Diageo Stock Price, News & Analysis

Nic Wallace from Darien, GA has been crowned as the 2025 U.S. Bartender of the Year at the thirteenth season of USBG World Class Sponsored by Diageo (DEO). The competition, held in Atlanta, featured the nation's Top 30 bartenders competing in a three-day, five-part challenge. Wallace, with over 20 years of experience, impressed judges with his creative showmanship and attention to detail. He will represent the U.S. at the Global Finals in Toronto from September 27th to October 2nd, competing against finalists from approximately 60 countries. The competition included challenges such as crafting signature Bulleit cocktails, creating Don Julio tequila drinks, and completing speed rounds. Wallace's winning cocktails, "Soul Of The South" and "All Glowed Up," showcased his expertise and creativity.

Smirnoff, owned by Diageo (NYSE: DEO), has unveiled its latest limited-edition vodka specialty, Electric Guava, which will hit shelves in June 2025. The new offering, blending juicy guava with zesty ginger flavors, has already garnered prestigious recognition, winning Double Gold at the San Francisco World Spirits Competition and Platinum at the L.A. Spirits Awards.

The product launch was celebrated with 'Calle Electric' - an exclusive event in Miami's Little Havana featuring DJs Coco & Breezy. Electric Guava will be available nationwide at $12.99 for a 750 ml bottle and $0.99-$1.25 for a 50 ml bottle, containing 25% ABV. The launch follows the success of Smirnoff's Spicy Tamarind variant, reflecting the brand's commitment to introducing innovative flavors inspired by Hispanic culture.

Captain Morgan Sliced launches "Play the Slice" summer campaign, celebrating imperfect golf shots through a social media contest and partnerships. Running through July 31, 2025, the contest invites golfers 21+ to share their wildest slices on Instagram for a chance to win a golf getaway to Hilton Head, South Carolina. The campaign features partnerships with West Wilson and Breezy Golf, including Sliced Lounges at three Breezy Open stops in Virginia, New Jersey, and Georgia. Captain Morgan Sliced is also collaborating with Pluto Golf for a limited-edition merchandise collection. The ready-to-drink beverage comes in Original and Sweet vs. Heat variety packs with 5.8% ABV, priced at $19.99.

Casamigos Tequila, owned by Diageo (NYSE: DEO), has launched a new global marketing campaign titled "Anything Goes with My Casamigos." The campaign, developed with creative agency Accomplice and director Alex Prager, celebrates unexpected connections and friendship while showcasing the brand's versatility. The 360-degree integrated marketing initiative features a hero 30-second spot, social and digital assets, and will be distributed across linear and streaming TV, digital, and OOH platforms in North and Central America, Australia, Great Britain, and European markets.

The campaign introduces "Our House of Friends" concept, featuring characters like "The Cowboy," "The Movie Star," and "The Big Shot." Notably, Casamigos will debut as the Official Tequila Supporter in North America of the FIFA World Cup 2026™. The brand, founded in 2013 by George Clooney, Rande Gerber, and Michael Meldman, produces ultra-premium tequilas from hand-selected 100% Blue Weber agaves.

Diageo Canada (DEO) and Business in the Streets (BITS) have expanded their partnership by launching the Bold Spirits Awards, a new grant program designed to support underserved entrepreneurs in Ontario. The initiative will provide CAD$5,000 grants to four entrepreneurs across different categories.

The partnership, which began in 2022, has already supported over 1,200 entrepreneurs in Toronto and Ottawa through training and resources, including Diageo's global Learning Skills for Life program. The curriculum focuses on essential skills such as budgeting, leadership, communication, and teamwork.

Diageo (DEO) has been named the Official Spirits Supporter for the FIFA World Cup 26™ in North, Central, and South America, marking their first-ever partnership with FIFA. The global spirits leader will activate its top consumer brands including Casamigos, Don Julio, Buchanan's, Johnnie Walker, and Smirnoff throughout the tournament. The company will engage fans through activations, on-ground initiatives, and retail campaigns across all 16 Host Cities in Canada, Mexico, and the United States. The partnership focuses on promoting responsible drinking and community celebration, leveraging Diageo's historic creative marketing capabilities and experience in championing sports. FIFA's Chief Business Officer highlighted this collaboration as part of the tournament's Commercial Programme, emphasizing its potential to create unique fan experiences during what is set to be the biggest celebration of football ever.

Crown Royal has launched Crown Royal Marquis, a new blended Canadian whisky finished in Caribbean rum casks. Set to release in May 2025 at a suggested retail price of $39.99, this premium spirit will be available in Georgia, Maryland, Washington D.C., and select military bases.

The new whisky features rich notes of honey, brown sugar, vanilla, with hints of date and fig, crafted specifically for nightlife occasions. The distinctive blend comes in a reimagined iconic bottle design featuring a deep purple hue and signature Crown Royal purple lettering.

To celebrate the launch, Crown Royal Marquis is hosting events in Washington DC and Atlanta. The brand introduces two signature cocktails: the Marquis Daiquiri and the Crown Royal Marquis Moment, both featuring pineapple juice as a key mixer. This innovation represents Crown Royal's commitment to creating exceptional whiskies for every occasion while aiming to reignite nightlife culture beyond status and exclusivity.

Diageo (DEO) has unveiled Oban 15 Cask Strength Sherry Cask Finish, a -edition Single Malt Scotch Whisky, launching April 24, 2025. This premium expression is meticulously aged in European Oak Butts and American Oak Hogshead Barrels, followed by a four-year finish in Oloroso and Palo Cortado Sherry Casks.

Created under Master Blender Dr. Stuart Morrison's guidance at the historic Oban Distillery (established 1794), the whisky features distinctive notes of dried raisin, orchard fruit, charred orange rind, and burnt sugar, complemented by the distillery's signature maritime salinity.

The -edition release will be available nationwide at select spirits retailers at a suggested retail price of $150 for 750mL. The product can be purchased through ReserveBar and TheBar.com, targeting premium whisky enthusiasts and collectors.

Johnnie Walker has unveiled Blue Label Ultra, the world's lightest 70cl Scotch whisky glass bottle, weighing just 6.3oz (180g). This groundbreaking innovation represents a five-year development in glass technology, combining luxury with sustainability.

The edition release features a specially blended liquid by Dr. Emma Walker, incorporating whiskies from legendary distilleries including Oban, Brora, and Royal Lochnagar, along with 'ghost whiskies' from closed distilleries. The blend offers notes of fresh red berries, sweet vanilla, wood spice, toffee, and warming wood smoke.

Only 888 bottles will be produced worldwide, launching in North America on May 1st with a SRP of $1,250. The patented glass technology will be open-sourced and royalty-free. To celebrate, Johnnie Walker is hosting an exhibition during NYCxDesign in May, featuring works by designers Amber Cowan, Objects of Common Interest, and Scott Newlin at the Cristina Grajales Gallery.