Diageo Stock Price, News & Analysis

Diageo's (NYSE:DEO) Johnnie Walker, the world's leading Scotch whisky brand, has announced a multi-year global partnership with GRAMMY Award-winning artist Sabrina Carpenter. The collaboration coincides with Carpenter's new album 'Man's Best Friend' and her Short n' Sweet Tour.

The partnership aims to reimagine whisky through creative self-expression and marks Johnnie Walker's initiative to collaborate with progressive music voices. The campaign will feature Carpenter's signature Johnnie Walker Black Label cocktails, including Manhattan, whisky sour, and whisky highball, available at select tour stops for fans 21+.

The campaign will roll out globally across key cities and digital platforms, focusing on inspiring fans to create Sabrina-inspired Johnnie Walker cocktails.

Crown Royal, owned by Diageo (NYSE:DEO), announces the nationwide launch of its Crown Royal Chocolate Flavored Whisky, a limited-edition blend combining selected Crown Royal whiskies with rich chocolate flavor. The new variant, available from September 1, 2025, will be priced at $26.99.

The innovative blend features aromas of vanilla, creamy chocolate, and oak, with hints of caramel and toffee, finishing with dark cacao notes. The product is designed for versatile cocktail pairings, including unconventional mixes with grapefruit juice, cola, and lemonade, as well as classic cocktails like Old Fashioned, Espresso Martini, and Coquito.

Bulleit Frontier Whiskey (NYSE:DEO) has launched its new creative campaign "Doing Over Dreaming," celebrating action-oriented creators and innovators. The campaign, developed with Anomaly, rolled out in June 2025 across multiple media channels including TV, cinema, and outdoor advertising in major U.S. cities.

The campaign features the iconic Bulleit bottle against an orange backdrop with bold typography and includes four 15-second video spots. Additionally, Bulleit is partnering with First We Feast and Sean Evans to launch "One More Round," a new content series debuting in Fall 2025 that will showcase three influential cultural voices.

The initiative reinforces Bulleit's heritage as an innovative whiskey maker, highlighting its high-rye mash bill bourbon created in 1987 and its 95% Rye Whiskey developed in response to bartender demand.

Aviation American Gin (NYSE:DEO) has launched a limited-edition commemorative pack celebrating Wrexham AFC's promotion to the Championship. The special release features a custom 750mL bottle with unique design elements including a textured patch-like label with Wrexham's crest and a red strip stamp honoring the Turf Pub.

The commemorative pack includes a Wrexham bottle scarf and QR code access to exclusive content and sweepstakes. The company is also offering fans a chance to win an all-expenses-paid trip to Wales, including premium match tickets, a private stadium tour, and a visit to the Turf Pub.

The limited-edition pack will be available starting August 19, 2025, at retailers nationwide and online at the same price as traditional Aviation American Gin.

21SEEDS, a brand owned by Diageo (NYSE:DEO), has launched a new brand platform and marketing campaign called "Flavor, For Real." The campaign highlights the brand's portfolio of premium blanco tequilas infused with real fruit juice, including Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange variants.

The brand has partnered with modern soda brand poppi for in-store activations, introducing three new two-ingredient margarita recipes. The campaign will be featured across digital platforms, social media, and retail locations nationwide. The tequila is crafted at Casa Maestri distillery in Mexico through double distillation and cold filtering processes.

I.W. Harper, a brand under Diageo (NYSE:DEO), has unveiled its rarest release ever: a 34-Year-Old Kentucky Straight Bourbon Whiskey in collaboration with Oscar-nominated actor Colman Domingo. The ultra-rare spirit, distilled in 1989 and aged at the Stitzel-Weller Distillery, is bottled at 63.1% ABV from just four legacy barrels.

Only 5 bottles out of 11 total produced will be available exclusively through Sotheby's auction from July 24 to August 7, 2025. The proceeds will benefit Native Son, a platform supporting Black queer men. The release features couture-inspired design elements and represents a unique intersection of whiskey craftsmanship, cultural storytelling, and community support.

Diageo's (NYSE:DEO) Guinness brand has partnered with Van Leeuwen Ice Cream to launch a limited-edition "Lovely Day for a Guinness" ice cream flavor. The collaboration features Van Leeuwen's French-style ice cream infused with Guinness flavor and chocolate chunks, available nationwide for $11.15 at Van Leeuwen shops and $12 online.

The partnership includes various promotional events throughout summer 2025, including free sampling events at multiple locations and a Guinness Pintmobile tour across major U.S. cities. Additionally, Guinness will host a pop-up event at SPYDER Surf Shop in Hermosa Beach, featuring a $20,000 donation to the Surfrider Foundation.

Crown Royal (NYSE:DEO) has announced a new marketing campaign featuring country pop star Tanner Adell and TV personality Miguel Harichi to promote its flavored whiskies portfolio. The campaign centers around the Crown Royal Pancake Palace, a country-meets-Y2K themed pop-up experience featuring live performances and cocktail tastings.

The initiative includes a partnership with Juicy Couture for a co-branded merchandise line and supports the Women In Music organization through donations. Crown Royal is also the presenting partner of Tanner Adell's Giddy Up, Gorgeous Tour across seven cities, continuing their partnership from 2024's Buckle Bunny Tour.

Diageo's (NYSE:DEO) Buchanan's Whisky, the official North American whisky supporter of FIFA World Cup 2026™, has launched a major marketing campaign featuring legendary fútbol commentator Andrés Cantor. The campaign centers around the Buchamión - a 27-foot mobile celebration truck equipped with sixteen speakers that will tour from New York City to Mexico City.

The initiative includes a custom-recorded chant by Cantor, a dance contest offering FIFA World Cup 2026™ tickets as prizes, and various promotional events across multiple U.S. host cities. The campaign kicked off on July 13, 2025, with the Buchamión touring Manhattan, Queens, and Brooklyn, where twelve fans won World Cup tickets through a "longest goal shout" competition.