Blade and Bow Re-Releases 22-Year-Old Kentucky Straight Bourbon Whiskey

Rhea-AI Summary

Blade and Bow has re-released its ultra-premium 22-Year-Old Kentucky Straight Bourbon Whiskey at the Stitzel-Weller Distillery and Garden & Gun Club in Louisville, KY. This highly sought-after bourbon will be available in quantities at the distillery and select U.S. markets while supplies last. The whiskey offers a complex flavor profile with notes of baked orchard fruit, warm vanilla, and spiced honey.

The release pays homage to the craftsmanship and tradition of Stitzel-Weller Distillery. Due to the finite amount available, there's no guaranteed timeframe for how long this in-demand bourbon will be accessible. Consumers can experience the 22-Year-Old year-round at The Garden & Gun Club at the Stitzel-Weller Distillery through a special tasting experience.

Positive

• Re-release of a highly sought-after ultra-premium bourbon
• availability may create demand and potentially drive sales
• Tasting experience offered at the distillery could attract visitors and boost on-site revenue

Negative

• supply may restrict potential sales volume
• No guaranteed timeframe for availability could lead to uncertain revenue projections

Insights

Spirits Industry Analyst

The re-release of Blade and Bow's 22-Year-Old Kentucky Straight Bourbon Whiskey is a strategic move by Diageo to capitalize on the premium bourbon market. This ultra-premium offering targets the high-end segment, where consumers are willing to pay a premium for aged, -edition spirits.

The rarity and finite supply of this 22-year-old bourbon create a sense of exclusivity and urgency, potentially driving demand and justifying higher price points. This aligns with the industry trend of premiumization, where volume growth is slower but value growth is strong.

For investors, this release represents Diageo's continued focus on portfolio premiumization and brand building in the important U.S. market. While the direct revenue impact may be due to small volumes, the halo effect on the broader Blade and Bow brand and Diageo's whiskey portfolio could be significant.

However, the highly nature of this release means it's unlikely to move the needle significantly for a company of Diageo's size. Its primary value lies in brand prestige and maintaining Diageo's position in the competitive ultra-premium bourbon category.

The Rare American Bourbon Bottling from Stitzel-Weller Distillery Will be Available in Highly-Limited Quantities in the U.S.

LOUISVILLE, Ky., Oct. 3, 2024 /PRNewswire/ -- Blade and Bow has re-released its ultra-premium 22-Year-Old Kentucky Straight Bourbon Whiskey at the Stitzel-Weller Distillery and Garden & Gun Club in Louisville, KY. The highly sought-after iconic American bourbon is aged and bottled at the historic Stitzel-Weller Distillery, where it will be available beginning this month, alongside select U.S. markets while supplies last.

Experience the full interactive Multichannel News Release here:
https://www2.multivu.com/diageo/9294051-en-blade-and-bow-22-year-old-kentucky-straight-bourbon-whiskey-stitzel-weller-distillery 

"Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey is a testament to the enduring craft of American bourbon," said Douglas Kragel, Master Educator for Blade and Bow. "Bourbons of this age and caliber are a rarity, and when they do reach this level of maturity, they reveal incredible complexity. This whiskey unfolds with layers of baked orchard fruit, warm vanilla, and hints of spiced honey, creating a deeply nostalgic flavor profile that pays tribute to the heart of Kentucky tradition."

Each year, Blade and Bow's 22-Year-Old Kentucky Straight Bourbon is released to pay homage to the craftsmanship, history, and tradition of Stitzel-Weller Distillery. Each sip offers a connection to bourbon's rich history and craftsmanship, while also reflecting the warm hospitality that is at the heart of Kentucky's bourbon tradition.

The complex and enticing flavors of the Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey create a highly anticipated demand for the 22-Year-Old. Due to the finite amount of liquid available, there is no guaranteed timeframe for how long this in-demand bourbon will be accessible.

The fragrant aroma of the 22-Year-Old carries notes of toasted oak, vanilla bean, fig and just a touch of caramel, bringing this highly acclaimed bourbon a sweet and smoky flavor layered with hints of torched sugar, honey-baked apples, and warm spices. While a highly-limited volume of bottles are released each year and only available while supplies list, consumers can experience the 22-Year-Old year-round at The Garden & Gun Club at the Stitzel-Weller Distillery. At the distillery, the 22-Year-Old Tasting Experience includes one ounce of Blade and Bow 22-Year-Old in a handcrafted Terrane glass, alongside a signature wool tartan bag, Blade and Bow enamel pin and tasting notes guide.

Learn more by following @bladeandbowwhiskey on Instagram or visiting BladeandBowWhiskey.com.

This remarkable bourbon is best enjoyed slowly and responsibly.

About Blade and Bow Kentucky Straight Bourbon Whiskey:
Blade and Bow pays homage to the artful passion and renowned craftsmanship of the legendary Stitzel-Weller Distillery in Louisville, Kentucky. Blade and Bow whiskey is currently available in two variants: Blade and Bow Kentucky Straight Bourbon Whiskey and Blade and Bow 22-Year-Old Limited Release Kentucky Straight Bourbon Whiskey. With their unique solera system, Blade and Bow seeks to continue the story of Stitzel-Weller by providing whiskey aficionados with an inspired piece of Kentucky history.

PLEASE SIP RESPONSIBLY.
Blade and Bow Kentucky Straight Bourbon Whiskey 22 Year Old 46% Alc/Vol
©2024 STITZEL-WELLER DISTILLING CO., LOUISVILLE, KY.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow our Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

Diageo Contact:
Allison Fleischer
Allison.Fleischer@diageo.com

Media Contact:
Lauren Clemente
lclemente@hunterpr.com

 

View original content:https://www.prnewswire.com/news-releases/blade-and-bow-re-releases-22-year-old-kentucky-straight-bourbon-whiskey-302266779.html

SOURCE DIAGEO

FAQ

When will Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey be available?

The bourbon will be available beginning October 2024 at the Stitzel-Weller Distillery and in select U.S. markets while supplies last.

Where can I purchase Blade and Bow 22-Year-Old Bourbon?

It will be available at the Stitzel-Weller Distillery and in select U.S. markets. You can also experience it year-round at The Garden & Gun Club at the distillery.

What are the tasting notes for Blade and Bow 22-Year-Old Bourbon?

The bourbon has notes of toasted oak, vanilla bean, fig, caramel, torched sugar, honey-baked apples, and warm spices.

How does this release affect Diageo's stock (NYSE: DEO)?

While the release may generate interest, its impact on Diageo's stock (DEO) is likely minimal due to the small production volume relative to Diageo's overall portfolio.