CHURROS, BUT SIPPABLE! INTRODUCING THE LIMITED-EDITION BAILEYS CINNAMON CHURROS IRISH CREAM LIQUEUR, A NEW WAY TO ENJOY CHURROS
Baileys introduces a new -edition Cinnamon Churros Irish Cream Liqueur, blending smooth Irish Cream, Irish Whisky, cinnamon, and vanilla notes. This innovative product transforms the classic churro pastry into a sippable treat, aligning with Baileys' 50th anniversary of championing adult indulgence. The launch is accompanied by a 'Don't Churro Solo' campaign, encouraging shared experiences. Available now at a suggested retail price of $24.99 for a 750ml bottle, while supplies last. The release showcases Diageo's (NYSE: DEO) continued innovation in the spirits market, potentially impacting its market position and sales in the liqueur category.
Baileys presenta una nuova edizione limitata di Limoncello Crema Irlandese con Cannella e Churros, che unisce una cremosa crema irlandese, whisky irlandese, note di cannella e vaniglia. Questo prodotto innovativo trasforma il classico dolce churro in una delizia da gustare sorseggiando, in coincidenza con il 50º anniversario di Baileys dedicato al piacere per gli adulti. Il lancio è accompagnato da una campagna 'Non Churros da Solo', che incoraggia le esperienze condivise. Disponibile ora a un prezzo suggerito di $24.99 per una bottiglia da 750 ml, fino a esaurimento scorte. L'uscita mette in mostra la continua innovazione di Diageo (NYSE: DEO) nel mercato degli alcolici, con potenziali ripercussioni sulla sua posizione di mercato e sulle vendite nella categoria dei liquori.
Baileys presenta una nueva edición limitada de Licor de Crema Irlandesa con Canela y Churros, que combina suave crema irlandesa, whisky irlandés, notas de canela y vainilla. Este producto innovador transforma el clásico churro en un deleite para beber, alineándose con el 50º aniversario de Baileys promoviendo el placer para adultos. El lanzamiento está acompañado de una campaña 'No Churros Solo', que fomenta experiencias compartidas. Disponible ahora a un precio sugerido de $24.99 por una botella de 750ml, hasta agotar existencias. Este lanzamiento muestra la continua innovación de Diageo (NYSE: DEO) en el mercado de licores, con el potencial de impactar su posición en el mercado y ventas en la categoría de licores.
베일리스가 새로운 한정판 시나몬 추로스 아이리시 크림 리큐어를 소개합니다. 이 제품은 부드러운 아이리시 크림, 아이리시 위스키, 계핏가루 및 바닐라 노트를 혼합하여 만들어졌습니다. 이 혁신적인 제품은 클래식 추로스를 마실 수 있는 별미로 변신시키며, 베일리스의 50주년을 기념하여 성인들의 기쁨을 도와줍니다. 출시와 함께 '혼자 추로스를 먹지 마세요'라는 캠페인이 진행되어 공유 경험을 권장합니다. 현재 750ml 병당 권장 소매가 $24.99에 판매되고 있으며, 재고가 소진될 때까지 구매할 수 있습니다. 이번 출시로 디아지오 (NYSE: DEO)의 스피릿 시장에서의 지속적인 혁신이 돋보이며, 리큐어 카테고리에서의 시장 지위와 판매에 잠재적인 영향을 미칠 수 있습니다.
Baileys introduit une nouvelle édition limitée de Liqueur de Crème Irlandaise à la Cannelle et aux Churros, alliant une crème irlandaise onctueuse, du whisky irlandais, des notes de cannelle et de vanille. Ce produit innovant transforme la pâtisserie classique des churros en une friandise à siroter, en accord avec le 50e anniversaire de Baileys célébrant le plaisir adulte. Le lancement s'accompagne d'une campagne 'Ne Churro Pas Tout Seul', encourageant des expériences partagées. Disponible dès maintenant à un prix de vente suggéré de $24.99 pour une bouteille de 750 ml, jusqu'à épuisement des stocks. Cette sortie met en avant l'innovation continue de Diageo (NYSE: DEO) sur le marché des spiritueux, impactant potentiellement sa position sur le marché et ses ventes dans la catégorie des liqueurs.
Baileys führt eine neue, limitierte Edition des Zimt-Churros Irish Cream Likörs ein, die samtige irische Cream, irischen Whisky, Zimt- und Vanillenoten vereint. Dieses innovative Produkt verwandelt das klassische Churro-Gebäck in einen genussvollen Trinkgenuss und feiert das 50-jährige Jubiläum von Baileys, das sich dem Genuss für Erwachsene verschrieben hat. Der Launch wird von der Kampagne 'Nicht Allein Churros' begleitet, die zu gemeinsamen Erlebnissen einlädt. Jetzt erhältlich zu einem empfohlenen Verkaufspreis von $24.99 für eine 750ml Flasche, solange der Vorrat reicht. Die Veröffentlichung zeigt die kontinuierliche Innovation von Diageo (NYSE: DEO) auf dem Spirituosenmarkt, die potenziell die Marktposition und den Umsatz in der Likörkategorie beeinflussen könnte.
- Introduction of a new product line, potentially expanding market share
- Aligns with the 50th anniversary celebration, potentially boosting brand recognition
- -time offering may create urgency and drive sales
- Innovative product combining popular flavors, potentially attracting new customers
- Marketing campaign across major U.S. cities, increasing brand visibility
- -time availability may restrict long-term revenue potential
- Success depends on consumer acceptance of the new flavor combination
Insights
Baileys' introduction of the -edition Cinnamon Churros Irish Cream Liqueur demonstrates a strategic move to capitalize on flavor innovation and seasonal trends. This launch aligns with the growing consumer demand for unique and indulgent experiences in the spirits market. The "Don't Churro Solo" campaign cleverly taps into the social aspect of consumption, potentially driving group purchases and brand engagement.
The multi-city marketing approach, including mobile OOH advertising and a Miami-based immersive experience, indicates a significant investment in brand visibility. This could lead to increased market share in the competitive liqueur segment. However, as a -time offering, the long-term impact on Baileys' overall sales may be constrained. The success of this product could pave the way for future flavor innovations and seasonal releases, potentially establishing a new revenue stream for Diageo in the North American market.
While specific financial projections are not provided, this product launch could positively impact Diageo's (NYSE: DEO) revenue in the short term. Baileys, as the world's best-selling liqueur, holds significant weight in Diageo's portfolio. The introduction of a -edition flavor can drive sales through novelty appeal and create a sense of urgency among consumers.
Investors should note that seasonal and -time offerings often have higher profit margins due to premium pricing (
The perfect indulgence that brings everyone together, so Don't Churro Solo!
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9285251-new-baileys-cinnamon-churros-liqueur/
"We're always seeking new ways to satisfy the diverse palate of our customers, and we couldn't be more excited to introduce Baileys Cinnamon Churros Irish Cream Liqueur", says Whitney Mullen, Director of Baileys & Liqueurs at DIAGEO North America. "Inspired by the delicious treat that everyone knows and loves, this limited-time offering will bring a familiar flavor to people in a new way that's as fun to sip as it is to share."
Churros are best enjoyed in great company, making every bite a shared delight. Inspired by this practice, Baileys Cinnamon Churros Irish Cream Liqueur is the simplest and tastiest way to share this tempting treat, so "Don't Churro Solo"! Whether hosting a fun gathering with loved ones or hitting the streets with friends, this delicious fusion of buttery pastry and cinnamon sugar is the perfect shareable liquid for all.
"Don't Churro Solo" with Baileys calls for good times with those closest to you. The bold and delicious creative campaign will inspire adults to celebrate together this fall with mobile OOH featured on trains and buses across
Enjoy this flavor over ice, poured into coffee, or shaken into cocktails for an experience so irresistible you can't help but share with friends and family. This limited-time offering is especially delicious mixed with Reposado tequila, as a shot with Baileys Chocolate Irish Cream Liqueur or paired with your favorite Whiskey.
Baileys Cinnamon Churros Irish Cactus
A delicious combination of rich, sweet flavors and warm, toasty notes that's perfect for sharing
Ingredients:
Makes two cocktails!
- 4 oz Baileys Cinnamon Churros Irish Cream Liqueur
- 2 oz Tequila Don Julio Reposado
Method: Combine ingredients in a shaker with ice. Shake well and strain into two rocks glass with fresh ice. Garnish with a cinnamon stick.
Baileys Chocolate Churro
A delectable Baileys treat
Ingredients:
- 1 oz Baileys Cinnamon Churros Irish Cream Liqueur
- 1 oz Baileys Chocolate Irish Cream Liqueur
Method: Layer chilled Baileys Chocolate & Churros separately in a shot glass. Garnish with a chocolate dipped rim.
Since 1974, Baileys Original Irish Cream Liqueur has been a pioneer in the category and the launch of Baileys Cinnamon Churros Irish Cream Liqueur celebrates the brand's commitment to seeking the joy of indulgence and continuing to innovate with seasonal, limited-time offerings. From humble beginnings as the world's first cream liqueur to proudly becoming one of the world's most-loved spirits, this year marks the brand's 50th anniversary of championing adult treating.
Baileys Cinnamon Churros Irish Cream Liqueur is available now for a limited time wherever spirits-based beverages are sold for a suggested retail price of
About BAILEYS Irish Cream Liqueur
BAILEYS launched in
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
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SOURCE Baileys Original Irish Cream Liqueur
FAQ
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