Welcome to our dedicated page for Diageo plc news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo plc stock.
Diageo plc (symbol: DEO) is a leading British multinational company in the alcoholic beverages industry, headquartered in London, England. Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo excels in producing and marketing premium spirits, beer, and wine globally. Operating from 132 sites worldwide, it ranks among the top producers of branded premium spirits, comparable to Kweichow Moutai in terms of revenue.
Diageo's diverse portfolio includes renowned brands such as Johnnie Walker blended scotch, Smirnoff vodka, Crown Royal Canadian whiskey, Captain Morgan rum, Casamigos tequila, Tanqueray gin, Baileys Irish Cream, and Guinness stout. The company also holds a 34% stake in Moet Hennessy, a premium champagne and cognac manufacturer, and a 56% stake in United Spirits, India's leading spirits company.
Diageo's commitment to innovation and quality is evident in its recent projects. For example, the nationwide campaign “The 19th Hole with Blade and Bow” in collaboration with professional golfer Wyndham Clark, aims to enhance the golfing experience with premium bourbon. Furthermore, Diageo's Smirnoff ICE brand is actively promoting a new initiative called “Smirnoff ICE Surpr-ICES” to celebrate spontaneity and boldness at major festivals.
Financially, Diageo is robust, with listings on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). The company continues to demonstrate strong growth and profitability, driven by a global strategy that includes market expansions and innovations. Recent executive changes, such as the appointment of Nik Jhangiani as the new Chief Financial Officer, reflect Diageo's strategic focus on financial efficiency and growth.
Diageo is also committed to sustainability and responsible drinking. The company's global responsible drinking resource, DRINKiQ, offers extensive information and initiatives promoting responsible alcohol consumption.
With a broad global footprint and a diverse brand portfolio, Diageo remains a significant player in the beverage alcohol industry. For more information about Diageo, visit www.diageo.com.
DELEÓN Tequila launches its new campaign 'Bold Spirits, Rise' focused on celebrating creativity and supporting emerging artists. The campaign features collaborations with choreographer Shay Latukolan, filmmaker Ben Strebel, and photographer Kanya Iwana, showcasing their work across digital, social media, and OOH platforms. Created by Translation, the campaign aims to provide resources and opportunities for rising talent in music and dance.
The DELEÓN portfolio includes Blanco, Reposado, and Añejo variants, distinguished by their unique aging process in American Oak barrels and French Oak wine casks, creating complex flavor profiles. The brand emphasizes its commitment to craftsmanship and modern bottle design.
Guinness and Brooklyn Brewery have launched Guinness Fonio Stout, a -edition beer featuring West African fonio grain, as part of the Brewing for Impact campaign. Created in collaboration with Brooklyn Brewery Brewmaster Garrett Oliver, this 6.2% ABV stout combines Irish heritage with West African culture, offering flavors of roasted coffee, chocolate, and tropical fruits.
The beer's packaging, designed by Haitian American artist Kervin Brisseaux, celebrates Guinness's African history and Brooklyn's cultural essence. Available through December 31, 2024, in New York, Northern New Jersey, and select regional chains at $13.99 for a four-pack. Guinness is supporting The Michael James Jackson Foundation with a $10,000 donation to advance brewing education for underrepresented communities.
Tequila Don Julio is celebrating Día de Muertos with a global initiative featuring stunning Ofrenda installations across eight major cities worldwide. The brand has partnered with Mexican visual artist Betsabeé Romero and floral designer Juan Rentería to create decorated altars in Bogotá, Cape Town, London, Los Angeles, Melbourne, Mexico City, Mumbai, and São Paulo.
Each Ofrenda honors Don Julio González, the brand's founder, while incorporating local cultural elements. The installations blend traditional Mexican heritage with contemporary interpretations, creating unique cultural spectacles in each location. The initiative spans over thirty markets globally, demonstrating the brand's commitment to championing Mexican culture and sharing the tradition of Día de Muertos with the world.
Crown Royal introduces Crown Royal Reserve Aged 12 Years Blended Canadian Whisky, a new expression in their Reserve line featuring a 12-year age statement. Each barrel is hand-selected by master blenders and aged for a minimum of 12 years. The new offering enhances the original Reserve's profile with more pronounced fruity notes, baking spices, and vanilla, culminating in a warm finish with cinnamon notes. With 40% ABV, the whisky is recommended to be enjoyed neat or on the rocks and will be available at a suggested retail price of $49.99 for a 750ml bottle.
Ketel One Family Made Vodka has appointed actor and entrepreneur Patrick Schwarzenegger as its first-ever 'Spirit Advisor' for the holiday season. Through a multi-platform campaign, Schwarzenegger will share tips for elevating holiday celebrations with Ketel One cocktails. The initiative includes social media content, seasonal cocktails, and a -edition cocktail kit available nationwide. The partnership features a collaboration with PUNCH to offer the Espresso Mint-tini Cocktail Kit, launching November 15 through Cocktail Courier. The campaign also includes bespoke cocktails and Eater-curated heatmaps in select markets highlighting the best spots to enjoy Ketel One serves.
DHL Supply Chain and Diageo North America have announced the deployment of two hydrogen fuel cell electric trucks manufactured by Nikola at Diageo's Plainfield, Illinois campus. This marks the first Class 8 hydrogen fuel cell electric vehicles to operate daily in Illinois.
The initiative is expected to reduce 80% carbon emissions compared to diesel trucks, offering up to 500 miles range on a single fill. The trucks will be fueled with a HYLA modular refueler and feature improved driver comfort and safety features. This deployment is part of both companies' broader sustainability strategies, building on their 20-year partnership and previous successful implementation of electric yard trucks.
Smirnoff, the official vodka sponsor of the NFL, is partnering with Matchbox to create Game Day Matchups during Thursday Night Football. This initiative aims to unite football fans and enhance their social experiences during game days. The program kicks off in Los Angeles this week, featuring hosts Vernon Davis and Scheana Shay. Fans 25+ can sign up for a chance to participate in these events, which include watching games, rivalry trivia, and connecting with fellow fans.
Smirnoff plans to bring Game Day Matchups to additional cities throughout the season, with an upcoming stop in Detroit. The company emphasizes its commitment to celebrating traditions and fandom while creating new connections among football enthusiasts. Smirnoff No. 21 Vodka, available nationwide, is promoted as an ideal choice for game day cocktails.
Diageo North America is continuing its support of Historically Black Colleges and Universities (HBCUs) through its 'Show Your HBCU Spirit' initiative. The company is celebrating HBCU culture with activations at Homecomings and Classics during the 2024 fall season, including events at Howard University, and football Classics in Alabama and Louisiana.
Diageo's endowments at 29 HBCUs generated over $400,000 in scholarship funds in 2023, supporting future leaders' academic journeys. The company is also an official Spirits Partner for 'The Classic - Welcome to Birmingham' celebration and will participate in the 51st Annual Bayou Classic in New Orleans.
Additionally, Diageo's 'Learning Skills for Life' program has provided free employability skills and hospitality training to nearly 6,000 people over the past decade. The company is also committed to promoting responsible drinking through its Multicultural Consortium for Responsible Drinking (MCRD) initiative.
Johnnie Walker, the world's leading Scotch Whisky, has unveiled the -edition Johnnie Walker Blue Label Ice Chalet in collaboration with luxury skiwear brand Perfect Moment. The launch features actress Priyanka Chopra Jonas as ambassador and showcases a new blend crafted by Master Blender Emma Walker. The product combines Johnnie Walker's iconic square bottle with Perfect Moment's star logo and houndstooth pattern, presented in a deep blue bottle with a bespoke bottle bag that transforms into a reversible crossbody bag.
The collaboration also includes a capsule skiwear collection by Perfect Moment, inspired by the Ice Chalet design. The new blend features whiskies from Scotland's highest elevation distilleries, creating a velvety-smooth whisky with notes of salted honey, cacao, and soft malt. The release will be showcased at global events, starting in London and New York in October, with consumer experiences in luxury Après Ski locations from January. The product will be available globally from October 14th, 2024.
Smirnoff Spicy Tamarind, part of Diageo's (NYSE: DEO) portfolio, celebrated National Vodka Day on October 4 by announcing a partnership with Glamsquad, an on-demand beauty service. The collaboration introduces the Sweet & Spicy Glam Bar, offering three signature makeup looks inspired by the vodka's flavors. Reality TV star Scheana Shay kicked off the event in New York City.
The partnership extends through November 2, allowing customers to book cocktail-inspired makeup services. Smirnoff Spicy Tamarind will also feature in new TV commercials filmed in Mexico and digital content created by Hispanic influencers. The brand plans to bring the Sweet & Spicy Glam Bar to Muertos Fest in San Antonio, Texas, from October 28-29.
Launched in 2020, Smirnoff Spicy Tamarind won Double Gold at the 2024 San Francisco World Spirits Competition. It's available nationwide at a suggested retail price of $12.99 for a 750ml bottle.
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