BOLD FLAVORS, UNLIKELY DUOS: NEW SMIRNOFF SMASH VODKA SODA BRINGS AN UNEXPECTED PICKLEBALL SMASHUP TO THE VEGAS STRIP

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Smirnoff is set to unveil its new Smirnoff SMASH Vodka Soda at a star-studded celebrity pickleball showcase in Las Vegas. The event will feature bold flavors, duos, and a tournament with celebrities and NFL legends. The variety pack will include four flavors, each with 100 calories, and will be available at a suggested retail price of $17.99 per 12-pack or $8.99 per 6-pack.

Smirnoff Launches newest RTD with a Star-Studded Celebrity Pickleball Showcase and Fan Experience to Debut its Newest "Smash Hit" — Smirnoff SMASH Vodka Soda

NEW YORK, Feb. 6, 2024 /PRNewswire/ -- While the world anxiously awaits Super Bowl LVIII, another fierce competition is set to take Las Vegas by storm. Smirnoff and the hip-hop superstar Saweetie are bringing bold flavors and duos to Sin City ahead of The Big Game to unveil NEW Smirnoff SMASH Vodka Soda to the world. Available in four deliciously daring flavors at just 100 calories each, the first-ever ready-to-drink vodka soda from the brand is poised to make a splash, errr, smash like never before.

The Official Vodka Sponsor of the NFL will host the first-ever Smirnoff SMASH Pickle Bowl, serving up America's new favorite sport, pickleball, with an unexpected twist featuring some of the biggest names in their respective games and hosted by television host, journalist and cultural commentator Speedy Morman:

• An iconic melody of flavors, TEAM WATERMELON LIME: Award-winning recording artist Saweetie and pop icon Lance Bass
• Standing on business, TEAM RASPBERRY PEACH: NFL Legend Vernon Davis and NFL commentator, Kay Adams
• Holding it down for TEAM PINEAPPLE ORANGE: Reality TV stars Scheana Shay and Brock Davies

That leaves one team up for grabs….

• TEAM STRAWBERRY DRAGONFRUIT: a more unexpected collab than ever imagined

"Catch me repping Team Watermelon Lime this weekend at the other Big Game in Las Vegas," says Saweetie. "Smirnoff and I are going to smash the competition this year. But enough of the talk, I'll see you on the court."

The inaugural Smirnoff SMASH Pickle Bowl will smash up your favorite celebrities in a tournament like no other on Saturday, February 10 from 2:30 - 4pm PT at RedTail located at Resorts World in Las Vegas. The star-studded showdown will bring together a roster of celebrity players to form duos repping the flavors of each new SMASH Vodka Soda.

"When Smirnoff invited me to bring some of my greatest plays from the field to the pickleball court, of course I couldn't say no," said NFL Legend Vernon Davis. "Just like Smirnoff's new SMASH Vodka Soda, Kay and I are a dynamic duo on the pickleball court. Bottom line, we're coming for the title."

But that's not all… Picklers and football fans can get in on the action too.

Smirnoff is welcoming those in Las Vegas (21+) to experience the Smirnoff SMASH Pickle Bowl – situated along the iconic Las Vegas Strip – and play a round or two of America's new favorite sport before tasting the bold and delicious flavors of new Smirnoff SMASH Vodka Soda. The pickleball courts will be open on Friday, Feb. 9 – Sunday, Feb. 11 for fans to get in on the action, snag coveted Smirnoff swag, and savor the bold flavor of Smirnoff SMASH Vodka Soda.

Friday, February 9 – Resorts World
RedTail at The District at Resorts World
3000 S Las Vegas Blvd
Las Vegas, NV 89109
12pm - 8pm PT

Saturday, February 10 – Resorts World
RedTail at The District at Resorts World
3000 S Las Vegas Blvd
Las Vegas, NV 89109
5pm - 8pm PT

Sunday, February 11 — The Bullseye Tailgate
4223 South Las Vegas Boulevard
Las Vegas, NV 89109
11am - 3pm PT

"Our new Smirnoff SMASH Vodka Soda continues the legacy of unparalleled flavor innovation from the makers of the World's No. 1 Vodka," said Julie Yufe, SVP Rum & Vodka, Diageo. "Smirnoff brings people together to share delicious cocktails and Smirnoff SMASH Vodka Soda is here to champion that same spirit -- we're bringing together a star-studded lineup smashed up with America's newest favorite pastime ahead of one of biggest events in sports!"

The NEW Smirnoff SMASH Vodka Soda variety pack will add more boldness and excitement to your game day celebrations. With a thrilling and unexpected collision of two bold flavors in one can and 100 calories each, Smirnoff SMASH Vodka Soda will be a SMASH hit at your next party or get together. Available in Watermelon Lime, Pineapple Orange, Raspberry Peach and Strawberry Dragon Fruit, these gluten-free RTD offerings are sold in a variety packs, the suggested retail price is $17.99 per 12-pack, or $8.99 per 6-pack.

And the excitement doesn't stop with the biggest stage in sports! Tune in to @smirnoff to see how Smirnoff SMASH Vodka Soda will debut a series of new spots, showcasing how when the unexpected comes together it inspires bold, flavorful hits at the coolest events all year long. Visit smirnoff.com to find Smirnoff SMASH Vodka Soda on shelves near you.

About SMIRNOFF
Smirnoff has been giving the people what they want since 1864, revolutionizing drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavored malt beverage category with the launch of Smirnoff Ice in 2000.

Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate.

The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in North America and ready-to-serve flavored malt beverages including Smirnoff Seltzer and Smirnoff Ice Smash. From culturally relevant limited editions to new innovations and zero sugar offerings, Smirnoff has always been known for quality and affordability, and prides itself on giving the people what they want.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
nicole.anastasi@diageo.com
704-796-9992 

TAYLOR
Smirnoff@taylorstrategy.com

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SOURCE Smirnoff

FAQ

What is the new product being launched by Smirnoff at the celebrity pickleball showcase?

Smirnoff is launching its new Smirnoff SMASH Vodka Soda at the celebrity pickleball showcase in Las Vegas.

What are the flavors included in the Smirnoff SMASH Vodka Soda variety pack?

The Smirnoff SMASH Vodka Soda variety pack will include Watermelon Lime, Pineapple Orange, Raspberry Peach, and Strawberry Dragon Fruit flavors.

What is the suggested retail price for the Smirnoff SMASH Vodka Soda variety pack?

The suggested retail price for the Smirnoff SMASH Vodka Soda variety pack is $17.99 per 12-pack or $8.99 per 6-pack.

Where can fans experience the Smirnoff SMASH Pickle Bowl and taste the new Smirnoff SMASH Vodka Soda?

Fans in Las Vegas (21+) can experience the Smirnoff SMASH Pickle Bowl and taste the new Smirnoff SMASH Vodka Soda at RedTail at Resorts World and The Bullseye Tailgate in Las Vegas.