GEORGE DICKEL AND SOCIAL HOUR REUNITE TO LAUNCH THE DRINK OF THE SUMMER: SOCIAL HOUR BOURBON SMASH MADE WITH DICKEL BOURBON
The second release from George Dickel and Social Hour celebrates summer's signature serves
The new Bourbon Smash made with Dickel Bourbon is a mint julep meets a whisky sour. Boasting notes of tart meyer lemon and muddled mint, the cocktail can be enjoyed with friends and is best served over ice in a glass garnished with a mint sprig, lemon wheel, peach slice or strawberries.
With this release, fans of craft cocktails don't have to sacrifice quality for convenience to enjoy a seasonal cocktail on the same level, as this offering exemplifies the high standard and approachability both brands are known for. At the center of the drink is George Dickel's award-winning Dickel Bourbon that's been aged 8 years and helps make Bourbon Smash a delicious cocktail with the same quality you'd expect from a cocktail bar.
"We couldn't have asked for a better first step into the canned cocktail space than through our partnership with Social Hour. Our first release was a fall-flavored spin on the Whiskey Sour, and with the Bourbon Smash, we're putting a new, summer twist on the classic cocktail," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "I couldn't be more excited for whisky fans to enjoy the refreshing taste of the Bourbon Smash. To make that perfect summer cocktail, you need an approachable and balanced bourbon that's able to work well in a cocktail – and that's Dickel Bourbon."
"With our first collaboration being so well received, it only made sense for our next craft cocktail to continue to lean into seasonality," said Tom Macy, Co-Founder and CEO at Social Hour Cocktails. "The Bourbon Smash is hands down my favorite whiskey-based warm weather cocktail. Now you can enjoy one by simply pouring over and adding a fresh garnish like a mint sprig or peach slice."
Starting today, the Bourbon Smash will be available for purchase at retail locations in the
No matter how you choose to celebrate the start to the summer season or enjoy the new Bourbon Smash, please remember to drink responsibly.
About Social Hour
Social Hour is a line of craft canned cocktails created by two of the world's most respected bartenders, industry legend Julie Reiner and bartending veteran, Tom Macy. Featuring five expressions including classics - Gin & Tonic, Whiskey Mule - and original creations - Pacific Spritz, Yuzu Sunset Fizz – Social Hour is designed to honor the ritual of gathering together with friends, over world-class drinks. For more information visit www.socialhourcocktails.com and follow on social media @socialhourcocktails.
About George Dickel
Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource,www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
Media Contacts
Allison Fleischer
DIAGEO
Allison.fleischer@diageo.com
Taylor Strategy
georgedickel@taylorstrategy.com
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SOURCE Diageo
