Cascade Hollow Distilling Co. Launches a New Chapter with Cascade Moon Whisky Limited Release

Rhea-AI Summary

Diageo announces the launch of the Cascade Moon Whisky series, celebrating 150 years of heritage with innovative offerings. The first release, Cascade Moon Edition No. 1, features an 11-year-old whisky with unique flavor notes reminiscent of a gose-style beer. Priced at $89.99, it will be available in Tennessee, California, and Texas starting this fall. This new line aims to showcase the distillery's depth beyond the traditional Tennessee whisky category and offers consumers an intriguing tasting experience that respects both tradition and modernity.

Positive

• Launch of Cascade Moon Whisky series enhances product portfolio.
• Cascade Moon Edition No. 1 introduces unique flavors, appealing to whisky enthusiasts.
• Limited releases can drive demand and create exclusivity among consumers.

Negative

• None.

TULLAHOMA, Tenn., Oct. 7, 2020 /PRNewswire/ -- For more than a century, the team at George A. Dickel & Co. has brought incredible whiskies to consumers in Tennessee and beyond. Now, 150 years since its founding, the company is looking ahead to its next chapter with the launch of the Cascade Moon Whisky series - a brand new line of highly limited whiskies that are sure to be sought after by whisky fans around the country and pay homage to the distillery's history while setting the tone for the future of the whisky category.

Even the name of the series, which is inspired by Cascade Hollow's original Cascade Pure Whisky that used the tagline 'mellow as moonlight', strikes a balance between the traditional and contemporary. The first release from the lineup, Cascade Moon Edition No. 1, brings the best of Cascade Hollow to market, with Austin blending a specialized whisky that is inspired by, and features, similar tasting notes found in a gose-style beer.

Whisky fans and afficionados can expect variety with each release, as each variant will differ based on what Austin's current inspirations are and offer drinkers a unique tasting experience. For Cascade Moon Edition No. 1, this 11-year-old whisky offers savory pretzel-like notes, along with bright and fruity notes of raspberry, pineapple and coconut. At 84 proof (42% ABV), Cascade Moon Edition No. 1 is surprising and unexpected, encouraging you to sip again and again to taste its unique flavors.

"Over the past few years, I've loved blending for George Dickel Tennessee Whisky, creating innovations that respect the heritage and history of Tennessee Whisky. In that process, I've found some incredible whiskies we've produced at Cascade Hollow that wouldn't necessarily fit within the George Dickel portfolio," said Austin. "With the release of Cascade Moon, I'm excited to have found a way to showcase these amazing whiskies and be able to showcase our depth as a distillery, outside of George Dickel and the traditional Tennessee Whisky category."

The initial launch of Cascade Moon includes two variants that will be released over the next year. Beginning this fall, Cascade Moon Edition No. 1 will be regionally available in Tennessee, California and Texas for a limited time at a suggested retail price of $89.99. Consumers can also expect a second release from the series coming later this fall.

As with all whiskies in the Cascade Hollow Distilling Co. family, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly. 

About DIAGEO 
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit us at www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about DIAGEO North America:
@Diageo_NA.

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Media Contacts 
Allison Fleischer
DIAGEO
Allison.fleischer@diageo.com  

Sahara Price
Taylor Strategy
sprice@taylorstrategy.com
212-714-5726

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SOURCE Diageo

FAQ

What is Cascade Moon Whisky from Diageo?

Cascade Moon Whisky is a new series launched by Diageo, celebrating the distillery's heritage with innovative limited-release whiskies.

When will Cascade Moon Edition No. 1 be available?

Cascade Moon Edition No. 1 will be regionally available in Tennessee, California, and Texas starting this fall.

What is the price of Cascade Moon Edition No. 1?

The suggested retail price for Cascade Moon Edition No. 1 is $89.99.

What distinguishes Cascade Moon Edition No. 1's flavor profile?

Cascade Moon Edition No. 1 features savory pretzel-like notes along with fruity flavors of raspberry, pineapple, and coconut.

How does Cascade Moon Whisky relate to the history of George A. Dickel & Co.?

Cascade Moon Whisky pays homage to the 150-year history of George A. Dickel & Co. while introducing modern flavor innovations.