Denny's Annual Cookies for Kid's Cancer Fundraiser Returns for the 12th Year in a Row

Rhea-AI Summary

Denny's has launched its annual fundraiser, Dine with a Purpose, running from March 8 to April 6, 2022. Guests can round up their checks or donate $3 to Cookies for Kids' Cancer. Since 2011, Denny's has raised over $700,000 for pediatric cancer research, with its franchise owners leading this initiative. The partnership aims to support new treatments for children with cancer, highlighting the alarming statistic of 43 kids diagnosed daily in the U.S. Denny's commitment to community health continues through this annual effort.

Positive

• Raised over $700,000 for pediatric cancer research since partnership began.
• Continues community engagement through fundraising initiatives.
• Increases brand visibility and customer goodwill by supporting a meaningful cause.

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• None.

SPARTANBURG, S.C., March 8, 2022 /PRNewswire/ -- Now through April 6, 2022, guests at participating Denny's locations are invited to "Dine with a Purpose"  by rounding up their checks to the nearest dollar or donating $3 to support Cookies for Kids' Cancer.

Every day, 43 kids in the U.S are diagnosed with some form of cancer and more than 40,000 kids throughout the country are receiving treatment as part of their battle with the disease. For the 12^th year in a row, several Denny's franchise owners have joined forces to help Cookies for Kids' Cancer raise awareness and fund research to support new treatments for kids fighting all pediatric cancers. Since the partnership began in 2011, Denny's guests have donated more than $700,000 to help get treatment from the research lab to children's bedsides in the shortest timeframe possible.

"The statistics around pediatric cancer are startling. As America's Diner, we are committed to making a life-changing difference in the lives of these children and that's the primary factor that drives our support of Cookies for Kids' Cancer year after year," said Denny's Chief Brand Officer John Dillon. "This fundraiser is being led by several of our franchise owners across the country who are dedicated to uniting their local communities to make a national impact by supporting the bodies, minds and souls of the next generation."

Dillon added: "Our partnership with Cookies for Kids' Cancer perfectly aligns with Denny's and our franchisees longstanding support of non-profit organizations to improve the health and well-being of the communities we serve and we encourage our guests to Dine with a Purpose at participating restaurants over the next four weeks."

Cookies for Kid's Cancer is a non-profit organization committed to helping fund research new, improved and less toxic treatments for pediatric cancer. The organization has funded more than 100 research grants and helped make 25 treatments available to children. One hundred percent of the organization's profits are donated to seven of the nation's leading pediatric cancer centers to support development of safer cancer treatments.

Guests interested in "Dining with a Purpose," can click here for a full list of participating Denny's locations across the country. 

About Denny's Corp. 
Denny's Corporation is the franchisor and operator of one of America's largest franchised full-service restaurant chains, based on the number of restaurants. As of December 29, 2021, Denny's had 1,640 franchised, licensed, and company restaurants around the world including 153 restaurants in Canada, Puerto Rico, Mexico, the Philippines, New Zealand, Honduras, the United Arab Emirates, Costa Rica, Guam, Guatemala, El Salvador, Indonesia, and the United Kingdom. For further information on Denny's, including news releases, please visit the Denny's website at www.dennys.com or the brand's social channels via Facebook, Twitter, Instagram, TikTok, LinkedIn or YouTube.

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SOURCE Denny's

FAQ

What is Denny's annual fundraiser for 2022?

Denny's annual fundraiser for 2022 is called 'Dine with a Purpose,' running from March 8 to April 6, 2022.

How much has Denny's raised for Cookies for Kids' Cancer?

Denny's has raised over $700,000 for Cookies for Kids' Cancer since the partnership began in 2011.

What is the goal of Denny's partnership with Cookies for Kids' Cancer?

The goal is to raise awareness and funds for pediatric cancer research and support new treatments for children.

Why is Denny's supporting pediatric cancer research?

Denny's aims to make a life-changing difference for children battling cancer, highlighted by the statistic of 43 kids diagnosed daily.

How can guests participate in Denny's fundraiser?

Guests can participate by rounding up their checks or donating $3 at participating Denny's locations.