration with Johnnie Walker, we dressed the iconic Striding Man in the show's classic green tracksuit. Through our partnership, we've taken the series from the screen to the shelf, to the streets, even surprising fans in Times Square with an opportunity to play a game featured on Squid Game," said Magno Herran, Vice President of Global Brand & Partner Marketing at Netflix. "This excellent integrated experience also includes promotion of the campaign on Netflix's ad-supported plan, so our members can pick up the perfect pairing of Johnnie Walker and Netflix for the series release this December."
Johnnie Walker and Netflix's Squid Game partnership will be brought to life globally across US,
Be sure to follow @JohnnieWalkerUS on Instagram and Facebook for updates on the partnership with Netflix's Squid Game. In addition, whether in NY, LA, TX, FL, IL follow the ambassador team at Johnnie Walker for more excitement in the lead up to the season two release on December 26, 2024.
ABOUT JOHNNIE WALKER
Johnnie Walker is the world's number one Scotch Whisky brand (IWSR 2023), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above all else. Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, High Rye Blended Scotch Whisky, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for over 18 million cases sold annually (IWSR, 2023), making Johnnie Walker the most popular Scotch Whisky brand in the world.
ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
View original content:SOURCE DIAGEO North America
FAQ
When will Squid Game Season 2 be released on Netflix?
What is special about the Johnnie Walker Black Label 'Squid Game' edition bottles?
How is Johnnie Walker (DEO) promoting its partnership with Squid Game?
What is 'the 456' signature cocktail associated with the Johnnie Walker and Squid Game collaboration?
