Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (symbol: DEO) is a leading British multinational company in the alcoholic beverages industry, headquartered in London, England. Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo excels in producing and marketing premium spirits, beer, and wine globally. Operating from 132 sites worldwide, it ranks among the top producers of branded premium spirits, comparable to Kweichow Moutai in terms of revenue.
Diageo's diverse portfolio includes renowned brands such as Johnnie Walker blended scotch, Smirnoff vodka, Crown Royal Canadian whiskey, Captain Morgan rum, Casamigos tequila, Tanqueray gin, Baileys Irish Cream, and Guinness stout. The company also holds a 34% stake in Moet Hennessy, a premium champagne and cognac manufacturer, and a 56% stake in United Spirits, India's leading spirits company.
Diageo's commitment to innovation and quality is evident in its recent projects. For example, the nationwide campaign “The 19th Hole with Blade and Bow” in collaboration with professional golfer Wyndham Clark, aims to enhance the golfing experience with premium bourbon. Furthermore, Diageo's Smirnoff ICE brand is actively promoting a new initiative called “Smirnoff ICE Surpr-ICES” to celebrate spontaneity and boldness at major festivals.
Financially, Diageo is robust, with listings on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). The company continues to demonstrate strong growth and profitability, driven by a global strategy that includes market expansions and innovations. Recent executive changes, such as the appointment of Nik Jhangiani as the new Chief Financial Officer, reflect Diageo's strategic focus on financial efficiency and growth.
Diageo is also committed to sustainability and responsible drinking. The company's global responsible drinking resource, DRINKiQ, offers extensive information and initiatives promoting responsible alcohol consumption.
With a broad global footprint and a diverse brand portfolio, Diageo remains a significant player in the beverage alcohol industry. For more information about Diageo, visit www.diageo.com.
Bulleit Frontier Whiskey has launched its first-ever Bottled-in-Bond bourbon, distilled in Spring 2017 at their Shelbyville, Kentucky facility. This seven-year-aged expression, bottled at 100 proof, adheres to the strict standards of the Bottled-in-Bond Act of 1897 and features the brand's signature high-rye mash bill.
The bourbon has earned a 91-point rating at the 2024 International Wine & Spirits Competition. It offers aromas of spice and toasted oak, with maple sweetness and nutmeg warmth on the palate, finishing with smooth butterscotch notes.
The release will be available nationwide starting February 2025 at a suggested retail price of $54.99 for a 750ml bottle. This expression will continue as a -time release, with timing determined by The Bulleit blending team.
Ketel One Vodka and Tanqueray Gin have announced a partnership with Max and HBO for the third season of The White Lotus. The collaboration, titled 'Sip into The White Lotus,' features series-inspired cocktails, a Thailand destination giveaway, immersive events, and engaging content launching February 16, 2025.
The partnership includes an original short film starring Patrick Schwarzenegger, showcasing The White Lotus Vesper Martini. Two exclusive cocktails have been created: The White Lotus Vesper Martini, combining Ketel One Vodka and Tanqueray Gin with French white wine aperitif and lychee liqueur, and The White Lotus Punch, featuring tropical flavors.
-edition cocktail kits are available for purchase, and fans can enter a sweepstakes to win a luxury hotel trip to Thailand through April 6, 2025. Watch parties with branded kits will be held in key U.S. markets throughout the season.
Smirnoff, the Official Vodka of the NFL, announces 'The Longest Tailgate' event for Super Bowl LIX in New Orleans, featuring a massive 60-foot tailgate truck and multiple fan experiences. The centerpiece is a 15,000-pound truck built with over 37,000 bolts in six weeks, capable of holding 526,500 BBQ wings or 16,200 cheesesteaks.
The event includes a performance by Flo Rida, a live recording of Chris Long's 'Green Light' podcast, appearances by NFL legends Vernon Davis and Warrick Dunn, and culinary offerings by Celebrity Chef David Rose. Additional activities include 'A Night of Pride with GLAAD' featuring Big Freedia, an NFL Game Day Experience at Caesars Superdome, and a partnership with DraftKings for exclusive weekend events.
Balcones Distilling, a Texas-based leader in American Single Malt whisky and 2024 World Whiskies Awards' World's Best Craft Producer, announces its second partnership with The Other Art Fair for spring 2025. The collaboration features an Artist in Residence program, with muralist Moncho 1929 showcasing at Los Angeles (February 20-23) and another artist at Brooklyn (May 8-11).
The partnership aims to celebrate creativity in both whisky-making and art, following the landmark recognition of American Single Malt as an official whisky category. Fair attendees over 21 can enjoy Balcones cocktails, meet distillery team members, and sample award-winning whiskies. The collaboration connects independent artists with art enthusiasts while highlighting Balcones' innovative approach to Texas whisky-making.
Johnnie Walker and Devereux Golf have launched their second 'Keep Walking Collection' capsule, timed with the WM Phoenix Open where Johnnie Walker serves as the first-ever official Scotch whisky. The collection features golf apparel and accessories inspired by Scottish countryside, combining traditional tartan patterns with modern design.
The collaboration, part of the Johnnie Walker Clubhouse program introduced in 2024, aims to make golf more inclusive and vibrant. The collection includes polos for men and women, shorts, and putter covers, featuring tournament colors and Johnnie Walker's brand elements.
At the WM Phoenix Open, Johnnie Walker will host exclusive activations including a collection preview at PuttShack, the Johnnie Walker Clubhouse at the 16th hole, and signature cocktails throughout the course. Additionally, the brand announced a sweepstakes running through September 30th, 2025, offering winners a luxury golf resort trip to Perthshire, Scotland.
Blade and Bow Kentucky Straight Bourbon has launched a sweepstakes offering golf enthusiasts a chance to win an exclusive golf experience with pro golfer Wyndham Clark. The grand prize, valued at over $12,500, includes a two-night trip to a premier U.S. golf destination, where the winner and up to three friends will play 18 holes with Clark, followed by a social gathering at The 19th Hole.
The sweepstakes runs through June 15th, 2025, with the trip scheduled for Summer 2025. Four secondary prize winners will receive custom merchandise including cooler bags and highball glasses. The promotion celebrates the connection between golf and bourbon, highlighting Blade and Bow's unique Solera aging process at the historic Stitzel-Weller Distillery.
Johnnie Walker, the world's leading blended Scotch whisky, announces its Lunar New Year celebration featuring a partnership with comedian Ronny Chieng and a edition Blue Label Year of the Snake bottle. The release marks the 12th anniversary of Johnnie Walker's Lunar New Year editions, completing the entire Zodiac cycle.
The special edition bottle, designed by artist James Jean, symbolizes wisdom and transformation for the Year of the Snake. Alongside this release, Johnnie Walker is launching the next iteration of 'The Johnnie Walker Blue List', a digital guide showcasing premier bars and restaurants offering Blue Label cocktails and food pairings across U.S. cities.
The initiative includes establishments in California, Texas, New York, Florida, and Chicago, supporting local businesses while introducing new ways to celebrate the holiday. Ronny Chieng and his wife Hannah Pham share their personal traditions, including enjoying Johnnie Walker Blue Label in a Golden Orange Old Fashioned cocktail.
Crown Royal, the Official Whisky Sponsor of the NFL, is marking Super Bowl LIX in New Orleans with a special collaboration with Starter. The partnership introduces a -edition Crown Royal x Starter NFL Super Bowl LIX Satin Jacket, available exclusively in New Orleans during Super Bowl weekend for $250.
The jacket features distinctive elements including the Crown Royal logo, NFL shield, Super Bowl LIX logo with Mardi Gras-inspired patterns, and New Orleans-themed designs. Net proceeds will benefit the Foundation for Louisiana, supporting community development initiatives.
New Orleans legends Juvenile and Mannie Fresh are partnering to promote the collaboration, with special events planned at the Starter House in the French Quarter. The celebration extends to the Crown Royal Station, a tailgate experience featuring local artists and NFL Legends, where guests can participate in the Purple Bag Project supporting the Foundation for Louisiana. For each qualifying social media interaction, Crown Royal will donate $1 to the foundation, up to $50,000.
Popeyes and Tequila Don Julio have announced a -edition menu collaboration called 'The Championship Lineup' for the upcoming Big Game in New Orleans. The centerpiece is the Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich, featuring a tequila-marinated chicken fillet in buttermilk breading, tequila lime slaw, and served on a Mexican concha roll.
The menu will be available on January 31st at select locations in New York City, Miami, New Orleans, Philadelphia, and Kansas City. In New Orleans, the menu will be extended through Game Day on February 9th at the Canal Street Flagship restaurant. Additionally, customers can get a buy-one-get-one-free chicken sandwich promotion on UberEats and a $5 code for Tequila Don Julio from January 29th to February 9th, 2025.
CÎROC Ultra-Premium Vodka has launched applications for its inaugural Blue Dot Creative Residency (BDCR), a program designed to support storytellers in bringing their passion projects to life. The initiative kicked off with actors Woody McClain and Erika Alexander as its first members.
The program was showcased during a festival in Park City, Utah, featuring networking events, panel discussions, and creative sessions. A notable highlight was the 'Addressing the Creator's Dilemma' panel at the MACRO Lodge, which included industry professionals discussing the challenges of balancing creative passions with financial success.
Applications for the residency are open to U.S. residents aged 25 and older until February 24, 2025. Selected participants will receive funding, resources, and support to develop their creative projects. The BDCR plans to participate in other major cultural events where the inaugural class will have opportunities to expand their creative endeavors.
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