Diageo Stock Price, News & Analysis

Guinness (DEO) and Last Crumb launched a limited-edition holiday cookie collection pairing six handcrafted cookies with Guinness Draught, available for pre-order Nov 18, 2025 for $120 with nationwide shipping from Nov 24, 2025.

The set includes three cookies baked with Guinness flavors (Pub Cookie, Twist & Stout, Not Your Nan's) plus three Last Crumb favorites (Barrel Roll, Peanut Butter Guinness Time, Midnight Snack), a collectible tin, and two 16 oz Guinness glasses. Two restocks are scheduled on Dec 2 and Dec 16.

Additional activations: a Las Vegas pop-up on Dec 5–6, limited-edition holiday cans, brewery events, and a Guinness Gives Back Fund donation up to $25,000.

Johnnie Walker (NYSE:DEO) relaunched its iconic Keep Walking global campaign on Nov 18, 2025, with a new creative film celebrating personal progress and perseverance.

The campaign centers on the word "keep", informed by social listening of over 97 million "keep" conversations and six themes: motivation, action, communication, emotion, success, and identity. The 30‑second hero film, directed by child. and Melina Matsoukas, premieres in North America and will roll out globally across streaming, digital, paid social, and OOH in 2026.

Johnnie Walker (NYSE:DEO) unveils the next chapter of its long-running “Keep Walking” global campaign on Nov 18, 2025, debuting a new 30‑second film and refreshed creative that centers on the power of the word “keep.”

The campaign—built from social listening of over 97 million “keep” conversations—identifies six themes (motivation, action, communication, emotion, success, identity) and celebrates everyday personal progress. The film, directed by child. and Melina Matsoukas, will debut in North America and roll out globally across streaming, digital, paid social, and out-of-home in 2026.

Diageo (NYSE:DEO) brand Blade and Bow unveils a limited 30-Year-Old Kentucky Straight Bourbon, laid down in spring 1993 at Stitzel-Weller. The expression blends liquid from 42 barrels, is bottled at 54.5% ABV, non-chill filtered, and was hand-selected by Nicole Austin, Director of American Whiskey Liquid Development.

Availability begins nationwide in November 2025 and at the Stitzel-Weller visitor center. Suggested retail price is $1,200 per 750ml with individual pours priced at $225 at the Garden & Gun Club.

Diageo (NYSE: DEO) and Tales of the Cocktail Foundation have partnered to relaunch the U.S. World Class bartending program as Tales of the Cocktail Foundation Presents World Class Sponsored by DIAGEO, shifting it to a year‑round focus on education, mentorship and community.

Applications open Nov 12, 2025 for the 2026 cycle; key milestones include a Top 100 in early March 2026, Top 15 mid‑March 2026, national finals in Spring 2026, and Global Finals in Dubai Summer 2026. Top 15 finalists will attend Tales of the Cocktail 2026 with VIP access.

Diageo (NYSE:DEO) appointed Sir Dave Lewis as Chief Executive Officer and Executive Director, effective 1 January 2026. The Board said the unanimous appointment followed a global search and praised Lewis's leadership at Tesco (Group CEO 2014–2020) and long Unilever career. Lewis will step down as Chair of Haleon on 31 December 2025.

Remuneration disclosed: an annual salary of GBP 1,500,000, a pension contribution of 14% of base salary, and participation in Diageo's incentive and long‑term plans; full details will appear in the Directors' Remuneration Report for year ending 30 June 2026. Nik Jhangiani stays as Interim CEO until end‑December 2025 and will then resume the CFO role.

Diageo (NYSE:DEO) reported Q1 FY26 reported net sales $4,875m, down 2.2% year‑over‑year, with organic net sales flat. Organic volume rose 2.9% while price/mix fell 2.8%. Management estimates weaker Chinese white spirits reduced group net sales by ~2.5% in the quarter and cited a softer US consumer environment.

The company reaffirmed its Accelerate cost programme delivering ~$625m savings over three years, expects c.$3bn free cash flow in FY26, capex $1.2–1.3bn, and targets returning to 2.5–3.0x leverage by no later than FY28. Organic operating profit is expected to be low‑ to mid‑single digit.

Diageo (DEO) brand The Cocktail Collection launched the new Ketel One Lemon Drop Martini on Nov 5, 2025, a ready-to-serve cocktail available nationwide in two sizes: 350 mL (SRP $13.99) and 750 mL (SRP $25.99) with an average ABV of 18.1%. The release is paired with four exclusive holiday tablescape rental kits from Hestia Harlow—kits start at $44 per setting—each themed to a signature serve (Lemon Drop, Espresso Martini, Crown Royal Black Cherry Whisky Sour, Bulleit Old Fashioned). The Lemon Drop is described as the ninth product in the lineup and timed with a reported 27% YoY increase in Lemon Drop searches.

DELEÓN Tequila (NYSE:DEO) staged a surprise helipad performance in Houston on November 3, 2025 during AfroTech Conference 2025 as part of its Bold Spirits, Rise platform.

The event was headlined by Major League DJz and featured emerging DJs including Maiya Papaya, Gianni Carter, Shay Latukolan, and UnitedMasters contest winner Sibby Liv, who earned a slot via the brand's Opening Acts Pledge.

The activation highlighted DELEÓN's mentorship initiative for rising DJs and announced plans to expand the Bold Spirits, Rise program to cities including Los Angeles, Atlanta, and Chicago.