Welcome to our dedicated page for Diageo plc news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo plc stock.
Diageo plc (symbol: DEO) is a leading British multinational company in the alcoholic beverages industry, headquartered in London, England. Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo excels in producing and marketing premium spirits, beer, and wine globally. Operating from 132 sites worldwide, it ranks among the top producers of branded premium spirits, comparable to Kweichow Moutai in terms of revenue.
Diageo's diverse portfolio includes renowned brands such as Johnnie Walker blended scotch, Smirnoff vodka, Crown Royal Canadian whiskey, Captain Morgan rum, Casamigos tequila, Tanqueray gin, Baileys Irish Cream, and Guinness stout. The company also holds a 34% stake in Moet Hennessy, a premium champagne and cognac manufacturer, and a 56% stake in United Spirits, India's leading spirits company.
Diageo's commitment to innovation and quality is evident in its recent projects. For example, the nationwide campaign “The 19th Hole with Blade and Bow” in collaboration with professional golfer Wyndham Clark, aims to enhance the golfing experience with premium bourbon. Furthermore, Diageo's Smirnoff ICE brand is actively promoting a new initiative called “Smirnoff ICE Surpr-ICES” to celebrate spontaneity and boldness at major festivals.
Financially, Diageo is robust, with listings on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). The company continues to demonstrate strong growth and profitability, driven by a global strategy that includes market expansions and innovations. Recent executive changes, such as the appointment of Nik Jhangiani as the new Chief Financial Officer, reflect Diageo's strategic focus on financial efficiency and growth.
Diageo is also committed to sustainability and responsible drinking. The company's global responsible drinking resource, DRINKiQ, offers extensive information and initiatives promoting responsible alcohol consumption.
With a broad global footprint and a diverse brand portfolio, Diageo remains a significant player in the beverage alcohol industry. For more information about Diageo, visit www.diageo.com.
Four major spirits companies and the Kentucky Distillers' Association (KDA) have partnered with Precision Conservation Management (PCM) and the Kentucky Corn Growers Association to launch a $2.8 million, five-year initiative supporting Kentucky corn farmers. The collaboration, formed by Brown-Forman, Diageo North America, Heaven Hill Brands, and Suntory Global Spirits, aims to implement regenerative corn growing practices on over 100,000 acres starting in 2025.
The initiative will provide farmers with conservation specialists to maximize management education and ease administrative burdens. PCM will assist farmers in analyzing data through annual Resource Analysis and Assessment Plans, offering free services and sign-on incentives. Participating distilleries will provide additional acre-based incentives for farmers adopting reduced tillage, cover crops, and improved nitrogen use efficiency practices.
Diageo has released its annual global trends report, Distilled 2025, analyzing over 160 million online conversations to predict consumer socializing behaviors. The report identifies key trends including 'zebra striping' (alternating between alcoholic and non-alcoholic drinks), with a 79% increase in discussions about 'decelerated occasions' and 37% rise in self-love celebrations.
The analysis reveals an 83% year-over-year increase in conversations about unique products and experiences, alongside a 42% rise in discussions about alternative social spaces. AI integration shows significant growth, with conversations up 83% worldwide, particularly in Europe (96%) and North America (91%). Community connections are also trending, with a 121% global surge in discussions about connecting passionate fandoms.
The report is powered by Diageo's Foresight System, a proprietary AI-driven tool developed with Share Creative and Kantar, supporting the company's Consumer Choice Framework.
Tanqueray London Dry Gin, the #1 Gin in the US and 7-time winner of the bartender's choice award, launches its new 'Classic or Nothing' campaign to reinforce its position as the classic choice for cocktail enthusiasts. The social-first campaign celebrates the brand's nearly 200-year legacy while appealing to a new generation of cocktail lovers.
The campaign features a refreshed visual identity and will be executed through digital media, events, and retail experiences. To showcase this initiative, Tanqueray introduced the 'Classic or Nothing Diner' experiential footprint, which debuted at the Austin Food & Wine Festival and appeared at MetLife Stadium's FanZone, featuring NFL legend Hakeem Nicks. The experience combines classic American diner culture with signature Tanqueray cocktails like dirty martinis and Tom Collins.
CÎROC Ultra-Premium Vodka has launched the 'Blue Dot Creative Residency,' a program designed to support emerging creators in entertainment, music, art, and fashion. The initiative aims to help creatives expand into new fields by providing direct funding, resources, and mentorship.
The program features '(Ease)capes,' offering creative time off during key cultural events, and a 'Creative Trust' providing guidance from industry leaders. Open to US residents aged 25 and above, the residency will support talent through 2025, helping distribute and showcase projects across various platforms, from movie theatre partnerships to commission-free art galleries.
The program was celebrated with an exclusive dinner at Miami's Rubell Museum on December 6th, marking CÎROC's commitment to championing greater Black representation in culture and addressing barriers like lack of funds and bandwidth for diverse talents.
Guinness announces holiday initiatives including a collaboration with Levain Bakery for -edition holiday cookie tins featuring Dark Chocolate Peppermint, Two Chip Chocolate Chip, and Dark Chocolate Chocolate Chip cookies. The company is launching 'Most Wonderful Pop-Up' experiences in Boston and New York City, featuring a Guinness tiny pub and exclusive merchandise.
The Open Gate Breweries in Baltimore and Chicago will host special seasonal events, with Baltimore transforming its lawn into a Christmas Tree Lot and Holiday Market, while Chicago will conduct Holiday Workshops every Sunday. Additionally, Guinness continues its community support through the Guinness Gives Back Fund, partnering with organizations to fight hunger and support education programs.
Buchanan's Scotch Whisky has launched its 'Más Noches Buenas' campaign, pledging $150,000 from its 200% Futuro Fund to support foodservice workers during the holiday season. The initiative, featuring Marcello Hernández, aims to recognize and support foodservice workers who often miss holiday celebrations while serving others.
The funds will be distributed to four nonprofits supporting food and beverage industry workers. The campaign includes festive trade dinners in major cities, a -edition merchandise collaboration with Kids of Immigrants, and a Noche Buena Holiday Contest offering a $1,500 prize. Additionally, Buchanan's partnered with Chef Manolo López to create a signature Coquito cocktail recipe for the holidays.
Smirnoff and rapper Saweetie are hosting a one-day holiday pop-up event in NYC's Union Square on December 7, 2024, from 12-7 PM ET. The event features holiday-themed cocktails, gift wrapping services, and the showcase of two seasonal products: Smirnoff Peppermint Twist and Smirnoff Red, White & Merry. Both -edition spirits are available nationwide at $12.99 for 750mL with 30% ABV. The event offers cocktail tastings, photo opportunities, and exclusive experiences, including the chance to have gifts wrapped by Saweetie herself. The initiative is part of Smirnoff's 'WE' community programming aimed at bringing people together during the holiday season.
Smirnoff and rapper Saweetie are hosting a festive holiday pop-up event in New York City's Union Square on December 7, 2024, from 12 to 5 p.m. ET. The one-day-only event will feature holiday cocktails, gift wrapping services, and exclusive holiday spirits including Smirnoff Peppermint Twist and Smirnoff Red, White & Merry.
The pop-up will offer professional gift wrapping services, with some lucky guests having their gifts wrapped by Saweetie herself. The event includes Instagram-worthy photo opportunities, bedazzling stations, and signature cocktails. Both holiday spirits are available nationwide at $12.99 for 750mL bottles with 30% ABV.
For those unable to attend, Smirnoff has shared cocktail recipes featuring their -edition spirits, including the Holiday Mule, Peppermint Twist Hot Chocolate, and ICY Girl Holiday Cosmo.
Diageo North America, MADD, NFL, and Uber have launched the 'Take a Minute. Make a Plan.' campaign during National Impaired Driving Prevention Month to combat impaired driving. The initiative targets football fans, encouraging them to dedicate one minute of the average 690 minutes spent weekly thinking about football to plan for safe transportation.
The 360-degree marketing campaign includes print, digital, OOH advertisements, broadcast integrations during NFL games, in-stadium programming, and targeted Uber messaging with incentive codes. The campaign will run through the NFL season, including Super Bowl LIX weekend in New Orleans.
According to MADD, approximately 37 people die daily in drunk-driving crashes in the U.S. - one person every 39 minutes.
Crown Royal, in its seventh year as the exclusive whisky partner of the CMA Awards, marked a significant presence in Nashville during the awards week. The brand partnered with Daniel Musto to debut Crown Royal Aged 31 Years and collaborated with Nate Smith and veteran Scotty Hasting to support CreatiVets, a non-profit helping veterans through music. During the CMA Awards, Crown Royal announced a $50,000 donation to CreatiVets. The brand's partnership has helped CreatiVets nearly double their annual number of veterans served in 2024 and increase songwriting programs by 35%. Additional donations will be generated through QR code scans until November 21.
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