Bulleit Frontier Whiskey Launches New Rye 10-Year-Old Permanent Expression and Unveils the '10-Year Aged Whiskeys' Range
Bulleit Frontier Whiskey has launched Bulleit Rye 10-Year-Old, a new permanent addition to its portfolio. This whiskey, along with Bulleit Bourbon 10-Year-Old, forms the new Bulleit 10-Year Aged Whiskeys range. The Rye 10-Year-Old maintains the 95% rye and 5% malted barley mash bill, aged for a minimum of 10 years in new charred American white oak barrels. It's bottled at 91.2 proof (45.6% ABV) and has already won awards, including a Gold Medal at the 2024 San Francisco World Spirits Competition.
The launch comes amid growth in the rye category, with Bulleit at the forefront since 2011. The new product follows recent releases like Bulleit American Single Malt and Batch 8 of Barrel Strength Bourbon. Bulleit Rye 10-Year-Old is now available nationwide for $49.99 per 750ml bottle.
Bulleit Frontier Whiskey ha lanciato Bulleit Rye 10 Years Old, una nuova aggiunta permanente al suo portfolio. Questo whiskey, insieme a Bulleit Bourbon 10 Years Old, forma la nuova gamma di whiskey Bulleit invecchiati 10 anni. Il Rye 10 Years Old mantiene una composizione di mash bill del 95% di segale e 5% di orzo maltato, invecchiato per un minimo di 10 anni in nuovi barili di quercia bianca americana carbonizzati. È imbottigliato a 91.2 proof (45.6% ABV) e ha già vinto premi, inclusa una Medaglia d'Oro al 2024 San Francisco World Spirits Competition.
Il lancio avviene in un contesto di crescita nella categoria del rye, con Bulleit in prima linea dal 2011. Il nuovo prodotto segue rilasci recenti come Bulleit American Single Malt e Batch 8 di Barrel Strength Bourbon. Bulleit Rye 10 Years Old è ora disponibile a livello nazionale al prezzo di $49.99 per bottiglia da 750ml.
Bulleit Frontier Whiskey ha lanzado Bulleit Rye 10 Años, una nueva adición permanente a su portafolio. Este whiskey, junto con Bulleit Bourbon 10 Años, forma la nueva gama de whiskeys Bulleit añejados 10 años. El Rye 10 Años mantiene una mezcla de 95% de centeno y 5% de cebada malteada, envejecido por un mínimo de 10 años en nuevos barriles de roble americano carbonizados. Está embotellado a 91.2 proof (45.6% ABV) y ya ha ganado premios, incluyendo una Medalla de Oro en la Competencia Mundial de Spirits de San Francisco 2024.
El lanzamiento se produce en medio del crecimiento en la categoría de rye, con Bulleit a la vanguardia desde 2011. El nuevo producto sigue lanzamientos recientes como Bulleit American Single Malt y Batch 8 de Barrel Strength Bourbon. Bulleit Rye 10 Años ya está disponible en todo el país por $49.99 por botella de 750ml.
Bulleit Frontier Whiskey는 10년 숙성된 Bulleit Rye를 출시했습니다. 이는 브랜드의 포트폴리오에 영구적으로 추가된 새로운 제품입니다. 이 위스키는 Bulleit Bourbon 10-Year-Old와 함께 새로운 Bulleit 10년 숙성 위스키 시리즈를 형성합니다. Rye 10-Year-Old는 95% 호밀과 5% 맥아 보리를 사용하여 최소 10년 이상 숙성됩니다. 새로운 탄화된 미국산 백오크 통에서 숙성되어 91.2 proof (45.6% ABV)로 병에 담겼습니다. 이 제품은 2024 샌프란시스코 세계 주류 대회에서 금메달을 수상하는 등 여러 상을 받았습니다.
이번 출시 2011년 이후 라이 카테고리에서 Bulleit이 선두주자로 활동하며 이루어졌습니다. 새로운 제품은 Bulleit American Single Malt 및 Barrel Strength Bourbon의 Batch 8과 같은 최근 출시 제품을 따릅니다. Bulleit Rye 10-Year-Old는 현재 $49.99에 750ml 병으로 전국에서 구매할 수 있습니다.
Bulleit Frontier Whiskey a lancé Bulleit Rye 10 ans, un nouvel ajout permanent à son portefeuille. Ce whiskey, avec le Bulleit Bourbon 10 ans, forme la nouvelle gamme de whiskeys vieillis 10 ans de Bulleit. Le Rye 10 ans conserve un mash bill de 95 % de seigle et 5 % d'orge maltée, vieillissant pendant un minimum de 10 ans dans de nouveaux fûts de chêne blanc américain carbonisés. Il est mis en bouteille à 91,2 proof (45,6 % ABV) et a déjà remporté des prix, y compris une Médaille d'Or au 2024 San Francisco World Spirits Competition.
Ce lancement intervient dans un contexte de croissance de la catégorie du seigle, avec Bulleit à l'avant-garde depuis 2011. Le nouveau produit fait suite à des lancements récents tels que Bulleit American Single Malt et Batch 8 de Barrel Strength Bourbon. Bulleit Rye 10 ans est désormais disponible à l'échelle nationale au prix de 49,99 $ pour une bouteille de 750 ml.
Bulleit Frontier Whiskey hat Bulleit Rye 10 Jahre auf den Markt gebracht, eine neue permanente Ergänzung ihres Portfolios. Dieser Whiskey, zusammen mit Bulleit Bourbon 10 Jahre, bildet die neue Bulleit 10 Jahre gereifte Whiskey Reihe. Der Rye 10 Jahre hat eine Maische von 95% Roggen und 5% gemälzter Gerste und reift mindestens 10 Jahre in neuen, verkohlten amerikanischen Eichenfässern. Er wird mit 91,2 proof (45,6% ABV) abgefüllt und hat bereits Auszeichnungen gewonnen, darunter eine Goldmedaille bei den San Francisco World Spirits Competition 2024.
Der Launch erfolgt in einem Wachstumsumfeld für die Roggenkategorie, in der Bulleit seit 2011 an vorderster Front steht. Das neue Produkt folgt auf kürzlich erschienene Produkte wie Bulleit American Single Malt und Batch 8 des Barrel Strength Bourbon. Bulleit Rye 10 Jahre ist jetzt landesweit für 49,99 $ pro 750 ml Flasche erhältlich.
- Launch of new permanent product: Bulleit Rye 10-Year-Old
- Creation of new premium range: Bulleit 10-Year Aged Whiskeys
- Gold Medal win at 2024 San Francisco World Spirits Competition for Rye 10-Year-Old
- Expansion of product portfolio with recent launches (American Single Malt, Barrel Strength Bourbon)
- Bulleit's leadership position in the growing rye whiskey category
- None.
Insights
The launch of Bulleit Rye 10-Year-Old represents a strategic move in the premium whiskey market. With rye whiskey experiencing a renaissance, Bulleit's expansion of its aged portfolio is well-timed. The
The accolades received, including high scores in prestigious competitions, could boost consumer perception and justify the premium pricing. However, the crowded whiskey market and potential supply constraints for aged stock may present challenges. Overall, this launch strengthens Bulleit's position in the high-end whiskey category, potentially enhancing brand equity and market share.
Bulleit's introduction of the 10-Year Aged Whiskeys range aligns with the growing consumer demand for premium, aged spirits. This trend reflects a shift towards quality over quantity in alcohol consumption, particularly among millennials and Gen Z. The emphasis on craftsmanship and heritage in Bulleit's marketing narrative resonates with these demographics.
The expansion of the rye portfolio is particularly noteworthy, as rye whiskey has seen a resurgence in popularity, driven by cocktail culture and a desire for bolder flavors. The high rye content in Bulleit's products caters to this preference. However, the success of this launch will depend on Bulleit's ability to differentiate itself in an increasingly saturated premium whiskey market.
The launch of Bulleit Rye 10-Year-Old is a calculated move to capture a larger share of the premium spirits market. With the global whiskey market projected to grow at a CAGR of
However, the long aging process ties up capital and limits flexibility in responding to market changes. The success of this strategy hinges on accurate demand forecasting and effective inventory management. While the premium segment shows promise, economic uncertainties could impact consumer spending on luxury spirits, presenting a potential risk to this expansion strategy.
Bulleit is building on its rye leadership with the launch of Bulleit Rye 10-Year-Old. The new whiskey maintains the flagship Rye's iconic mash bill—
The launch of Bulleit Rye 10-Year-Old comes during a period of growth for the rye category, where its distinctive, spicy profile has fueled a resurgence over the last decade. Bulleit has been at the forefront of this revival since 2011 when its flagship Rye helped to ignite the modern rye whiskey category. Recognizing the growing demand for innovation and more unique offerings, Bulleit developed its multi-award-winning Rye 12-Year-Old limited release in 2019, a standout that was celebrated for its age statement and accessibility. The 2024 edition of Rye 12-Year Old was equally lauded, winning a Double Gold at the 2024 San Francisco World Spirits Competition.
Similarly, Bulleit Bourbon 10-Year-Old offers a high-rye recipe that delivers a smooth, complex drinking experience. Toasty oak aromas with vanilla and sweet dried fruit lead to a palate of spice, caramel, and a refined finish that highlights the whiskey's depth. Bottled at the same 91.2 proof, it continues to set the gold standard for high-rye bourbons.
Jenika Newsum, Senior Brand Manager at Bulleit Frontier Whiskey said "Our Bulleit 10-Year Aged Whiskeys showcase the bold, spicy rye-forward flavors that define our brand. Each expression is a testament to the meticulous craft of aging and our relentless drive to push the boundaries of American whiskey. We're excited to introduce these whiskeys and look forward to unveiling even more innovations that reflect our commitment to whiskey craftsmanship."
The release of Bulleit Rye 10-Year-Old follows the launch of the Bulleit American Single Malt and Batch 8 of its Barrel Strength Bourbon—two expressions that exemplify the brand's dedication to pioneering the whiskey frontier through innovative aging, finishing, and flavor exploration.
Over the years, Bulleit has amassed accolades for its Rye variants. Bulleit Rye has earned significant recognition, scoring 96 out of 100 at the 2023 Chilled 100 Spirits Awards, a Gold Medal at the 2023 New York International Spirits Competition, and a Platinum Medal at the 2022 ASCOT Awards. These wins complement the Rye 12-Year-Old's Double Gold at the 2024 San Francisco World Spirits Competition and join Bulleit Bourbon 10-Year-Old's impressive haul of awards, including a Platinum Medal and Best Straight Bourbon at the 2023 LA Spirits Awards, a Gold Medal and a score of 95/100 at the 2023 New York International Spirits Competition, a Gold Medal at the 2023 New York Wine & Spirits Competition, a Gold Medal at the 2023 SIP Awards, a Platinum Medal at the 2022 ASCOT Awards, an Outstanding accolade at the 2021 International Wine & Spirits Competition, and a Double Gold Medal at the 2021 San Francisco World Spirits Competition.
Bulleit Rye 10-Year-Old is now available nationwide for consumers 21+ with a suggested retail price of
No matter where or how you decide to enjoy Bulleit Rye 10-Year-Old, Bulleit reminds consumers 21+ to please remember to taste and serve responsibly.
About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
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SOURCE Bulleit Frontier Whiskey
FAQ
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