CROWN ROYAL RETURNS TO RODEOHOUSTON® AS AN OFFICIAL SPONSOR, CELEBRATING THE RICH ESSENCE OF RODEO STYLE
Crown Royal has returned as an official sponsor of RODEOHOUSTON® 2025, launching several initiatives during the opening weekend's Black Heritage Day. The brand brought back its Crown Royal Saloon & Showroom to NRG Park, featuring rodeo fashion and local DJ performances.
The whisky brand collaborated with Houston icon Bun B and PURPLE BRAND co-founder Luke Cosby to create a -edition fashion collection. The collection includes three pieces: a Jeff Hamilton Varsity Jacket, Bun B Signature Poncho, and a Graphic Tee, available at PURPLE BRAND's Houston Galleria location and online.
As part of their commitment to generosity, Crown Royal will donate up to $25,000 to Soldiers' Angels' LA Wildfire Relief Fund through net proceeds from the collection sales and their Purple Bag initiative, which supports veterans affected by LA fires.
Crown Royal è tornato come sponsor ufficiale di RODEOHOUSTON® 2025, lanciando diverse iniziative durante il Black Heritage Day del weekend di apertura. Il marchio ha riportato il suo Crown Royal Saloon & Showroom al NRG Park, presentando moda da rodeo e performance di DJ locali.
Il marchio di whisky ha collaborato con l'icona di Houston Bun B e il co-fondatore di PURPLE BRAND Luke Cosby per creare una collezione di moda in edizione limitata. La collezione include tre pezzi: una Giacca Varsity Jeff Hamilton, un Poncho Firmato Bun B e una T-shirt Grafica, disponibili presso la location di PURPLE BRAND nella Galleria di Houston e online.
Come parte del loro impegno per la generosità, Crown Royal donerà fino a $25,000 al Fondo di Emergenza per Incendi di LA di Soldiers' Angels attraverso i proventi netti delle vendite della collezione e la loro iniziativa Purple Bag, che supporta i veterani colpiti dagli incendi di LA.
Crown Royal ha regresado como patrocinador oficial de RODEOHOUSTON® 2025, lanzando varias iniciativas durante el Día del Patrimonio Negro del fin de semana de apertura. La marca ha traído de vuelta su Crown Royal Saloon & Showroom al NRG Park, presentando moda de rodeo y actuaciones de DJs locales.
La marca de whisky colaboró con la leyenda de Houston Bun B y el cofundador de PURPLE BRAND, Luke Cosby, para crear una colección de moda de edición limitada. La colección incluye tres piezas: una Chaqueta Varsity Jeff Hamilton, un Poncho Firmado Bun B y una camiseta gráfica, disponibles en la ubicación de PURPLE BRAND en la Galería de Houston y en línea.
Como parte de su compromiso con la generosidad, Crown Royal donará hasta $25,000 al Fondo de Alivio de Incendios de LA de Soldiers' Angels a través de los ingresos netos de las ventas de la colección y su iniciativa Purple Bag, que apoya a los veteranos afectados por los incendios en LA.
Crown Royal이 RODEOHOUSTON® 2025의 공식 후원사로 돌아왔으며, 개막 주말의 흑인 유산의 날에 여러 가지 이니셔티브를 시작했습니다. 이 브랜드는 NRG 파크에 Crown Royal Saloon & Showroom을 다시 열어 로데오 패션과 현지 DJ 공연을 선보였습니다.
위스키 브랜드는 휴스턴 아이콘 Bun B와 PURPLE BRAND의 공동 창립자 Luke Cosby와 협력하여 한정판 패션 컬렉션을 만들었습니다. 이 컬렉션에는 Jeff Hamilton Varsity Jacket, Bun B Signature Poncho, Graphic Tee의 세 가지 아이템이 포함되어 있으며, PURPLE BRAND의 휴스턴 갤러리아 매장과 온라인에서 구매할 수 있습니다.
관대함에 대한 그들의 약속의 일환으로, Crown Royal은 컬렉션 판매의 순수익과 LA 화재로 영향을 받은 재향군인을 지원하는 Purple Bag 이니셔티브를 통해 Soldiers' Angels의 LA Wildfire Relief Fund에 최대 $25,000를 기부할 것입니다.
Crown Royal est de retour en tant que sponsor officiel de RODEOHOUSTON® 2025, lançant plusieurs initiatives lors de la journée du patrimoine noir du week-end d'ouverture. La marque a ramené son Crown Royal Saloon & Showroom au NRG Park, présentant la mode de rodeo et des performances de DJ locaux.
La marque de whisky a collaboré avec l'icône de Houston Bun B et le co-fondateur de PURPLE BRAND, Luke Cosby, pour créer une collection de mode en édition limitée. La collection comprend trois pièces : une veste Varsity Jeff Hamilton, un poncho signé Bun B et un t-shirt graphique, disponibles à l'emplacement de PURPLE BRAND dans la Galleria de Houston et en ligne.
Dans le cadre de son engagement envers la générosité, Crown Royal fera un don allant jusqu'à $25,000 au fonds de secours pour les incendies de LA de Soldiers' Angels grâce aux bénéfices nets des ventes de la collection et à leur initiative Purple Bag, qui soutient les vétérans touchés par les incendies de LA.
Crown Royal ist als offizieller Sponsor von RODEOHOUSTON® 2025 zurückgekehrt und hat während des Black Heritage Day des Eröffnungswochenendes mehrere Initiativen gestartet. Die Marke hat ihr Crown Royal Saloon & Showroom zurück ins NRG Park gebracht, wo sie Rodeo-Mode und lokale DJ-Auftritte präsentiert hat.
Die Whisky-Marke hat mit der Houston-Legende Bun B und dem Mitbegründer von PURPLE BRAND, Luke Cosby, zusammengearbeitet, um eine limitierte Modekollektion zu erstellen. Die Kollektion umfasst drei Teile: eine Jeff Hamilton Varsity Jacket, einen Bun B Signature Poncho und ein Graphic Tee, die in der PURPLE BRAND-Filiale in der Houston Galleria und online erhältlich sind.
Im Rahmen ihres Engagements für Großzügigkeit wird Crown Royal bis zu $25,000 an den LA Wildfire Relief Fund von Soldiers' Angels spenden, und zwar über die Nettoumsätze aus dem Verkauf der Kollektion und ihre Purple Bag-Initiative, die Veteranen unterstützt, die von den Bränden in LA betroffen sind.
- Partnership with influential local figures (Bun B and Luke Cosby) strengthens brand presence in Houston market
- Launch of premium merchandise collection creates new revenue stream
- Charitable initiative supporting veterans demonstrates corporate social responsibility
- time availability of the Saloon & Showroom (only 3 days) may restrict revenue potential
- Donation cap of $25,000 might be perceived as modest for a major brand initiative
Driven by the spirit of generosity, the award-winning whisky teamed up with
The brand also reignited its partnership with
"The Houston Livestock Show and Rodeo has been an important part of my life forever and it's like no other place. It's where you see the best of
CROWN ROYAL X PURPLE BRAND RODEO CAPSULE COLLECTION, INSPIRED BY BUN B
Drawing from Bun B's signature onstage looks, this limited-edition rodeo collection blends Western heritage with modern streetwear. This collection is the natural progression of a two-year partnership with the
Available for purchase now at PURPLE BRAND's
- Crown Royal x PURPLE BRAND Jeff Hamilton Varsity Jacket: A masterfully crafted collaboration with legendary designer Jeff Hamilton, this varsity jacket exudes prestige and heritage. The body is tailored from
100% premium wool, while the sleeves, collar, and waistband are meticulously constructed from supple, high-grade leather for a sophisticated contrast. Featuring our iconic Crown Royal logo prominently embroidered in gold on both the front and back, the jacket also features Intricate luxe chenille leather patches and a sumptuous satin lining, adding depth and dimension, elevating the jacket's timeless appeal. Inside, a bespoke edition plaque cements its status as a true collector's piece. - Crown Royal x PURPLE BRAND Bun B Signature Poncho: A bold, statement-making poncho, blending luxury with cultural influence. Expertly woven from
100% premium wool, it features the classic Crown Royal script logo and Bun B's signature typography, intricate chain stitch embroidery, and refined fringe detailing. With a dramatic 54" width and 108" length, this oversized silhouette is designed to drape effortlessly. This item is a recreation of the poncho that was famously worn by Bun B on stage at the 2024 Houston Livestock Show and Rodeo. - Crown Royal x PURPLE BRAND Graphic Tee: A refined take on classic rodeo style, this premium black jersey knit tee is elevated with a Crown Royal inspired gold foil detailing across the chest, back, and sleeve. Thoughtfully designed for both style and comfort, it features an inset crewneck collar and a tailored yet relaxed fit. Made from
100% cotton, this piece delivers effortless sophistication with a modern edge.
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To kick off RODEOHOUSTON®, Crown Royal hosted an exclusive dinner with
CROWN ROYAL SALOON & SHOWROOM
On March 14-16, the Crown Royal Saloon & Showroom will return to RODEOHOUSTON®, offering rodeo-goers a chance to explore Western style, enjoy Crown Royal cocktails, and take part in acts of generosity. The showroom debuts the brand's first-ever Houston Livestock Show and Rodeo Collection, a tribute to
Guests can also participate in Crown Royal's signature Purple Bag initiative — packing Crown Royal Bags with day-to-day essentials for active-duty service members. Each packed bag earns Crown Royal Bucks, which could be redeemed for merchandise and triggered a
This rodeo season, Crown Royal is proud to shine a spotlight on the work Soldiers' Angels is doing in the wake of the devastating LA fires. The Soldiers' Angels LA Wildfire Relief Fund supports displaced and in-need veterans, service members and their families who have been directly impacted by the LA fires.
No matter how you decide to celebrate the rodeo season this year, please drink responsibly.
* Net proceeds is sales – expenses. To result in donation, purchase of Crown Royal x Purple Brand Rodeo Collection Inspired by Bun B item must be made at PURPLE Brand store starting 3/8 or on-line at www.purple-brand.com starting 3/11 until supplies last.
†Crown Royal Buck is only redeemable for merchandise item. Crown Royal Buck has no cash value and cannot be redeemed for cash or credit. Crown Royal Buck is not transferable. Additional restrictions apply.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
About PURPLE BRAND
PURPLE BRAND is a premier fashion label dedicated to redefining denim culture with high-quality, competitively-priced luxury denim. Known for blending contemporary design with enduring quality, PURPLE has become a trailblazer in street fashion, revolutionizing the global connection between fashion and consumers. Their
About The Houston Livestock Show and Rodeo
The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports
Media Contact
Jazmine Settles, Diageo
Jazmine.Settles@Diageo.com
Taylor
CrownRoyal@TaylorStrategy.com
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SOURCE Crown Royal
FAQ
What items are included in the Crown Royal x PURPLE BRAND Rodeo collection 2025?
How much will Crown Royal donate to Soldiers' Angels through the RODEOHOUSTON 2025 initiative?
When and where can customers purchase the Crown Royal x PURPLE BRAND collection?
What dates will the Crown Royal Saloon & Showroom be open at RODEOHOUSTON 2025?
