Diageo Stock Price, News & Analysis

Lagavulin Single Malt Scotch Whisky (NYSE:DEO) has unveiled its first-ever official tartan, designed in collaboration with designer Simon Goldman and produced by Scotland's Lovat Mill. The Lagavulin Islay Tartan translates the brand's 200-year heritage into textile form, incorporating design elements that represent the distillery's distinctive features.

The tartan design includes six amber lines representing the distillery's copper stills, deep brown threads symbolizing Islay's peat, and colors reflecting the island's landscape. The tartan will debut at Coveteur's Fashion Week Closing Party in New York City on September 15, 2025, featuring brand ambassador Nick Offerman in custom-tailored garments by Martin Greenfield Clothiers.

Diageo's (NYSE:DEO) Tequila Don Julio has partnered with Mexican American fashion designer Willy Chavarria to launch their second Artist Edition bottle for Don Julio 70 Añejo Cristalino, priced at $69.99. The new design features Chavarria's signature red rose imagery and Mexican iconography celebrating Día de Muertos.

Alongside the bottle release, Chavarria is introducing an exclusive jewelry collection that will be auctioned on Charitybuzz starting November 2nd, 2025. The proceeds will benefit the National Association of Latino Arts and Cultures (NALAC) and Plataforma Arte Contemporáneo, supporting Mexican and Hispanic creatives.

The tequila, aged for 18 months in American white oak barrels, maintains its premium quality featuring notes of vanilla, honey, and toasted oak, and was the first Cristalino innovation in the category.

Johnnie Walker (NYSE:DEO) has launched 'The Spirit of the Cup,' a comprehensive golf-focused initiative coinciding with a major golf rivalry event in New York City. The program features a limited-edition merchandise collection in partnership with Devereux Golf and special cocktail kits themed for USA and Europe teams.

The initiative includes a series of activations across NYC from September 24-28, featuring a branded truck tour, watch parties, and street golf games. The company has also partnered with FairWays to Leadership, a nonprofit focused on expanding leadership opportunities through golf literacy and career development, supporting their scholarship initiatives for those 21+.

Diageo's (NYSE:DEO) Johnnie Walker, the world's leading Scotch whisky brand, has announced a multi-year global partnership with GRAMMY Award-winning artist Sabrina Carpenter. The collaboration coincides with Carpenter's new album 'Man's Best Friend' and her Short n' Sweet Tour.

The partnership aims to reimagine whisky through creative self-expression and marks Johnnie Walker's initiative to collaborate with progressive music voices. The campaign will feature Carpenter's signature Johnnie Walker Black Label cocktails, including Manhattan, whisky sour, and whisky highball, available at select tour stops for fans 21+.

The campaign will roll out globally across key cities and digital platforms, focusing on inspiring fans to create Sabrina-inspired Johnnie Walker cocktails.

Crown Royal, owned by Diageo (NYSE:DEO), announces the nationwide launch of its Crown Royal Chocolate Flavored Whisky, a limited-edition blend combining selected Crown Royal whiskies with rich chocolate flavor. The new variant, available from September 1, 2025, will be priced at $26.99.

The innovative blend features aromas of vanilla, creamy chocolate, and oak, with hints of caramel and toffee, finishing with dark cacao notes. The product is designed for versatile cocktail pairings, including unconventional mixes with grapefruit juice, cola, and lemonade, as well as classic cocktails like Old Fashioned, Espresso Martini, and Coquito.

Bulleit Frontier Whiskey (NYSE:DEO) has launched its new creative campaign "Doing Over Dreaming," celebrating action-oriented creators and innovators. The campaign, developed with Anomaly, rolled out in June 2025 across multiple media channels including TV, cinema, and outdoor advertising in major U.S. cities.

The campaign features the iconic Bulleit bottle against an orange backdrop with bold typography and includes four 15-second video spots. Additionally, Bulleit is partnering with First We Feast and Sean Evans to launch "One More Round," a new content series debuting in Fall 2025 that will showcase three influential cultural voices.

The initiative reinforces Bulleit's heritage as an innovative whiskey maker, highlighting its high-rye mash bill bourbon created in 1987 and its 95% Rye Whiskey developed in response to bartender demand.

Aviation American Gin (NYSE:DEO) has launched a limited-edition commemorative pack celebrating Wrexham AFC's promotion to the Championship. The special release features a custom 750mL bottle with unique design elements including a textured patch-like label with Wrexham's crest and a red strip stamp honoring the Turf Pub.

The commemorative pack includes a Wrexham bottle scarf and QR code access to exclusive content and sweepstakes. The company is also offering fans a chance to win an all-expenses-paid trip to Wales, including premium match tickets, a private stadium tour, and a visit to the Turf Pub.

The limited-edition pack will be available starting August 19, 2025, at retailers nationwide and online at the same price as traditional Aviation American Gin.

21SEEDS, a brand owned by Diageo (NYSE:DEO), has launched a new brand platform and marketing campaign called "Flavor, For Real." The campaign highlights the brand's portfolio of premium blanco tequilas infused with real fruit juice, including Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange variants.

The brand has partnered with modern soda brand poppi for in-store activations, introducing three new two-ingredient margarita recipes. The campaign will be featured across digital platforms, social media, and retail locations nationwide. The tequila is crafted at Casa Maestri distillery in Mexico through double distillation and cold filtering processes.

I.W. Harper, a brand under Diageo (NYSE:DEO), has unveiled its rarest release ever: a 34-Year-Old Kentucky Straight Bourbon Whiskey in collaboration with Oscar-nominated actor Colman Domingo. The ultra-rare spirit, distilled in 1989 and aged at the Stitzel-Weller Distillery, is bottled at 63.1% ABV from just four legacy barrels.

Only 5 bottles out of 11 total produced will be available exclusively through Sotheby's auction from July 24 to August 7, 2025. The proceeds will benefit Native Son, a platform supporting Black queer men. The release features couture-inspired design elements and represents a unique intersection of whiskey craftsmanship, cultural storytelling, and community support.