Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (DEO) is a global producer of premium spirits and a key player in the beverage alcohol industry, renowned for brands like Johnnie Walker and Guinness. This news hub provides investors and industry observers with timely updates on corporate developments, financial performance, and strategic initiatives shaping the company's trajectory.
Access official press releases, earnings reports, and market analysis in one centralized location. Our curated feed covers material events including acquisition announcements, leadership changes, product innovations, and sustainability initiatives across Diageo's global markets.
Key updates feature Diageo's operational milestones in spirits production, distribution network expansions, and responses to evolving consumer trends in the alcohol sector. The content selection prioritizes information relevant to understanding the company's market position and long-term value creation.
Bookmark this page for streamlined tracking of Diageo's NYSE-listed performance indicators and industry developments. Check regularly for verified updates that matter to stakeholders in the premium beverages market.
Diageo (DEO) brand The Cocktail Collection launched the new Ketel One Lemon Drop Martini on Nov 5, 2025, a ready-to-serve cocktail available nationwide in two sizes: 350 mL (SRP $13.99) and 750 mL (SRP $25.99) with an average ABV of 18.1%. The release is paired with four exclusive holiday tablescape rental kits from Hestia Harlow—kits start at $44 per setting—each themed to a signature serve (Lemon Drop, Espresso Martini, Crown Royal Black Cherry Whisky Sour, Bulleit Old Fashioned). The Lemon Drop is described as the ninth product in the lineup and timed with a reported 27% YoY increase in Lemon Drop searches.
DELEÓN Tequila (NYSE:DEO) staged a surprise helipad performance in Houston on November 3, 2025 during AfroTech Conference 2025 as part of its Bold Spirits, Rise platform.
The event was headlined by Major League DJz and featured emerging DJs including Maiya Papaya, Gianni Carter, Shay Latukolan, and UnitedMasters contest winner Sibby Liv, who earned a slot via the brand's Opening Acts Pledge.
The activation highlighted DELEÓN's mentorship initiative for rising DJs and announced plans to expand the Bold Spirits, Rise program to cities including Los Angeles, Atlanta, and Chicago.
Tequila Don Julio (NYSE:DEO) is staging global Panadería Don Julio pop-ups for Día de Muertos, announced Oct 13, 2025, in partnership with Mexico's Panadería Rosetta and chef Elena Reygadas.
The experience brings pan de muerto and a tequila bar to 12+ cities—including Bogotá, Caracas, Delhi, Johannesburg, Los Angeles, London, Mumbai and Santo Domingo—combining daytime bakery service with nighttime specialty cocktails by Handshake Speakeasy.
The campaign includes candlelit ofrendas, marigold installations and a hero film on Instagram @donjuliotequila celebrating the holiday, culture and Don Julio González's legacy; product notes: 100% Blue Weber Agave.
Crown Royal (NYSE:DEO), the Official Whisky Partner of the NFL, has launched its fifth season of the Crown Royal Rig tour, featuring an 18-wheeler with XXL Double Wood casks. The company has partnered with Emmy-nominated sports journalist Taylor Rooks for a 10-city tour of NFL matchups.
The tour introduces the new 'Royal Seat' feature, where fans can win premium ticket upgrades by successfully honking the rig's horn. The initiative includes the Purple Bag Project partnership with Packages from Home, supporting active military personnel. NFL legend Tony Gonzalez joined Rooks at the Kansas City event on September 28, 2025, where fans enjoyed cocktails and participated in packing wellness essentials for troops.
Diageo's (NYSE:DEO) Mr Black brand announces the fourth annual Espresso Martini Fest, running from September 29th to October 5th, 2025, across multiple cities in the U.S., Europe, and China. The event celebrates the Espresso Martini, which has risen to become the second most popular cocktail in the U.S., according to CGA by NIQ's cocktail tracker.
The festival showcases Mr Black Cold Brew Coffee Liqueur, which retails at $29.99 per 750ml bottle. Made with specialty Arabica beans and cold-brewed for complex flavor, the liqueur features natural notes of cacao and caramel, positioning itself as a key ingredient in the cocktail's revival.
Buchanan's Whisky (NYSE:DEO) has launched Green Seal, a new permanent luxury expression in its Scotch whisky portfolio, priced at $99.99. This innovative blend features a never-before-released Glen Elgin single malt and unique wine yeast, creating distinctive tropical fruit notes alongside traditional whisky characteristics.
The new expression, with 40% ABV, is specifically crafted to celebrate Latin culture and targets the '200%ers' - a generation blending Hispanic and American cultures. The product features a distinctive emerald-green bottle design with gold accents, reflecting both modern luxury and brand heritage.
Green Seal will be supported by a comprehensive marketing campaign including social and digital content, events, and cultural celebrations focused on Latin luxury and music.
Lagavulin Single Malt Scotch Whisky (NYSE:DEO) has unveiled its first-ever official tartan, designed in collaboration with designer Simon Goldman and produced by Scotland's Lovat Mill. The Lagavulin Islay Tartan translates the brand's 200-year heritage into textile form, incorporating design elements that represent the distillery's distinctive features.
The tartan design includes six amber lines representing the distillery's copper stills, deep brown threads symbolizing Islay's peat, and colors reflecting the island's landscape. The tartan will debut at Coveteur's Fashion Week Closing Party in New York City on September 15, 2025, featuring brand ambassador Nick Offerman in custom-tailored garments by Martin Greenfield Clothiers.
[]Diageo's (NYSE:DEO) Tequila Don Julio has partnered with Mexican American fashion designer Willy Chavarria to launch their second Artist Edition bottle for Don Julio 70 Añejo Cristalino, priced at $69.99. The new design features Chavarria's signature red rose imagery and Mexican iconography celebrating Día de Muertos.
Alongside the bottle release, Chavarria is introducing an exclusive jewelry collection that will be auctioned on Charitybuzz starting November 2nd, 2025. The proceeds will benefit the National Association of Latino Arts and Cultures (NALAC) and Plataforma Arte Contemporáneo, supporting Mexican and Hispanic creatives.
The tequila, aged for 18 months in American white oak barrels, maintains its premium quality featuring notes of vanilla, honey, and toasted oak, and was the first Cristalino innovation in the category.
Johnnie Walker (NYSE:DEO) has launched 'The Spirit of the Cup,' a comprehensive golf-focused initiative coinciding with a major golf rivalry event in New York City. The program features a limited-edition merchandise collection in partnership with Devereux Golf and special cocktail kits themed for USA and Europe teams.
The initiative includes a series of activations across NYC from September 24-28, featuring a branded truck tour, watch parties, and street golf games. The company has also partnered with FairWays to Leadership, a nonprofit focused on expanding leadership opportunities through golf literacy and career development, supporting their scholarship initiatives for those 21+.
Diageo's (NYSE:DEO) Johnnie Walker, the world's leading Scotch whisky brand, has announced a multi-year global partnership with GRAMMY Award-winning artist Sabrina Carpenter. The collaboration coincides with Carpenter's new album 'Man's Best Friend' and her Short n' Sweet Tour.
The partnership aims to reimagine whisky through creative self-expression and marks Johnnie Walker's initiative to collaborate with progressive music voices. The campaign will feature Carpenter's signature Johnnie Walker Black Label cocktails, including Manhattan, whisky sour, and whisky highball, available at select tour stops for fans 21+.
The campaign will roll out globally across key cities and digital platforms, focusing on inspiring fans to create Sabrina-inspired Johnnie Walker cocktails.
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