Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Rumple Minze (NYSE:DEO) launched Rumple Minze Cinnamint Whiskey on March 23, 2026, a 100‑proof flavored whiskey that fuses blazing cinnamon heat with the brand's signature icy peppermint chill.
Products will roll out nationally beginning March 2026 in 750mL at a suggested retail price of $19.99, plus 375mL, 50mL and 1L formats.
Diageo (NYSE: DEO) will mark St. Patrick's Day on March 17, 2026 by participating in the NYSE opening/closing bell tradition at the New York Stock Exchange trading floor.
The NYSE pre-market update for March 17, 2026 also notes an $86.25 million capital raise by VENU and a pre-market report by Ashley Mastronardi.
Ketel One Vodka (NYSE:DEO) launches a social-first campaign titled "The Spirit Advisor's Day Off" starring Patrick Schwarzenegger to reposition the martini as a daytime cocktail. The creative showcases Espresso Martini, Tomatini and Dirty Martini across brunch, golf and poolside scenes.
Videos roll out on Instagram, YouTube and via Paid Linear TV with AMC+ beginning March 16, 2026.
Oban (NYSE:DEO) introduces Oban Aged 15 Years Port Cask Finish, a limited-edition single malt combining Oban's coastal character with red-fruit influence from American Oak Ruby Port casks. Released March 9, 2026, it is 52.1% ABV, 750mL, with a suggested retail price of $130 and limited national availability.
Bulleit Frontier Whiskey (NYSE:DEO) launched Bulleit Bourbon Mesquite Smoked Malt, a limited-release Kentucky Straight Bourbon available March 2, 2026. The 750mL bottle is priced at a suggested retail of $49.99 and bottles at 93 proof (46.5% ABV). The mashbill is 65% corn, 30% mesquite smoked malt, 5% malted barley.
The whiskey was first distilled in November 2018, aged a minimum six years, pulled in 2025 and bottled in Fall 2025; limited nationwide distribution.
Johnnie Walker (NYSE:DEO) launches Black Cask, a permanent blended Scotch whisky aged exclusively in American white oak ex-bourbon barrels. Priced at $34.99 (750 ml, 43% ABV), Black Cask ships in the U.S. from March 1, 2026 with a national campaign, tastings, and cocktail serves.
Master Blender Dr. Emma Walker crafted the expression from whiskies at the heart of Black Label, highlighting vanilla, caramel, gentle spice, and smooth oak warmth.
Aviation American Gin (NYSE:DEO) launched its first flavor innovation in over two decades: Cranberry & Blood Orange Flavored Gin on February 26, 2026. The new permanent SKU blends tart cranberry and citrus-forward blood orange with Aviation's botanical profile for easy at-home cocktailing.
Co-owner Ryan Reynolds stars in a launch video; Diageo marketing highlights versatility across cocktails like the Bloody Good Mimosa, Blimey Fizz, and Crimson Cosmo. The product is available nationwide; more details at aviationgin.com and @AviationGin.
Captain Morgan (NYSE:DEO) capped the football season with coast-to-coast fan activations and a surprise Super Bowl LX experience in Gainesville, Florida on Feb. 10, 2026. The campaign, The Captain's Challenge, rallied 21+ fans at tailgates, featured TWINSICK and West Wilson, and activated San Francisco via "Speak Your Spice, Earn Your Stache."
The brand also presented the NFL Fan of the Year contest and staged gameday activations outside Levi's Stadium with cocktails, mini challenges, and fan photo moments.
Lagavulin (NYSE:DEO) introduces Lagavulin 11 Year Old Sweet Peat, its first new permanent expression in nine years, aged 11 years in first-fill American oak ex-bourbon casks. The whisky balances peat smoke with oak- and malt-derived sweetness, showing toffee apple, vanilla and gentle spice.
Available nationwide at select retailers for a suggested retail price of $69.99 (750mL), 43% Alc/Vol; awarded a Gold Medal at the 2025 San Francisco Wine & Spirits Competition.
Guinness (NYSE: DEO) partnered with Pro Football Hall of Famer Joe Montana on Feb. 5, 2026 for a volunteer event with SF-Marin Food Bank and launched a limited-edition Guinness Legends Lager to benefit local food security.
Legends Lager is a 4.3% ABV pale wheat lager sold in limited quantities in San Francisco (suggested retail $19.99) and at Guinness Open Gate Brewery locations in Chicago and Baltimore. Guinness will donate $5 per four-pack, up to $35,000, to SF-Marin Food Bank through the Guinness Gives Back program.